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Best Data Quality Tools

Shalaka Joshi
SJ
Researched and written by Shalaka Joshi

Data quality tools analyze sets of information and identify incorrect, incomplete, or improperly formatted data. After profiling data concerns, data quality tools cleanse or correct that data based on previously established guidelines. Deletion, modification, appending, and merging are all common methods of data set cleansing or correction; data analysts, marketers, and salespeople are just a few positions that benefit from leveraging data quality solutions.

By targeting and cleaning data lists, data quality software allows businesses to establish and maintain high standards for data integrity. These solutions are also helpful for ensuring that data adheres to these standards, based on the required industry, market, or in-house regulations. This process of maintaining data integrity enhances the reliability of such information for business use. Data sets can range from customer contact information to granular financial statistics and much more.

Data quality software products may also share features or coexist with master data management (MDM) software, data integration software, or big data software. While tangentially related to data quality solutions from a functional standpoint, address verification software differs through its distinct use cases, focus on physical location data, and reliance on authoritative location data sourcing to verify correctness.

To qualify for inclusion in the Data Quality category, a product must:

Enable data profiling and identify data anomalies
Provide basic data cleansing functionalities like record merge, append, and delete
Allow data modification and standardization based on predefined rules
Allow automated and manual cleaning options
Offer preventive measures to preserve data integrity

Best Data Quality Tools At A Glance

Best for Small Businesses:
Best for Mid-Market:
Best for Enterprise:
Highest User Satisfaction:
Best Free Software:
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Best for Enterprise:
Highest User Satisfaction:
Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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190 Listings in Data Quality Available
(356)4.4 out of 5
9th Easiest To Use in Data Quality software
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    As businesses increasingly rely on data to power digital products and drive better decision making, it’s mission-critical that this data is accurate and reliable. Monte Carlo’s Data Observability Plat

    Users
    • Data Engineer
    • Senior Data Engineer
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 47% Mid-Market
    • 47% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Monte Carlo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    150
    Monitoring
    121
    Alerts
    104
    Customer Support
    85
    Alerting System
    79
    Cons
    Alert Overload
    59
    Poor User Interface
    55
    Alert Management
    54
    Inefficient Alert System
    53
    Missing Features
    39
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Monte Carlo features and usability ratings that predict user satisfaction
    9.1
    Quality of Support
    Average: 8.8
    7.4
    Automation
    Average: 8.7
    8.1
    Identification
    Average: 8.8
    6.1
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    HQ Location
    San Francisco, US
    Twitter
    @montecarlodata
    1,555 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    400 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

As businesses increasingly rely on data to power digital products and drive better decision making, it’s mission-critical that this data is accurate and reliable. Monte Carlo’s Data Observability Plat

Users
  • Data Engineer
  • Senior Data Engineer
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 47% Mid-Market
  • 47% Enterprise
Monte Carlo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
150
Monitoring
121
Alerts
104
Customer Support
85
Alerting System
79
Cons
Alert Overload
59
Poor User Interface
55
Alert Management
54
Inefficient Alert System
53
Missing Features
39
Monte Carlo features and usability ratings that predict user satisfaction
9.1
Quality of Support
Average: 8.8
7.4
Automation
Average: 8.7
8.1
Identification
Average: 8.8
6.1
Preventative Cleaning
Average: 8.4
Seller Details
Company Website
HQ Location
San Francisco, US
Twitter
@montecarlodata
1,555 Twitter followers
LinkedIn® Page
www.linkedin.com
400 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Organizations face increasing demands for high-powered analytics that produce fast, trustworthy results. Whether it’s providing teams of data scientists with advanced machine learning capabilities or

    Users
    • Statistical Programmer
    • Biostatistician
    Industries
    • Pharmaceuticals
    • Banking
    Market Segment
    • 34% Enterprise
    • 33% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SAS Viya is a data analysis platform that allows users to switch between low-code/no-code and hands-on coding to engineer, model, and analyze data.
    • Reviewers appreciate SAS Viya's ability to handle big data, its user-friendly interface, its integration with open-source languages like Python, R, and Java, and its efficient automation of programming tasks.
    • Users mentioned that SAS Viya has a steep learning curve, can be expensive compared to open-source alternatives, may require significant infrastructure for optimal performance, and lacks the flexibility of open-source tools for highly customized solutions.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SAS Viya Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    269
    Features
    167
    Analytics
    136
    Data Analysis
    112
    Performance Efficiency
    108
    Cons
    Learning Curve
    116
    Learning Difficulty
    106
    Complexity
    102
    Difficult Learning
    83
    Expensive
    82
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SAS Viya features and usability ratings that predict user satisfaction
    8.3
    Quality of Support
    Average: 8.8
    9.1
    Automation
    Average: 8.7
    8.9
    Identification
    Average: 8.8
    8.8
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1976
    HQ Location
    Cary, NC
    Twitter
    @SASsoftware
    62,434 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    17,268 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Organizations face increasing demands for high-powered analytics that produce fast, trustworthy results. Whether it’s providing teams of data scientists with advanced machine learning capabilities or

