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Apple

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8,278 reviews
  • 37 profiles
  • 35 categories
Average star rating
4.4
#1 in 15 categories
Grid® leader
Serving customers since
1976

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Apple iOS

1,518 reviews

Apple's iOS is a sophisticated mobile operating system that powers the iPhone, offering a seamless and intuitive user experience. With each iteration, iOS introduces innovative features and enhancements that elevate device functionality and user engagement. Key Features and Functionality: - Liquid Glass Design: iOS 26 introduces the Liquid Glass design, characterized by rounded, translucent elements that react dynamically to motion and user inputs, providing a visually engaging interface. - Visual Intelligence: This feature enables users to search, ask questions, and take actions directly with the content displayed on their iPhone screen, enhancing interactivity and efficiency. - Live Translation: Integrated into Messages, FaceTime, and Phone apps, Live Translation facilitates real-time communication across different languages, breaking down language barriers. - Enhanced Messaging: Users can personalize chats with new backgrounds and utilize polls in Messages, enriching the communication experience. - Advanced Privacy Controls: iOS 26 offers new screening tools in Phone, FaceTime, and Messages to help users manage distractions and maintain privacy. - CarPlay Enhancements: The latest update includes Live Activities and Tapbacks in CarPlay, providing more information at a glance and improving in-car connectivity. Primary Value and User Solutions: iOS delivers a cohesive and user-friendly platform that integrates cutting-edge technology with everyday usability. The introduction of the Liquid Glass design and Visual Intelligence in iOS 26 enhances the aesthetic appeal and functionality of the device, making interactions more intuitive. Features like Live Translation and enhanced messaging capabilities address the need for effective and personalized communication. Advanced privacy controls empower users to manage their digital environment, ensuring a secure and distraction-free experience. Overall, iOS continues to set the standard for mobile operating systems by combining innovation with user-centric design.

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iMovie

560 reviews

iMovie is a user-friendly video editing application developed by Apple, designed to help users create professional-quality movies and trailers with ease. Available on Mac, iPhone, and iPad, iMovie offers a streamlined interface and intuitive tools that make video editing accessible to everyone, from beginners to seasoned editors. Key Features and Functionality: - Magic Movie: Automatically creates polished videos from selected clips and photos, complete with titles, transitions, and music, allowing users to produce custom videos with minimal effort. - Storyboards: Provides 20 pre-made templates for popular video types, such as cooking tutorials and product reviews, guiding users through the storytelling process with shot lists and step-by-step instructions. - Cinematic Mode: Enables editing of videos captured in Cinematic mode on iPhone, allowing users to adjust depth-of-field effects and focus points for a more professional look. - High-Fidelity Filters and Effects: Offers 13 creative video filters and various effects like slow motion, fast forward, picture-in-picture, and split-screen to enhance visual storytelling. - Soundtracks and Audio Editing: Includes over 100 smart soundtracks that adjust to the length of the movie, along with options to add sound effects, voiceovers, and music from the user's library. - Green-Screen Effects: Allows users to place subjects over different backgrounds using green-screen effects, with masking controls and strength adjustments for a natural appearance. - Seamless Integration Across Devices: Projects can be started on an iPhone or iPad and finished on a Mac, with support for 4K video editing and the ability to export in various resolutions. Primary Value and User Solutions: iMovie empowers users to transform their video clips into compelling narratives without requiring advanced editing skills. By offering a suite of powerful yet accessible tools, iMovie simplifies the video creation process, enabling users to produce high-quality content for personal projects, social media, educational purposes, and more. Its integration across Apple devices ensures a flexible and cohesive editing experience, allowing users to work on their projects anytime, anywhere.

