We have a fantastic Account Manager who is incredibly thorough in our monthly meetings and offers helpful strategy tips, both for immediate results and longer-ranging goals/projects. Any time we've had to contact support, they've been incredibly helpful and responsive. Análise coletada por e hospedada no G2.com.
Not really a downside exactly, but how successful strategy depends a lot on the account manager. Our current account manager is fantastic! Análise coletada por e hospedada no G2.com.
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I like the ability to set up clear, concise, and great looking automated email and SMS journeys. This has been a huge help for properly onboarding new subscribers and minimizing potential revenue loss with cart abandonment emails, win back campaigns, back in stock notifications, and many other revenue catching tools.
Implementing these tools can be daunting at first, but Listrak remedies this by providing an account rep who is always ready to help. Our weekly Zoom meetings with our rep have eased any growing pains we might have had.
Having instant access to analytics is critical to tracking the success of each campaign. The A/B comparison feature has helped us to create email and SMS campaigns that maximize effectiveness.
This brings me to arguably my favorite aspect of working with Listrak, and that is having our account rep, Curtis. Working with Curtis for the last few years has been a joy. Curtis helped to make the integration a breeze and helped our marketing department learn how to navigate the ins and outs of what Listrak has to offer. Because of this, we can use Listrak for email and SMS daily and without stress or frustration. Análise coletada por e hospedada no G2.com.
My primary dislike about Listrak is the initial shock of complexity at first. It can be overwhelming to navigate the builders on your own at first. Listrak offers so many options for the customization of journeys, campaigns, segmentation, and much more, which are absolutely useful and amazing but require a heavy dependence on our account rep until one can fully grasp the capabilities. Now, keep in mind that what I disliked initially is not necessarily a deal breaker. Listrak recognizes that their program has a lot to offer and can feel a bit overwhelming. This is why they provide you with an account manager who will be with you to ensure you use every option that fits your company. Without our account manager, the initial use of Listrak would have been a real challenge. A dislike remedied by superb customer service. Análise coletada por e hospedada no G2.com.
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Eu era novo nesta posição há cerca de 5 meses. Sou principalmente um designer e tenho experiência muito limitada com programas, software, etc., que não são de design. Além disso, com análises como um todo. A equipe da Listrak está sempre disponível para responder a quaisquer perguntas que eu tenha, seja através do Centro de Ajuda, do chat ou do nosso gerente de conta respondendo prontamente aos e-mails. Entrar nesta posição parecia um pouco assustador - porque, como eu disse, sou antes de tudo um designer. A Listrak me fez sentir não apenas confortável, mas também confiante através de seus cursos educacionais e sua equipe de suporte que, novamente, está sempre pronta para responder a quaisquer perguntas ou resolver quaisquer problemas que eu possa ter.
Como um todo, cada funcionário com quem falo é muito educado, compreensivo e sempre muito prestativo com assistência. E a plataforma é muito fácil de usar e entender, uma vez que você pega o jeito. Mais uma vez, destaque para os cursos educacionais que eles oferecem! O compositor e seus recursos tornam o design de e-mails muito fácil. Os públicos tornam fácil agendá-los. Também posso visualizar dados e relatórios com facilidade, em vez de criar uma planilha do Excel com linhas, colunas, números e dados - o que, prometo, é o pior pesadelo de todo designer.
Eu recomendaria a Listrak para cada empresa que esteja procurando um programa de e-mail eficiente e fácil de usar. Análise coletada por e hospedada no G2.com.
Se eu tivesse algum impacto negativo a dar, seria a velocidade geral. Por exemplo, quando tento ver o "Histórico de Mensagens", pode levar vários minutos para que essa página carregue.
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E eu gostaria de ver algumas melhorias na Biblioteca de Mídia:
1) Gostaria de ter a capacidade de remover arquivos de forma mais eficiente, em vez de selecioná-los um por um. Você pode selecionar um grupo deles, desde que estejam todos juntos em um nome de arquivo sequencial. Mas, por exemplo, você não pode classificar por arquivos antigos e deletar arquivos antigos. Você não pode classificar por: "Mais Novo" ou "Mais Antigo" e simplesmente selecionar os arquivos mais antigos e removê-los. Então, limpar os arquivos é uma tarefa de vários dias apenas para recuperar algum espaço no drive. Gostaria de ver algo mais eficiente acontecer ali.
2) O upload de arquivos na biblioteca de mídia parece acontecer a uma taxa lenta. Pode levar 30 segundos ou até um minuto para que uma foto seja carregada e depois apareça dentro de uma pasta. Se isso puder ser acelerado para ser mais eficiente, seria ideal.
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Eu amo tanto o compositor que quase me arruinou para qualquer outra coisa. Então, quando vejo um e-mail que usa código completo, isso me APAVORA. Por exemplo, nosso E-mail de Cartão Presente Eletrônico. Está inteiramente em código HTML, sobre o qual eu sei quase nada. O que significa que, se eu quisesse projetar essa página e torná-la mais atraente, teria que colaborar com outra pessoa nesse processo. O que é aceitável. Mas eu gostaria que, para e-mails como esse, você ainda pudesse construí-los no compositor e, em seguida, ter a opção de ter uma seção de código HTML (para a caixa de preenchimento, ou o que for), em vez de ter que escrever o e-mail inteiro em código. Acho que isso tornaria mais fácil e versátil para não programadores no futuro poderem projetar e-mails assim. Análise coletada por e hospedada no G2.com.
