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Avaliações e Detalhes do Produto de Hootsuite

Visão geral de Hootsuite

O que é Hootsuite?

Muitas marcas não se destacam nas redes sociais. A sua não precisa ser uma delas. Tudo começa com as ferramentas certas. Milhares de marcas confiam na plataforma e soluções da Hootsuite para lançar campanhas sociais brilhantes, oferecer experiências de comércio social de 5 estrelas e gerenciar todas as conversas com clientes em um só lugar. Com a Hootsuite, você pode agendar postagens com confiança em várias redes sociais (incluindo Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest e YouTube), gerenciar conteúdo social orgânico e pago juntos, acompanhar facilmente as conversas com clientes e obter insights acionáveis em tempo real das redes sociais para tomar decisões críticas de negócios—tudo a partir de um painel intuitivo. Como a solução de gerenciamento de redes sociais mais amplamente confiável do mundo, a Hootsuite pode prepará-lo para o sucesso com certificações de especialistas, treinamento e coaching em marketing social, escuta social, atendimento ao cliente e comércio social. Amplie seus resultados e obtenha mais das redes sociais com a Hootsuite.

Detalhes Hootsuite
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Arabic, German, English, French, Italian, Portuguese, Spanish
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Descrição do Produto

Hootsuite é o líder em gerenciamento de mídias sociais, confiado por mais de 18 milhões de usuários. Com o Hootsuite, você pode agendar postagens com confiança, participar de conversas e acompanhar seu desempenho social, tudo em um só lugar, oferecendo as ferramentas certas para expandir suas marcas, negócios e relacionamentos com clientes nas redes sociais.


Detalhes do Vendedor
Vendedor
Hootsuite
Website da Empresa
Ano de Fundação
2008
Localização da Sede
Vancouver, BC
Twitter
@hootsuite
7,056,759 seguidores no Twitter
Página do LinkedIn®
www.linkedin.com
1,664 funcionários no LinkedIn®
Descrição

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


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Avaliações Recentes de Hootsuite

Usuário Verificado
U
Usuário VerificadoPequena Empresa (50 ou menos emp.)
5.0 de 5
"Very quick and efficient"
How simple it was to sign up and start the courses
Jessica F.
JF
Jessica F.Médio Porte (51-1000 emp.)
5.0 de 5
"Excellent Tool for Busy Marketers"
Hootsuite is very user friendly and easy to schedule our social media posts, freeing up valuable time for our busy team!
SK
Sowmya K.Médio Porte (51-1000 emp.)
5.0 de 5
"One amazing tool , great time saver"
Hootsuite deserves a huge shoutout, as it has reduced lot of manual work , introducing Ai post generator, has literally saved lot of my time, as mu...

Preços Hootsuite

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Mídia Hootsuite

Demo Hootsuite - Monitoring
Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Demo Hootsuite - OwlyWriter AI
We've trained OwlyWriter AI with all of our social media expertise. It writes captions for any platform, generates tons of post ideas, and helps you re-work your best content with the click of a button.
Demo Hootsuite - Scheduling
Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Demo Hootsuite - Publishing
Create, publish and schedule engaging posts across your social channels.
Demo Hootsuite - Customer Engagement
Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Demo Hootsuite - Analytics & Reporting
Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
How to use Hootsuite in 4 minutes!
Reproduzir Vídeo Hootsuite
How to use Hootsuite in 4 minutes!
How to use OwlyWriter AI to generate social captions in 60 seconds!
Reproduzir Vídeo Hootsuite
How to use OwlyWriter AI to generate social captions in 60 seconds!