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Xcode

1,024 reviews

Xcode is Apple's integrated development environment (IDE) that provides a comprehensive suite of tools for developing, testing, and distributing applications across all Apple platforms, including iOS, macOS, watchOS, and tvOS. Designed to streamline the app development process, Xcode offers features like predictive code completion, advanced debugging tools, and simulators for various Apple devices, enabling developers to create high-quality applications efficiently. Key Features and Functionality: - Coding Intelligence: Xcode leverages machine learning models to offer predictive code completion tailored to Swift and Apple SDKs, enhancing coding efficiency. - Previews: Developers can visualize and interact with their app's user interface in real-time using Xcode's preview feature, facilitating rapid iteration and design refinement. - Simulator: Xcode includes a simulator that allows testing of applications across different Apple devices and OS versions directly from a Mac, supporting scenarios like location changes and network conditions. - Debugging Tools: The IDE provides robust debugging capabilities, including breakpoints, memory usage inspection, and variable monitoring, aiding in the identification and resolution of issues. - Performance Analysis: With Instruments, developers can analyze app performance metrics such as CPU, memory, and GPU usage in real-time, helping to optimize app responsiveness and efficiency. - Testing Frameworks: Xcode supports unit and UI testing through frameworks like Swift Testing and XCTest, enabling comprehensive test coverage and quality assurance. - Xcode Cloud: Integrated continuous integration and delivery service that automates building, testing, and distributing apps, enhancing collaboration and development speed. Primary Value and User Solutions: Xcode serves as a unified platform that simplifies the app development lifecycle for Apple devices. By integrating coding, testing, debugging, and deployment tools within a single environment, it reduces development time and complexity. Features like real-time previews and simulators allow developers to iterate quickly and ensure their applications perform optimally across all Apple platforms. The inclusion of Xcode Cloud further streamlines workflows by automating routine tasks, enabling teams to focus on innovation and delivering high-quality apps to users efficiently.

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Photos

802 reviews

Apple Photos is a comprehensive photo management and editing application developed by Apple Inc., designed to seamlessly integrate with macOS, iOS, iPadOS, watchOS, tvOS, and visionOS. It serves as a centralized hub for users to store, organize, edit, and share their digital photographs and videos across all Apple devices. Key Features and Functionality: - Intelligent Organization: Photos automatically organizes your library into categories such as Years, Months, and Days, highlighting significant events and memories. It employs on-device machine learning to curate your best shots, reducing clutter by hiding duplicates, screenshots, and receipts. - Advanced Editing Tools: The app offers a suite of intuitive editing tools, including color correction, cropping, and filters. Users can enhance images with features like Portrait mode adjustments and Live Photo effects. - iCloud Photos Integration: With iCloud Photos, your entire photo and video library is stored securely in iCloud, ensuring that your media is up to date and accessible across all your Apple devices. - Memories and Sharing: The Memories feature curates collections of photos and videos into shareable movies, complete with music and transitions. Additionally, Photos suggests sharing options based on who appears in your images and the context of your interactions. Primary Value and User Solutions: Apple Photos simplifies the complexities of digital photo management by providing a unified platform that integrates storage, organization, editing, and sharing functionalities. Its intelligent features help users effortlessly relive cherished moments, enhance their images with professional-quality tools, and share their experiences with friends and family. By leveraging iCloud Photos, users benefit from seamless synchronization across devices, ensuring their media is always accessible and up to date.

