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Measured Reviews & Product Details

Measured Overview

What is Measured?

Voted #1 Measurement/Analytics technology by AdExchanger and awarded Best Attribution Tool by Digiday, Measured helps brands grow by measuring incremental media contribution to desired performance results. Through a transparent experimentation approach that is always learning, Measured delivers ongoing actionable insights for marketers to increase efficiency and scale media for maximum growth. Experiments are powered by Measured's privacy compliant Marketing Data Warehouse. Capture up to 30% marketing efficiency. Powered by incrementality measurement.

Measured Details
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Product Description

Single cross-channel view of medias contribution to your business. Reliable QA certified data that always reconciles. Compare incremental contribution of media across online and offline tactics. Reporting idiosyncrasies reconciled in one uniform reporting dashboard.


Seller Details
Year Founded
2017
HQ Location
Austin, Texas
Twitter
@MeasuredInc
241 Twitter followers
LinkedIn® Page
www.linkedin.com
125 employees on LinkedIn®

Rishi M.
RM
Overview Provided by:

Recent Measured Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Measured is a wonderful partner to us offering solutions to understand the true value of our media."
Our partnership with Measured has been wonderful. The Measured suite of products and testing capabilities have enabled us to gain a deeper understa...
Aubrie R.
AR
Aubrie R.Enterprise (> 1000 emp.)
5.0 out of 5
"Measured is hands-down the best tool to understand media incrementality"
Aside from tapping into their deep media landscape knowledge and measurement expertise from a purely consultative perspective, we get actionable i...
KK
Karolina K.Mid-Market (51-1000 emp.)
5.0 out of 5
"Media Incrementality for Data-driven Brands"
We have found Measured to be a high-value platform and smart consultative partner to help us understand media incrementality across our media mix.
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Measured Media

Measured Demo - Marketing Attribution & Incrementality Testing
Media portfolio investment decisions begin here. Measured delivers QA certified cross-channel reporting centralized in a single source-of-truth dashboard powered by advanced incrementality measurement. - Single cross-channel view of media’s contribution to your business. - Compare incremental c...
Measured Demo - Cross-Channel Marketing Data as a Service
Leverage 70+ integrated media platforms on Measured to start incrementality, A/B testing. Rapid deployment allows 100+ audience level experiments.
Measured Demo - Cross-channel Attribution
Understand the incremental contribution of all your media- offline and online - to inform marketing attribution.
Measured Demo - Incrementality Testing and Reporting
Understand your true incremental media spend. Increase your marketing efficiency up to 30%+ and scale your marketing profitably by up to 100%!
Measured Demo - Geo Experiment Results Dashboard
Run geo experiments to get true incrementality measurement with Measured. We are experts in geo experiments.
Measured Demo - Retention and LTV Reports
Get an accurate understanding of LTV and customer retention with Measured. It's easy with Measured!
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Have you used Measured before?
Yes

11 Measured Reviews

4.9 out of 5
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11 Measured Reviews
4.9 out of 5
11 Measured Reviews
4.9 out of 5
G2 reviews are authentic and verified.
Aubrie R.
AR
Vice President, Customer Acquisition & Media
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Measured?

Aside from tapping into their deep media landscape knowledge and measurement expertise from a purely consultative perspective, we get actionable insights for high-value portfolio optimization decisions, and have found tremendous value in leveraging Measured’s incrementality insights and experimentation frameworks, in tandem with our internal MMM & MTA models. Review collected by and hosted on G2.com.

What do you dislike about Measured?

Our only complaint would be we that we can't do all the things we want to with them due to our own bandwidth constraints! Review collected by and hosted on G2.com.

What problems is Measured solving and how is that benefiting you?

Our team has worked with MTA vendors in the past, built our own MTA models and deployed MMM for years now. Due to privacy-related data collection constraints, id tracking challenges and many other challenges in the adtech ecosystem we leaned heavy into Measured’s test and control incrementality measurement for our media planning and optimization. Review collected by and hosted on G2.com.

MR
Data Science Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Measured?

Measured work’s with our marketing and analytics team to clearly understand media’s incremental performance. As the data analyst on the team, they've given me access to their marketing data warehouse which I replicated into our own database for a reliable and comprehensive owned marketing data warehouse. Review collected by and hosted on G2.com.

What do you dislike about Measured?

Everything Measured provides is built to be scalable across all clients. Our company has some challenging/unique data architecture, and it took some time to get everything organized for their scalable solution. Review collected by and hosted on G2.com.

What problems is Measured solving and how is that benefiting you?

From an analytics and operations perspective, we realized efficiency gains for the team. It saves us dozens of hours each week. We get a cross-channel and intra-channel views within seconds and also have access to the raw data sets all from the marketing data warehouse. The marketing team is able to make sound informed decisions for each channel instead of relying solely on publisher reporting. Review collected by and hosted on G2.com.

KK
Paid Media Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Measured?

We have found Measured to be a high-value platform and smart consultative partner to help us understand media incrementality across our media mix. Review collected by and hosted on G2.com.

What do you dislike about Measured?

Nothing! Only wish we could have more time to discuss the learnings every week and learn even more from Measured ! ;) Review collected by and hosted on G2.com.

What problems is Measured solving and how is that benefiting you?

We knew we needed to understand the incrementality of media to cut wasted spend and push into growth. We have significantly cut down on wasted spend, achieved smarter efficiency, and are now moving into growth mode. Measured has been a great partner to Mammut. Review collected by and hosted on G2.com.

