Product Avatar Image

Apple

Show rating breakdown
8,280 reviews
  • 37 profiles
  • 35 categories
Average star rating
4.4
#1 in 15 categories
Grid® leader
Serving customers since
1976

Featured Products

Product Avatar Image
Apple iOS

1,519 reviews

Apple's iOS is a sophisticated mobile operating system that powers the iPhone, offering a seamless and intuitive user experience. With each iteration, iOS introduces innovative features and enhancements that elevate device functionality and user engagement. Key Features and Functionality: - Liquid Glass Design: iOS 26 introduces the Liquid Glass design, characterized by rounded, translucent elements that react dynamically to motion and user inputs, providing a visually engaging interface. - Visual Intelligence: This feature enables users to search, ask questions, and take actions directly with the content displayed on their iPhone screen, enhancing interactivity and efficiency. - Live Translation: Integrated into Messages, FaceTime, and Phone apps, Live Translation facilitates real-time communication across different languages, breaking down language barriers. - Enhanced Messaging: Users can personalize chats with new backgrounds and utilize polls in Messages, enriching the communication experience. - Advanced Privacy Controls: iOS 26 offers new screening tools in Phone, FaceTime, and Messages to help users manage distractions and maintain privacy. - CarPlay Enhancements: The latest update includes Live Activities and Tapbacks in CarPlay, providing more information at a glance and improving in-car connectivity. Primary Value and User Solutions: iOS delivers a cohesive and user-friendly platform that integrates cutting-edge technology with everyday usability. The introduction of the Liquid Glass design and Visual Intelligence in iOS 26 enhances the aesthetic appeal and functionality of the device, making interactions more intuitive. Features like Live Translation and enhanced messaging capabilities address the need for effective and personalized communication. Advanced privacy controls empower users to manage their digital environment, ensuring a secure and distraction-free experience. Overall, iOS continues to set the standard for mobile operating systems by combining innovation with user-centric design.

Product Avatar Image
iMovie

559 reviews

iMovie is a user-friendly video editing application developed by Apple, designed to help users create professional-quality movies and trailers with ease. Available on Mac, iPhone, and iPad, iMovie offers a streamlined interface and intuitive tools that make video editing accessible to everyone, from beginners to seasoned editors. Key Features and Functionality: - Magic Movie: Automatically creates polished videos from selected clips and photos, complete with titles, transitions, and music, allowing users to produce custom videos with minimal effort. - Storyboards: Provides 20 pre-made templates for popular video types, such as cooking tutorials and product reviews, guiding users through the storytelling process with shot lists and step-by-step instructions. - Cinematic Mode: Enables editing of videos captured in Cinematic mode on iPhone, allowing users to adjust depth-of-field effects and focus points for a more professional look. - High-Fidelity Filters and Effects: Offers 13 creative video filters and various effects like slow motion, fast forward, picture-in-picture, and split-screen to enhance visual storytelling. - Soundtracks and Audio Editing: Includes over 100 smart soundtracks that adjust to the length of the movie, along with options to add sound effects, voiceovers, and music from the user's library. - Green-Screen Effects: Allows users to place subjects over different backgrounds using green-screen effects, with masking controls and strength adjustments for a natural appearance. - Seamless Integration Across Devices: Projects can be started on an iPhone or iPad and finished on a Mac, with support for 4K video editing and the ability to export in various resolutions. Primary Value and User Solutions: iMovie empowers users to transform their video clips into compelling narratives without requiring advanced editing skills. By offering a suite of powerful yet accessible tools, iMovie simplifies the video creation process, enabling users to produce high-quality content for personal projects, social media, educational purposes, and more. Its integration across Apple devices ensures a flexible and cohesive editing experience, allowing users to work on their projects anytime, anywhere.