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Avaliações em Vídeo

Avaliações 5,591 Hootsuite

4.2 de 5
Os próximos elementos são filtros e irão alterar os resultados exibidos assim que forem selecionados.
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Os próximos elementos são filtros e irão alterar os resultados exibidos assim que forem selecionados.
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Avaliações 5,591 Hootsuite
4.2 de 5
Avaliações 5,591 Hootsuite
4.2 de 5

Prós e Contras de Hootsuite

Como são determinadas?Informação
Prós e contras são compilados a partir do feedback das avaliações e agrupados em temas para fornecer um resumo fácil de entender das avaliações dos usuários.
Prós
Contras

Sentimento Geral da Revisão para HootsuitePergunta

Tempo para Implementar
<1 dia
>12 meses
Retorno sobre o Investimento
<6 meses
48+ meses
Facilidade de Configuração
0 (Difícil)
10 (Fácil)
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As avaliações da G2 são autênticas e verificadas.
Anneke L.
AL
Administrative Assistant/ Social Media Manager
Pequena Empresa(50 ou menos emp.)
Mais Opções
Avaliador validado
Usuário atual verificado
Fonte da Revisão: Convite de Vendedor
Revisão Incentivada
O que você mais gosta Hootsuite?

I run three different social media accounts and I love how easy is it to schedule posts on hootsuite and I am able to use the same captions for multiple posts. It also helps a lot by showing recommended times to post. I use it every week so I know posts are going out and I don't have to remember to be posting them at certain times. Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

The downside to hoosuite is some accounts have to be linked with Facebook and it doesn't always link the easiest to Facebook, every other app I have found very easy. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

Hootsuite gives me peace of mind that my posts are going out to the right audiences at the right time as I can put posts out on multiple accounts at once and whenever it suits me. Análise coletada por e hospedada no G2.com.

Sarah I.
SI
Marketing Manager
Pequena Empresa(50 ou menos emp.)
Mais Opções
Avaliador validado
Usuário atual verificado
Fonte da Revisão: Convite de Vendedor
Revisão Incentivada
O que você mais gosta Hootsuite?

Having all my social channels in one place makes scheduling, monitoring, and engaging with my audience incredibly easy. The platform provides fantastic insights that help me track performance and refine my strategy. Plus, the AI-powered prompts and recommendations are a huge time-saver, making content creation more efficient and effective. The customer support is also top-notch—always helpful and responsive. Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

One of my biggest frustrations is the inability to fill in finer details for Reels and Stories when scheduling. I still have to use Meta Business Suite for that, which is exactly what I was hoping to avoid. Additionally, transitioning to Hootsuite’s reporting from Meta Business Suite hasn’t been the easiest—the alignment just isn’t there, making it harder to track performance in a way that feels familiar. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

Having all my social channels in one place makes scheduling, monitoring, and engaging with my audience incredibly easy. Análise coletada por e hospedada no G2.com.

Justin C.
JC
Digital Media Manager
Médio Porte(51-1000 emp.)
Mais Opções
Avaliador validado
Usuário atual verificado
Fonte da Revisão: Convite de Vendedor
Revisão Incentivada
O que você mais gosta Hootsuite?

Hootsuite has been a great tool for managing social media, and overall, I’m really impressed with its features! One of the highlights for me is the reports it generates. They’re detailed and give great insights into how posts are performing. Plus, the ability to manually generate reports is a big plus—it’s super helpful when I need custom insights for specific campaigns or time frames. Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

One major issue is how slow they are to update channel-specific features. Social platforms evolve quickly, and Hootsuite often lags behind. A prime example is Instagram: the platform now supports up to 20 photos in a single post, yet Hootsuite can only handle 10. This delay in adapting to platform changes is frustrating for users who want to stay ahead with their content.

Additionally, the interface feels overdue for an overhaul. While functional, it often comes across as clunky and outdated, especially compared to some newer tools in the market. Navigating between streams or managing complex campaigns can feel more cumbersome than it should. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

I think they arae continually working toward making the experience as a social media manager and digital listener as seamless as possible. Análise coletada por e hospedada no G2.com.

Rose .
R
social media manager
Pequena Empresa(50 ou menos emp.)
Mais Opções
Avaliador validado
Usuário atual verificado
Fonte da Revisão: Convite de Vendedor
Revisão Incentivada
O que você mais gosta Hootsuite?

As a social media manager, I oversee about nine platforms, including TikTok, Instagram, Facebook, and Threads. I appreciate how easy it is to filter through different channels, allowing me to see a comprehensive overview of the upcoming content for each brand.