Tony D.
TD
F
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Measured?

Providing clear insights on ad spend attribution on a per Cohert basis has allowed us to navigate this past years challenges of tracking, and allows us to spend deeper into wins and pull back in lower performing areas earlier. Review collected by and hosted on G2.com.

What do you dislike about Measured?

Initially, our internal team did not fully embrace this philosophy. But Them the Measured team doubled down and worked directly with our team leaders to prove efficacy and provide continuous guidance on how we could leverage incrementality in many more areas. Now we are all aligned and our hyper growth as a result has continued. Review collected by and hosted on G2.com.

Recommendations to others considering Measured:

if your team is prepared to let go of what used to work and ready to embrace the future of measuring your spend efficiency along with scaling rapidly. Then Measured is the software for you. But it does take a commitment on your side for that to happen. Beware of a lead in your company that claims they don't need incrementally software. It might be time for them to move on. Review collected by and hosted on G2.com.

What problems is Measured solving and how is that benefiting you?

We solved that The old adage "50% of my ad spend is working in 50% is not. I just wish I knew which 50%!" It's no longer true with Hammitt. Were able to focus on that 50% because we know what's working Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Measured?

Our partnership with Measured has been wonderful. The Measured suite of products and testing capabilities have enabled us to gain a deeper understanding of the incremental value of our media (and how our tactics compare to other like-advertisers). Review collected by and hosted on G2.com.

What do you dislike about Measured?

We have had some instances where our dashboards do not work / data was loaded incorrectly. Review collected by and hosted on G2.com.

Recommendations to others considering Measured:

If your company does not have robust, in-house measurement capabilities, Measured is a must. Review collected by and hosted on G2.com.

What problems is Measured solving and how is that benefiting you?

With the rollout of iOS14, we've leaned into geo testing as an organization. Measured has been a great partner in doing this. Measured's products also serve as a great point of comparison to our in-house attribution systems. Review collected by and hosted on G2.com.

GC
CRM Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Measured?

he strategic partnership with Measured has been extremely valuable. The team is very knowledgeable, insights surfaced are highly actionable and recommendations can be taken to market. In the first 18 months of working with Measured, we were able to double our online business. Review collected by and hosted on G2.com.

What do you dislike about Measured?

Nothing. The team continues to make updates based on user recommendations. Review collected by and hosted on G2.com.

What problems is Measured solving and how is that benefiting you?

Measured is a trusted partner and enables us to effectively optimize media’s contribution to our growth. We have adopted incremental metrics across the marketing organization and look at the incremental contribution of paid media, as a guiding metric. Measured provided insights to make smarter investment decisions Review collected by and hosted on G2.com.

Tim O.
TO
SVP (CMO) eCommerce, Marketing and Web Engineering
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Measured?

Measured has helped us to identify incremental ROAS from the ven diagram of paid advertising, catalogs, email, SMS, social and more, thus avoiding the mystery of how does any channel or campaign truly contribute incrementally to revenue. Review collected by and hosted on G2.com.

What do you dislike about Measured?

That I did not implement Measured sooner. Review collected by and hosted on G2.com.

What problems is Measured solving and how is that benefiting you?

See what do I like best above Review collected by and hosted on G2.com.

Verified User in Retail
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Measured?

We were able to confidently allocate marketing budgets and make scale decisions, supported by an excellent team. Review collected by and hosted on G2.com.

What do you dislike about Measured?

Nothing major. The user interface could use some updates, however, there have been some big improvements to the UI recently. Review collected by and hosted on G2.com.

What problems is Measured solving and how is that benefiting you?

In a privacy-first world where user paths and journeys are not viable and MTA is full of assumptions, incrementality was the path forward for us at Stance. Measured uses observed data versus modeled/ probabilistic data. We had questions around scaling brand search specifically and now we can make decisions based on incrementality tests results. Our team regularly reviews reporting within the platform and uses it to shape budget allocation. Review collected by and hosted on G2.com.

Serena C.
SC
Director, Growth Marketing & E-commerce
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Measured?

The team at Measured has been an outstanding strategic partner to Faherty over the last 3 years, proactive in making suggestions to our marketing mix based on the data. We continuously adjust our media mix, applying insights from the Measured dashboards. Review collected by and hosted on G2.com.

What do you dislike about Measured?

nothing of note specific to Measured at the moment. Review collected by and hosted on G2.com.

Recommendations to others considering Measured:

none Review collected by and hosted on G2.com.

What problems is Measured solving and how is that benefiting you?

We value their measurement expertise, rely on their reporting as our source of truth and appreciate their services to help inform our budgeting decisions regularly. We optimize and scale our media mix based on insights surfaced by Measured UI. Review collected by and hosted on G2.com.

AP
Vice President, eCommerce
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Measured?

The team at Measured has proven to be a great partner in helping us set up measurement and reporting to align with our business objectives. We are five months into our engagement and we are exceptionally happy with the platform, team, and overall partnership thus far. Review collected by and hosted on G2.com.

What do you dislike about Measured?

There is nothing that we dislike at this point. Review collected by and hosted on G2.com.

What problems is Measured solving and how is that benefiting you?

We value Measured’s technology and services to help with a single source of truth reporting for cross-channel decision making and planning. We also value their technology to create a single source of truth for customer-level reporting. Before using Measured’s technology, we would manually pull SoT reporting together to feed LTV and RFM reporting. Review collected by and hosted on G2.com.