ZoomInfo Operations Features
What are the features of ZoomInfo Operations?
Lead Intelligence
- Market Insights
- Account-level Insights
Lead Management
- Predictive Scoring
- Account Identification
Management
- Reporting
- Automation
- Quality Audits
- Dashboard
- Governance
Functionality
- Identification
- Correction
- Normalization
- Preventative Cleaning
- Data Matching
Platform Operations
- Duplicate Match
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ZoomInfo Operations Categories on G2
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Lead Intelligence
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | Not enough data | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | Not enough data | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. | Not enough data | |
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. 37 reviewers of ZoomInfo Operations have provided feedback on this feature. | 82% (Based on 37 reviews) | |
Account-level Insights | Based on 37 ZoomInfo Operations reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | 86% (Based on 37 reviews) | |
Lead Analysis | Based on 33 ZoomInfo Operations reviews and verified by the G2 Product R&D team. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 76% (Based on 33 reviews) | |
Market Insights | Based on 23 ZoomInfo Operations reviews and verified by the G2 Product R&D team. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 87% (Based on 23 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 25 reviewers of ZoomInfo Operations have provided feedback on this feature. | 79% (Based on 25 reviews) | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. 25 reviewers of ZoomInfo Operations have provided feedback on this feature. | 85% (Based on 25 reviews) | |
Lead Validation | Based on 27 ZoomInfo Operations reviews and verified by the G2 Product R&D team. Product accurately cleans, deduplicates, and verifies lead data. | 88% (Based on 27 reviews) | |
Lead Enrichment | Based on 26 ZoomInfo Operations reviews and verified by the G2 Product R&D team. Product enriches existing lead data with missing information. | 87% (Based on 26 reviews) | |
Lead Quality | Based on 24 ZoomInfo Operations reviews and verified by the G2 Product R&D team. Product provides accurate, up-to-date contact information for leads, such as email address or phone number. | 89% (Based on 24 reviews) | |
Lead Analysis | Based on 21 ZoomInfo Operations reviews and verified by the G2 Product R&D team. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 89% (Based on 21 reviews) | |
Browser Extension | As reported in 21 ZoomInfo Operations reviews. Product offers a browser extension that validates or enriches lead information within the user’s browser. | 87% (Based on 21 reviews) |
Lead Management
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | Not enough data | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. | Not enough data | |
Account Identification | Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | Not enough data | |
Segmentation | As reported in 34 ZoomInfo Operations reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | 88% (Based on 34 reviews) | |
Predictive Scoring | Based on 36 ZoomInfo Operations reviews. Automatically scores prospects based on behavior and engagement levels. | 79% (Based on 36 reviews) | |
Account Identification | As reported in 35 ZoomInfo Operations reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 89% (Based on 35 reviews) | |
Segmentation | As reported in 30 ZoomInfo Operations reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | 95% (Based on 30 reviews) | |
Predictive Scoring | Based on 23 ZoomInfo Operations reviews. Automatically scores prospects based on behavior and engagement levels. | 83% (Based on 23 reviews) | |
Account Identification | As reported in 29 ZoomInfo Operations reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 90% (Based on 29 reviews) |
Marketing Campaigns
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | Not enough data | |
Revenue Planning | Helps allocate marketing budget based predicted amount of incoming revenue. | Not enough data | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | Not enough data | |
Opportunity Timeline | Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | Not enough data | |
Customization | Allows for custom report types to match the goals of a company. | Not enough data | |
Journey Analytics | Provides tools to analyze every stage of the customer journey to customize an account-based funnel. | Not enough data | |
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 18 reviewers of ZoomInfo Operations have provided feedback on this feature. | 71% (Based on 18 reviews) | |
Revenue Planning | Helps allocate marketing budget based predicted amount of incoming revenue. 18 reviewers of ZoomInfo Operations have provided feedback on this feature. | 67% (Based on 18 reviews) | |
Media Attribution | Based on 17 ZoomInfo Operations reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | 70% (Based on 17 reviews) | |
Opportunity Timeline | Based on 19 ZoomInfo Operations reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | 74% (Based on 19 reviews) | |
Customization | Based on 20 ZoomInfo Operations reviews. Allows for custom report types to match the goals of a company. | 79% (Based on 20 reviews) | |
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 24 ZoomInfo Operations reviews. | 80% (Based on 24 reviews) | |