I appreciate that Hootsuite has now integrated with third-party apps like Canva, which has saved me a significant amount of time by eliminating the need to download and re-upload content.

As a daily Hootsuite user, I enjoy that it creates an easy-to-understand inbox of comments and messages and that is allows me to comment back through Hootsuite. Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

While a detailed overview of the social week is certainly helpful, I would appreciate having a general monthly overview as well. This would allow me to see how many posts I have scheduled for each platform throughout the month. Additionally, it would be useful to understand how frequently content is posted on weekends versus weekdays, along with the specific times those posts are made.

Part of my role is to provide social reports, some insights are missing from the Hootsuite tabs, so I often have to find this information on the social platform itself, which is sometimes a good deal different to the results on Hootsuite. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

Pulling together all the social platforms into one place is a really helpful and time-saving benefit of having Hootuiste. I also appreciate the third-party access to Canva, which has saved me a significant amount of time on creating separate content, and downloading and re-uploading this content to Hootsuite. It also allows me to re-use old content by updating the Canva art. Análise coletada por e hospedada no G2.com.

Katrina H.
KH
Marketing Coordinator
Médio Porte(51-1000 emp.)
Mais Opções
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Usuário atual verificado
Fonte da Revisão: Convite de Vendedor
Revisão Incentivada
O que você mais gosta Hootsuite?

Hootsuite is a very simple to use planner to create, manage and track social media posts. The analytics and listening tools contain detailed information useful to my business' growth online. As a social media manager, I use Hootsuite everyday and am overall very satisfied with the service. I've been using Hootsuite for the last two years and never had an issue which required to contact their customer support team. Linking my pages and profiles took only a few moments and was extremely easy. Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

In parralel to Hootsuite I also need to use the free version of Buffer to allow me to plan Facebook Reels and YouTube Shorts. I would very much like for these to be available in Hootsuite as well. Also, Hootsuite seems slow in adding integration for new networks such as Bluesky, which seems to quickly be growing in popularity. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

Having almost every platform grouped in one tool saves me a lot of time because I can create multiple posts at once. Also, as a Québec based French-Canadian business, all my posts must be duplicated and available in French. Hootsuite makes it easy to duplicate planned posts and add the translated text. I do wish the IA OwlyWriter had a built in translation feature. Análise coletada por e hospedada no G2.com.

Elliot F.
EF
Business Development Manager
Médio Porte(51-1000 emp.)
Mais Opções
Avaliador validado
Usuário atual verificado
Fonte da Revisão: Convite de Vendedor
Revisão Incentivada
O que você mais gosta Hootsuite?

The ease of scheduling social media posts across various platforms and accounts, the variety of features allows you to tag different accounts in the post whether that's for LinkedIn, Facebook or instagram (For example).

The ease of collaborating with other social media accounts is amazing too. The view of the platform is very easy to see your social media plan across the week without having to click between pages.

Customer Support is simple and easy to manage, by resolving those unnecessary notifications but highlighting messages to respond to. Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

The connectivity of some social media accounts that are not set-up with a bsiness account makes it awkward and complicated to post to other pages. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

It simply solves the problem of having to swap and change between platforms - Facebook, Instagram, LinkedIn and X - for posting social media content. Ensure's more time is spent on the actual quality of the content rather than trying to get the content out on all the platforms. Análise coletada por e hospedada no G2.com.

AS
Marketing Manager
Pequena Empresa(50 ou menos emp.)
Mais Opções
Avaliador validado
Usuário atual verificado
Fonte da Revisão: Convite de Vendedor
Revisão Incentivada
O que você mais gosta Hootsuite?