The onboarding team made the transition from our previous ESP seamless. Their technical team integrated 4 separate brands with Shopify+ and built templates and journeys to get us up and running quickly. In some cases we provided detailed XD files and in other instances just screenshots for their team to replicate.
Listrak handled porting our customer data, including custom properties, with the data export I provided. I shared our subscriber data and Listrak provided all the unique segments for the IP Warm-up process.
As a new user, I don't always know what I didn't know (as expected), but every time I had a question, I got an almost instant reply and explanation. It is reassuring to know that they are watching and can catch (my) mistakes before I do. The level of attention is what I've noticed and appreciated most about the Listrak onboarding process.
I haven't had a chance to take advantage of the dynamic content blocks yet, but I have found the product recommendations and Shopify product blocks to be both robust and customizable.
My favorite feature of Listrak, and a significant advantage over our previous ESP, is the Saved Content blocks. I love having multiple elements in Saved Blocks (image, text, CTAs) that I can update across all messages as a single block or separate blocks (e.g., header/footer). Análise coletada por e hospedada no G2.com.
Every platform has its pros/cons and Listrak is no different. I have appreciated the UX of the Journey hub for building workflows, but would love to have more pre-built journeys that I could replicate on my own (e.g., a birthday anniversary). The latter had to be built in their legacy automation system (called Conductor) which isn't nearly as user-friendly. Thankfully, our Listrak contact built it out for me!
I am still learning the content folder structure and wish I had spent more time thinking how my file naming convention (and sub-folders) would impact future messsages. If you change a file name or location, file references will break as they cannot find the specific file. With 1000s of images and saved content blocks already, I have created a mess of files in a few short months. It is difficult to search and view existing content files without a good folder structure.
My biggest complaint about the Composer message editor is the inability to switch to an HTML-view within the editor. You can build an entire email in HTML, but I would like to see what the existing HTML looks like to double-check my formatting. It is annoying IMO to check font size, font family, and event hyperlinks in the WYSIWYG editor. You have to highlight the relevant content and then click on the different elements to see how it is assigned. Análise coletada por e hospedada no G2.com.
After having some less than pleasant experiences with an enterprise-level Email Provider, we found Listrak. We have been using them now for nearly 3 years. Their, integration team, customer service & performance have been nothing short of outstanding. Análise coletada por e hospedada no G2.com.
The UI is a bit outdated and can use some updating, but it works. Análise coletada por e hospedada no G2.com.
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Listrak has an amazing on boarding process, team, as well as teachers. It's user friendly, and I just really can't rave enough about it's team and how it cares for the customer's that they partner with.
Listrak was amazing to impement into our system, Magento. Análise coletada por e hospedada no G2.com.
There are truly no downsides to working with Listrak and utilitzing their platform. Análise coletada por e hospedada no G2.com.
Helpful and always looking to help me improve ways to increase sales. If i need help someone is always available and willing. Good results and energy to help me grow. it is so easy to use. Helpful with intergration of 3rd party vendors as well as using the implemnatation Listrak has setup for us or the 3rd party vendors. We use Listrak frequently to the point of sometimes too much to drive sales. Análise coletada por e hospedada no G2.com.
We are the only one using Listrak in the Lindt Group so no programs or information to use towards our emails. Also, I am just drawing a blank on increasing our Mailing list to reach wider audience. So many optonis available for us to use but no time to learn or use them all. Análise coletada por e hospedada no G2.com.
Listrak allows us to automate all of our email and SMS campaigns in one place. From customer journeys to checkout processes on both of our B2B and D2C websites with ease of integration. Listrak allows us to provide a wonderful experience for our clientele. Their customer service is top tier with support chat that is always responsive and helpful. Análise coletada por e hospedada no G2.com.
We recently underwent a website re-platform and our data feeds and reporting were skewed for 2 months. We felt like the process should have been easier with Listrak's team as there was so much back and forth. However, we did get everything resolved and the Listrak team was on top of things the whole time. Análise coletada por e hospedada no G2.com.
I don't believe I've ever seen a smoother implementation! What first seemed like a mountainous task due to our tight timeline, was broken into manageable steps and specifically tailored to our business needs. The Listrak onboarding team was incredibly thorough with clear, organized and detailed communication. Análise coletada por e hospedada no G2.com.
Some of the information in the platform seems repetitious and not necessarily intuitive. Análise coletada por e hospedada no G2.com.
Listrak has everything we need in one place. It helps us with customer acquisition, reaching our engaged customers, coupon code integration, the list goes on. I use it all the time for newsletters, marketing new products, cart abandonment, product page, etc. Our Listrak representative also helps us with anything we need, and makes everything easy to understand and implement. Análise coletada por e hospedada no G2.com.
From time to time I will experience an occasional bug while creating an email in the email editor. Some things in the interface are weird. Análise coletada por e hospedada no G2.com.
Quick and timely support & ability to use composer and create emails quickly. Análise coletada por e hospedada no G2.com.
Could use more functionality in composer. Filters could be more intuitive when layered (GUI) as well as conversations, but this might be the case with journeys. Análise coletada por e hospedada no G2.com.