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ZoomInfo Operations Reviews & Product Details

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ZoomInfo Operations?

The ability to work with data, however other tools do the same without nickel and diming you. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Operations?

TL:DR - The features you get aren't worth the price, tool is not as sophisticated as demandtools.Lots of capital is required to have features equivalent to competitors. Look into a demandtools distribution engine or lean data combo. Don't make my mistake!

Regarding the features you get for the price,let's run through a scenario with different vendors

Scenario

Match lead to the account owner

Validity Demand tools

This would require using dupeblocker if you wanted it to be automated or the desktop version of demandtools, which will A. update the lead owner to the account owner, send any alerts

Cost: included with core product, no additional licenses needed (core product is around 50k)

Distribution Engine

Can route set lead to the account owner, alerts can be setup

Cost: 40 per users

Ringlead

Would have to pay extra for route licenses, which hover around 500 dollars a person! Review collected by and hosted on G2.com.

What problems is ZoomInfo Operations solving and how is that benefiting you?

Deduplication of records and matching dupe leads to accounts and contacts Review collected by and hosted on G2.com.

ZoomInfo Operations Overview

What is ZoomInfo Operations?

ZoomInfo Operations is a comprehensive data quality management platform for operations teams to clean, enrich, and route their sales and marketing data. With no-code, automated data management engine, organizations can easily build a strong, unified go-to-market data foundation to better power revenue motions.

ZoomInfo Operations Details
Product Website
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Product Description

Dedupe your database. In the Cloud. No Software.

How do you position yourself against your competitors?

ZoomInfo Operations enables revenue teams to build clean and complete sales and marketing data, get new data through connections with ZoomInfo and 60+ 3rd party data sources, infuse critical first party data into the right systems, and accurately route their now engagement-ready data to the correct sales reps.

With RingLead’s no-code, automated data management engine, organizations can easily build a strong, unified go-to-market data foundation to better power revenue motions.


Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,726 Twitter followers
LinkedIn® Page
www.linkedin.com
4,268 employees on LinkedIn®
Description

ZoomInfo (Nasdaq: ZI) is a global leader in go-to-market intelligence solutions. Our platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of contacts. The company’s large and diversified customer base consists of over 20,000 customers from global enterprises, mid-market companies, and small businesses. On June 4, 2020, ZoomInfo became a publicly traded company, listing on Nasdaq as one of the largest technology initial public offerings of the past decade. ZoomInfo is headquartered in Vancouver, Washington and employs over 2,500 employees with offices across the U.S., Israel, UK and India. ZoomInfo celebrated a banner year for company culture awards in 2021! In addition to the 15 Comparably Awards, ZoomInfo was named to Fortune’s list of the Best Workplaces for Millennials as well as several top workplace awards in Oregon/Southwest Washington, Michigan, and Washington. ZoomInfo was also honored by MassTLC for its Inclusivity Impact and by the Worksite Wellness Council of Massachusetts for its corporate health improvement and wellness program. ZoomInfo has a hybrid work model with some employees fully remote, and others working remotely and coming into the office a few times a week.


Caitlin C.
CC
Overview Provided by:
Senior Manager, Customer Marketing

Recent ZoomInfo Operations Reviews

Verified User
E
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Flexible, Intuitive, & High Performing Record Manipulation Tool"
I love that I can set up enrichment, routing, AND jobs to help keep my CRM clean for things such as deduplication, deletion, and updates to records...
Nadia D.
ND
Nadia D.Mid-Market (51-1000 emp.)
4.5 out of 5
"A super powerful tool but you must learn how to use it right!"
RingLead ( or ZI OS) is a powerful and capable tool to help us improve our SFDC database hygiene. It does a great job with records deduplication, h...
PW
Paris W.Small-Business (50 or fewer emp.)
3.5 out of 5
"How a software keeps my team aligned with clean data"
Automation for cleaning and updating our data with no manual work is the standout feature of ZoomInfo Operations. It works seamlessly with our CRM ...
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307 out of 308 Total Reviews for ZoomInfo Operations

4.3 out of 5
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ZoomInfo Operations Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ZoomInfo OperationsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
PW
Sales operations manager
Retail
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about ZoomInfo Operations?

Automation for cleaning and updating our data with no manual work is the standout feature of ZoomInfo Operations. It works seamlessly with our CRM so as not to create data discrepancies and that would have been saved us loads of time. Likewise, it excels at whittling down duplicates, to leave just the good, reliable, consistent contact information our team will have access to. The integration with platforms like Salesforce keep the thread of smooth functioning within teams and departments. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Operations?

The problem with ZoomInfo Operations however is that when we upload large datasets, it can sometimes take significantly longer to process and this means we don’t always receive the most recent data. In addition, the user interface isn’t as intuitive as I’d like, and it’s takes a little bit to get used to using the platform. Data fields have very few customization options limiting the ability to align with certain internal processes that would be needed. Review collected by and hosted on G2.com.

What problems is ZoomInfo Operations solving and how is that benefiting you?

