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Avaliações e Detalhes do Produto de Hootsuite

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O que você mais gosta Hootsuite?

Hootsuite has completely transformed the way I manage social media for both personal and professional use. It’s an incredibly user-friendly platform that makes scheduling posts across multiple social media channels a breeze. The dashboard is clean and intuitive, allowing you to monitor all your accounts in one place without feeling overwhelmed. Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

While Hootsuite is generally a fantastic tool, one area where it could improve is its pricing structure. The plans can feel a bit expensive, especially for smaller businesses or individuals just starting out with social media management. Some of the advanced features, like custom reporting and more detailed analytics, are locked behind higher-tier plans, which can be a bit frustrating if you’re looking for a more budget-friendly option. Additionally, the interface can sometimes feel a little overwhelming with all the features, especially for new users who might just want a simple way to schedule posts and track basic engagement. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

It has always been a problem to manage all my social media accounts at once. The ability to manage multiple profiles and collaborate with team members is a game-changer. Análise coletada por e hospedada no G2.com.

Visão geral de Hootsuite

O que é Hootsuite?

Muitas marcas não se destacam nas redes sociais. A sua não precisa ser uma delas. Tudo começa com as ferramentas certas. Milhares de marcas confiam na plataforma e soluções da Hootsuite para lançar campanhas sociais brilhantes, oferecer experiências de comércio social de 5 estrelas e gerenciar todas as conversas com clientes em um só lugar. Com a Hootsuite, você pode agendar postagens com confiança em várias redes sociais (incluindo Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest e YouTube), gerenciar conteúdo social orgânico e pago juntos, acompanhar facilmente as conversas com clientes e obter insights acionáveis em tempo real das redes sociais para tomar decisões críticas de negócios—tudo a partir de um painel intuitivo. Como a solução de gerenciamento de redes sociais mais amplamente confiável do mundo, a Hootsuite pode prepará-lo para o sucesso com certificações de especialistas, treinamento e coaching em marketing social, escuta social, atendimento ao cliente e comércio social. Amplie seus resultados e obtenha mais das redes sociais com a Hootsuite.

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Descrição do Produto

Hootsuite é o líder em gerenciamento de mídias sociais, confiado por mais de 18 milhões de usuários. Com o Hootsuite, você pode agendar postagens com confiança, participar de conversas e acompanhar seu desempenho social, tudo em um só lugar, oferecendo as ferramentas certas para expandir suas marcas, negócios e relacionamentos com clientes nas redes sociais.


Detalhes do Vendedor
Vendedor
Hootsuite
Website da Empresa
Ano de Fundação
2008
Localização da Sede
Vancouver, BC
Twitter
@hootsuite
7,056,759 seguidores no Twitter
Página do LinkedIn®
www.linkedin.com
1,664 funcionários no LinkedIn®
Descrição

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


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Avaliações Recentes de Hootsuite

TS
Tyler S.Pequena Empresa (50 ou menos emp.)
5.0 de 5
"Hootsuite review for college communications planning"
Hootsuite provides convenience in its ability to easily organize posts across our 3 main social media platforms. The workflow and interface is easy...
Michelle W.
MW
Michelle W.Médio Porte (51-1000 emp.)
3.5 de 5
"hootsuite is an essential for those managing social platforms"
The ability to schedule posts across several platforms
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Usuário VerificadoMédio Porte (51-1000 emp.)
5.0 de 5
"Hootsuite is perfect for my nationwide team!"
I love Hootsuite's analytics capabilities. Being able to see detailed insights into each of my organization's platforms allows us to iterate on suc...

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Mídia Hootsuite

Demo Hootsuite - Monitoring
Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Demo Hootsuite - OwlyWriter AI
We've trained OwlyWriter AI with all of our social media expertise. It writes captions for any platform, generates tons of post ideas, and helps you re-work your best content with the click of a button.
Demo Hootsuite - Scheduling
Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Demo Hootsuite - Publishing
Create, publish and schedule engaging posts across your social channels.
Demo Hootsuite - Customer Engagement
Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Demo Hootsuite - Analytics & Reporting
Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
How to use Hootsuite in 4 minutes!
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How to use Hootsuite in 4 minutes!
How to use OwlyWriter AI to generate social captions in 60 seconds!
Reproduzir Vídeo Hootsuite
How to use OwlyWriter AI to generate social captions in 60 seconds!

