Salesforce Customer Data Platform (CDP) Reviews & Product Details

The Salesforce Marketing Cloud Suite is an extremely potent arsenal of tools that empowers us to seamlessly build hyper personalized, cross-channel marketing campaigns. Being able to segment audiences, build automated workflows and track our messaging in real-time has transformed the way we approach marketing. Syncs with other Salesforce products and provides easy to work data share options which further enrich our understanding of customer behavior. The amount of customization you can do with those services is insane and that is what helps tailor your campaigns to very specific customer needs. Review collected by and hosted on G2.com.

Onboarding new users to Salesforce Marketing Cloud Suite is challenging due to the intense learning curve. In addition, the user interface is powerful at getting specific data back into your hands but it feels clunky and to use features correctly its assumed you've gone through a boot camp of some sort. Finally, the complexity of the suite sometimes adds problems: degraded system performances and everyday bugs interrupting workflows. In addition, the platform can be quite expensive for smaller businesses or those with restrained marketing budgets. Continuous monitoring and management through a dedicated team also adds to the total expense Review collected by and hosted on G2.com.

Salesforce is top of the line CRM to help sales people stay organized. Review collected by and hosted on G2.com.

Sometimes can be buggy but that is to be expected from any CRM. Usually fixed quick Review collected by and hosted on G2.com.

I like how the sections are organized and divided. Review collected by and hosted on G2.com.

I wish there were more options for team collaboration. Review collected by and hosted on G2.com.

Salesforce Marketing Cloud CDP is an excellent tool for consolidating and managing customer data across multiple touchpoints. As a CRM professional, I’ve had the opportunity to use it extensively to integrate data, create more personalized customer journeys, and ultimately improve marketing strategies. Review collected by and hosted on G2.com.

While it’s an incredibly powerful platform, the learning curve can be steep, especially for those new to Salesforce products or CDPs in general. Review collected by and hosted on G2.com.

great sales tool to prospect and manage pipeline Review collected by and hosted on G2.com.

I wish it was a bit more intuitive and more support Review collected by and hosted on G2.com.

Salesforce CDP is easy to use with its intuitive interface and customizable dashboards. Setup is simple, especially if you're already using Salesforce products, and their support team is excellent, offering 24/7 help and plenty of resources. It's designed for frequent use by marketing and customer service teams, providing powerful features like data unification, segmentation, and analytics. Integration with Salesforce tools and third-party apps is smooth, ensuring a seamless data experience. Overall, Salesforce CDP is a robust and user-friendly platform for managing customer data effectively. Review collected by and hosted on G2.com.

I don't have any suggestions at the moment, but I will share if I have any. Review collected by and hosted on G2.com.

The feature for connecting to multiple data sources for both import and export and unifying profiles. Also it is quite convinient to use once the design document is created. Review collected by and hosted on G2.com.

Sandbox is not available at the moment and pricing related to credit usage is not very clear. Review collected by and hosted on G2.com.

CDP enables us to make customer centric descisions as it collates data from various marketing platforms and hence makes it easy to understand consumer behaviour Review collected by and hosted on G2.com.

Sometimes I feel it has limited integration with outside tools and this seems to be problem as we need to manually input the data. Review collected by and hosted on G2.com.

Easy to use and time saving also provides many features for managing customer Data. It has good customer support. Review collected by and hosted on G2.com.

For now I didn't find anything that causes any problem. Review collected by and hosted on G2.com.

Platform with lots of possibilities to coalesce customer data Review collected by and hosted on G2.com.

Nothing at this point, still in early phase Review collected by and hosted on G2.com.