Revenue Planning | Based on 24 ZoomInfo Operations reviews. Helps allocate marketing budget based predicted amount of incoming revenue. | 79% (Based on 24 reviews) | |
Media Attribution | Based on 24 ZoomInfo Operations reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | 76% (Based on 24 reviews) | |
Opportunity Timeline | As reported in 21 ZoomInfo Operations reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | 83% (Based on 21 reviews) | |
Customization | Allows for custom report types to match the goals of a company. This feature was mentioned in 26 ZoomInfo Operations reviews. | 85% (Based on 26 reviews) |
Campaign Execution
Website Personalization | Based on 20 ZoomInfo Operations reviews. Provides tools that dynamically serve content, messaging, and calls-to-action. | 80% (Based on 20 reviews) | |
Prioritized Accounts | As reported in 24 ZoomInfo Operations reviews. Helps determine which accounts have the highest/lowest opportunity to convert. | 85% (Based on 24 reviews) | |
Trending Accounts | Helps determine the direction of each individual account and how to engage through specific content. This feature was mentioned in 23 ZoomInfo Operations reviews. | 86% (Based on 23 reviews) | |
Email Campaigns | Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. This feature was mentioned in 23 ZoomInfo Operations reviews. | 80% (Based on 23 reviews) |
Attribution
Lead Opportunity | Based on 10 ZoomInfo Operations reviews and verified by the G2 Product R&D team. Aligns lead scores with predefined lead distribution criteria | 95% (Based on 10 reviews) | |
Lead Assignment | Based on 20 ZoomInfo Operations reviews and verified by the G2 Product R&D team. Matches and assigns leads to the correct sales representative | 89% (Based on 20 reviews) | |
Pipeline Acceleration | Based on 10 ZoomInfo Operations reviews and verified by the G2 Product R&D team. Determines which leads should be prioritized and then accelerates them up the pipeline | 93% (Based on 10 reviews) |
Discovery
Lead Management | Integrates with lead capture and lead intelligence tools to discover leads 10 reviewers of ZoomInfo Operations have provided feedback on this feature. | 95% (Based on 10 reviews) | |
Scoring/Ranking | Based on 23 ZoomInfo Operations reviews and verified by the G2 Product R&D team. Creates and assigns scoring system to rank the viability of leads | 93% (Based on 23 reviews) | |
Lead Context | Based on 25 ZoomInfo Operations reviews and verified by the G2 Product R&D team. Integrates with CRM or marketing automation tools to contextualize lead data | 92% (Based on 25 reviews) |
Management
Conversion Viability | As reported in 10 ZoomInfo Operations reviews. Reports on and analyzes lead scores to determine the conversion rate of lead opportunities | 93% (Based on 10 reviews) | |
Workflow | Based on 21 ZoomInfo Operations reviews and verified by the G2 Product R&D team. Aligns lead scores and strategy with existing sales operations | 88% (Based on 21 reviews) | |
Reporting | Provide follow-up information after data cleanings through a visual dashboard or reports. 63 reviewers of ZoomInfo Operations have provided feedback on this feature. | 85% (Based on 63 reviews) | |
Automation | Automatically run data identification, correction, and normalization on data sources. This feature was mentioned in 73 ZoomInfo Operations reviews. | 89% (Based on 73 reviews) | |
Quality Audits | Based on 40 ZoomInfo Operations reviews. Schedule automated audits to identify data anomalies over time based on set business rules. | 89% (Based on 40 reviews) | |
Dashboard | Based on 42 ZoomInfo Operations reviews. Gives a view of the entire data quality management ecosystem. | 87% (Based on 42 reviews) | |
Governance | Allows user role-based access and actions to authorization for specific tasks. 39 reviewers of ZoomInfo Operations have provided feedback on this feature. | 85% (Based on 39 reviews) |
Platform
Data Synchronization | Based on 25 ZoomInfo Operations reviews and verified by the G2 Product R&D team. Syncs lead data within the sales database for consistency and accuracy | 88% (Based on 25 reviews) | |
Analysis | Based on 23 ZoomInfo Operations reviews. Provides analysis on lead scores, funnel insights, and both open and closed opportunities | 91% (Based on 23 reviews) |
Functionality
Identification | As reported in 76 ZoomInfo Operations reviews. Correctly identify inaccurate, incomplete, or duplicated data from a data source. | 91% (Based on 76 reviews) | |
Correction | As reported in 79 ZoomInfo Operations reviews. Utilize deletion, modification, appending, merging, or other methods to correct bad data. | 91% (Based on 79 reviews) | |
Normalization | Standardize data formatting for uniformity and easier data usage. This feature was mentioned in 77 ZoomInfo Operations reviews. | 90% (Based on 77 reviews) | |
Preventative Cleaning | Clean data as it enters the data source to prevent mixing bad data with cleaned data. 77 reviewers of ZoomInfo Operations have provided feedback on this feature. | 89% (Based on 77 reviews) | |
Data Matching | Finds duplicates using the fuzzy logic technology or an advance search feature. 53 reviewers of ZoomInfo Operations have provided feedback on this feature. | 89% (Based on 53 reviews) |
Data Availability
Contact Data Availability | Based on 10 ZoomInfo Operations reviews. Provides detailed contact-level buyer intent data | 82% (Based on 10 reviews) | |