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Avaliações em Vídeo

5,604 de 5,605 Avaliações Totais para Hootsuite

4.2 de 5
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5,604 de 5,605 Avaliações Totais para Hootsuite
4.2 de 5
5,604 de 5,605 Avaliações Totais para Hootsuite
4.2 de 5

Prós e Contras de Hootsuite

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Prós e contras são compilados a partir do feedback das avaliações e agrupados em temas para fornecer um resumo fácil de entender das avaliações dos usuários.
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Contras

Sentimento Geral da Revisão para HootsuitePergunta

Tempo para Implementar
<1 dia
>12 meses
Retorno sobre o Investimento
<6 meses
48+ meses
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0 (Difícil)
10 (Fácil)
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As avaliações da G2 são autênticas e verificadas.
EJ
Digital Marketing Manager
Pequena Empresa(50 ou menos emp.)
Mais Opções
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Usuário atual verificado
Fonte da Revisão: Convite de Vendedor
Revisão Incentivada
O que você mais gosta Hootsuite?

The cross-posting, editing and customization of content for a multi-brand company like ours became hassle-free and organized with Hootsuite. The ease of integrating different brand portfolios into a single platform simplified campaign implementation. With the AI integrations in content creation and 'Listening' powered by Talkwalker, the potential of the platform doubled, making it my go to for everyday market research, SEO edits and content polishing. Special shoutout to the enterprise account support teams (customer support and tech) for always resolving and troubleshooting any problems I run into within a couple of hours. I have been using Hootsuite every workday for the past 2 years and I cannot suggest a better platform that does it all! Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

Even though Listening has been amazing for general topics, it would be amazing to have it perform better, pulling in specific data for niche markets like equestrian products or auto detailing. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

We are a company with 5+ brands and 15+ digital channels. Hootsuite solved the biggest organizational hurdle of having all these channels on a single platform. It made cross-channel posting and tracking simple and straightforward. The capability of having different HootBios for our different brands was a game changer. Análise coletada por e hospedada no G2.com.

CD
Brand Manager and Social Media Manager
Médio Porte(51-1000 emp.)
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O que você mais gosta Hootsuite?

I like Hootsuite because you can schedule for ALL social media platforms in one space. I REALLY like the messaging feature where you can manage you inbox for ALL platforms in one space, by far the most helpful feature that use use every single day. You can edit cover photos which is a plus. You can create different captions for different platform's (this saves me so much time). I like how you can also choose to send yourself a notification to post for platforms like Instagram, so you can take advantage of their algorithm while still having your posts scheduled. Love how you can drag and drop files from your computer directly into the post. Lastly, I like how you can choose the aspect ratio of the photos you post for different platforms. Was super easy to integrate platforms into hoostuite and set everything up, took me maybe 30 minutes it was awesome! Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

I wish I could edit videos in hootsuite like adding music and text. I like how in META business suite, you can choose choose the music and write text on your reels, but on hootsuite I either have to make a draft on Instagram, then download, then reupload and it takes time and the video quality is not as good. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

Hoostuite allows me to schedule all posts in one place. It saves me time because otherwise I would have to schedule the same post 3 times on linkedin, instagram, and facebook and that causes inconsistencies and takes so much time.

I had no clue Hootsuite has social listening, ad, and analytics tools so I will definitely explore those after this review. Análise coletada por e hospedada no G2.com.

Dave M.
DM
Founder
Market Research
Pequena Empresa(50 ou menos emp.)
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(Original )Informação
O que você mais gosta Hootsuite?

I was falling behind on social content, but this tool made it ridiculously easy to get back on track. In just a few steps, I scheduled 2 months' worth of posts and reactivated all my channels. The support team was super helpful, and their instructions were clear and direct, so I didn’t waste time figuring things out.

One of my favorite features is having all my inboxes in one place. It saves me time every day and helps me stay on top of client messages without constantly switching between platforms.

Setup was smooth, and using it daily feels effortless. It integrates seamlessly with all my socials—felt like just a few clicks, and I was good to go. Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

Being able to schedule Pinterest and YouTube with the rest of the socials all togather. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

Not having to login to 30+ social accounts to solve inquiries for my clients, It gave me the ease to actually enjoy my job and not feel trapped in manual work. I tried multiple tools and this one just made the different since they are focused in product and human-to-human support.

If you dont like to feel alone when using a new tool, give hootsuite a try! Análise coletada por e hospedada no G2.com.

Oluwamayowa R.
OR
Social Media Analyst
Pequena Empresa(50 ou menos emp.)
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Fonte da Revisão: Convite de Vendedor
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O que você mais gosta Hootsuite?

