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Best Answer Engine Optimization (AEO) Tools for Small Business

Blue Bowen
BB
Researched and written by Blue Bowen

Products classified in the overall Answer Engine Optimization (AEO) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Answer Engine Optimization (AEO) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Answer Engine Optimization (AEO) category.

In addition to qualifying for inclusion in the Answer Engine Optimization (AEO) Tools category, to qualify for inclusion in the Small Business Answer Engine Optimization (AEO) Tools category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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7 Listings in Small Business Answer Engine Optimization (AEO) Available

(3,143)4.5 out of 5
3rd Easiest To Use in Answer Engine Optimization (AEO) software
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 63% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a digital marketing tool that provides features for SEO, content marketing, competitor analysis, and keyword research.
    • Users frequently mention the ease of use, comprehensive features, and accurate metrics as key benefits, along with the ability to track progress and competitor metrics.
    • Users mentioned the high cost, especially for additional features and add-ons, and some found the platform overwhelming due to the multitude of features and tools.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    561
    Ease of Use
    531
    Keyword Research
    496
    Helpful
    463
    SEO Optimization
    456
    Cons
    Expensive
    379
    High Pricing
    340
    High Costs
    287
    Pricing Issues
    220
    Learning Curve
    210
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    305,200 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,261 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 63% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a digital marketing tool that provides features for SEO, content marketing, competitor analysis, and keyword research.
  • Users frequently mention the ease of use, comprehensive features, and accurate metrics as key benefits, along with the ability to track progress and competitor metrics.
  • Users mentioned the high cost, especially for additional features and add-ons, and some found the platform overwhelming due to the multitude of features and tools.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
561
Ease of Use
531
Keyword Research
496
Helpful
463
SEO Optimization
456
Cons
Expensive
379
High Pricing
340
High Costs
287
Pricing Issues
220
Learning Curve
210
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
305,200 Twitter followers
LinkedIn® Page
www.linkedin.com
2,261 employees on LinkedIn®
(74)4.6 out of 5
6th Easiest To Use in Answer Engine Optimization (AEO) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Millions of consumers are using AI search engines like Google and ChatGPT to find brands. AirOps is the first platform helping teams win AI search and prepare for what’s next. AirOps shows you how

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 59% Small-Business
    • 32% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • AirOps is a platform that provides AI visibility and tracking across multiple engines, aiming to optimize content generation and operationalize AI across revenue teams.
    • Reviewers frequently mention the platform's ability to significantly reduce time spent on manual, repetitive work, improve team response time, and standardize prompts and workflows for consistent outputs across marketing, sales, and customer success.
    • Users mentioned issues with post-sale support, a steep learning curve, especially when setting up advanced workflows, and the high cost of the platform as potential drawbacks.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Airops Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Useful
    26
    Ease of Use
    23
    Content Creation
    20
    Time-Saving
    18
    Features
    13
    Cons
    Learning Curve
    17
    Learning Difficulty
    13
    Credit Issues
    4
    Expensive
    4
    Difficult Navigation
    3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AirOps
    Year Founded
    2021
    HQ Location
    San Francisco, US
    LinkedIn® Page
    www.linkedin.com
    80 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Millions of consumers are using AI search engines like Google and ChatGPT to find brands. AirOps is the first platform helping teams win AI search and prepare for what’s next. AirOps shows you how

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 59% Small-Business
  • 32% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • AirOps is a platform that provides AI visibility and tracking across multiple engines, aiming to optimize content generation and operationalize AI across revenue teams.
  • Reviewers frequently mention the platform's ability to significantly reduce time spent on manual, repetitive work, improve team response time, and standardize prompts and workflows for consistent outputs across marketing, sales, and customer success.
  • Users mentioned issues with post-sale support, a steep learning curve, especially when setting up advanced workflows, and the high cost of the platform as potential drawbacks.
Airops Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Useful
26
Ease of Use
23
Content Creation
20
Time-Saving
18
Features
13
Cons
Learning Curve
17
Learning Difficulty
13
Credit Issues
4
Expensive
4
Difficult Navigation
3
Seller Details
Seller
AirOps
Year Founded
2021
HQ Location
San Francisco, US
LinkedIn® Page
www.linkedin.com
80 employees on LinkedIn®

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(39)4.9 out of 5
3rd Easiest To Use in Answer Engine Optimization (AEO) software
Save to My Lists
Entry Level Price:$29.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    OtterlyAI is a sophisticated AI Search Monitoring and Optimization platform designed to assist SEO and marketing professionals in enhancing their visibility and performance across various AI-driven se

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 56% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • OtterlyAI is an interface that provides AI search monitoring and integrates with various marketing tools.
    • Users frequently mention the ease of use, excellent support team, and the constant release of new features and research pieces that keep the platform fresh and exciting.
    • Reviewers noted that there is a learning curve to fully understand and utilize the platform, and some users expressed a desire for support for additional tools like DeepSeek.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Otterly.AI Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Valuable Insights
    14
    Easy Setup
    12
    Intuitive
    9
    AI Features
    8
    Time Saving
    8
    Cons
    Learning Curve
    9
    High Costs
    2
    Layout Issues
    2
    Setup Difficulties
    2
    Accuracy Issues
    1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    OtterlyAI
    Company Website
    Year Founded
    2023
    HQ Location
    N/A
    LinkedIn® Page
    www.linkedin.com
    7 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

OtterlyAI is a sophisticated AI Search Monitoring and Optimization platform designed to assist SEO and marketing professionals in enhancing their visibility and performance across various AI-driven se