Product Avatar Image
Xcode

1,024 reviews

Xcode is Apple's integrated development environment (IDE) that provides a comprehensive suite of tools for developing, testing, and distributing applications across all Apple platforms, including iOS, macOS, watchOS, and tvOS. Designed to streamline the app development process, Xcode offers features like predictive code completion, advanced debugging tools, and simulators for various Apple devices, enabling developers to create high-quality applications efficiently. Key Features and Functionality: - Coding Intelligence: Xcode leverages machine learning models to offer predictive code completion tailored to Swift and Apple SDKs, enhancing coding efficiency. - Previews: Developers can visualize and interact with their app's user interface in real-time using Xcode's preview feature, facilitating rapid iteration and design refinement. - Simulator: Xcode includes a simulator that allows testing of applications across different Apple devices and OS versions directly from a Mac, supporting scenarios like location changes and network conditions. - Debugging Tools: The IDE provides robust debugging capabilities, including breakpoints, memory usage inspection, and variable monitoring, aiding in the identification and resolution of issues. - Performance Analysis: With Instruments, developers can analyze app performance metrics such as CPU, memory, and GPU usage in real-time, helping to optimize app responsiveness and efficiency. - Testing Frameworks: Xcode supports unit and UI testing through frameworks like Swift Testing and XCTest, enabling comprehensive test coverage and quality assurance. - Xcode Cloud: Integrated continuous integration and delivery service that automates building, testing, and distributing apps, enhancing collaboration and development speed. Primary Value and User Solutions: Xcode serves as a unified platform that simplifies the app development lifecycle for Apple devices. By integrating coding, testing, debugging, and deployment tools within a single environment, it reduces development time and complexity. Features like real-time previews and simulators allow developers to iterate quickly and ensure their applications perform optimally across all Apple platforms. The inclusion of Xcode Cloud further streamlines workflows by automating routine tasks, enabling teams to focus on innovation and delivering high-quality apps to users efficiently.

Product Avatar Image
Photos

802 reviews

Apple Photos is a comprehensive photo management and editing application developed by Apple Inc., designed to seamlessly integrate with macOS, iOS, iPadOS, watchOS, tvOS, and visionOS. It serves as a centralized hub for users to store, organize, edit, and share their digital photographs and videos across all Apple devices. Key Features and Functionality: - Intelligent Organization: Photos automatically organizes your library into categories such as Years, Months, and Days, highlighting significant events and memories. It employs on-device machine learning to curate your best shots, reducing clutter by hiding duplicates, screenshots, and receipts. - Advanced Editing Tools: The app offers a suite of intuitive editing tools, including color correction, cropping, and filters. Users can enhance images with features like Portrait mode adjustments and Live Photo effects. - iCloud Photos Integration: With iCloud Photos, your entire photo and video library is stored securely in iCloud, ensuring that your media is up to date and accessible across all your Apple devices. - Memories and Sharing: The Memories feature curates collections of photos and videos into shareable movies, complete with music and transitions. Additionally, Photos suggests sharing options based on who appears in your images and the context of your interactions. Primary Value and User Solutions: Apple Photos simplifies the complexities of digital photo management by providing a unified platform that integrates storage, organization, editing, and sharing functionalities. Its intelligent features help users effortlessly relive cherished moments, enhance their images with professional-quality tools, and share their experiences with friends and family. By leveraging iCloud Photos, users benefit from seamless synchronization across devices, ensuring their media is always accessible and up to date.

Profile Filters

All Products & Services

Product Avatar Image
Motion

26 reviews

Motion features a familiar interface that lets you easily create titles, transitions, and effects for Final Cut Pro.

Product Avatar Image
iWork

22 reviews

Pages, Numbers, and Keynote are the best ways to create amazing work. Templates and design tools make it easy to get started. You can even add illustrations and notations using Apple Pencil on your iPad. And with real‑time collaboration, your team can work together, whether they’re on Mac, iPad, or iPhone, or using a PC.

Product Avatar Image
Apple Search Ads

20 reviews

Apple's Search Ads is way of giving app publishers paid access to the top spot in app store search results. The ad appears on the top/top left on the App Store search result pages with a blue-tinted background. Apple's iTunes app store search advertising is one of the most overlooked user acquisition channels for iOS apps.

Product Avatar Image
Apple Business Essentials

5 reviews

Apple Business Essentials is an all-in-one subscription service designed to simplify IT management for small businesses. It seamlessly integrates device management, 24/7 support, and cloud storage, enabling businesses to efficiently oversee every iPhone, iPad, Mac, and Apple TV throughout their lifecycle. Key Features and Functionality: - Device Management: Utilize Collections to automatically assign apps and settings to employees, teams, and devices, streamlining setup and configuration. - Onboarding: Employees can sign in with Managed Apple Accounts to access work storage and support, with integrations available for Microsoft Azure Active Directory and Google Workspace. - Security: Enforce security settings like password policies, FileVault, and Firewall, and protect personal data on employee-owned devices through User Enrollment. - Support and Repairs: AppleCare+ for Business Essentials offers 24/7 support and flexible repair options, including same-day repairs at Apple Authorized Service Providers. Primary Value and Solutions: Apple Business Essentials addresses the challenges small businesses face in managing and securing their Apple devices. By consolidating device management, support, and storage into a single subscription, it reduces administrative overhead, enhances security, and ensures employees have the tools and support they need to remain productive. This comprehensive solution allows businesses to focus on their core operations while maintaining a secure and efficient IT environment.

