Prós e Contras de Braze

Braze é extremamente fácil de aprender para quem tem familiaridade com plataformas semelhantes. A interface do usuário é intuitiva, e os quadros são muito visuais, o que facilita a compreensão das configurações de outros usuários. Tive a sorte de contar com excelentes gerentes de sucesso do cliente, que ofereceram ótimas orientações e suporte para usar o produto em todo o seu potencial. Análise coletada por e hospedada no G2.com.

Não há nada que eu particularmente não tenha gostado no Braze, no entanto, havia áreas onde vejo espaço para futuras atualizações. A experiência do usuário poderia ser melhorada em termos de organização das telas. Usamos muito as tags, mas nem sempre era fácil encontrar onde as coisas estavam guardadas. À medida que você trabalha com clientes maiores, pode se tornar muito difícil organizar telas, blocos de conteúdo, etc. Análise coletada por e hospedada no G2.com.

Realmente intuitivo, claro e fácil de navegar UI/UX. Os representantes de sucesso do cliente são ótimos (destaque para Arjun Kumar e Raf Chowaniec). Muito boas capacidades de envio, senti confiança em nossa entregabilidade dentro do Braze e nossa boa reputação de domínio/IP. Análise coletada por e hospedada no G2.com.

Braze poderia usar muito trabalho em relação às suas capacidades de relatórios e análises dentro do sistema. Eu entendo que eles pretendem que você migre seus dados e faça análises em outra plataforma internamente, mas isso cria atrito e trabalho extra. Realmente precisam trabalhar em seus relatórios de receita, já que isso é mais importante para a maioria das lideranças executivas. Relatórios de Último Clique são CRÍTICOS, e a Braze está severamente carente em relação a essa funcionalidade. Análise coletada por e hospedada no G2.com.

Braze é uma ferramenta fácil de usar e útil para agendar alertas push em dispositivos móveis com dias e até semanas de antecedência. Posso usá-la para agendar alertas com sucesso no meu papel como Gerente de Conteúdo Digital e fornecer ao meu público notícias quando eles precisarem, diretamente em seus dispositivos. Análise coletada por e hospedada no G2.com.

Braze teve algumas interrupções de serviço no ano passado, o que me impediu de enviar alertas de maneira oportuna. Isso foi prejudicial para o meu negócio como jornalista, particularmente no espaço online. Análise coletada por e hospedada no G2.com.

First and foremost Braze has an excellent Customer Success team who is always available for correspondence via email or Slack, and they will have monthly check-ins with you to ensure Braze is meeting your goals and expectations. You develop a true 1:1 relationship with your CSM and genuinely feel like you are important to Braze. For me, this is a big difference between Braze and other ESPs.

As for the tool itself, Braze is a tool we use every single day and is a core component of our business. It is easy to get engagement metrics at a glance or by individual campaign, and there are a lot of complex use cases within Braze that we have used to increase user engagement and conversion. These include liquid logic, which has allowed us to take personalization within our communications to new heights and the segment builder, which allows infinite filters so that we can target the right users at the right time.

Canvas Builder makes it easy to create multi-channel touchpoints to the same users, and meet the needs of your customers at every step of the user journey. We have revamped or launched almost 10 completely different canvases just within the last 12 months. Análise coletada por e hospedada no G2.com.

The Braze Technical Support team is very busy, which is understandable, but I do feel like at times they deprioritize your ticket, even if you feel it is an urgent need for your business. It is important to stay on top of them and to continuously promote a sense of urgency or occasionally your tickets will be treated as less serious than other than have received.

The other area Braze is a little more difficult than other ESPs is with click-through link tracking of specific links. This is not an out-of-the box feature that most ESPs have, and to track clicks of a specific link you must add the link alias product (it is free) and change the way your links look and how the aliases are tracked alongside the UTM tracking. It is something that is overall pretty minor, but genuinely is annoying when you are looking to target users who clicked a specific CTA and not just anywhere in the message.

Braze is also constantly changing how the interface looks, and it gets confusing where to find things everytime they make the change. By the time you understand the menus, they have changed. Análise coletada por e hospedada no G2.com.

User-friendly interface and the ability to send personalised comms (email & sms) to users based on their behaviour and preferences. I also like the integrations it has with Tealium, Meta and other social platforms. Análise coletada por e hospedada no G2.com.

Even with personalisation there is always a risk of sending unwanted or irrelevant comms so you need to have your finger on the pulse in these instances. Análise coletada por e hospedada no G2.com.

Braze is an extremely intuitive and user-friendly platform that allows our teams to execute on our ideas with ease. I've used Braze for more than 5 years throughout my career across multiple industries, and the platform continues to advance and innovate to remain the industry leader in the space. What I appreciate most about Braze outside of it being a great platform, is the level of support we receive from our CS team. They assist with problem solving, campaign ideation, and ensuring that we meet the goals we have set. Análise coletada por e hospedada no G2.com.

Achieving personlization through liquid logic can be challenging, but this has largely been addressed with the recent addition of the Braze AI Assistant, that can fully code your liquid logic based on a simple text prompt. Análise coletada por e hospedada no G2.com.

1. Braze is having a very user friendly, intuitive interface, and all the options are available for self-browsing and self-teaching.

2. It's having a lot of possibilites to connect with the rest of company tech stack.

3. Very easily scalabe. Análise coletada por e hospedada no G2.com.

More sophisticated flows & segments (especially calculating segment sizes) are taking long time to load, which makes work less efficient. Análise coletada por e hospedada no G2.com.

I have been using Braze for 4 years now and it has exponentially evolved the connection with my clients. It is easy to use and intuitive, it allows me to collect data about my clients and send messages in masses. It's one of the best platform I've found, I love it. Análise coletada por e hospedada no G2.com.

There is nothing that I dislike about the platform, its integration is easy. Análise coletada por e hospedada no G2.com.

Braze is an easy and safe platform to use, I have been using this tool for 4 years and it is the best one I have found. It facilitates multichannel marketing and real time campaign management which saves me work time. It allows me to schedule alerts, it's intuitive. That's all I need. Análise coletada por e hospedada no G2.com.

There is nothing that detests me from this platform. Análise coletada por e hospedada no G2.com.

It is an easy platform to integrate across the different systems we utilze. Análise coletada por e hospedada no G2.com.

It is not an easy platform to navigate. And it seemed as though the out-of-the-box features didn't include AI to predict customer behavior (i.e. churning), and the campaign revenue reporting was very limited. Análise coletada por e hospedada no G2.com.