Users
  • Statistical Programmer
  • Biostatistician
Industries
  • Pharmaceuticals
  • Banking
Market Segment
  • 34% Enterprise
  • 33% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SAS Viya is a data analysis platform that allows users to switch between low-code/no-code and hands-on coding to engineer, model, and analyze data.
  • Reviewers appreciate SAS Viya's ability to handle big data, its user-friendly interface, its integration with open-source languages like Python, R, and Java, and its efficient automation of programming tasks.
  • Users mentioned that SAS Viya has a steep learning curve, can be expensive compared to open-source alternatives, may require significant infrastructure for optimal performance, and lacks the flexibility of open-source tools for highly customized solutions.
SAS Viya Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
269
Features
167
Analytics
136
Data Analysis
112
Performance Efficiency
108
Cons
Learning Curve
116
Learning Difficulty
106
Complexity
102
Difficult Learning
83
Expensive
82
SAS Viya features and usability ratings that predict user satisfaction
8.3
Quality of Support
Average: 8.8
9.1
Automation
Average: 8.7
8.9
Identification
Average: 8.8
8.8
Preventative Cleaning
Average: 8.4
Seller Details
Company Website
Year Founded
1976
HQ Location
Cary, NC
Twitter
@SASsoftware
62,434 Twitter followers
LinkedIn® Page
www.linkedin.com
17,268 employees on LinkedIn®

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(308)4.3 out of 5
4th Easiest To Use in Data Quality software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Operations is a comprehensive data quality management platform for operations teams to clean, enrich, and route their sales and marketing data. With no-code, automated data management engine,

    Users
    • Salesforce Administrator
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 66% Mid-Market
    • 19% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ZoomInfo Operations Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    33
    Data Accuracy
    31
    Contact Information
    21
    Accurate Data
    20
    Lead Generation
    18
    Cons
    Inaccuracy Issues
    12
    Data Quality
    11
    Inaccurate Data
    11
    Outdated Information
    11
    Expensive
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ZoomInfo Operations features and usability ratings that predict user satisfaction
    8.6
    Quality of Support
    Average: 8.8
    8.9
    Automation
    Average: 8.7
    9.1
    Identification
    Average: 8.8
    8.9
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,726 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,268 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Operations is a comprehensive data quality management platform for operations teams to clean, enrich, and route their sales and marketing data. With no-code, automated data management engine,

Users
  • Salesforce Administrator
  • Marketing Operations Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 66% Mid-Market
  • 19% Small-Business
ZoomInfo Operations Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
33
Data Accuracy
31
Contact Information
21
Accurate Data
20
Lead Generation
18
Cons
Inaccuracy Issues
12
Data Quality
11
Inaccurate Data
11
Outdated Information
11
Expensive
10
ZoomInfo Operations features and usability ratings that predict user satisfaction
8.6
Quality of Support
Average: 8.8
8.9
Automation
Average: 8.7
9.1
Identification
Average: 8.8
8.9
Preventative Cleaning
Average: 8.4
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,726 Twitter followers
LinkedIn® Page
www.linkedin.com
4,268 employees on LinkedIn®
(63)4.1 out of 5
View top Consulting Services for Oracle Data Quality
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Oracle Enterprise Data Quality delivers a complete, best-of-breed approach to party and product data resulting in trustworthy master data that integrates with applications to improve business insight.

    Users
    No information available
    Industries
    • Hospital & Health Care
    • Information Technology and Services
    Market Segment
    • 43% Enterprise
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Oracle Data Quality Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Data Cleaning
    10
    Data Quality
    10
    Data Accuracy
    7
    Ease of Use
    5
    Easy Integrations
    5
    Cons
    Expensive
    9
    Steep Learning Curve
    8
    Complexity
    5
    Integration Issues
    3
    Limited Customization
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Oracle Data Quality features and usability ratings that predict user satisfaction
    8.4
    Quality of Support
    Average: 8.8
    8.2
    Automation
    Average: 8.7
    9.2
    Identification
    Average: 8.8
    8.6
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Oracle
    Year Founded
    1977
    HQ Location
    Austin, TX
    Twitter
    @Oracle
    824,139 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    199,405 employees on LinkedIn®
    Ownership
    NYSE:ORCL
Product Description
How are these determined?Information
This description is provided by the seller.

Oracle Enterprise Data Quality delivers a complete, best-of-breed approach to party and product data resulting in trustworthy master data that integrates with applications to improve business insight.