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Apple OS X Yosemite

87 reviews

OS X Yosemite, released in October 2014, is the eleventh major version of Apple's desktop operating system for Mac computers. This update introduced a comprehensive redesign, aligning the Mac interface more closely with the aesthetics of iOS, featuring a flatter, more modern look with translucent elements and a refreshed color palette. Yosemite also emphasized enhanced integration between Mac and iOS devices, offering users a more seamless and connected experience across their Apple products. Key Features and Functionality: - Redesigned User Interface: Yosemite introduced a flatter, more modern design with translucent elements and a refreshed color palette, aligning the Mac interface more closely with iOS aesthetics. - Continuity: This suite of features enhances integration between Mac and iOS devices. Handoff allows users to start tasks on one device and continue them on another, while Instant Hotspot enables easy tethering to an iPhone's internet connection. - Phone and SMS Integration: Users can make and receive iPhone calls and send SMS messages directly from their Mac, provided both devices are connected to the same Wi-Fi network. - AirDrop Between Mac and iOS: Yosemite enables file sharing between Mac and iOS devices using AirDrop, facilitating quick and easy transfers without the need for cables or external drives. - Enhanced Spotlight Search: Spotlight received significant improvements, offering a more prominent search bar and the ability to pull in results from various sources, including Wikipedia, Maps, and news, providing a more comprehensive search experience. - Updated Native Applications: Core apps like Safari, Mail, and Messages were updated with new features and improved performance. For instance, Safari introduced a new tab view and improved sharing options, while Mail added functionalities like Mail Drop for sending large attachments. Primary Value and User Solutions: OS X Yosemite's primary value lies in its enhanced continuity and integration features, bridging the gap between Mac and iOS devices. By enabling seamless transitions between devices, users can maintain productivity without interruption, whether they're composing emails, browsing the web, or managing files. The redesigned interface offers a more intuitive and visually appealing experience, while the updated native applications and improved search capabilities streamline daily tasks. Overall, Yosemite addresses the need for a cohesive and interconnected ecosystem, enhancing user efficiency and satisfaction across Apple's hardware and software platforms.

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Apple OS X Mavericks

81 reviews

OS X Mavericks, version 10.9, is the tenth major release of Apple's desktop operating system for Macintosh computers. Announced on June 10, 2013, and released on October 22, 2013, Mavericks introduced over 200 new features aimed at enhancing performance, efficiency, and user experience. Notably, it was the first OS X version offered as a free upgrade, emphasizing Apple's commitment to providing the latest advancements to all Mac users. Key Features and Functionality: - iBooks and Maps Integration: Mavericks brought iBooks to the Mac, allowing users to access their library and purchase new titles directly from their desktop. The Maps application provided powerful mapping technology, enabling users to plan trips and send directions to their iPhone for seamless navigation. - Enhanced Finder: The Finder received significant improvements, including the addition of tabs to reduce desktop clutter and tags for better file organization and retrieval. - Improved Multi-Display Support: Users could now work more efficiently across multiple displays, with each screen having its own menu bar and Dock, and the ability to run full-screen applications independently on each display. - Safari Enhancements: The updated Safari browser featured improved performance, energy efficiency, and a new sidebar that consolidated links shared by friends on social media platforms. - iCloud Keychain: This feature securely stored and synchronized passwords, credit card information, and Wi-Fi credentials across trusted devices, simplifying the management of sensitive information. - Advanced Power Management: Technologies like Timer Coalescing and App Nap reduced CPU activity and power consumption, leading to extended battery life and improved system responsiveness. Primary Value and User Solutions: OS X Mavericks addressed several user needs by enhancing system performance, extending battery life, and introducing features that improved productivity and organization. The integration of iOS applications like iBooks and Maps bridged the gap between mobile and desktop experiences, providing a cohesive ecosystem. Enhanced multi-display support and Finder improvements catered to power users requiring efficient workflows. Additionally, the introduction of iCloud Keychain and advanced power management technologies offered users a more secure and energy-efficient computing environment.

