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I love how user friendly the interface is as well as the ability to create custom audiences. Having the ability to slice data into so many different segments based on location, demographics, time period, etc, helps us make truly actionable analysis and recommendations. Análise coletada por e hospedada no G2.com.
I don't usually have any issues unless the platform goes down or there is a lag in updating changes to APIs. Análise coletada por e hospedada no G2.com.
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Tenho usado o Netbase há mais de 4 anos e, honestamente, não sei como construí programas de Marketing de Conteúdo antes de descobrir a ferramenta. Embora a intuição e os "sentimentos instintivos" básicos realmente me tenham levado a criar campanhas premiadas para meus clientes, em várias agências, foi só com o NetBase e o conjunto abrangente de dados e insights que realmente transformei minhas abordagens de reativas/padrão para proativas/inovadoras. Análise coletada por e hospedada no G2.com.
Às vezes, não gosto de atrasar o tempo na criação de novos tópicos com uma abordagem mais ampla, assim como o fato de que as agências têm permissão para apenas um assento por conta (fora dos assentos de analista e negócios). Em uma agência maior, e enquanto tento provar a eficácia do NetBase para equipes que não estão familiarizadas com a plataforma, é importante que mais pessoas tenham acesso. Análise coletada por e hospedada no G2.com.
I love the amount of data this platform provides, as well as the ability to segment data so easily with its topic and theme set up. I also think its audience monitoring, segmentation and insights are incredibly valuable. Análise coletada por e hospedada no G2.com.
There are very few things I dislike about this platform. I have recommended it to many people due to its robust nature. I would say probably the price point, as it's quiet pricey for smaller agencies or teams. Análise coletada por e hospedada no G2.com.
I really like the functionality of setting up searches and having the choice between using boolean and keywords, depending on how specific of a search I am conducting. Netbase helps our team keep a pulse on what people are saying about any given topic and is super helpful when we need to dig in and get smart quick for pitches or permanent accounts. Análise coletada por e hospedada no G2.com.
One thing that I dislike is the interface, it could definitely use an update. Also, I wish that there was a spot within Netbase that pulled in the trending topics across all social platforms, this would be super helpful to use in many of our daily activities as one of the most important things in social is relevance! I also wish that Netbase had more control over pulling in social content from platforms like Instagram (ie, hashtags) for quantification. I find myself having to use the app itself for these types of inquiries. Análise coletada por e hospedada no G2.com.
The amount of different visualizations available and the reliability of automated net sentiment scoring, it saves so much time not having to manually check everything, all down to the variety and complexity of Boolean operators to hand Análise coletada por e hospedada no G2.com.
Audience 3D capabilities are very limited in that when you create an audience, the defining metrics can only be AND not OR which limits how complex a sample you can build. Also, being a UK based customer we find the service drops and crashes quite regularly , which can be frustrating when you're deep in the zone mid project Análise coletada por e hospedada no G2.com.
The interface is easy to use and is super versatile to allow for a wide variety of analysis' Análise coletada por e hospedada no G2.com.
I wish there was a 'smart topic' feature that ensured complete topic accuracy Análise coletada por e hospedada no G2.com.
I've used many social listening tools, but NetBase has been by far one of the most intuitive and exemplary solutions. We are able to quickly build queries in Boolean or assisted format and quickly dive into conversation insights. The customer service is AMAZING! Análise coletada por e hospedada no G2.com.
This tool is best suited to find audience and conversation insights but needs a little more work on the measurement piece. Nonetheless, I have truly enjoyed using this great tool! Análise coletada por e hospedada no G2.com.
The potential of this tool is amazing, and we really wish we could use it completely. The ability to compare share of voice and dial down to the topic of discussion is great. The Ability to pull the data itself if great too - we just are never 100% sure the data we are reporting is accurate. Análise coletada por e hospedada no G2.com.
Our team has a very hard time trusting the data we receive. The most frustrating part about this tool is the ability to receive help. There is no number to call and talk through a simple question. It all has to be submitted to the support team or we have to call our rep who has repeatedly mentioned he is no expert in the tool. Our team also dislikes the necessity to purchase support hours. We spent all our hours setting up our topic, so that when we had issues and questions/needed to make edits to this, the team was unable to help because we were out of hours. We had to follow guides sent in emails from support which were very robust and sometimes confusing to follow. Análise coletada por e hospedada no G2.com.
I liked hearing how different people used the tool and connecting with local media executives. Análise coletada por e hospedada no G2.com.
There are so many good sessions that sometimes I'd like to go to both that are at the same time. Análise coletada por e hospedada no G2.com.
I like the sentiment information and the bio terms/interests you can glean in the demographics section. It is a helpful platform to mention as part of our tool kit during new business meetings. Análise coletada por e hospedada no G2.com.
Firehose data availability.
Difficulty filtering certain topics. It is difficult to make any important decisions based off of social data....but that's not necessarily a Netbase problem.
We also use Sprinklr and often get very different results. Análise coletada por e hospedada no G2.com.