Users
No information available
Industries
  • Hospital & Health Care
  • Information Technology and Services
Market Segment
  • 43% Enterprise
  • 24% Small-Business
Oracle Data Quality Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Data Cleaning
10
Data Quality
10
Data Accuracy
7
Ease of Use
5
Easy Integrations
5
Cons
Expensive
9
Steep Learning Curve
8
Complexity
5
Integration Issues
3
Limited Customization
3
Oracle Data Quality features and usability ratings that predict user satisfaction
8.4
Quality of Support
Average: 8.8
8.2
Automation
Average: 8.7
9.2
Identification
Average: 8.8
8.6
Preventative Cleaning
Average: 8.4
Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
824,139 Twitter followers
LinkedIn® Page
www.linkedin.com
199,405 employees on LinkedIn®
Ownership
NYSE:ORCL
(114)4.1 out of 5
Optimized for quick response
12th Easiest To Use in Data Quality software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    D&B Connect (the next generation of D&B Optimizer) is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&a

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 46% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • D&B Connect Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    Data Accuracy
    29
    Accuracy of Information
    18
    Contact Information
    17
    Data Quality
    16
    Cons
    Expensive
    20
    Inaccurate Data
    14
    Inaccuracy Issues
    13
    Outdated Information
    13
    Data Inaccuracy
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • D&B Connect features and usability ratings that predict user satisfaction
    8.6
    Quality of Support
    Average: 8.8
    8.1
    Automation
    Average: 8.7
    8.0
    Identification
    Average: 8.8
    8.3
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    HQ Location
    Short Hills, NJ
    Twitter
    @DunBradstreet
    21,958 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5,752 employees on LinkedIn®
    Ownership
    NYSE: DNB
Product Description
How are these determined?Information
This description is provided by the seller.

D&B Connect (the next generation of D&B Optimizer) is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&a

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 46% Mid-Market
  • 31% Small-Business
D&B Connect Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
Data Accuracy
29
Accuracy of Information
18
Contact Information
17
Data Quality
16
Cons
Expensive
20
Inaccurate Data
14
Inaccuracy Issues
13
Outdated Information
13
Data Inaccuracy
11
D&B Connect features and usability ratings that predict user satisfaction
8.6
Quality of Support
Average: 8.8
8.1
Automation
Average: 8.7
8.0
Identification
Average: 8.8
8.3
Preventative Cleaning
Average: 8.4
Seller Details
Company Website
HQ Location
Short Hills, NJ
Twitter
@DunBradstreet
21,958 Twitter followers
LinkedIn® Page
www.linkedin.com
5,752 employees on LinkedIn®
Ownership
NYSE: DNB
(266)4.5 out of 5
Optimized for quick response
8th Easiest To Use in Data Quality software
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    DemandTools is the secure data quality platform that ensures your data remains your most valuable asset. With DemandTools, you manage your CRM data in minutes, not months, so you always have accura

    Users
    • Salesforce Administrator
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 48% Mid-Market
    • 33% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • DemandTools Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    18
    Time-saving
    8
    Features
    6
    Automation
    5
    Customer Support
    5
    Cons
    Expensive
    3
    Learning Curve
    3
    Learning Difficulty
    2
    Limited Functionality
    2
    Missing Features
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • DemandTools features and usability ratings that predict user satisfaction
    8.7
    Quality of Support
    Average: 8.8
    8.1
    Automation
    Average: 8.7
    9.1
    Identification
    Average: 8.8
    8.8
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2018
    HQ Location
    Boston, Massachusetts
    Twitter
    @TrustValidity
    1,157 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    276 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

DemandTools is the secure data quality platform that ensures your data remains your most valuable asset. With DemandTools, you manage your CRM data in minutes, not months, so you always have accura

Users
  • Salesforce Administrator
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 48% Mid-Market
  • 33% Enterprise
DemandTools Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
18
Time-saving
8
Features
6
Automation
5
Customer Support
5
Cons
Expensive
3
Learning Curve
3
Learning Difficulty
2
Limited Functionality
2
Missing Features
2
DemandTools features and usability ratings that predict user satisfaction
8.7
Quality of Support
Average: 8.8
8.1
Automation
Average: 8.7
9.1
Identification
Average: 8.8
8.8
Preventative Cleaning
Average: 8.4
Seller Details
Company Website
Year Founded
2018
HQ Location
Boston, Massachusetts
Twitter
@TrustValidity
1,157 Twitter followers
LinkedIn® Page
www.linkedin.com
276 employees on LinkedIn®
(159)4.8 out of 5
14th Easiest To Use in Data Quality software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    dbt is a transformation workflow that lets data teams quickly and collaboratively deploy analytics code following software engineering best practices like modularity, portability, CI/CD, and documenta

    Users
    • Analytics Engineer
    • Data Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 59% Mid-Market
    • 25% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • dbt Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    30
    Features
    23
    Transformation
    16
    Integrations
    13
    Analytics
    12
    Cons
    Feature Limitations
    13
    Missing Features
    12
    Limited Functionality
    10
    Learning Curve
    7
    Learning Difficulty
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • dbt features and usability ratings that predict user satisfaction
    8.9
    Quality of Support
    Average: 8.8
    9.4
    Automation
    Average: 8.7
    8.3
    Identification
    Average: 8.8
    7.9
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    dbt Labs
    Company Website
    Year Founded
    2016
    HQ Location
    Philadelphia, US
    Twitter
    @getdbt
    13,121 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    535 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

dbt is a transformation workflow that lets data teams quickly and collaboratively deploy analytics code following software engineering best practices like modularity, portability, CI/CD, and documenta

