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Admissions and enrollment management software helps school administrators in both K–12 and higher education institutions to manage the admissions process and convert individuals from prospects to enrolled students. These solutions contain a wide range of features designed to aid school officials in every part of the admissions process. Some of the most vital common features found in these solutions are email outreach tools, application tracking and acceptance, lead nurturing, and scheduling.
Educational institutions use admissions and enrollment management for a variety of reasons. The primary one is being able to create a single centralized repository for all admissions information where admissions and enrollment-related tasks can be managed. Admissions professionals use these solutions to take advantage of the diverse features and maximize efficiency during a complicated and multifaceted process.
Comprehensive Feature Set – Schools in both the higher education and K–12 categories use admissions management software to run the admissions process. Solutions in this category bring together features from disparate systems and coalesce them into a single, admissions-specific solution. The comprehensive nature of the solutions means that admissions departments can create and manage the admissions lifecycle with a single tool.
Improved Organization – College admissions officers who utilize admissions and enrollment management software are able to easily organize all of their admissions-related data and documents. This improved organization has the potential to lead to more organized, efficient, and effective outreach to prospective students on behalf of the university. The admissions process is a two-way street, as prospective students vie for the opportunity to attend a certain school and schools attempt to attract the best possible students. An unorganized admissions office is a poor representation of a school and may turn a student away, while an organized one may sway a student into committing.
Increased Communication – A key benefit of admissions software is the increase in communication opportunities that admissions officers receive. Not only is there an increase in the number of touchpoints with each student, but by housing everything in a single application, the messaging is more consistent and effective. Bombarding a student with emails regardless of where they are in the admissions pipeline isn’t effective. Viewing exactly where each student is in the funnel, creating individualized outreach materials, and sending those at exactly the right time is effective.
The primary users of admissions software are admissions officers, prospective university students, and parents. Admissions professionals use the software to gather, organize, and house prospective students’ data. Prospective students use the solutions to submit necessary documents, sometimes to pay their own application fees, track their application’s progress, communicate with admissions officers, and to ultimately receive an acceptance or rejection of their application. Parents use the software to pay application fees, submit their own documents, and communicate with the school.
Admissions software typically contains a diverse feature set that may include, but is not limited to, the following features.
Lead Nurturing – A key aspect of admissions and enrollment management software is lead nurturing, which involves cultivating strong relationships with individuals during the application process. Lead nurturing enables admissions staff to personalize messages at every step in the process, from prospective applicant to enrolled student. This personalization manifests in the personalized email outreach that is available within the software and the granular level of communication between admissions staff and applicants, which can reach as far as SMS messaging directly to students’ phones.
Event and Interview Scheduling – Admissions software often contains interview scheduling capabilities, which admissions staff use to schedule interviews and campus visits with the appropriate staff members. This feature keeps admissions professionals within a single tool and drives more engagement with prospective students. Some solutions in this category offer event scheduling tools in addition to interview scheduling. This feature can be used by staff members to send invites, organize staff, and schedule out campus events, typically based around recruiting prospective students.
Appointment Scheduling – Admissions and enrollment management software often contains appointment scheduling features, including an interactive calendar for parents and students to schedule appointments with school staff. These calendars will commonly include automated email reminders, which helps to reduce the number of missed appointments.
Applicant Funnel – A useful feature for admissions staff seeking a detailed overview of all applicants in the process, the applicant funnel shows exactly how many individuals are in each stage of the admissions funnel. The staff members can then focus on advancing each student in the process.
Application Acceptance or Rejection – Admissions staff can make decisions regarding individual applicants directly through the application and issue those decisions. This feature enables admissions officers to consolidate the number of disparate programs they use and ensure that the proper decisions are being released at the proper times.
Fee Payment Gateway – Admissions and enrollment software often contains a payment gateway so that admissions departments can accept application fees directly through the software, eliminating the need for integration with a separate payment gateway software.
Applicant Scoring – With applicant scoring functionality, administrators have the ability to score applicant documents directly in the solution. Admins can create custom scoring frameworks, write extensive notes on each document, and ultimately issue a score for every applicant in the system.
Registration Management – Most solutions in this category contain registration management features so admissions officers can complete the process for accepted students who decide to enroll in the school. This feature closes out the entire funnel, as an individual at this stage has gone from prospective student to enrolled, tuition-paying student in a single application. The registration features may include contract creation and signing, deposit payment, and online registration forms.
Reporting – Admissions management software may include reporting features which will enable you to compare year-over-year results, set enrollment goals, and measure performance based on preset goals.
Mobile Application – The number of mobile website visits is rapidly increasing as mobile devices become more powerful and more widely used for important tasks. To enable the visitor who wants to use the software on their mobile device, some admissions management software vendors are creating mobile versions of their applications. These are full-featured versions of the respective solutions available entirely on mobile devices.
Integrations and Data Migration – Each admissions solution will contain slightly different tools in this feature category. Depending on the solution type, these may include bulk file imports, data migration capability, integrations with other systems, and API integrations with select partner systems.
Messaging – Admissions management solutions typically contain messaging features that connect admissions officers with parents and students. These messages can be sent via email or SMS and can be sent as bulk messages or personalized one-off communications.
Recommendation Portal – Recommendation letters are a sticking point in the application process for many students. Certain admissions solutions contain a portal through which teachers can submit recommendation letters directly.
Forms Creation – Most admissions software provides users with online forms creation features that they can use to make admissions related forms specifically for their educational institution. These forms, which can be saved and reused over and over, save offices time and money.