Hootsuite has given me that capacity to reach our target audience on multiple trending social media platforms. As an intermediate user, Hootsuite has made it possible to manage our brand message across different aspect of social media, this bundled tool allows us to reach your target audience with ease with consideration for time efficiency and practicality. Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

Personally, I feel the UI sometimes appear overbearing and overwhelming. This is a major downside for me as a user. If the UI could become more user-friendly, especially for new users, it could easily increase the functionality. While other key issues like analytics, lack of shortened url and extensive feature may appear negative for new users to learn the platform. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

A major problem Hootsuite is solving for us is real-time engagement and ability to unify our content across multiple platform. Balancing schedules and conversation also comes in handy when managing social media posts. Análise coletada por e hospedada no G2.com.

Olivia B.
OB
Marketing Director
Pequena Empresa(50 ou menos emp.)
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O que você mais gosta Hootsuite?

The piece of Hootsuite that I like best is the AI post generator. It helps take so much of the burden off when needing ideas for text for a post. The software is super easy to use and it took less than a day for us to implement the software. Our Marketing uses the platform daily. Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

The one thing I do not like about Hootsuite is that the Social Listening is an add-on feature. I think this should be included in the premium packages that we already pay for. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

The biggest problem that Hootsuite has solved would be helping come up with posts with their AI feature. It helps take the burden of coming up with the 'framework' of the post so that way I can just go in and make small adjustments to the content vs. having to come up with the entire post on the spot. Análise coletada por e hospedada no G2.com.

vaibhav b.
VB
Founder and CEO - The House Of Edits
Pequena Empresa(50 ou menos emp.)
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O que você mais gosta Hootsuite?

As the CEO of The House of Edits, managing multiple high-profile clients and corporate brands, efficiency is key. Hootsuite has been a game-changer for us. From scheduling posts across multiple platforms to analyzing performance metrics, the platform offers a seamless workflow. The integration with Instagram, Facebook, LinkedIn, and Twitter saves countless hours and ensures our content strategy is executed flawlessly.

The team collaboration feature is a huge plus, allowing our designers, strategists, and social media managers to work in sync. Hootsuite’s analytics dashboard provides deep insights, helping us refine our strategies for maximum engagement. A must-have for any serious digital marketing agency! Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

While Hootsuite is a powerful social media management tool, one drawback is its pricing structure, which can be quite expensive for agencies managing multiple accounts. Additionally, the Instagram API limitations sometimes restrict direct posting, requiring manual intervention. The user interface, though functional, could be more modern and intuitive, especially when managing a high volume of content. Despite these minor setbacks, it remains a strong tool for social media management. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

Hootsuite is a powerful tool for managing social media at scale. At The House of Edits, we handle social media for brands across industries, and the ability to schedule and manage posts efficiently has helped streamline our workflow. The interface is intuitive, and the ability to track brand mentions and conversations in real-time is a major plus.

However, the pricing is on the higher side for agencies managing a large number of accounts. Also, the Instagram API limitations sometimes create posting restrictions, which can be frustrating. Despite this, Hootsuite remains one of the best social media management platforms available and is an essential tool in our digital strategy. Análise coletada por e hospedada no G2.com.

JB
Marketing and Communications Specialist
Empresa(> 1000 emp.)
Mais Opções
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Fonte da Revisão: Convite de Vendedor
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O que você mais gosta Hootsuite?

Hootsuite's User Interface is so intuitive and well designed, managing multiple accounts on multiple platforms is truly a seamless experience. The ability to create monthly or quarterly reports is also a great feature! Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

It's hard to find something not to like about Hootsuite, perhaps if I had to make one complaint it would be about using the mobile app. I don't have a ton of experience using the app, but I think some of the features aren't quite as seamless as the desktop experience. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

I manage dozens of accounts on various platforms. It would be impossible to manage them all on their native platforms. There's just not enough time in the day. Hootsuite allows me to manage them all from one screen, all at once. It's incredible. I have used other similar products before Hootsuite, and they just don't compare. Análise coletada por e hospedada no G2.com.

Sazan Mera .
S
System Admimistrator
Médio Porte(51-1000 emp.)
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O que você mais gosta Hootsuite?

I've been using Hootsuite for a month now, and I can confidently say it's the best tool I've ever used for social media management. The ability to manage multiple accounts from a single dashboard has saved me so much time and effort. Scheduling posts in advance across different platforms is incredibly convenient, and I've seen a noticeable improvement in my social media engagement.