Users
  • Analytics Engineer
  • Data Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 59% Mid-Market
  • 25% Small-Business
dbt Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
30
Features
23
Transformation
16
Integrations
13
Analytics
12
Cons
Feature Limitations
13
Missing Features
12
Limited Functionality
10
Learning Curve
7
Learning Difficulty
7
dbt features and usability ratings that predict user satisfaction
8.9
Quality of Support
Average: 8.8
9.4
Automation
Average: 8.7
8.3
Identification
Average: 8.8
7.9
Preventative Cleaning
Average: 8.4
Seller Details
Seller
dbt Labs
Company Website
Year Founded
2016
HQ Location
Philadelphia, US
Twitter
@getdbt
13,121 Twitter followers
LinkedIn® Page
www.linkedin.com
535 employees on LinkedIn®
(1,698)4.4 out of 5
Optimized for quick response
11th Easiest To Use in Data Quality software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 31% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a platform that provides resources for tracking performance, customizing outreach, and identifying high-value accounts, with a focus on account-based marketing.
    • Users like the platform's ability to provide granular insights and personalized targeting capabilities, its robust data analytics, and its comprehensive reporting tools which significantly improve lead generation and engagement rates.
    • Reviewers experienced issues with the platform's complexity and navigability, some found its integration with existing systems not seamless, and others mentioned limitations with the advertising platform and the accuracy of some data.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    167
    Intent Data
    141
    Insights
    124
    Lead Generation
    112
    Intent Analysis
    94
    Cons
    Learning Curve
    48
    Steep Learning Curve
    38
    Complexity
    36
    Data Management
    35
    Missing Features
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Demandbase One features and usability ratings that predict user satisfaction
    8.7
    Quality of Support
    Average: 8.8
    9.1
    Automation
    Average: 8.7
    8.5
    Identification
    Average: 8.8
    8.1
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,833 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    981 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 31% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a platform that provides resources for tracking performance, customizing outreach, and identifying high-value accounts, with a focus on account-based marketing.
  • Users like the platform's ability to provide granular insights and personalized targeting capabilities, its robust data analytics, and its comprehensive reporting tools which significantly improve lead generation and engagement rates.
  • Reviewers experienced issues with the platform's complexity and navigability, some found its integration with existing systems not seamless, and others mentioned limitations with the advertising platform and the accuracy of some data.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
167
Intent Data
141
Insights
124
Lead Generation
112
Intent Analysis
94
Cons
Learning Curve
48
Steep Learning Curve
38
Complexity
36
Data Management
35
Missing Features
35
Demandbase One features and usability ratings that predict user satisfaction
8.7
Quality of Support
Average: 8.8
9.1
Automation
Average: 8.7
8.5
Identification
Average: 8.8
8.1
Preventative Cleaning
Average: 8.4
Seller Details
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,833 Twitter followers
LinkedIn® Page
www.linkedin.com
981 employees on LinkedIn®
(683)4.6 out of 5
Optimized for quick response
5th Easiest To Use in Data Quality software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Planhat is a customer platform that provides software and services to help organizations grow lifelong customers. Our platform powers sales, service and customer success products that scale with our c

    Users
    • Customer Success Manager
    • Head of Customer Success
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 60% Mid-Market
    • 33% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Planhat Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    144
    Customer Support
    101
    Positive Experience
    84
    Helpful
    83
    Customer Experience
    73
    Cons
    Learning Curve
    52
    Integration Issues
    42
    Steep Learning Curve
    41
    Complexity
    40
    Limitations
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Planhat features and usability ratings that predict user satisfaction
    9.4
    Quality of Support
    Average: 8.8
    8.4
    Automation
    Average: 8.7
    8.1
    Identification
    Average: 8.8
    7.8
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Planhat
    Company Website
    Year Founded
    2015
    HQ Location
    Stockholm, Stockholm County
    Twitter
    @Planhat
    1,030 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    170 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Planhat is a customer platform that provides software and services to help organizations grow lifelong customers. Our platform powers sales, service and customer success products that scale with our c

Users
  • Customer Success Manager
  • Head of Customer Success
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 60% Mid-Market
  • 33% Small-Business
Planhat Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
144
Customer Support
101
Positive Experience
84
Helpful
83
Customer Experience
73
Cons
Learning Curve
52
Integration Issues
42
Steep Learning Curve
41
Complexity
40
Limitations
35
Planhat features and usability ratings that predict user satisfaction
9.4
Quality of Support
Average: 8.8
8.4
Automation
Average: 8.7
8.1
Identification
Average: 8.8
7.8
Preventative Cleaning
Average: 8.4
Seller Details
Seller
Planhat
Company Website
Year Founded
2015
HQ Location
Stockholm, Stockholm County
Twitter
@Planhat
1,030 Twitter followers
LinkedIn® Page
www.linkedin.com
170 employees on LinkedIn®
(25)4.9 out of 5
1st Easiest To Use in Data Quality software
Save to My Lists
Entry Level Price:$99.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    DataGroomr is the modern, leading-edge solution to Salesforce data quality. Data cleansing is critical for any organization to be successful, but it doesn’t need to be so painful. Duplicate records

