Zeta Programmatic, Formerly Sizmek Features
What are the features of Zeta Programmatic, Formerly Sizmek?
Channel Functionality
- Display Functionality
Mobile Functionality
- Mobile Functionality
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Frequency Capping
- Rich Media Capabilties
Platform
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Customization
- Workflow Capability
- Notifications
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Zeta Programmatic, Formerly Sizmek Categories on G2
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Channel Functionality
Display Functionality | As reported in 181 Zeta Programmatic, Formerly Sizmek reviews. Overall product functionality for display advertising. | 80% (Based on 181 reviews) |
Video Functionality
Video Functionality | As reported in 125 Zeta Programmatic, Formerly Sizmek reviews. Overall product functionality for video advertising. | 77% (Based on 125 reviews) |
Mobile Functionality
Mobile Functionality | Overall product functionality for mobile advertising. 128 reviewers of Zeta Programmatic, Formerly Sizmek have provided feedback on this feature. | 73% (Based on 128 reviews) |
Campaign Management
Campaign Dashboard | Based on 176 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface. | 74% (Based on 176 reviews) | |
Campaign Optimization | Based on 150 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized. | 73% (Based on 150 reviews) | |
Reach | Based on 128 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Amount and quality of inventory partner sites on which ads can be placed. | 78% (Based on 128 reviews) | |
Bulk Editing | Based on 134 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 72% (Based on 134 reviews) | |
Batch Uploading | Based on 132 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 73% (Based on 132 reviews) | |
Brand Safety | Based on 107 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 76% (Based on 107 reviews) | |
Fraud Protection | Based on 99 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 72% (Based on 99 reviews) | |
Frequency Capping | Based on 127 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Allows marketer to set a limit on how many times a consumer sees their ad. | 79% (Based on 127 reviews) | |
Budget Pacing | Based on 108 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 75% (Based on 108 reviews) | |
Creative Optimization | Based on 122 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Tools offered for creating and optimizing creative components of campaigns. | 79% (Based on 122 reviews) | |
Rich Media Capabilties | Based on 151 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Supports rich media display and video ads that involve user interaction. | 80% (Based on 151 reviews) | |
In-App Ads | Based on 76 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps. | 71% (Based on 76 reviews) | |
Mobile Rich Media Capabilities | Based on 81 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction. | 76% (Based on 81 reviews) |
Targeting
Targeting | Based on 110 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Able to target desired audiences based on demographics and behavior variables. | 79% (Based on 110 reviews) | |
Retargeting | Based on 109 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Able to retarget previous impressions to your site across the web to increase conversion rates. | 81% (Based on 109 reviews) | |
Geo-Targeting | Based on 112 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 78% (Based on 112 reviews) | |
Contextual Targeting | Based on 94 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Able to match the marketer's ad with specific content on a site or page. | 77% (Based on 94 reviews) |
Mobile
Mobile Tracking | As reported in 105 Zeta Programmatic, Formerly Sizmek reviews. Able to track consumers on their mobile devices where cookies do not apply. | 74% (Based on 105 reviews) | |
In-App Ads | Based on 76 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps. | 71% (Based on 76 reviews) | |
Mobile Rich Media Capabilities | Based on 81 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction. | 76% (Based on 81 reviews) |
Demand Side Platforms
Machine Learning Optimization | DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI | Not enough data | |
Estimate and Projections | DSP pulls accurate estimates of available impressions and their cost. | Not enough data | |
Cross-Device Capabilities | Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices | Not enough data | |
Cross Channel Capabilities | DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. | Not enough data |
Platform
API / Integrations | Based on 120 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. | 71% (Based on 120 reviews) | |
Custom Reports | Based on 165 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Able to create custom reports to cater to specific metrics and key performance indicators. | 77% (Based on 165 reviews) | |
User, Role, and Access Management | Based on 158 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 75% (Based on 158 reviews) | |
Performance and Reliability | Based on 171 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 75% (Based on 171 reviews) | |
Enterprise Scalability | Based on 113 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations. | 77% (Based on 113 reviews) | |
Customization | Based on 138 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 73% (Based on 138 reviews) | |
Workflow Capability | Based on 137 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 73% (Based on 137 reviews) | |
Internationalization | Based on 103 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | 74% (Based on 103 reviews) | |
Notifications | Based on 133 Zeta Programmatic, Formerly Sizmek reviews and verified by the G2 Product R&D team. Alerts marketer of the performance of particular campaigns. | 68% (Based on 133 reviews) | |
Data Permissions | Able to set data permissions for strategic partners. | Not enough data | |
User, Role, and Access Management | See feature definition | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | Not enough data | |
Enterprise Scalability | Provides features to allow scaling for large organizations. | Not enough data | |
Internationalization | Enables users to use the DMP in multiple languages. | Not enough data |
Data Integration
1st-Party Data Integration | Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer. | Not enough data | |
2nd-Party Data Integration | Allows user to combine first party data collected with additional first party data of strategic partners. | Not enough data | |
3rd-Party Data Integration | Breadth of standard integrations to third-party data providers. | Not enough data | |
Offline Data Integration | Able to easily integrate data from offline sources. | Not enough data | |
Mobile Data Integration | Able to easily integrate mobile data within the DMP platform. | Not enough data | |
Data Export Tools | Able to extract data from the DMP in bulk through a structured file. | Not enough data |
Data Analysis & Optimization
Audience Segmentation | Ease of segmenting user profiles into groups. | Not enough data | |
Recommendations | Analyzes data to find and recommend the highest value customer segmentations. | Not enough data | |
Standard Dashboards | Provides pre-built dashboards to aggregate and display data. | Not enough data | |
Custom Reports | Allows users to easily build customized reports and dashboards. | Not enough data |
Authoring Tools
Ad Templates | Offers pre-made ad templates that can be filled in. | Not enough data | |
HTML5 Authoring | Allows users to make ads using HTML5. | Not enough data | |
Automated Ad Creation | Auto-creates ads using templating and/or data. | Not enough data | |
Lanugage Translation | Provides tools to produce ads in multiple languages. | Not enough data |
Testing Tools
Dynamic Versioning | Allows for multiple versions of a marketing campaign to be run simulanteously. | Not enough data | |
A/B Testing | Test changes to a screen by administering the change to a portion of visitors and measuring conversion. | Not enough data |
Publishing Tools
Demand Side Platform Built-in | Provides a demand side platform within the software itself for ad distribution. | Not enough data | |
Demand Side Platform Integration | Offers integrations with outside demand side platforms for ad distribution. | Not enough data | |
Campaign Scheduling | Schedules marketing campaigns. | Not enough data |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |
