Avaliações e Detalhes do Produto de Iterable

I've been in email marketing for 12 years and Iterable is one of the most marketing-friendly ESPs I've used while still boasting a ton of capabilities to create dynamic campaigns. We have a somewhat complicated infrastructure, but Iterable's implementation team guided us wonderfully through the process - making sure every one of our use cases was met and accommodated for. As the primary user of the product, I can build blast campaigns & complex journeys easily and their journey capabilities have opened up multiple customer touchpoints for us. Análise coletada por e hospedada no G2.com.

Uploading images/having an image library isn't *as* straightforward as some other ESPs I've used; however, I do know that they are working on improving this feature and it is in beta, so I'm excited to see what that looks like. Análise coletada por e hospedada no G2.com.

A equipe do Iterable está constantemente aberta a feedbacks e construindo um produto com base no feedback dos usuários. Análise coletada por e hospedada no G2.com.

A UX entre alguns recursos é inconsistente - ex: seletor de calendário em jornadas e segmentação de listas. Além disso, os insights de relatórios são uma fraqueza. Análise coletada por e hospedada no G2.com.

One of the standout features of Iterable is its remarkable flexibility and ease of implementation. Whether you're a seasoned marketer or just dipping your toes into the world of email marketing, the platform caters to all levels of expertise. The ease of sending personalized content is particularly noteworthy, thanks to the ability to build specific segments, the use of dynamic fields, and the catalog feature.

Another notable advantage of Iterable is its commitment to continuous improvement, frequently introducing new features that enhance the platform's capabilities. Customer support is always available and responsive. Análise coletada por e hospedada no G2.com.

There is room for improvement in the analytics section. Although the platform provides essential insights, enhancing the analytics features could be great. Análise coletada por e hospedada no G2.com.

Best thing about Iterable is the support team. They are always there and help you with agility. Special thanks to Haitham, Adyran, Tahmid and all other agents who made my job and life easier.

Of course technically, as a CRM specialist I can tell it is one of the best tools I ever used. I specifically love building journeys. Journeys at Iterable overall are super smooth and fun to use.

Generally it is a highly customizable and flexible tool in terms of campaign design and customer journey mapping. Also, strong automation and personalization capabilities enhance our work everyday. Análise coletada por e hospedada no G2.com.

Building content catalogues could have been more user friendly. For example, it won't read anything from the sheets except just the text. Could have been a lot better if we could copy paste, play around with texts easily. (Bold, bulletpoints, spaces etc.)

About pricing, I think end of the year, being a bit flexible about agreed contract limitations (yearly email sent, users etc.) wouldn't hurt a healthy long term business relationship... It feels a bit unfair that pricing would go dramatically up if we exceed our limits just 5% for example. Análise coletada por e hospedada no G2.com.

Suporte e velocidade da equipe de suporte. Facilidade de uso. Análise coletada por e hospedada no G2.com.

Não há uma maneira fácil de limitar meus envios de e-mail dia após dia. Isso parece muito necessário e fácil de implementar. Análise coletada por e hospedada no G2.com.

Eu gosto da flexibilidade e das capacidades de ingestão de dados. As jornadas são realmente poderosas. Análise coletada por e hospedada no G2.com.

Eu gostaria que houvesse mais capacidades no produto. Análise coletada por e hospedada no G2.com.

Iterable makes it easy to get started with email and lifecycle marketing. The visual editor is great for quick and easy email creation, and the analytics are useful for quick insights into email and journey performance. Análise coletada por e hospedada no G2.com.

For companies with many campaigns, it can be challenging to manage how users flow between email campaigns and journeys. Sometimes complex journeys can also be difficult to update and maintain. Análise coletada por e hospedada no G2.com.

A interface é fácil de usar e treinar outros funcionários. Análise coletada por e hospedada no G2.com.

O tempo de processamento pode ser muito lento dependendo da quantidade de dados sendo segmentados. Análise coletada por e hospedada no G2.com.

Iterable tem sido um ótimo parceiro para trabalhar. Eles foram extremamente prestativos durante a implementação e migração. Eles também estão sempre disponíveis para nos apoiar no Slack quando temos perguntas. Análise coletada por e hospedada no G2.com.

Há algumas coisas que adoraríamos poder fazer, como limitar a taxa de e-mails por tipo (acionados, amplos, etc.) que o Iterable não tem a capacidade de fazer. Também não conseguimos ver nossos cancelamentos de assinatura no Looker, o que é uma limitação do Iterable. Análise coletada por e hospedada no G2.com.

The amount of data that we're able to track in the back end. Análise coletada por e hospedada no G2.com.

It's hard to visualize the points/mediums from which users interact with our brand.

The event history is not friendly enough to efectively visualize the historic interactions from a single user or even a company. It's hard to know if they filled out a form, things that are not necesarily part of the customer journey itself, but happen before the customer actively is looking to purchase.

There's no tying between users / companies.

Visualizing the performance of campaigns lacks functionalities, the way that we can currently filter dates is not intuitive and you need to learn that you should account for more days in order to get the full data range you're looking for.

Wish Iterable could hold forms. Análise coletada por e hospedada no G2.com.