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 72% Mid-Market
    • 16% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • DataGroomr Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Duplicate Management
    18
    Ease of Use
    14
    Customer Support
    12
    Efficiency
    10
    Product Quality
    10
    Cons
    Learning Curve
    3
    Difficult Learning Curve
    2
    Difficult Setup
    2
    Learning Difficulty
    2
    Poor User Experience
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • DataGroomr features and usability ratings that predict user satisfaction
    9.6
    Quality of Support
    Average: 8.8
    9.4
    Automation
    Average: 8.7
    9.4
    Identification
    Average: 8.8
    9.2
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2018
    HQ Location
    Philadelphia, PA
    LinkedIn® Page
    www.linkedin.com
    6 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

DataGroomr is the modern, leading-edge solution to Salesforce data quality. Data cleansing is critical for any organization to be successful, but it doesn’t need to be so painful. Duplicate records

Users
No information available
Industries
No information available
Market Segment
  • 72% Mid-Market
  • 16% Small-Business
DataGroomr Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Duplicate Management
18
Ease of Use
14
Customer Support
12
Efficiency
10
Product Quality
10
Cons
Learning Curve
3
Difficult Learning Curve
2
Difficult Setup
2
Learning Difficulty
2
Poor User Experience
2
DataGroomr features and usability ratings that predict user satisfaction
9.6
Quality of Support
Average: 8.8
9.4
Automation
Average: 8.7
9.4
Identification
Average: 8.8
9.2
Preventative Cleaning
Average: 8.4
Seller Details
Year Founded
2018
HQ Location
Philadelphia, PA
LinkedIn® Page
www.linkedin.com
6 employees on LinkedIn®
(70)4.4 out of 5
Optimized for quick response
7th Easiest To Use in Data Quality software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Melissa’s 40 years of deep domain expertise in address management and data quality combines a global consortium of multi-sourced data with the latest innovations to help businesses keep their customer

    Users
    No information available
    Industries
    • Real Estate
    • Marketing and Advertising
    Market Segment
    • 73% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Melissa Data Quality Suite Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Accuracy
    3
    Ease of Use
    2
    Affordable
    1
    Customer Support
    1
    Data Accuracy
    1
    Cons
    Complexity
    1
    Difficult Learning Curve
    1
    Insufficient Information
    1
    Limited Functionality
    1
    Slow Processing
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Melissa Data Quality Suite features and usability ratings that predict user satisfaction
    8.9
    Quality of Support
    Average: 8.8
    8.9
    Automation
    Average: 8.7
    8.9
    Identification
    Average: 8.8
    9.5
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Melissa
    Company Website
    Year Founded
    1985
    HQ Location
    Rancho Santa Margarita, CA
    Twitter
    @melissadata
    2,417 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    597 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Melissa’s 40 years of deep domain expertise in address management and data quality combines a global consortium of multi-sourced data with the latest innovations to help businesses keep their customer

Users
No information available
Industries
  • Real Estate
  • Marketing and Advertising
Market Segment
  • 73% Small-Business
  • 17% Mid-Market
Melissa Data Quality Suite Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Accuracy
3
Ease of Use
2
Affordable
1
Customer Support
1
Data Accuracy
1
Cons
Complexity
1
Difficult Learning Curve
1
Insufficient Information
1
Limited Functionality
1
Slow Processing
1
Melissa Data Quality Suite features and usability ratings that predict user satisfaction
8.9
Quality of Support
Average: 8.8
8.9
Automation
Average: 8.7
8.9
Identification
Average: 8.8
9.5
Preventative Cleaning
Average: 8.4
Seller Details
Seller
Melissa
Company Website
Year Founded
1985
HQ Location
Rancho Santa Margarita, CA
Twitter
@melissadata
2,417 Twitter followers
LinkedIn® Page
www.linkedin.com
597 employees on LinkedIn®
(155)4.7 out of 5
Optimized for quick response
10th Easiest To Use in Data Quality software
Save to My Lists
Entry Level Price:$1.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insycle is a powerful and intuitive solution that keeps your CRM data clean, accurate, and organized. Insycle integrates with HubSpot, Salesforce, Pipedrive, and more, giving users the power to ac

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 45% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Insycle Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    16
    Duplicate Management
    9
    Customer Support
    8
    Data Accuracy
    7
    Merging Leads
    7
    Cons
    Not User-Friendly
    10
    Steep Learning Curve
    6
    Data Management Issues
    5
    Poor User Experience
    5
    Inaccuracy Issues
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Insycle features and usability ratings that predict user satisfaction
    9.3
    Quality of Support
    Average: 8.8
    9.4
    Automation
    Average: 8.7
    8.9
    Identification
    Average: 8.8
    9.0
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Insycle
    Company Website
    Year Founded
    2016
    HQ Location
    New York
    Twitter
    @insycle
    285 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    14 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insycle is a powerful and intuitive solution that keeps your CRM data clean, accurate, and organized. Insycle integrates with HubSpot, Salesforce, Pipedrive, and more, giving users the power to ac

