FileVault is a disk encryption program in Mac OS X 10.3 and later.
iTunes U is a classroom management app.
iOS 9 SDK includes new APIs and services that are enabling new categories of apps and features. Multitasking and gaming APIs help enhance app functionality and create immersive games. Expanded search capabilities, and new support for CloudKit, HomeKit, HealthKit, and MapKit extend iOS to more places than ever before.
Motion features a familiar interface that lets you easily create titles, transitions, and effects for Final Cut Pro.
Pages, Numbers, and Keynote are the best ways to create amazing work. Templates and design tools make it easy to get started. You can even add illustrations and notations using Apple Pencil on your iPad. And with real‑time collaboration, your team can work together, whether they’re on Mac, iPad, or iPhone, or using a PC.
Apple's Search Ads is way of giving app publishers paid access to the top spot in app store search results. The ad appears on the top/top left on the App Store search result pages with a blue-tinted background. Apple's iTunes app store search advertising is one of the most overlooked user acquisition channels for iOS apps.
Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud.