Best Attribution Software - Page 3
Attribution software is used by companies to determine how actions, events, or touch points during the prospecting and sales processes contribute to the success of their marketing and sales teams. Companies use this software to assign a value to any factor that may contribute to a sale's success based on its influence on the customer or prospect during the interactions with the company.
Marketing attribution software is usually a hub software that collects data from other marketing and software tools. It commonly integrates with tools used by sales, marketing, or public relations departments, like CRM software, marketing automation software, email marketing software, email tracking software, and sales analytics software.
Solutions in this category are differentiated based on the type of platform performing said attribution. Certain all-in-one platforms have attribution capabilities in addition to marketing features, like the CRM software mentioned above, which has marketing automation features. Alternatively, there are standalone products that exclusively offer attribution tools and offer limited or no other functionality.
To qualify for inclusion in the Attribution category, a product must:
Best Attribution Software At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Factors.ai is an account intelligence, analytics & attribution platform that helps you build your sales pipeline by tapping into intent signals on your website, CRM, LinkedIn, & G2. Score &a
- Founder
- Computer Software
- Information Technology and Services
- 50% Mid-Market
- 42% Small-Business
188 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Ruler Analytics is a marketing measurement and attribution platform that connects siloed marketing, sales, revenue and customer data to: - Provide a full funnel view of your customer journey - Accura
- Marketing and Advertising
- 55% Mid-Market
- 45% Small-Business
9,539 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Madgicx is a super app for Meta ads that helps E-commerce businesses run ads using predictive AI, scale creative production with generative AI, and maximize ad ROI.
- CEO
- Owner
- Marketing and Advertising
- Apparel & Fashion
- 93% Small-Business
- 3% Mid-Market
1,866 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
InfiniGrow is an AI-driven revenue marketing platform that provides a unified attribution, forecasting, and planning solution to help B2B marketers become revenue leaders. InfiniGrow's platform helps
- Computer Software
- Information Technology and Services
- 92% Mid-Market
- 8% Small-Business
155 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. TUNE is the pla
- Marketing and Advertising
- Health, Wellness and Fitness
- 59% Small-Business
- 34% Mid-Market
13,287 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Introducing the future of B2B attribution: RevSure, the ONLY enterprise-grade Full Funnel attribution AI solution for complex GTM motions. RevSure is a go-to platform for marketing trailblazers wi
- Computer Software
- 88% Mid-Market
- 12% Small-Business
65 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Voted #1 Measurement/Analytics technology by AdExchanger and awarded Best Attribution Tool by Digiday, Measured helps brands grow by measuring incremental media contribution to desired performance res
- Apparel & Fashion
- 55% Mid-Market
- 27% Enterprise
241 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
rampmetrics is a complete marketing analytics solution out-of-the-box. Conversion Tracking, Marketing Attribution, Funnel Analytics are seamlessly integrated with no coding or complex setup.
- Computer Software
- 76% Mid-Market
- 16% Enterprise
120 Twitter followers
- Overview
- User Satisfaction
- Seller Details
LeadsRx is a SaaS platform that helps brands and agencies understand the performance of marketing budgets and marketing campaigns. The system is uniquely differentiated by the LeadsRx Universal Conver
- Account Executive
- Marketing and Advertising
- Broadcast Media
- 42% Small-Business
- 33% Enterprise
3,772 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Visual IQ, a Nielsen company, is the leading marketing intelligence software provider. Our Marketing Intelligence Platform combines people-based insights with tactical marketing performance in a singl
- Marketing and Advertising
- 53% Enterprise
- 42% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AdRoll is an advertising platform that helps brands grow revenue and save time on one streamlined platform. Make display ads, native and social ads work together. Run, measure, and optimize your adver
- Marketing Manager
- Digital Marketing Manager
- Marketing and Advertising
- Computer Software
- 58% Small-Business
- 35% Mid-Market
270 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Tomi.ai is a privacy-friendly website visitor and inbound lead scoring platform that predicts the probability to buy and future revenue for every website visitor and turns these predictions into: - A
- 43% Enterprise
- 43% Mid-Market
26 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Veritone Attribute is a broadcast attribution solution that helps broadcasters optimize linear TV and radio campaigns by correlating an ad with web lift in near-real time, with visualized, easily shar
- Account Executive
- Broadcast Media
- 61% Enterprise
- 28% Small-Business
4,224 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Wicked Reports is a cross-channel multi-touch marketing attribution platform for ecommerce businesses. See deep inside every paid ad channel for insights on which marketing efforts are working to fin
- Marketing and Advertising
- 78% Small-Business
- 22% Mid-Market
7,912 Twitter followers
- Overview
- User Satisfaction
- Seller Details
ORM Technologies delivers advanced analytics to sales and marketing organizations. The three pillars of Advanced Analytics are: 1. Analyze - Report and measure your historical sales and marketing pe
- Computer Software
- 41% Enterprise
- 41% Mid-Market
201 Twitter followers