Account Data Availability | Based on 11 ZoomInfo Operations reviews. Provides aggregated intent data for individual contacts to supply an account-level view of intent | 83% (Based on 11 reviews) | |
Offline Data | As reported in 10 ZoomInfo Operations reviews. Ability to connect offline databases to collect information that can be matched to online devices | 77% (Based on 10 reviews) |
Platform Additional Functionality
Integrations | Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) | Not enough data | |
Topic Customization | Based on 11 ZoomInfo Operations reviews. Provides the ability to customize the relevant topics that are tracked | 80% (Based on 11 reviews) | |
Alerts | Based on 10 ZoomInfo Operations reviews. Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.) | 77% (Based on 10 reviews) | |
Real-time Intent | Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries) This feature was mentioned in 11 ZoomInfo Operations reviews. | 80% (Based on 11 reviews) |
Platform Basics
Centralization | Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. | Not enough data | |
Account Identification and Segmentation | Builds, defines, and segments targeted account audiences. | Not enough data | |
Lead-to-Account Matching | Matches leads to accounts for account-based marketing efforts. | Not enough data |
Platform Data
Measurement | Measure the influence and performance of ABM programs for each targeted audience. | Not enough data | |
Revenue Analytics | Provides a complete view of how all ABM programs drive revenue. | Not enough data |
Platform Additional Functionality
Integrations | Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc. | Not enough data |
Matching
Priority Matching | Allows users to prioritize matches based on criteria such as region, account attributes, and other customer information. 26 reviewers of ZoomInfo Operations have provided feedback on this feature. | 92% (Based on 26 reviews) | |
Account Tiebreakers | Provides tiebreaking features when leads match to multiple accounts. This feature was mentioned in 24 ZoomInfo Operations reviews. | 85% (Based on 24 reviews) | |
Fuzzy Matching | Based on 32 ZoomInfo Operations reviews. Provides matching logic features for special characters, acronyms, and other complex names. | 84% (Based on 32 reviews) |
Routing
Match and Route | Automatically routes matched leads directly to account owners. 27 reviewers of ZoomInfo Operations have provided feedback on this feature. | 88% (Based on 27 reviews) | |
Multi-Objects | As reported in 26 ZoomInfo Operations reviews. Allows users to build custom routing rules. | 87% (Based on 26 reviews) | |
Territories | Allows users to assign leads to selected territories and regions. This feature was mentioned in 22 ZoomInfo Operations reviews. | 92% (Based on 22 reviews) | |
Working Hours | Based on 23 ZoomInfo Operations reviews. Allows users to configure schedules so leads are routed only during working hours. | 89% (Based on 23 reviews) |
Platform Operations
Service level Agreements | Based on 22 ZoomInfo Operations reviews. Allows users to configure service level agreements so leads get matched and routed as fast as possible. | 89% (Based on 22 reviews) | |
Audit Logs | Provides features to audit any leads that were misrouted to incorrect accounts. 22 reviewers of ZoomInfo Operations have provided feedback on this feature. | 84% (Based on 22 reviews) | |
Duplicate Match | Provides features to quickly audit leads and identify if there are duplicate leads in multiple accounts. 35 reviewers of ZoomInfo Operations have provided feedback on this feature. | 90% (Based on 35 reviews) | |
Capping | Limits the number of leads to assign to sales reps. This feature was mentioned in 22 ZoomInfo Operations reviews. | 87% (Based on 22 reviews) | |
Analytics | Provides analytics for tracking and monitoring routing. This feature was mentioned in 27 ZoomInfo Operations reviews. | 91% (Based on 27 reviews) | |
Integrations | As reported in 32 ZoomInfo Operations reviews. Provides integrations for CRMs and marketing automation platforms. | 90% (Based on 32 reviews) |
Data Management
Data Migration | Provides movement of data from one location to another. | Not enough data | |
Managing Data | Provides an overall strategy for data governance. | Not enough data | |
Secured Data Storage | Aids in providing secured storage solutions for data extracted. | Not enough data |
Data as a Service
Self-Service Isights | Provides specialization in data-driven insights by direct access to data analysts or end users. | Not enough data | |
DaaS Quality | Provides data in structured and readable formats. | Not enough data |
Architecture
Data Fabric Creation | Aids in establishing a data fabric with a network of various tools to operationalize data. | Not enough data | |
DaaS Architecture | Provides users with options of architecture such as centralized or decentralized. | Not enough data |
Data Availability - Marketing Account Intelligence
Technographic Data Availability | Based on 13 ZoomInfo Operations reviews. Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used | 69% (Based on 13 reviews) |
Data Accuracy - Marketing Account Intelligence
Technographic Data Accuracy | Is this technographic data accurate and up to date? 12 reviewers of ZoomInfo Operations have provided feedback on this feature. | 88% (Based on 12 reviews) |
