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Measured Media Mix Modeling & Incrementality Reviews & Product Details

Measured's Media Mix Modeling (MMM) and Incrementality solution redefines marketing measurement by moving beyond correlation to true causality. Traditional MMM relies on historical data and statistical correlations, but Measured combines it with geo-based incrementality testing to isolate the true impact of each media channel. This triangulated approach (integrating statistical modeling, controlled experiments, and real-time platform data) ensures accurate, actionable insights that drive real business growth. Unlike legacy models, Measured’s platform uses incrementality tests as Bayesian priors to calibrate MMM, eliminating false assumptions and providing a clear view of incremental sales lift from every dollar spent. With weekly model refreshes and 300+ integrations, marketers get timely insights to optimize campaigns in real-time, not months later. Enterprise brands like Paramount, Unilever, and Intuit trust Measured to measure $billions in media spend with precision. Voted #1 Measurement/Analytics by AdExchanger and Best Attribution Tool by Digiday, our solution captures up to 30% more marketing efficiency by focusing on what truly moves the needle, incremental results, not just attribution. Experience the difference between correlation and causality. Measured delivers the only platform that combines rigorous incrementality testing with modern MMM for transparent, data-driven marketing decisions, powered by a privacy-compliant Marketing Data Warehouse.

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Measured

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Measured Media Mix Modeling & Incrementality Community

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Measured Media Mix Modeling & Incrementality Media

Measured Media Mix Modeling & Incrementality Demo - Marketing Attribution & Incrementality Testing

Media portfolio investment decisions begin here. Measured delivers QA certified cross-channel reporting centralized in a single source-of-truth dashboard powered by advanced incrementality measurement. - Single cross-channel view of media’s contribution to your business. - Compare incremental c...

Measured Media Mix Modeling & Incrementality Demo - Cross-Channel Marketing Data as a Service

Leverage 70+ integrated media platforms on Measured to start incrementality, A/B testing. Rapid deployment allows 100+ audience level experiments.

Measured Media Mix Modeling & Incrementality Demo - Cross-channel Attribution

Understand the incremental contribution of all your media- offline and online - to inform marketing attribution.

Measured Media Mix Modeling & Incrementality Demo - Incrementality Testing and Reporting

Understand your true incremental media spend. Increase your marketing efficiency up to 30%+ and scale your marketing profitably by up to 100%!

Measured Media Mix Modeling & Incrementality Demo - Geo Experiment Results Dashboard

Run geo experiments to get true incrementality measurement with Measured. We are experts in geo experiments.

Measured Media Mix Modeling & Incrementality Demo - Retention and LTV Reports

Get an accurate understanding of LTV and customer retention with Measured. It's easy with Measured!

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Aubrie R.

Vice President, Customer Acquisition & Media

Enterprise (> 1000 emp.)

5/11/2022

"Measured is hands-down the best tool to understand media incrementality"

5/5

What do you like best about Measured Media Mix Modeling & Incrementality?

Aside from tapping into their deep media landscape knowledge and measurement expertise from a purely consultative perspective, we get actionable insights for high-value portfolio optimization decisions, and have found tremendous value in leveraging Measured’s incrementality insights and experimentation frameworks, in tandem with our internal MMM & MTA models. Review collected by and hosted on G2.com.

What do you dislike about Measured Media Mix Modeling & Incrementality?

Our only complaint would be we that we can't do all the things we want to with them due to our own bandwidth constraints! Review collected by and hosted on G2.com.

What problems is Measured Media Mix Modeling & Incrementality solving and how is that benefiting you?

Our team has worked with MTA vendors in the past, built our own MTA models and deployed MMM for years now. Due to privacy-related data collection constraints, id tracking challenges and many other challenges in the adtech ecosystem we leaned heavy into Measured’s test and control incrementality measurement for our media planning and optimization. Review collected by and hosted on G2.com.

Mitchell R.

Data Science Manager

Mid-Market (51-1000 emp.)

2/22/2022

"Best Marketing Incrementality Platform"

4.5/5

What do you like best about Measured Media Mix Modeling & Incrementality?

Measured work’s with our marketing and analytics team to clearly understand media’s incremental performance. As the data analyst on the team, they've given me access to their marketing data warehouse which I replicated into our own database for a reliable and comprehensive owned marketing data warehouse. Review collected by and hosted on G2.com.