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 45% Small-Business
Insycle Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
16
Duplicate Management
9
Customer Support
8
Data Accuracy
7
Merging Leads
7
Cons
Not User-Friendly
10
Steep Learning Curve
6
Data Management Issues
5
Poor User Experience
5
Inaccuracy Issues
4
Insycle features and usability ratings that predict user satisfaction
9.3
Quality of Support
Average: 8.8
9.4
Automation
Average: 8.7
8.9
Identification
Average: 8.8
9.0
Preventative Cleaning
Average: 8.4
Seller Details
Seller
Insycle
Company Website
Year Founded
2016
HQ Location
New York
Twitter
@insycle
285 Twitter followers
LinkedIn® Page
www.linkedin.com
14 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Better understand your data and cleanse, monitor, transform and deliver it. Build confidence in your data Delivers clean, consistent and timely information for your data warehouses or big data projec

    Users
    No information available
    Industries
    • Information Technology and Services
    • Financial Services
    Market Segment
    • 96% Enterprise
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • IBM InfoSphere Information Server Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Data Management
    2
    Big Data Management
    1
    Customer Support
    1
    Data Analysis
    1
    Data Integration
    1
    Cons
    Expensive
    2
    Complexity
    1
    Complex Setup
    1
    Difficult Setup
    1
    Expertise Required
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • IBM InfoSphere Information Server features and usability ratings that predict user satisfaction
    7.1
    Quality of Support
    Average: 8.8
    6.7
    Automation
    Average: 8.7
    8.3
    Identification
    Average: 8.8
    6.7
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    IBM
    Year Founded
    1911
    HQ Location
    Armonk, NY
    Twitter
    @IBM
    711,154 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    317,108 employees on LinkedIn®
    Ownership
    SWX:IBM
Product Description
How are these determined?Information
This description is provided by the seller.

Better understand your data and cleanse, monitor, transform and deliver it. Build confidence in your data Delivers clean, consistent and timely information for your data warehouses or big data projec

Users
No information available
Industries
  • Information Technology and Services
  • Financial Services
Market Segment
  • 96% Enterprise
  • 26% Mid-Market
IBM InfoSphere Information Server Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Data Management
2
Big Data Management
1
Customer Support
1
Data Analysis
1
Data Integration
1
Cons
Expensive
2
Complexity
1
Complex Setup
1
Difficult Setup
1
Expertise Required
1
IBM InfoSphere Information Server features and usability ratings that predict user satisfaction
7.1
Quality of Support
Average: 8.8
6.7
Automation
Average: 8.7
8.3
Identification
Average: 8.8
6.7
Preventative Cleaning
Average: 8.4
Seller Details
Seller
IBM
Year Founded
1911
HQ Location
Armonk, NY
Twitter
@IBM
711,154 Twitter followers
LinkedIn® Page
www.linkedin.com
317,108 employees on LinkedIn®
Ownership
SWX:IBM
(116)4.5 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Built by a data team, for data teams, Atlan is THE Active Metadata platform for enterprises to find, trust, and govern AI-ready data, and a leader in The Forrester Wave™: Enterprise Data Catalogs, Q3

    Users
    No information available
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 54% Mid-Market
    • 40% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Atlan Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    User Interface
    25
    Features
    20
    Data Lineage
    19
    User Experience
    18
    Cons
    Limited Functionality
    11
    Missing Features
    11
    Lacking Features
    10
    Integration Issues
    7
    Data Lineage Issues
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Atlan features and usability ratings that predict user satisfaction
    9.3
    Quality of Support
    Average: 8.8
    7.6
    Automation
    Average: 8.7
    7.6
    Identification
    Average: 8.8
    6.7
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Atlan
    Company Website
    Year Founded
    2019
    HQ Location
    New York, US
    Twitter
    @AtlanHQ
    9,421 Twitter followers
    LinkedIn® Page
    in.linkedin.com
    434 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Built by a data team, for data teams, Atlan is THE Active Metadata platform for enterprises to find, trust, and govern AI-ready data, and a leader in The Forrester Wave™: Enterprise Data Catalogs, Q3

Users
No information available
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 54% Mid-Market
  • 40% Enterprise
Atlan Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
User Interface
25
Features
20
Data Lineage
19
User Experience
18
Cons
Limited Functionality
11
Missing Features
11
Lacking Features
10
Integration Issues
7
Data Lineage Issues
6
Atlan features and usability ratings that predict user satisfaction
9.3
Quality of Support
Average: 8.8
7.6
Automation
Average: 8.7
7.6
Identification
Average: 8.8
6.7
Preventative Cleaning
Average: 8.4
Seller Details
Seller
Atlan
Company Website
Year Founded
2019
HQ Location
New York, US
Twitter
@AtlanHQ
9,421 Twitter followers
LinkedIn® Page
in.linkedin.com
434 employees on LinkedIn®
(18)4.8 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    DQLabs redefines data management with Semantics and GenAI powered Modern Data Quality Platform, empowering organisations to transform raw data into reliable, actionable insights. Our automation-first,