Unreliable and outdated data is solved with ZoomInfo Operations. With automated cleaning and deduplication we always have accurate, up to date contact information in our CRM. This helped us coordinate better internally, in that we can have different teams working off different data sources without worrying about what other may have done that could cause error or deviations in data. It’s also saved us time by automating tedious, manual tasks so we can spend more of our energy working on more strategic tasks. Review collected by and hosted on G2.com.

AL
Marketing Campaign Manager
Management Consulting
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about ZoomInfo Operations?

I am a big fan of how ZoomInfo Operations helps to easily and in sync enrich leads with our CRM. We can save ourselves time chasing invalid leads if all our contact and company information is accurate and up to date. Another great plus point is all of the detailed segmentation options, allowing us to target specific audiences. We’ve paired it with our email marketing platform to greatly improve our outreach property giving us more accurate data for campaigns. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Operations?

Zoominfo Operations is so inconsistent with some of the data points, especially smaller companies. It sometimes results in wasted effort on outreach when the information isn’t completely accurate. Another problem is the cost, which can feel steep for those using the service with smaller teams or businesses. The features are robust but the price can be offputting for organizations with tighter budgets which impacts our ROI if some of those leads aren’t hitting. Review collected by and hosted on G2.com.

What problems is ZoomInfo Operations solving and how is that benefiting you?

With ZoomInfo Operations, we have automated our lead management process so that contact information is automatically enriched and correct. This has helped take the manual work out of our team’s hands and has given us the ability to focus on higher quality leads. Having duplicate data entries is nothing new, but the platform helps us eliminate them in order to make our CRM more reliable and help us improve the efficiency of our marketing and sales campaign. Review collected by and hosted on G2.com.

Open Discussions in ZoomInfo Operations
Verified User
G2
Verified User in Computer Software
EC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ZoomInfo Operations?

I love that I can set up enrichment, routing, AND jobs to help keep my CRM clean for things such as deduplication, deletion, and updates to records in an easy-to-use interface. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Operations?

I will occassionally run into challenges backtracking and auditing routing issues so I do wish there was more clear visibility, but you can find the information if you do the requisite digging. Review collected by and hosted on G2.com.

What problems is ZoomInfo Operations solving and how is that benefiting you?

ZoomInfo Operations gives us the ability to confidently set up routing rules for our complex inbound processes. It also allows us to keep our database clean with scheduled deduplication, mass delete and mass update jobs. Review collected by and hosted on G2.com.

Jon O.
JO
Vice President, Sales Development &amp; Enablement
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about ZoomInfo Operations?

ZoomInfo Operations (aka RingLead) is easy to use, and has proven to be a very powerful and reliable tool for us. We use it to keep our Salesforce data up-to-date with the right Owners, right Personas and multiple other custom fields that help make Salesforce reports and dashboards actionable. There appears to be no limit to how many scheduled tasks you can have performed hourly, daily, multiple days per week, etc. I cannot imagine how much additional time and effort my team and I would have to spend if we weren't able to leverage the robust functionality from ZoomInfo Operations.

I was initially intimidated by the new interface that came out a few years ago, but the Customer Support team did a great job to make implementation a breeze. We ended the implementation phase with automated tasks scheduled and running, and those were a great reference point as we continued to build new ones going forward. We use ZoomInfo Operations nearly every day to help segment, organize and update Salesforce records. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Operations?

I do wish that ZoomInfo Operations was aligned more perfectly with new Salesforce releases. For example, Salesforce has recently enabled Accounts to be added to Campaigns as Campaign Members, without any Contact record also associated. We use that for our ABM efforts, but ZoomInfo Operations doesn't allow us to add Accounts to Campaigns - it only allows Leads and Contacts to be added to Campaigns. Review collected by and hosted on G2.com.

What problems is ZoomInfo Operations solving and how is that benefiting you?

We've set up segmentation/routing rules that look at address fields, and assign an Account Owner accordingly. We also look at Account Status and Account Owner, and assign Contact Owners accordingly (our SDRs own all Contacts until an Account has an Open Opportunity attached to it). We datestamp Accounts that are showing as Marketing Engaged based on ABM data fields that are populated from Demandbase. We use scheduled tasks at the top of each hour to assign a Persona to all Contacts, based on the titles that pulled in from ZoomInfo. We merge duplicate records (Accounts and Contacts) and rely on ZoomInfo Operations to migrate all important fields based on rules we set up once and rarely have to update. We use RingLead to make bulk reassignment of records when new members of the team are added, or territories are changed, etc. We import lists and update Campaign Member statuses twice a week to reflect updates from other systems in Salesforce, so we can leverage Salesforce reports and dashboards. All of this provides us with data that we can organize and report on in a way that it is actionable by the sales team. Review collected by and hosted on G2.com.

AF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about ZoomInfo Operations?

Strong analytics tools from Zoominfo Operations give us important information on our target give us important information on our target market, the position of our competitors, and the effectiveness of our campaigns. we are now able to make well informed decisions and maximise the effect of our plans thanks to this data driven strategy. our current CRM system and the platform interface with ease, enabling efficient data synchronisation and process automation. our operations have become more efficient as a result of this integration, and teamwork has increased. the Zoominfo Operations customer service crewis attentive, informed, and committed to assisting us in our endeavours. they have been really helpful in answering any queries or problems we have had and in giving us advice on how to make the most of the platform. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Operations?