What do you dislike about Measured Media Mix Modeling & Incrementality?

Everything Measured provides is built to be scalable across all clients. Our company has some challenging/unique data architecture, and it took some time to get everything organized for their scalable solution. Review collected by and hosted on G2.com.

What problems is Measured Media Mix Modeling & Incrementality solving and how is that benefiting you?

From an analytics and operations perspective, we realized efficiency gains for the team. It saves us dozens of hours each week. We get a cross-channel and intra-channel views within seconds and also have access to the raw data sets all from the marketing data warehouse. The marketing team is able to make sound informed decisions for each channel instead of relying solely on publisher reporting. Review collected by and hosted on G2.com.

Karolina K.

Paid Media Manager

Mid-Market (51-1000 emp.)

5/10/2022

"Media Incrementality for Data-driven Brands"

5/5

What do you like best about Measured Media Mix Modeling & Incrementality?

We have found Measured to be a high-value platform and smart consultative partner to help us understand media incrementality across our media mix. Review collected by and hosted on G2.com.

What do you dislike about Measured Media Mix Modeling & Incrementality?

Nothing! Only wish we could have more time to discuss the learnings every week and learn even more from Measured ! ;) Review collected by and hosted on G2.com.

What problems is Measured Media Mix Modeling & Incrementality solving and how is that benefiting you?

We knew we needed to understand the incrementality of media to cut wasted spend and push into growth. We have significantly cut down on wasted spend, achieved smarter efficiency, and are now moving into growth mode. Measured has been a great partner to Mammut. Review collected by and hosted on G2.com.

Tony D.

Mid-Market (51-1000 emp.)

2/22/2022

"If it’s not MEASURED, your not measuring what matters"

5/5

What do you like best about Measured Media Mix Modeling & Incrementality?

Providing clear insights on ad spend attribution on a per Cohert basis has allowed us to navigate this past years challenges of tracking, and allows us to spend deeper into wins and pull back in lower performing areas earlier. Review collected by and hosted on G2.com.

What do you dislike about Measured Media Mix Modeling & Incrementality?

Initially, our internal team did not fully embrace this philosophy. But Them the Measured team doubled down and worked directly with our team leaders to prove efficacy and provide continuous guidance on how we could leverage incrementality in many more areas. Now we are all aligned and our hyper growth as a result has continued. Review collected by and hosted on G2.com.

Recommendations to others considering Measured Media Mix Modeling & Incrementality:

if your team is prepared to let go of what used to work and ready to embrace the future of measuring your spend efficiency along with scaling rapidly. Then Measured is the software for you. But it does take a commitment on your side for that to happen. Beware of a lead in your company that claims they don't need incrementally software. It might be time for them to move on. Review collected by and hosted on G2.com.

What problems is Measured Media Mix Modeling & Incrementality solving and how is that benefiting you?

We solved that The old adage "50% of my ad spend is working in 50% is not. I just wish I knew which 50%!" It's no longer true with Hammitt. Were able to focus on that 50% because we know what's working Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

5/12/2022

"Measured is a wonderful partner to us offering solutions to understand the true value of our media."

5/5

What do you like best about Measured Media Mix Modeling & Incrementality?

Our partnership with Measured has been wonderful. The Measured suite of products and testing capabilities have enabled us to gain a deeper understanding of the incremental value of our media (and how our tactics compare to other like-advertisers). Review collected by and hosted on G2.com.

What do you dislike about Measured Media Mix Modeling & Incrementality?

We have had some instances where our dashboards do not work / data was loaded incorrectly. Review collected by and hosted on G2.com.

Recommendations to others considering Measured Media Mix Modeling & Incrementality:

If your company does not have robust, in-house measurement capabilities, Measured is a must. Review collected by and hosted on G2.com.

What problems is Measured Media Mix Modeling & Incrementality solving and how is that benefiting you?

With the rollout of iOS14, we've leaned into geo testing as an organization. Measured has been a great partner in doing this. Measured's products also serve as a great point of comparison to our in-house attribution systems. Review collected by and hosted on G2.com.

Geoffrey C.

CRM Manager

Mid-Market (51-1000 emp.)

3/3/2022

"Great Cross-channel Measurement Platform & Partner"

5/5

What do you like best about Measured Media Mix Modeling & Incrementality?

he strategic partnership with Measured has been extremely valuable. The team is very knowledgeable, insights surfaced are highly actionable and recommendations can be taken to market. In the first 18 months of working with Measured, we were able to double our online business. Review collected by and hosted on G2.com.