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 72% Mid-Market
    • 17% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • DQLabs Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Data Quality
    8
    Data Accuracy
    6
    Efficiency Improvement
    5
    Ease of Use
    4
    Product Improvement
    4
    Cons
    Complexity
    1
    Data Management Issues
    1
    Data Quality
    1
    Learning Difficulty
    1
    Limited Customization
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • DQLabs features and usability ratings that predict user satisfaction
    9.6
    Quality of Support
    Average: 8.8
    9.4
    Automation
    Average: 8.7
    9.4
    Identification
    Average: 8.8
    9.6
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    DQLabs
    Company Website
    Year Founded
    2020
    HQ Location
    Pasadena, California
    Twitter
    @DQLABSAI
    245 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    70 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

DQLabs redefines data management with Semantics and GenAI powered Modern Data Quality Platform, empowering organisations to transform raw data into reliable, actionable insights. Our automation-first,

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 72% Mid-Market
  • 17% Enterprise
DQLabs Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Data Quality
8
Data Accuracy
6
Efficiency Improvement
5
Ease of Use
4
Product Improvement
4
Cons
Complexity
1
Data Management Issues
1
Data Quality
1
Learning Difficulty
1
Limited Customization
1
DQLabs features and usability ratings that predict user satisfaction
9.6
Quality of Support
Average: 8.8
9.4
Automation
Average: 8.7
9.4
Identification
Average: 8.8
9.6
Preventative Cleaning
Average: 8.4
Seller Details
Seller
DQLabs
Company Website
Year Founded
2020
HQ Location
Pasadena, California
Twitter
@DQLABSAI
245 Twitter followers
LinkedIn® Page
www.linkedin.com
70 employees on LinkedIn®

Learn More About Data Quality Tools

What are Data Quality Tools?

Data quality software is a set of various tools and services created to derive meaningful data for organizations. The tools condition the data to meet the specific needs of the users. Data quality is an integral part of data governance and data management processes through which all the data of the organization is governed. Data quality tools make it possible to achieve accuracy, relevancy, and consistency of data to make better decisions.

High-quality data can deliver desired outputs, whereas poor-quality data can result in disastrous insights. Organizations that are data-driven and frequently use data analytics for decision-making make data quality a prime factor in deciding its usefulness.

What are the Common Features of Data Quality Tools?

Features of data quality tools mainly consider the dimensions or the metrics that define quality. These solutions can support some or all of the functions as mentioned below to deliver useful end results:

Data cleansing: It is the process of removing redundant, incorrect, and corrupt data. It is sometimes referred to as data cleaning or data scrubbing. Being one of the critical stages in data processing, most data quality tools have this feature. A few of the common data inaccuracies include incorrect entries and missing values.

Data standardization: It is a major step in organizing data. It involves converting data into a common format which makes it easier for users to access and analyze the data. This stage fulfills one of the parameters of data quality—consistency. Bringing the data into a single common format makes sure that data is consistent. Data standardization plays a key role in achieving accuracy which is another factor in data quality. It helps by giving users access to the latest cleansed and updated data.

Data profiling: Data profiling is the process of analyzing data, understanding the structure of data, and identifying the potential projects for the specified data. Data is minutely analyzed using analytical tools to detect characteristics like mean, minimum, maximum, and frequency.

Data deduplication: It is a process to eliminate excessive copies of data and reduce storage requirements. It is also called intelligent compression or single-instance storage or data dedupe.

Data validation: This feature ensures that data quality and accuracy are in place. In automated systems, there is minimal or almost no human supervision when the data is entered. This makes it essential to check that the data entered is correct. Common types of data validation include data check, code check, range check, format check, and consistency check. There also are certain data quality rules defined for data management platforms.

Extract, transform, and load (ETL): When organizations advance in the technology strategy, data from existing systems are transferred to the new systems. ETL forms a vital task of the data migration process. The end goal is to maintain data quality for the data that is being migrated. ETL stands third in the phases of the data quality lifecycle. Other phases are quality assessment, quality design, and monitoring. It involves extracting data from the data sources, transforming it by deduplicating it, and loading it into the target database.

Master data management (MDM): This feature manages quality data by organizing, centralizing, and enriching data. It includes non-transactional data like customer data and product data. MDM is important for enterprise data management.

Data enrichment: This feature is the process of enhancing the value and accuracy of data by integrating internal and external data with the existing information.

Data catalog: Data catalog hosts data and metadata to help users with their data discovery. Data quality monitoring tools have this feature to increase transparency in workflows.

Data warehousing: Data warehousing focuses on unifying data from various data sources. It ensures enterprise data quality by improving the accuracy of data.