Improve the platform's search features to deliver more precise and pertinent results, making it easier for users to locate the people and businesses they're looking for. Review collected by and hosted on G2.com.

What problems is ZoomInfo Operations solving and how is that benefiting you?

In order to give sales and marketing teams a complete picture of their prospects and clients, Zoominfo enhances current CRM data with extra contact and business detials. Review collected by and hosted on G2.com.

Maggie O.
MO
Account Executive
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about ZoomInfo Operations?

My favorite feture of ZoomInfo is their "Intent" program. This allows me to see the buying intent of marketing directors in my sales territory. I can see how strong their "signal" of buying is, what type of products they make be looking for (ex. social media management, digital advertising) and then you can see where they were searching. From there, you can find the contact info and start sending emails and calls to the buyer. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Operations?

The tool is versatile, so it is a little confusing at first to get to know everything, but after a while, you get the hang of it. They offer great trainings! Review collected by and hosted on G2.com.

What problems is ZoomInfo Operations solving and how is that benefiting you?

ZoomInfo allows our company to see who in the area is in the market for a new type of advertising. This saves us time and reduces the sales cycle in our favor. We are also able to find their contact information. Review collected by and hosted on G2.com.

EE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about ZoomInfo Operations?

With Zoominfo Operation's precise and through contact and corporate data, we can precisely identify and target high quality leads. our lead conversion rates have significantly increased as a result of this. it's never been simpler to prospect thanks to Zoominfo Operations. we can segment and filter our target demographic using the platform's sophisticated search features, making sure that our outreach is both highly focused and successful. by providing us with usefull information on industry benchmarks, competitor analyses, and market trends, Zoominfo operations helps us remain ahead of the curve and make wise decision. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Operations?

Improve the completeness and correctness of the company and contact details in the Zoominfo database so that users may obtain current and dependable information. Review collected by and hosted on G2.com.

What problems is ZoomInfo Operations solving and how is that benefiting you?

In addition to guaranteeing adherence to laws like the GDPR and offering solutions for managing consent and data protection, Zoominfo is dedicated to data privacy and security. Review collected by and hosted on G2.com.

MW
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about ZoomInfo Operations?

We can rely on Zoominfo Operations to provide us with accurate and current contact and corporate information, so our outreach campaigns are focused and successful. because of the platform's extensive database and sophisticated search features, it is simple to find and qualify leads, which helps us save a lot of time and money. by giving us useful information on industry benchmarks, competitor analysis, and market trends, Zoominfo Operations help us stay one step ahead of the competition and make wise decisions. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Operations?

Intorduce sophisticated analytics features, such as segmentation tools, trend analysis, and predictive analytics, to provid users a deeper understanding of their data and help them make better decision Review collected by and hosted on G2.com.

What problems is ZoomInfo Operations solving and how is that benefiting you?

sales teams can have better educated interactions with prospects because to oominfo's insightful information about their organisations, which includes current news, financing rounds, technology usage, and organisational changes. Review collected by and hosted on G2.com.

AB
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about ZoomInfo Operations?

Our current CRM system and the platform interface with ease, enabling efficient process automation and data synchronisation that optimises our operations. the Zoominfo Operations customer support staff is excellent; they provide us with individualised help and direction if we run into problems or have inquiries regarding the platform. to keep up with the ever changing demands of organisations, Zoominfo Operations is regularly adding new features and upgrades, making sure we always have access to the newest tools and technologies. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Operations?

By taking steps to lessen the possibility of emails being reported as spam or ending up in receiver's trash folder's, you may increase email deliverability rates and make sure that user's outreach efforts are more successful. Review collected by and hosted on G2.com.

What problems is ZoomInfo Operations solving and how is that benefiting you?

Zoominfo facilitates strategic decision making and competitive positioning by providing users with insights on rival's customer's, technology, and market share. Review collected by and hosted on G2.com.

Amit B.
AB
Market Research Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about ZoomInfo Operations?

My experience with ZoomInfo has been highly productive, particularly in facilitating lead generation efforts. The platform's robust features and intuitive interface have proven invaluable in identifying and connecting with potential leads. Through ZoomInfo, I've been able to efficiently gather accurate and comprehensive data, enabling targeted outreach and engagement strategies. This has not only streamlined the lead generation process but has also contributed to the enhancement of our overall sales and marketing initiatives. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Operations?

It appears that the website is undergoing a restart or reboot process. Review collected by and hosted on G2.com.

What problems is ZoomInfo Operations solving and how is that benefiting you?

ZoomInfo Operations streamlines lead generation by providing accurate, up-to-date data and advanced search capabilities, enabling efficient prospecting and lead qualification. This enhances sales productivity, improves targeting, and ensures compliance with data regulations, ultimately driving revenue growth. Review collected by and hosted on G2.com.