Avaliações e Detalhes do Produto de Hootsuite

Hootsuite is an easy-to-use and highly visual tool, which makes managing social media content straightforward. I particularly appreciate the scheduling optimisations that help increase post visibility by selecting the best times to publish. Another major advantage is the ability to manage multiple accounts across different platforms from a single interface, which is a real asset for my work. Análise coletada por e hospedada no G2.com.

One major drawback is the integration of YouTube videos, especially the preview feature, which does not work properly. Given the growing importance of video content in social media strategies, this limitation is a significant inconvenience. Análise coletada por e hospedada no G2.com.

I have been using Hootsuite for more than 8 years and even after considering other software platforms always have stayed with Hootsuite. It is easy to use, flexible, customizable and reliable for our brands. We are a small marketing department but Hoosuite allows us to do sophisticated posts and any given time. The scheduling is so easy to do and it makes us appear much larger than we are. It is easy to use and open to multiple users. We use it every day for posting to mulitple channels. Análise coletada por e hospedada no G2.com.

We haven't found many issues with Hootsuite. The main issue is that the different social media channels change their rules and parameters and Hootsuite has to figure out how to get them connected again - but that being said, it never is for more than a day or two Análise coletada por e hospedada no G2.com.

Hootsuite is a really good tool for managing all my integrated social media accounts from one place. The UI is simple and it’s easy to navigate. The reports are detailed and show how well my posts are doing, which has more than once helped me, and my team, impress our clients in the last 2 months alone. I am not leaving the tool anytime soon. Análise coletada por e hospedada no G2.com.

The listening tool is quite a bit confusing and could have a much better UI/UX. One of my social media accounts kept disconnecting but that might an isolated issue with my account. Análise coletada por e hospedada no G2.com.

I use Hootsuite to manage social media for a nonprofit, and having a single dashboard to view and manage all my accounts has made things so much easier. Instead of switching between business accounts on Meta, crosspost to a different account, etc. I can just go to create a post, and select which accounts I want it to go towards, and it works. It was quick to implement as we just had to connect the various accounts, and working with the Hootsuite team was great as they offer a nice non-profit discount. New features have made it even better to use, including being able to tag collaborators for Instagram, and previews of what a post will look like within each channel. The various reports are also great for accessing. I use Hootsuite almost every day and I don't plan on switching. Análise coletada por e hospedada no G2.com.

As far as I know, there is no way to directly access the dashboard, it always takes you to the hootsuite home page first. This is a small gripe, but it is an extra step. The account previous I mentioned earlier sometimes don't match the aspect ratio that gets posted, so when I do post, I might have to adjust later on. Análise coletada por e hospedada no G2.com.

I like being able to schedule multiple platforms at once and see a calendar view of when my posts are going out. This means I can typically set up a whole month of posts in one go and then I don't have to think about it again until next month. I also find the AI writing tool really helpful for optimising my posts and making them clearer. The metrics are also helpful. It's quite intuitive and easy to use. Análise coletada por e hospedada no G2.com.

Tagging can be a bit hit and miss. Sometimes the accounts don't show up to tag which is annoying. Occassionally my social accounts disconnect and have to be reconnected. You can't choose which keyframe of a video shows as the cover on some platforms which means they post as a black screen which I don't like. Análise coletada por e hospedada no G2.com.

Trying to manage social media ccounts for a business can be chaotic and confusing if you have to go to 5+ different websites to make your posts, many of which don't allow you to schedule. Hootsuite makes it so much more manageable by allowing you to link all your social media in one place, make one post that can be posted on each site, and then scheduled out for months in advance so you don't even have to think about it. Análise coletada por e hospedada no G2.com.

I wish rescheduling posts was easier. You can drag them from day to day, but it's difficult to go between months. Integration of newer social media sites like Threads and Bluesky would be helpful as well. Análise coletada por e hospedada no G2.com.

I really enjoy the fact that Hootsuite is so much more than just a 'Planner' - It offers great insights, fantastic ways to customise you content and above all, it's clever integration of AI. The Live scoring system for your socials alongside tracking key metrics is pivotal to running a succesful social setup. I use it every day and it is so easy to operate and implement into our buisness. The support is there if needed and the integration was flawless and simple. Análise coletada por e hospedada no G2.com.

I don't have any key dislikes, however maybe looking into allowing collaboration requests to be sent on posts would be useful! Análise coletada por e hospedada no G2.com.

Hootsuite puts most of our social media scheduling and analytics solutions in one place for a price that's better than most, particularly when managing across several accounts.

It's incredibly easy to repost content without having to go through a lot of hassles. Análise coletada por e hospedada no G2.com.

More native integrations with social media platforms, like BlueSky (which has completely replaced both Twitter and Threads for us), are needed to make things easier for us.

Hootsuite's handling of apps leaves a bit to be desired. I shouldn't have to reconnect Pixabay and Canva every time I want to use them.

Hootsuite also needs the ability to specifically indicate whether or not a video scheduled for Facebook / Instagram should be scheduled as a Reel or a Story. We also don't have the ability to tag a collaborator in Facebook, but we DO in Instagram scheduling.

Finally, Hootsuite is in need of a geolocation tagging feature, particularly for Facebook and Instagram, which would allow us to tag the locations of our posts, rather than having to go back in to the platforms, themselves, and tag the locations. Análise coletada por e hospedada no G2.com.

Hootsuite is a real life-saver for smaller orgs. As a nonprofit, Hootsuite helps us support our sponsors, mission, and vision by being able to schedule necessary posts for the entire year. It's a great source to help take workload off our plates. Additionally, Hootsuite often shows posts/comments that are harder to find in Meta Business Suite and are sometimes hidden in Twitter, Insta, etc. Análise coletada por e hospedada no G2.com.

Hootsuite unfortunately has to deal with issues on other platforms that affect their own performance, sometimes causing scheduled messages to miss their post (you get notified.) Every so often cookies block the image from being included in the post. My biggest wish is that Hootsuite would develop a library of partners handles, as Insta and Twitter don't link until it's posted (ex: the ability to load all business handles so we don't have to research every time.) Análise coletada por e hospedada no G2.com.

Drop dead easy to use! Makes social scheduling a breeze. I particularly like that I can review a years worth of posts. It helps to get the creative ideas flowing, you often forget what you did a year ago, and being able to go back and review, makes tweaking and reusing old ideas a breeeze. Sometimes thinking up new ideas daily can be daunting, so recyling and updating past ideas is helpful. Interfaces well with all the platforms I use for social. Plans are very affordable. I have saved so much time, therefore money, being able to schedule all my social posts from Hootsuite. I can't end the review without mentioning how great it is to have AI assistance in writing posts, they are perfect every time. Finally, when it comes to generating ideas, it is helpful to have the calendar reminders of all the Special Days of the Years. With AI caption writing assistance, it makes it easy to come up the posts for special days. I post daily so using Hootsuite has made it easy to plan many days in advance, so i can even take a vacation and not worry. I manage a few social accounts and have found it easy to use across all of them. Análise coletada por e hospedada no G2.com.

Not particular to Hootsuite, I don't believe, but there are occassional instances when posts fail. Sometimes it evident that it is an issue with the social channel, but sometimes, it can be a Hootsuite issue. Análise coletada por e hospedada no G2.com.