Data parsing: Data usually is conformed to specific formats. For example address, telephone number, and email address all have data patterns. Parsing helps with such address verifications and also if the telephone numbers are conforming to the patterns. 

Other features of data quality software: ERP Capabilities and File Capabilities.

What are the Benefits of Data Quality Tools?

Data is one of the most valuable resources for organizations today. Having high-quality data has the following advantages:

Effective data implementation: Good quality data improves the performance of teams and results in better business. It keeps all the departments of the organization on the same page and helps them work efficiently.

Improved customer relationships: Data quality plays a major role in retaining customers. It helps organizations track customer preferences and interests.

Insightful decision-making: The decision-makers always need up-to-date information to make better decisions. Data quality tools ensure business intelligence is attained through high-quality data. Good data quality helps in reducing the risk of bad decisions based on poor-quality data and increasing the efficiency of the decision-making process.

Effective customer targeting: With high-quality data at their fingertips, organizations can track the characteristics of their existing customers and create personas depending on what their customers prefer. This can further lead to forecasting the needs of the target market.

Efficient product development: Engineering teams in software development companies can audit their KPIs like engagement with the new product online. Auditing data points like button clicks can help engineers understand how ready their product is to be launched in the market or if there are any changes needed. 

Data matching: Effective data quality monitoring tools help in data matching. Data matching is the process of comparing two different data sets and matching them against each other. This process helps in identifying duplicate data within a database.

Who Uses Data Quality Tools?

Data being the new fuel is driving organizations to figure out how it can be used to make business decisions. Below is a list of departments that utilize data quality management software :

Data quality analysts: They monitor the quality of data using data quality tools that help companies make informed decisions. They work with database developers to modify database designs as per the need. This persona primarily helps with data analysis, further improving the quality.

Marketing teams: Marketing managers must have high-quality data at use because good quality data helps drive efficient marketing campaigns in the future. Data quality tools help the teams filter unnecessary information and focus on the target market to gain a better understanding.

IT teams: Several times there are duplicate records which makes it difficult for IT teams to have data quality control in place. With the use of software, it is easier to govern the data and optimize data quality management.

Challenges with Data Quality Tools 

Data quality changes with what is fed into the system. Sometimes there are a few of the below-mentioned difficulties faced while using data quality tools:

Duplicated data: Data deduplication tools are a must before passing over the data to the next steps. Since large amounts of data are generated through various disparate sources, it is often flawed, or some entries are duplicated. However, deduplication tools can identify the same data points and assign them for deduplication. 

Lack of complete information: Manual entries can cause incomplete information or not having information for every dataset. This could cause data quality tools to underperform.

Heterogenous formats: Inconsistent data formats are always a common pain point for data analysts. While working with data outsourcing services providers, it is recommended to specify preferred formats.

How to Buy Data Quality Tools?

Requirements Gathering (RFI/RFP) for Data Quality Software

Depending upon the industry, there are a variety of data quality dimensions that must be kept in mind before the purchase of the software. Data management strategy is expected to address data governance requirements. Along with it, there are other requirements like data retention and archiving. An RFI or RFP from vendors helps to optimize the evaluation process. 

Compare Data Quality Products

Create a long list

To begin with, organizations should make a list of data quality software vendors providing features like data profiling, data preparation, deduplication, and other relevant features depending on the results they are looking to achieve.

Create a short list

On the basis of the fulfillment of primary requirements, the next step covers shortlisting the vendors by asking a few questions like:

  • Do they provide automation in their software?
  • How do the products/tools maintain performance and scale?
  • What are their support timings and escalation procedures?

Conduct demos

Demos are an efficient way of verifying which vendor fits the bill. It gives the organization an in-depth understanding of the software. Organizations can also get answers to how well-stacked the vendor is. Usually, demos for data quality software would include the presentation of various tools and capabilities of the software such as data standardization feature, metadata management, and data quality management to name a few.

Selection of Data Quality Tools

Choose a selection team

The team involved in making this decision must include relevant decision makers. A chief marketing officer, who often needs clean data to nurture leads from their team, can test the tools during the demo. The next member to be kept in the loop is the sales lead. Data quality is equally important for the sales workforce as they want to focus more on revenue generation than just updating the data in the CRM. Data analysts are also involved since they are the ones who use these tools for data quality assessments. Along with it, data quality analysts are included in the team because they use the software to examine the data for quality requirements depending on different departments and share this processed data with them.

Negotiation

Because data quality is of utmost importance, it is advisable to choose the right tools for assessment. Tools that work in real time and that can be used easily by business users are something organizations want to have. It is advisable to look at the pricing of the software, if there are any additional costs, and also if the vendor offers any discount. Many data quality tools are available in both cloud and on-premises structures. It is better to have tools in the cloud as manual data quality monitoring for enterprise data could be difficult for one person or even a team.

Final decision

The decision to buy data quality software has to be taken by the teams involved throughout the buying process. Sales, marketing, and data analyst teams can benefit from buying the right data quality software.