$$$. Using Wunderkind is all about driving more revenue through behavioral email and SMS flows. Their identification tech leads to more send volume on our highest converting flows. We've also been lucky to work with awesome account managers that know our business well which is a plus. I've utilized Wunderkind at my last 3 brands so that tells you something. I've used Wunderkind mostly while being on Salesforce Commerce Cloud but we are now migrating to Shopify Plus and have a new Shopify app that greatly reduces the level of integration effort. Análise coletada por e hospedada no G2.com.
The biggest objection is always price as it is priced of the revenue they are driving versus a flat fee. There are many low priced solutions on the market that do some of what Wunderkind does, but doing a true A/B test is very difficult. Beyond that, we've had some minor issues in the past with the ability to exclude items or make certain customization. Because their service is white glove, they've never had the greatest customer facing portal but they are currently improving those things and adding more self-serve features. Análise coletada por e hospedada no G2.com.
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Nossa capacidade de capturar comportamentos no local e enviar e-mails direcionados por meio de resolução de ID ajuda nosso negócio a criar uma experiência de compra mais personalizada. Temos mais de 15 campanhas no mercado. Trabalhamos em estreita colaboração com nosso(s) CSM(s) para revisar o desempenho das campanhas e otimizar conforme necessário. Nos últimos anos como parceiro, completamos testes A/B de links, conteúdo de e-mail, linhas de assunto, tempo e frequência. Incorporamos e introduzimos vários formulários de captura de e-mail no local para aumentar nossa lista de assinantes durante nossos períodos de venda mais importantes. A equipe de Sucesso do Cliente da Wunderkind é extremamente responsiva e profissional. Construímos um relacionamento de trabalho maravilhoso e valorizamos seus insights, feedback e apoio à nossa organização - assim, os vemos como uma extensão de nossa equipe ágil. Análise coletada por e hospedada no G2.com.
Pode demorar mais do que o previsto para nossa equipe lançar uma nova campanha ou fazer edições/otimizações. Da mesma forma, há complexidades nos relatórios entre as plataformas Wunderkind e Audiences. Estou esperançoso de que a nova Plataforma de Marketing Autônoma resolverá algumas das armadilhas. Análise coletada por e hospedada no G2.com.
A tecnologia é ótima e nos ajuda a fazer vendas, o que, no final das contas, é o que queremos. Análise coletada por e hospedada no G2.com.
1. A equipe de reestruturação e contas não é ótima. Não recebemos o suporte de que precisamos de maneira oportuna.
2. Eles prometem demais e entregam de menos quando os produtos estarão realmente disponíveis. Estamos esperando pelo Studio há meses.
3. Não há como criarmos campanhas personalizadas por categoria de produto. Por exemplo, criar envios personalizados de abandono para halteres, ou bancos, ou racks. Análise coletada por e hospedada no G2.com.
Our experience with Wunderkind has been largely positive, particularly in terms of the collaborative nature and proactiveness of their team. From day one, our account partners have been engaged, responsive, and attentive to our needs. They consistently bring fresh ideas to the table and work diligently to help us maximize the impact of our campaigns. The team's proactive approach and dedication to our success are what set Wunderkind apart as a partner. Análise coletada por e hospedada no G2.com.
However, there are areas for growth, especially when it comes to the flexibility of the software and the depth of data insights provided. The platform itself, while effective, could benefit from greater adaptability to meet evolving business requirements. For instance, more customization options and easier integration with our existing systems would enhance its functionality and better support our unique business goals. Additionally, while the data insights are useful, there is potential for more advanced analytics and reporting capabilities to allow us to make more informed strategic decisions. Análise coletada por e hospedada no G2.com.
My account team is super helpful. Great at making strategy and testing recommendations and following up. I appreciate all of the quick changes and documentation they provide for us, and they're quick to respond to questions. Análise coletada por e hospedada no G2.com.
I find that there's a lot of selling, and sometimes I'm unsure if recommendations are truly helpful to our business or they benefit WKND more. I wish there was a way to edit sign up units in the UI. I don't find the self service platform particularly useful. Análise coletada por e hospedada no G2.com.
My account representative and I have developed a fantastic rapport. He fully understands our business and has become an extension of my team. For each monthly meeting he comes fully prepared with the most recent data and ideas based on that data. Análise coletada por e hospedada no G2.com.
I really can't say I dislike anything about Wunderkind. The closest I can land to that mark is that because it is a concierge service we're not permitted to do anything... sometimes that slows things down or requests get lost in translation. Those examples are typical growing pains and we no longer experience them. Análise coletada por e hospedada no G2.com.
Wunderkind allows the business to reach and communicate with customers and prospects who otherwise wouldn't receive marketing from the brand. Análise coletada por e hospedada no G2.com.
Wunderkind can cause deliverability issues and increase unsubscribe rates because you are reaching subscribers who did not exactly subscribe to receive marketing communication from you. Análise coletada por e hospedada no G2.com.
Customer identification made easy, a great team to work with, and a huge boost to email subscriber numbers and revenue. Commitments are delivered upon and the team is always working with their clients to identify opportunities and improvements. Análise coletada por e hospedada no G2.com.
Integration and onboarding takes time and you only get out of Wunderkind what you're willing to put in; resources and attention to detail are still necessary, as is a good and close working relationship with the Wunderkind team to maximize success. These are not "dislikes" per say, just things to be conscious of! Análise coletada por e hospedada no G2.com.
The support from Wunderkind has been exceptional. Their team is responsive and helpful, making the overall experience very positive. The platform offers robust features for email and SMS marketing, which have been beneficial for our campaigns. Análise coletada por e hospedada no G2.com.
Wunderkind is on the expensive side, which may not be ideal for all budgets. Additionally, their identify graph feature, while promising, is challenging to measure in terms of its true incrementality, making it hard to gauge its full impact. Análise coletada por e hospedada no G2.com.
Wunderkind is an exceptional service for e-mail acquisition. They're happy to A/B test various options to ensure maximum conversion on site. We saw massive gains to our flow sales through e-mail as well with various forms of retargeting that Wunderkind has mastery over. Análise coletada por e hospedada no G2.com.
Wunderkind is an expensive service. The trade-off for the white glove service is a 60k annual bill to handle email and sms flows for us. It's a net positive return on investment, but it doesn't come cheap. Análise coletada por e hospedada no G2.com.
Wunderkind tem os representantes mais prestativos que auxiliam em cada etapa do caminho sem serem insistentes. A equipe Wunderkind é super colaborativa e atenciosa. Eles estarão com você desde o planejamento da campanha até o lançamento e pós-campanha, garantindo que tudo corra bem. Além disso, suas capacidades são fortes e há diferenciais claros em relação a outros parceiros. O lado positivo é que seu engajamento é comprovado por superar benchmarks devido ao conteúdo pós-clique e tipos de anúncios de alto impacto, os representantes são prestativos e responsivos, o processo é fácil e leve para a agência/cliente, e os editores são premium. Análise coletada por e hospedada no G2.com.
A desvantagem de usar o Wunderkind é obter o alinhamento do cliente em designs de campanhas de alto impacto. Precisamos melhorar as maneiras de fazer o cliente pensar de forma mais criativa. Um checklist ou ferramenta automatizada onde o cliente possa inserir seus objetivos/ideias e, em seguida, receber ideias ou exemplos automáticos seria bom, já que alguns de nossos clientes não são criativamente experientes e não têm equipes criativas que entendam como utilizar o espaço de alto impacto. Análise coletada por e hospedada no G2.com.
