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WideOrbit Reviews & Product Details

MR
Account Executive
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about WideOrbit?

Media Sales is a great tool for all sales associates Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

WideOrbit Connect can be a challenge at times. Review collected by and hosted on G2.com.

What problems is WideOrbit solving and how is that benefiting you?

Currently do not have any problems Review collected by and hosted on G2.com.

WideOrbit Overview

What is WideOrbit?

WideOrbit helps media companies do more business by making it easier to buy and sell advertising. It’s the one platform that ties everything together – from pitch to payment – so you can say hello to a Wider World. In a rapidly evolving media landscape, doing more business means doing less paper-chasing, less chair-swiveling, and less data re-re-entry. Only WideOrbit brings a Wider-World approach, providing the broader capabilities, bigger insights, and better connections media companies need. That’s why so many industry leaders – from AMC to Meredith to Audacy – have partnered with us since 1999. WideOrbit is headquartered in San Francisco with offices worldwide. Customers include NBCUniversal, ViacomCBS, Fox, Urban One, Nexstar, Hearst, Univision, Gray Television, TEGNA, and many other major media companies around the world.

WideOrbit Details
Languages Supported
English
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Product Description

WideOrbit provides a solution that helps to manage the business of advertising operations - from proposal to order management and scheduling to billing accounts receivable and aging.

How do you position yourself against your competitors?

In today’s world, media companies have a lot to keep track of – TV, on-demand, OTT, traditional viewers, cord-cutters, cord-nevers, radio, YouTube, mobile, smart TVs, NextGen TVs… the list goes on. But as the world of media gets bigger, many solutions start to feel a lot smaller. An audience measurement tool here. A digital ad solution there. A payments portal all the way on the other side of the building, if you’re lucky – on the other side of the country, if you’re not. You simply don’t have the time or resources to micromanage so many micro-solutions.

That’s why there’s WideOrbit, the one platform that ties everything together, from pitch-to-payment. So you can say hello to a Wider World.


Seller Details
Year Founded
1999
HQ Location
Toronto, Ontario
LinkedIn® Page
www.linkedin.com
160 employees on LinkedIn®

TP
Overview Provided by:

Recent WideOrbit Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Form over Function"
Wide orbit automation for radio has a familiar layout and is very reliable on-air.if a studio computer fails, or is restarted, programming continue...
Linda C.
LC
Linda C.Enterprise (> 1000 emp.)
5.0 out of 5
"Best Traffic System of 2022"
So many things! But the software is easy to use for sales orders and traffic. Allows you to run your entire station under one domain and reduces...
MR
Mary R.Small-Business (50 or fewer emp.)
4.5 out of 5
"Can't work without it in a television sales"
Media Sales is a great tool for all sales associates
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WideOrbit Media

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49 out of 50 Total Reviews for WideOrbit

4.1 out of 5
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49 out of 50 Total Reviews for WideOrbit
4.1 out of 5
49 out of 50 Total Reviews for WideOrbit
4.1 out of 5

Overall Review Sentiment for WideOrbitQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Linda C.
LC
Director of Media Operations/Station Workflow
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WideOrbit?

So many things! But the software is easy to use for sales orders and traffic.

Allows you to run your entire station under one domain and reduces errors on orders and duplicate entry saving stations a lot of money and sales/traffics relationship on finger pointing. The system basically runs itself in scheduling as long as spots are coded correctly to programming and against all the other systems I have used, WideOrbit GETS IT.

My parting words are set up the front end up correctly to your needs and your spots schedule correctly, inventory is accurate and can be managed in advance.

Truly a traffic,sales, business and billing along with on air logs or TV and cable playback it can be bought as one perfect system in the USA. Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

Training for sales reps is overwhelming look at most aspects as big brother watching. Main menu is confusing where the items reside until you have used it for a whole.

Programming set up for radio is easy but TV and Cable programming is a lot tedious. Review collected by and hosted on G2.com.

Recommendations to others considering WideOrbit:

My recommendation that it’s the best Traffic and billing software on the market, my last use is over 10 yrs old of use things may have changed and can only imagine what it offers now 🎆 Review collected by and hosted on G2.com.

What problems is WideOrbit solving and how is that benefiting you?

Paperless orders, tracks inventory won’t let you oversell dayparts without a managers approval. Makes buy TV easier, sales controls copy on the order, revisions still done by traffic to avoid confusion . No duplicate data entry errors on originals of order. Review collected by and hosted on G2.com.

SD
Senior Producer
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about WideOrbit?

I appreciate the ease of use and the shortcuts are extremely helpful! The system is self-explanatory and offers a plethora of options to assist in my day-to-day tasks. Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

I have not encountered anything missing from this product at this juncture. I'm able to meet the expectations of my daily tasks based on all that WO has to offer. Review collected by and hosted on G2.com.