The analytics and reporting features are top-notch, providing me with valuable insights into my social media performance. This has allowed me to make informed decisions and optimize my strategy for better results. I also love the collaboration features, which make it easy to work with my team and ensure a consistent social media presence.

The Hootsuite mobile app is a game-changer, allowing me to stay connected and in control even when I'm on the go. The customer support and educational resources available through Hootsuite are excellent, helping me make the most of the platform.

Overall, Hootsuite has exceeded my expectations and has become an indispensable tool for my social media management needs. I highly recommend it to anyone looking to enhance their social media presence. Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

One small drawback I've noticed is that the initial setup can be a bit overwhelming due to the wide range of features available. However, once you get the hang of it, the platform becomes incredibly intuitive and easy to use. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

Centralized Management: Managing multiple social media accounts across different platforms can be cumbersome. Hootsuite solves this problem by allowing you to manage all your accounts from a single dashboard. This streamlines your workflow and saves time. Análise coletada por e hospedada no G2.com.

Alexandria K.
AK
Social Media Strategist
Empresa(> 1000 emp.)
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Fonte da Revisão: Convite de Vendedor
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O que você mais gosta Hootsuite?

I appreciate all the learning opportunities and helpful insights into the social media world. When they release documents on trends and industry-relevant knowledge, I find that very valuable. Using their dashboard is an added bonus as it allows you to schedule content to platforms without a built-in scheduler. Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

I prefer using Meta Business Suite for scheduling Facebook and Instagram posts, I am more used to it and it feels a bit more user friendly. I will always view platform analytics directly from the platform instead of Hootsuite due to personal preference. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

It solves the way I can schedule content to Threads as it is not a built in option to the platform yet. I used to feel that way about Linkedin and X before they had their own scheduler. But I will admit that having it all in one single dashboard/calendar is super convenient! I still prefer Meta Business Suite for Insta & Facebook but utilizing Hootsuite for the rest is perfect.

I need to use the social listening tool more, but I can see this as being very beneficial. Análise coletada por e hospedada no G2.com.

Victoria C.
VC
Marketing Manager
Pequena Empresa(50 ou menos emp.)
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O que você mais gosta Hootsuite?

Hootsuite is a powerful tool for managing multiple social media accounts from one central platform. One of the standout features for me is the ability to quickly pull a wide range of data and select specific accounts for analysis. The platform offers robust comparison abilities, allowing you to analyze performance across different time frames. The scheduling feature is also a huge plus — I can plan posts and schedule them to be published at the optimal times, across multiple channels simultaneously, which saves a ton of time. Additionally, the reporting feature is fantastic. It provides in-depth insights into which types of content perform best, making it easy to measure engagement, monitor progress, and present data to the team. The range of metrics available for each account is impressive, and I appreciate that Hootsuite regularly publishes blogs to help users maximize the platform's potential. Overall, it simplifies the process of managing social media and gives you all the tools needed to improve performance.

Overall, while Hootsuite is incredibly helpful and efficient for managing social media and pulling key metrics, these areas for improvement do slightly hinder the user experience. With a few tweaks to the reporting tool and added functionality for bulk actions, it would be a near-perfect platform. Análise coletada por e hospedada no G2.com.

O que você não gosta Hootsuite?

While Hootsuite offers many great features, there are a few aspects that could use improvement. The biggest issue I’ve encountered is with the reporting tool. It seems like the main reporting functionality has changed, and I’m no longer able to have my "default" screen include an overview of all my accounts. Now, I have to create individual reports for each account and go into them separately to pull the data, which is a bit more time-consuming. Additionally, the reports seemed stuck on data from 2022 for a while, which was frustrating. I also noticed that the reports can sometimes be inconsistent—if I pull two similar reports, the top posts may differ based on the metric (likes, comments, impressions), which makes it difficult to draw clear conclusions. I really wish there was more consistency between reports. Another downside is the lack of bulk post deletion — it’s a bit tedious to delete individual posts one by one, and it would be great if there was an option to delete multiple posts at once. Lastly, the time frames for comparing data can be limiting. For example, when comparing data from this year to last year, I was unable to go back to January 1st and had to settle for January 15th, which impacted the accuracy of my analysis. Análise coletada por e hospedada no G2.com.

Que problemas é Hootsuite E como isso está te beneficiando?

Hootsuite is solving the problem of the almost impossible task for a full-time marketing employee to manually pull and evaluate data of posts. This would be impossible for me to pull these numbers and work full time, and saves me hundreds of hours each year by schedule multiple posts at once with just one click. Análise coletada por e hospedada no G2.com.