Product Avatar Image
Cognitive

1 review

Providing information technology consulting services since 1995. Data analysis, spreadsheet systems, database systems, consulting. Cognitive is a certified FileMaker Pro Developer and FileMaker Business Alliance Member. Customers include BHP Billiton, Commonwealth Bank, Westpac and many others.

Product Avatar Image
Apple iOS

1 review

iLockBox for secure photos and videos Vault app

Product Avatar Image
Textly: Capture, Copy & Paste

1 review

Easily capture text from images, videos, PDF's, uneditable texts with Textly, the ultimate OCR and clipboard app for Mac - Textly. Textly - a lightning-fast, easy to use, privacy first app designed to capture, organise, and access text effortlessly. Whether you're extracting text from a video, grabbing code from a screenshot, or saving notes from a Zoom meeting or non-editable text on your Mac screen. Textly makes capturing effortless. With a simple shortcut or a quick click, capture and extract text instantly. CAPTURE TEXT EFFORTLESSLY - Capture text from anywhere - Images, videos, PDFs, presentations, photos, zoom/team meetings, app screens or any other sources. No internet connection is needed. - Supports OCR in multiple languages - Textly recognises text in many familiar languages across the globe, including: English, French, Italian, German, Spanish, Portuguese, Chinese (Simplified & Traditional), Korean, Japanese, Ukrainian, Russian, and more! - Instant URL actions : If a URL is detected in the captured text, Textly can copy it and open it in your browser instantly. INSTANT CLIPBOARD OF COPIED TEXTS. Never lose a copied text. - Browse your clipboard history, with easy-to-read short previews of your text for fast retrieval.You can find any text you remember as copied with just a click. - Quick Search - Find your text from your clipboard history in a fraction of a second QUICK SHORTCUTS - Customizable shortcuts - Assign custom keyboard shortcuts to extract text quickly and efficiently. - Quick access from the menu bar - One-click or shortcut activation for seamless use. Textly app can be used completely offline. The application does not share any user data. Whether you're a student, developer, designer, content creator, or part of a sales or support team, Textly is the ultimate productivity ally for anyone working with digital content. Transform how you capture, organise, and leverage text-effortlessly.

Product Avatar Image
MPW Make

1 review

Macintosh Programmer's Workshop (MPW) is a product designed specifically for professional Macintosh software developers. It brings together a comprehensive collection of development tools designed to support C, C++, and assembly-language programmers who are writing software for Mac OS 7.x/8.x/9.x.

Product Avatar Image
Kayyo

0 reviews

Kayyo is an innovative mobile application that brings the expertise of a personal mixed martial arts (MMA) trainer directly to your device. Designed for both beginners and seasoned practitioners, Kayyo offers interactive lessons, real-time feedback, and engaging challenges to enhance your MMA skills and overall fitness. Key Features and Functionality: - Interactive Training Sessions: Engage in dynamic lessons tailored to your skill level, with instant feedback and personalized corrections to perfect your techniques. - Games and Challenges: Participate in activities like the Punch Rush Challenge and Speed Bag Game to improve speed, coordination, and power, making workouts both fun and effective. - Virtual Fights: Apply your learned skills in simulated fights, allowing you to test and refine your techniques in a controlled environment. - Community Engagement: Connect with a vibrant community of over 300,000 users, share your progress, and draw inspiration from fellow enthusiasts. Primary Value and User Solutions: Kayyo addresses the challenge of accessing quality MMA training by providing a convenient, AI-driven platform that adapts to individual needs. It eliminates the barriers of time and location, offering users a flexible and engaging way to learn and practice MMA. By combining expert guidance with interactive features, Kayyo ensures that users can achieve their fitness goals and master MMA techniques effectively.

Profile Name

Star Rating

5527
2037
508
131
78

Apple Reviews

Review Filters
Profile Name
Star Rating
5527
2037
508
131
78
AM
Adolfo M.
Ing
04/20/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review
Elzaan R.
ER
Elzaan R.
04/20/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

It Just Works: Simple UX That’s Perfect for Small Businesses

The UX is very simple and iStore support is always great
Shreyansh G.
SG
Shreyansh G.
04/20/2026
Validated Reviewer
Review source: Organic

Smooth iOS Experience, Perfect for Photography

I use Apple iOS for personal and work purposes, and I find it very easy to use with no UX issues. I really like its smoothness. The camera is also a crucial asset for me as I do photography. The initial setup was the easiest I've experienced.

About

Contact

Phone:
+1.408.996.1010
HQ Location:
Cupertino, CA

Social

@Apple

What is Apple?

Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud.

Details

Year Founded
1976
Ownership
NASDAQ:AAPL