I have used Hootsuite in all of my workplaces for a number of years and would recommend it to any marketer who needs to manage multiple social accounts. It's easy to use and makes posting across multiple accounts extremely efficient. The analytics feature is particularly useful and saves me a lot of time when generating reports about our account performance. Integration is easy you just need to reconnect your accounts every once in a while. Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

Downsides are that sometimes I have issues with linking different accounts within the text, so I need to copy/paste my post and post it directly on the relevant platform. I also find that the posting feature times out quickly so sometimes I lose my work. You also can't modify posts within five minutes of the posting time! Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

Hootsuite is helping us quickly post across four different social media accounts. It saves us time. It also provides us with a centralized area for all of our social media analytics which again, saves us a lot of time because we don't have to dig into each separate account to find the data. Análise coletada por e hospedada no G2.com.

JO
Marketing Manager
Pequena Empresa(50 ou menos emp.)
Mais Opções
Avaliador validado
Usuário atual verificado
Fonte da Revisão: Convite de Vendedor
Revisão Incentivada
O que você mais gosta Hootsuite?

Hootsuite is an absolute lifesaver for managing multiple social media accounts efficiently.

The scheduling feature stands out as a major time-saver, allowing me to plan posts across different platforms weeks in advance.

I love the real-time engagement tracking and detailed analytics. These insights help me refine strategies and ensure my content reaches the right audience.

The platform is reliable, constantly innovating, and backed by a responsive support team that truly cares. If you want a streamlined way to manage your social media presence and gain valuable insights, Hootsuite is definitely worth it! Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

The interface can feel a bit clunky at times, especially when navigating between analytics and scheduling dashboards. Additionally, the pricing may be a bit steep for small businesses or individuals who only need basic features. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

It solves my problem of managing multiple social media accounts efficiently and staying on top of content creation, scheduling, and engagement all in one place. Instead of logging into each platform separately. Análise coletada por e hospedada no G2.com.

Jane - Phatcha S.
JS
Marketing Officer
Médio Porte(51-1000 emp.)
Mais Opções
Avaliador validado
Usuário atual verificado
Fonte da Revisão: Convite de Vendedor
Revisão Incentivada
O que você mais gosta Hootsuite?

The ease of scheduling content and being able to post across multiple platforms allows us to plan a thorough calendar. which is easy to change or update should we need to. Hootsuite also displays all of our content in a clear manner making it very user friendly. Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

When it comes to editing an alreday scheduled post, there is no option to edit across the platforms, but instead we need to click on each individual post (facebook, instagram etc) and edit the posts from there. It would be great to have the same seamless experience for editing as we do when scheduling. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

We are able to schedule content in advance. As a school, our social media team does not operate outside of term-time so we are able to plan content months in advance and have everything scheduled so that even if we are not in the office, we are still able to post content. Análise coletada por e hospedada no G2.com.

Marc M.
MM
Graphic Design &amp; Marketing Coordinator
Pequena Empresa(50 ou menos emp.)
Mais Opções
Avaliador validado
Usuário atual verificado
Fonte da Revisão: Convite de Vendedor
Revisão Incentivada
O que você mais gosta Hootsuite?

The Hootsuite UI makes their approach to social media management seamless, straightforward, and easy to understand. All of their services are easy to find and I learn new tips everyday just by logging in and taking a look at my dashboard!

It has allowed me to schedule posts on their recommended days/times which facilitates my planning. Planning is much more straightforward and easy to do compared to meta suite and their obnoxious (and sometimes worthless tools... I mean, not once have I had issues uploading pictures at a high quality using Hootsuite, but when I used to use meta, they would compress my pictures and they would end up super pixelated!).

I use Hootsuite almost daily to either schedule posts, check how my linked accounts are doing, and I appreciate how up-to-date this platform is when it comes to platform outages or issues. I have recommended Hootsuite to other departments because of it's easy to use interface and the benefits of adding it to my social media management routine. Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

The only downsides I have seen on Hootsuite have been on the analytics page, although I have seen improvements since the time that I had notices the following issues: the reports didn't always display correctly when choosing specific widgets to see them in (the bar graphs, pie charts, etc.), the file sizes for image uploads was too small for my liking, and sometimes the recommended posting times aren't the best when it comes to user engagement. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

Hootsuite helps me promote to my target audence based on age, location, and times when they are most active. I have also used its caption creator feature which facilitates copywriting for me! Análise coletada por e hospedada no G2.com.