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ARKit

75 reviews

ARKit is Apple's augmented reality (AR) framework that enables developers to create immersive AR experiences for iOS and iPadOS devices. By integrating device motion tracking, advanced scene processing, and camera image analysis, ARKit allows apps to blend digital content seamlessly with the physical world. Key Features and Functionality: - Motion Tracking: Utilizes device sensors to accurately track the position and orientation of the device in real-time, ensuring stable and realistic AR interactions. - Scene Understanding: Recognizes and maps the environment, identifying surfaces like floors and walls, which facilitates the placement of virtual objects in a contextually relevant manner. - Light Estimation: Analyzes ambient lighting conditions to adjust the appearance of virtual objects, making them blend naturally with the real-world environment. - People Occlusion: Allows virtual content to realistically pass behind or in front of people in the scene, enhancing the sense of depth and immersion. - Depth API: Leverages LiDAR scanners on supported devices to obtain precise depth information, enabling instant placement of virtual objects and improved object occlusion. - 4K Video Recording: Supports capturing high-resolution 4K videos during AR sessions, ideal for professional content creation and sharing. Primary Value and User Solutions: ARKit empowers developers to craft engaging and interactive AR applications that enhance user experiences across various domains, including gaming, education, retail, and design. By providing tools to seamlessly integrate virtual content into the real world, ARKit enables users to visualize products in their environment, learn through interactive simulations, and enjoy immersive entertainment, thereby bridging the gap between digital and physical realities.

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TestFlight

59 reviews

TestFlight is Apple's official platform for beta testing apps, games, and App Clips across all Apple platforms. It enables developers to distribute pre-release versions to internal team members or external testers, facilitating comprehensive testing and feedback collection before public release. Key Features and Functionality: - Seamless Tester Management: Invite up to 100 internal testers and 10,000 external testers without the need to track UDIDs or provision profiles. - Flexible Distribution: Share beta builds via email invitations or public links, allowing for targeted or broad tester engagement. - Comprehensive Feedback Collection: Testers can provide feedback directly through the TestFlight app, including annotated screenshots and crash reports, aiding in efficient issue identification and resolution. - Multiple Build Testing: Upload and test up to 100 builds simultaneously, enabling parallel testing of different versions or features. - Detailed Tester Metrics: Monitor tester engagement and manage participation effectively through insightful metrics. Primary Value and Problem Solved: TestFlight streamlines the beta testing process by offering a centralized platform for distributing pre-release apps and gathering valuable user feedback. This ensures that developers can identify and address issues before the official launch, leading to higher-quality applications and enhanced user satisfaction. By simplifying tester management and feedback collection, TestFlight reduces the complexity and time associated with traditional beta testing methods.

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Apple Remote Desktop

53 reviews

Apple Remote Desktop (ARD) is a comprehensive remote management software developed by Apple Inc., designed to facilitate the administration of Mac computers over a network. First introduced in 2002, ARD enables system administrators and educators to efficiently control, monitor, and manage multiple Mac systems from a central location. This tool is particularly beneficial in environments such as educational institutions and businesses, where managing numerous devices is essential. Key Features and Functionality: - Remote Control and Observation: Administrators can view and control the screens of remote Mac computers in real-time, allowing for immediate assistance and troubleshooting. - Software Distribution: ARD allows for the remote installation of software and updates across multiple systems simultaneously, streamlining the deployment process. - Asset Management: The software provides comprehensive hardware and software inventory reports, enabling administrators to keep track of system configurations and installed applications. - Task Automation: With support for Automator actions, ARD enables the automation of repetitive administrative tasks, enhancing efficiency. - Secure Communications: ARD employs AES 128-bit encryption to ensure secure communication between the administrator and client systems. - User Interaction Tools: Features such as real-time text chat and the "request attention" command facilitate direct communication between administrators and users. Primary Value and User Solutions: Apple Remote Desktop addresses the challenges associated with managing multiple Mac computers by providing a centralized platform for remote administration. It enhances productivity by allowing administrators to perform tasks such as software deployment, system monitoring, and troubleshooting without the need for physical presence. This capability is invaluable in educational settings, where teachers can monitor and assist students remotely, and in corporate environments, where IT professionals can maintain and support a large fleet of Macs efficiently. By automating routine tasks and offering robust reporting tools, ARD reduces administrative overhead and ensures that systems remain up-to-date and secure.