Recommendations to others considering WideOrbit:

Overall at this juncture, I am happy with all that Wide Orbit has to offer. Review collected by and hosted on G2.com.

What problems is WideOrbit solving and how is that benefiting you?

I often have to use the same descriptions while creating house numbers and it's been helpful to transfer descriptions to the next house number and not have to start over from scratch each time. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about WideOrbit?

Wide orbit automation for radio has a familiar layout and is very reliable on-air.if a studio computer fails, or is restarted, programming continues to seamlessly play from the server. Good editing options for adjusting voice tracks. Overall a useful app. Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

Configuration with any server will cause delays during live usage. Playback is not always instantaneous especially hot keys. No shortcuts interface is a bit clumsy and buggy. Working "too fast" can cause program to crash or become unpredictable. Review collected by and hosted on G2.com.

Recommendations to others considering WideOrbit:

Not the best choice for live applications. Recording delays during voice-tracking mean "what you hear" is not always "what you get" - sliding voice or music often required to match the original intention. Review collected by and hosted on G2.com.

What problems is WideOrbit solving and how is that benefiting you?

Sharing audio between markets has been simplified. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about WideOrbit?

I do like the way WO has most of the codes for the Unit as default after originally setting it up. The way it flows is pretty sweet. I have only used a couple of other systems. It was a bit intimidating at first, it is easy to get the hang of. Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

Sometimes we have so many users on at a time, it will lock up. The "Freeze" forces us to either wait or restart WO. It would be awesome if we could get the lockups to stop. Review collected by and hosted on G2.com.

What problems is WideOrbit solving and how is that benefiting you?

I use WO to pull my Preempts, Post, and Prelogs for clients, and it makes it a breeze with the grid styles available since some do not know how to create or what they need, the grids can em global to make it easy to train and share. Review collected by and hosted on G2.com.

AF
Traffic Supervisor
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about WideOrbit?

User friendly interface. Gets the job done, but takes practice. Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

Laggy connection. Errors here and there slow progress. Review collected by and hosted on G2.com.

What problems is WideOrbit solving and how is that benefiting you?

Always finding way to make media traffic easier and time-saving. Review collected by and hosted on G2.com.

SD
Sales Administrator
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about WideOrbit?

Reports are easy to access, orders are easy to investigate. Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

Revisions do not automatically process from Connect to Traffic. Review collected by and hosted on G2.com.

Recommendations to others considering WideOrbit:

Ability to sort by all columns in new/revised orders in connect Review collected by and hosted on G2.com.

What problems is WideOrbit solving and how is that benefiting you?

I am easily able to send reports to buyers upon request. Invoices as well. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about WideOrbit?

The right- click options, ease of use and shortcuts. Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

I think this is the version that we use but we do not have full access. I worked for another station and we had more options to choose from though the one we are currently using works. Review collected by and hosted on G2.com.

Recommendations to others considering WideOrbit:

Get the full version. Review collected by and hosted on G2.com.

What problems is WideOrbit solving and how is that benefiting you?

Client credits, spot times and delivery report. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about WideOrbit?

Wide Orbit gives you many advantages in the media, it makes buying/selling way easier. Once you learn the system there are not many better options. Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

I don't like that at times it can be very slow and freeze up on you. This tends to happen at the worsts times too which is unfortunate, I feel that it knows when that is too. Review collected by and hosted on G2.com.

What problems is WideOrbit solving and how is that benefiting you?

Not solving any problems really, maybe time efficiency. As I mentioned I like that its user is friendly and easy to build campaigns/avials. Review collected by and hosted on G2.com.

PA
MARKETING CONSULTANT
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about WideOrbit?

Wide Orbit is simple to use to a certain degree Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

some menus are difficult and not user friendly Review collected by and hosted on G2.com.

What problems is WideOrbit solving and how is that benefiting you?

When I delete an order I would like to see the order in as $0 and not deleted out the system completely Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about WideOrbit?

The functionality of the system is smooth and very informative. The ability to navigate from screen to screen makes the time using the system seem quicker than realized. Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

It does a lot of time tend to run a bit slow or processing requests takes too long. If the developers could speed up the processing time, it would help and ease of use would increase. Review collected by and hosted on G2.com.

Recommendations to others considering WideOrbit:

Very user-friendly and enjoy working with besides the occasional lag time, which is understandable with all of the users. Review collected by and hosted on G2.com.

What problems is WideOrbit solving and how is that benefiting you?

I'm able to find information regarding content from my clients to better serve them. The ability to break down my sales goals to quarterly, even monthly is very useful. Review collected by and hosted on G2.com.