WideOrbit Features
What are the features of WideOrbit?
Channel Functionality
- Display Functionality
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Frequency Capping
- Budget Pacing
- Creative Optimization
Platform
- API / Integrations
- Custom Reports
- Performance and Reliability
- Customization
- Workflow Capability
- Internationalization
- Notifications
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WideOrbit Categories on G2
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Channel Functionality
Display Functionality | Overall product functionality for display advertising. This feature was mentioned in 12 WideOrbit reviews. | 72% (Based on 12 reviews) |
Video Functionality
Video Functionality | Overall product functionality for video advertising. 10 reviewers of WideOrbit have provided feedback on this feature. | 70% (Based on 10 reviews) |
Mobile Functionality
Mobile Functionality | Overall product functionality for mobile advertising. | Not enough data |
Campaign Management
Campaign Dashboard | Based on 14 WideOrbit reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface. | 76% (Based on 14 reviews) | |
Campaign Optimization | Based on 10 WideOrbit reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized. | 67% (Based on 10 reviews) | |
Reach | Based on 13 WideOrbit reviews and verified by the G2 Product R&D team. Amount and quality of inventory partner sites on which ads can be placed. | 74% (Based on 13 reviews) | |
Bulk Editing | Based on 12 WideOrbit reviews and verified by the G2 Product R&D team. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 67% (Based on 12 reviews) | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | Not enough data | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | Not enough data | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | Not enough data | |
Frequency Capping | Based on 10 WideOrbit reviews and verified by the G2 Product R&D team. Allows marketer to set a limit on how many times a consumer sees their ad. | 67% (Based on 10 reviews) | |
Budget Pacing | Based on 13 WideOrbit reviews and verified by the G2 Product R&D team. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 72% (Based on 13 reviews) | |
Creative Optimization | Based on 12 WideOrbit reviews and verified by the G2 Product R&D team. Tools offered for creating and optimizing creative components of campaigns. | 58% (Based on 12 reviews) | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. | Not enough data | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. | Not enough data |
Targeting
Targeting | Based on 10 WideOrbit reviews and verified by the G2 Product R&D team. Able to target desired audiences based on demographics and behavior variables. | 65% (Based on 10 reviews) | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. | Not enough data | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). | Not enough data | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. | Not enough data |
Mobile
Mobile Tracking | Able to track consumers on their mobile devices where cookies do not apply. | Not enough data | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. | Not enough data |
Demand Side Platforms
Machine Learning Optimization | DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI | Not enough data | |
Estimate and Projections | DSP pulls accurate estimates of available impressions and their cost. | Not enough data | |
Cross-Device Capabilities | Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices | Not enough data | |
Cross Channel Capabilities | DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. | Not enough data |
Platform
API / Integrations | Based on 12 WideOrbit reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. | 58% (Based on 12 reviews) | |
Custom Reports | Based on 22 WideOrbit reviews and verified by the G2 Product R&D team. Able to create custom reports to cater to specific metrics and key performance indicators. | 78% (Based on 22 reviews) | |
Performance and Reliability | Based on 25 WideOrbit reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 72% (Based on 25 reviews) | |
Enterprise Scalability | Based on 10 WideOrbit reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations. | 72% (Based on 10 reviews) | |
Customization | Based on 23 WideOrbit reviews and verified by the G2 Product R&D team. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 77% (Based on 23 reviews) | |
Workflow Capability | Based on 24 WideOrbit reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 77% (Based on 24 reviews) | |
Internationalization | Based on 17 WideOrbit reviews and verified by the G2 Product R&D team. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | 73% (Based on 17 reviews) | |
Notifications | Based on 16 WideOrbit reviews and verified by the G2 Product R&D team. Alerts marketer of the performance of particular campaigns. | 74% (Based on 16 reviews) |
SSP Functionality
SSP Functionality | Product functionality for real-time advertising. | Not enough data |
SSP
Ad Unit Availability | Allows publisher to select which ad units to be bid on in real time. | Not enough data | |
Impression Targeting | Ability to set which impressions to make available to bidders | Not enough data | |
Floor Price | Ability to set a minimum price at which an ad unit can sell in an ad exchange. | Not enough data | |
Advertiser Restrictions | Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website. | Not enough data | |
Bid Reporting | Ability to see which advertisers are bidding on and buying ad units. | Not enough data |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |