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 56% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • OtterlyAI is an interface that provides AI search monitoring and integrates with various marketing tools.
  • Users frequently mention the ease of use, excellent support team, and the constant release of new features and research pieces that keep the platform fresh and exciting.
  • Reviewers noted that there is a learning curve to fully understand and utilize the platform, and some users expressed a desire for support for additional tools like DeepSeek.
Otterly.AI Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Valuable Insights
14
Easy Setup
12
Intuitive
9
AI Features
8
Time Saving
8
Cons
Learning Curve
9
High Costs
2
Layout Issues
2
Setup Difficulties
2
Accuracy Issues
1
Seller Details
Seller
OtterlyAI
Company Website
Year Founded
2023
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
7 employees on LinkedIn®
(148)4.6 out of 5
2nd Easiest To Use in Answer Engine Optimization (AEO) software
View top Consulting Services for Profound
Save to My Lists
Entry Level Price:$99.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Get your brand mentioned by ChatGPT, Perplexity, and other LLMs. Reach millions of consumers who are using AI to discover new products and brands. Track your AI visibility, see where and how AI mentio

    Users
    • CEO
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 54% Mid-Market
    • 21% Enterprise
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Profound
    Company Website
    Year Founded
    2024
    HQ Location
    N/A
    Twitter
    @tryprofound
    7,426 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    108 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Get your brand mentioned by ChatGPT, Perplexity, and other LLMs. Reach millions of consumers who are using AI to discover new products and brands. Track your AI visibility, see where and how AI mentio

Users
  • CEO
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 54% Mid-Market
  • 21% Enterprise
Seller Details
Seller
Profound
Company Website
Year Founded
2024
HQ Location
N/A
Twitter
@tryprofound
7,426 Twitter followers
LinkedIn® Page
www.linkedin.com
108 employees on LinkedIn®
(53)4.6 out of 5
5th Easiest To Use in Answer Engine Optimization (AEO) software
Save to My Lists
Entry Level Price:$300.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Scrunch is the leading platform for helping brands gain visibility in AI search results. As discovery shifts from traditional SEO to large language models and AI agents, Scrunch provides marketers wit

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 36% Mid-Market
    • 36% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Scrunch AI Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    21
    Ease of Use
    15
    AI Features
    8
    Competitor Analysis
    8
    Customer Support
    8
    Cons
    Data Limitations
    6
    Learning Difficulty
    3
    Complex Setup
    2
    Export Issues
    2
    Insufficient Insights
    2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2023
    HQ Location
    N/A
    Twitter
    @ScrunchAI
    213 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    32 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Scrunch is the leading platform for helping brands gain visibility in AI search results. As discovery shifts from traditional SEO to large language models and AI agents, Scrunch provides marketers wit

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 36% Mid-Market
  • 36% Small-Business
Scrunch AI Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
21
Ease of Use
15
AI Features
8
Competitor Analysis
8
Customer Support
8
Cons
Data Limitations
6
Learning Difficulty
3
Complex Setup
2
Export Issues
2
Insufficient Insights
2
Seller Details
Company Website
Year Founded
2023
HQ Location
N/A
Twitter
@ScrunchAI
213 Twitter followers
LinkedIn® Page
www.linkedin.com
32 employees on LinkedIn®
(15)5.0 out of 5
1st Easiest To Use in Answer Engine Optimization (AEO) software
Save to My Lists
Entry Level Price:$79.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Visby is an AI visibility intelligence platform that reveals where your brand appears -or doesn't appear- across AI-powered search engines like ChatGPT, Claude, and Gemini. Your competitors might r

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 93% Small-Business
    • 7% Mid-Market
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Visby
    Year Founded
    2025
    HQ Location
    Amsterdam, NL
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Visby is an AI visibility intelligence platform that reveals where your brand appears -or doesn't appear- across AI-powered search engines like ChatGPT, Claude, and Gemini. Your competitors might r

Users
No information available
Industries
No information available
Market Segment
  • 93% Small-Business
  • 7% Mid-Market
Seller Details
Seller
Visby
Year Founded
2025
HQ Location
Amsterdam, NL
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Understand and measure how your business and website appears in the millions of questions people are asking AI.

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 92% Small-Business
    • 8% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Hall Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    3
    Brand Management
    2
    AI Features
    1
    Customer Support
    1
    Data Analysis
    1
    Cons
    Complex Setup
    1
    Data Limitations
    1
    Learning Difficulty
    1
    Sentiment Analysis
    1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Hall
    Year Founded
    2023
    HQ Location
    Sydney, Australia
    LinkedIn® Page
    www.linkedin.com
    9 employees on LinkedIn®
    Ownership
    Private
    Phone
    https://usehall.com/help
Product Description
How are these determined?Information
This description is provided by the seller.

Understand and measure how your business and website appears in the millions of questions people are asking AI.

Users
No information available
Industries
  • Computer Software
Market Segment
  • 92% Small-Business
  • 8% Mid-Market
Hall Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
3
Brand Management
2
AI Features
1
Customer Support
1
Data Analysis
1
Cons
Complex Setup
1
Data Limitations
1
Learning Difficulty
1
Sentiment Analysis
1
Seller Details
Seller
Hall
Year Founded
2023
HQ Location
Sydney, Australia
LinkedIn® Page
www.linkedin.com
9 employees on LinkedIn®
Ownership
Private
Phone
https://usehall.com/help