What do you dislike about Measured Media Mix Modeling & Incrementality?

Nothing. The team continues to make updates based on user recommendations. Review collected by and hosted on G2.com.

What problems is Measured Media Mix Modeling & Incrementality solving and how is that benefiting you?

Measured is a trusted partner and enables us to effectively optimize media’s contribution to our growth. We have adopted incremental metrics across the marketing organization and look at the incremental contribution of paid media, as a guiding metric. Measured provided insights to make smarter investment decisions Review collected by and hosted on G2.com.

Tim O.

SVP (CMO) eCommerce, Marketing and Web Engineering

Enterprise (> 1000 emp.)

3/25/2022

"SVP Marketing, Analytics, and Web Engineering"

5/5

What do you like best about Measured Media Mix Modeling & Incrementality?

Measured has helped us to identify incremental ROAS from the ven diagram of paid advertising, catalogs, email, SMS, social and more, thus avoiding the mystery of how does any channel or campaign truly contribute incrementally to revenue. Review collected by and hosted on G2.com.

What do you dislike about Measured Media Mix Modeling & Incrementality?

That I did not implement Measured sooner. Review collected by and hosted on G2.com.

Verified User in Retail

Small-Business (50 or fewer emp.)

3/29/2022

"DTC Marketing Measurement Platform build for privacy-first analytics and decisioning"

4.5/5

What do you like best about Measured Media Mix Modeling & Incrementality?

We were able to confidently allocate marketing budgets and make scale decisions, supported by an excellent team. Review collected by and hosted on G2.com.

What do you dislike about Measured Media Mix Modeling & Incrementality?

Nothing major. The user interface could use some updates, however, there have been some big improvements to the UI recently. Review collected by and hosted on G2.com.

What problems is Measured Media Mix Modeling & Incrementality solving and how is that benefiting you?

In a privacy-first world where user paths and journeys are not viable and MTA is full of assumptions, incrementality was the path forward for us at Stance. Measured uses observed data versus modeled/ probabilistic data. We had questions around scaling brand search specifically and now we can make decisions based on incrementality tests results. Our team regularly reviews reporting within the platform and uses it to shape budget allocation. Review collected by and hosted on G2.com.

Serena C.

Director, Growth Marketing & E-commerce

Mid-Market (51-1000 emp.)

1/24/2022

"Hands-On Attribution Technology Partner"

5/5

What do you like best about Measured Media Mix Modeling & Incrementality?

The team at Measured has been an outstanding strategic partner to Faherty over the last 3 years, proactive in making suggestions to our marketing mix based on the data. We continuously adjust our media mix, applying insights from the Measured dashboards. Review collected by and hosted on G2.com.

What do you dislike about Measured Media Mix Modeling & Incrementality?

nothing of note specific to Measured at the moment. Review collected by and hosted on G2.com.

Recommendations to others considering Measured Media Mix Modeling & Incrementality:

none Review collected by and hosted on G2.com.

What problems is Measured Media Mix Modeling & Incrementality solving and how is that benefiting you?

We value their measurement expertise, rely on their reporting as our source of truth and appreciate their services to help inform our budgeting decisions regularly. We optimize and scale our media mix based on insights surfaced by Measured UI. Review collected by and hosted on G2.com.

Angie P.

Vice President, eCommerce

Small-Business (50 or fewer emp.)

9/9/2021

"The Attribution Holy Grail"

5/5

What do you like best about Measured Media Mix Modeling & Incrementality?

The team at Measured has proven to be a great partner in helping us set up measurement and reporting to align with our business objectives. We are five months into our engagement and we are exceptionally happy with the platform, team, and overall partnership thus far. Review collected by and hosted on G2.com.

What do you dislike about Measured Media Mix Modeling & Incrementality?

There is nothing that we dislike at this point. Review collected by and hosted on G2.com.

What problems is Measured Media Mix Modeling & Incrementality solving and how is that benefiting you?

We value Measured’s technology and services to help with a single source of truth reporting for cross-channel decision making and planning. We also value their technology to create a single source of truth for customer-level reporting. Before using Measured’s technology, we would manually pull SoT reporting together to feed LTV and RFM reporting. Review collected by and hosted on G2.com.