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Compressor

48 reviews

Compressor is a powerful encoding and compression application designed to work seamlessly with Final Cut Pro, enhancing the video post-production workflow. It offers a range of advanced features that allow users to customize output settings, perform high-quality format conversions, and deliver content efficiently across various platforms. Key Features and Functionality: - Seamless Integration with Final Cut Pro: Compressor's interface aligns with Final Cut Pro, providing intuitive controls for custom encoding. Users can create and share custom output settings and destinations, automating tasks like file copying and script execution. - Optimized for Apple Silicon: Leveraging the power of Mac computers with Apple silicon, Compressor delivers high-performance encoding, even for 8K resolution videos. - Support for Industry Standards: Compressor supports a wide range of formats, including HDR, HEVC, 360° video, and MXF. It also offers tools for adding closed captions and audio descriptions, ensuring content accessibility. - Pristine Format Conversions: Utilizing optical flow processing, Compressor performs high-quality format and standards conversions. It includes image filters and audio processing tools for refined output. - Distributed Encoding: Compressor can utilize multiple Mac computers on a network to speed up encoding jobs, enhancing efficiency in production environments. Primary Value and User Solutions: Compressor enhances the Final Cut Pro experience by providing advanced encoding capabilities, customizable output settings, and efficient delivery options. It addresses the needs of video professionals by offering high-quality format conversions, support for industry standards, and optimized performance on Apple silicon, streamlining the post-production process and ensuring content is ready for distribution across various platforms.

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iOS SDK

36 reviews

The iOS Software Development Kit (SDK) is a comprehensive suite of tools and resources provided by Apple to facilitate the creation of applications for iPhone and iPad devices. It includes a robust set of APIs, libraries, and development tools that enable developers to build, test, and deploy apps that leverage the full capabilities of Apple's hardware and software ecosystem. Key Features and Functionality: - Xcode Integration: The iOS SDK is seamlessly integrated with Xcode, Apple's official integrated development environment (IDE), providing a unified platform for coding, debugging, and testing applications. - Comprehensive APIs: Access to a wide range of APIs allows developers to incorporate advanced features such as augmented reality, machine learning, and health data into their apps. - Swift Programming Language: The SDK supports Swift, Apple's powerful and intuitive programming language, enabling developers to write clean and efficient code. - Interface Builder: A visual tool within Xcode that simplifies the design and layout of user interfaces, allowing for drag-and-drop assembly of UI components. - Simulator: The iOS Simulator enables developers to test and debug applications on various virtual devices, ensuring compatibility across different screen sizes and iOS versions. Primary Value and User Solutions: The iOS SDK empowers developers to create high-quality, feature-rich applications that integrate seamlessly with Apple's ecosystem. By providing a comprehensive set of tools and resources, it streamlines the development process, reduces time to market, and ensures that apps meet Apple's stringent performance and design standards. This results in a superior user experience and broadens the reach of applications to millions of iOS users worldwide.

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FileVault

35 reviews

FileVault is a disk encryption program in Mac OS X 10.3 and later.

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iTunes U

34 reviews

iTunes U is a classroom management app.

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5529
2037
508
131
78

Apple Reviews

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Profile Name
Star Rating
5529
2037
508
131
78
Verified User in Financial Services
CF
Verified User in Financial Services
04/21/2026
Validated Reviewer
Review source: Organic Review from User Profile

Bold Font Options, Easy AI Assistance, and Great Performance

I like the Font options and how bold it is . Easy AI assistance and great performance , pricing is little more then usual but with it. Since you have support and integrations.
Melissa M.
MM
Melissa M.
04/21/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Use iMovie for Creating Great Family Videos

I love iMovie because I can create videos for my family and friends.
Nozomu O.
NO
Nozomu O.
04/21/2026
Validated Reviewer
Verified Current User
Review source: Organic

Robust, Consistent, and Backed by Long-Term Support

Robust and consistent, with long-term support and a solid user experience.

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Cupertino, CA

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@Apple

What is Apple?

Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud.

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Year Founded
1976
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NASDAQ:AAPL