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Twitter Analytics Reviews & Product Details

Twitter Analytics Overview

What is Twitter Analytics?

Measure and boost your impact on Twitter.

Twitter Analytics Details
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Product Description

Measure and boost your impact on Twitter.


Seller Details
Seller
Twitter
Year Founded
2006
HQ Location
San Francisco, CA
LinkedIn® Page
www.linkedin.com
1,317 employees on LinkedIn®
Ownership
NYSE: TWTR
Total Revenue (USD mm)
$3,716

Recent Twitter Analytics Reviews

Hendrico V.
HV
Hendrico V.Small-Business (50 or fewer emp.)
4.5 out of 5
"My take on Twitter analytics"
Well, i manage a few business pages and data is always a great way to understand your audience and Twitter analytics provides me with an overview o...
Jackie S.
JS
Jackie S.Mid-Market (51-1000 emp.)
4.0 out of 5
"Does the Job"
Twitter Analytics were built with the user in mind where they compile visually punching summaries of this month vs last month. I like how they auto...
Jhony R.
JR
Jhony R.Enterprise (> 1000 emp.)
4.0 out of 5
"The best tool for a social network to analyze real-time metrics"
Comparatively, in relation to other proprietary or third-party tools across different social media platforms, Twitter/X Analytics stands out as one...
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Twitter Analytics Media

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Video Reviews

226 Twitter Analytics Reviews

4.1 out of 5
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226 Twitter Analytics Reviews
4.1 out of 5
226 Twitter Analytics Reviews
4.1 out of 5

Twitter Analytics Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Twitter AnalyticsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Jhony R.
JR
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Twitter Analytics?

Comparatively, in relation to other proprietary or third-party tools across different social media platforms, Twitter/X Analytics stands out as one of the few that provides accurate and real-time information in such a short period. I believe that the ability to monitor things so quickly is a significant advantage, and it's also very user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

The metrics are not very robust, and the information provided by the application is not sufficient, making it challenging to gain valuable insights or identify areas for improvement in the content intended for the target audience. Additionally, I find this to be something that is crucial to address, considering that on X/Twitter, it's not easy to achieve impressive numbers or experience significant growth. Review collected by and hosted on G2.com.

What problems is Twitter Analytics solving and how is that benefiting you?

I can easily check whether the information or trend we create is successful or not. This way, we don't waste time on creating content that doesn't perform well. Review collected by and hosted on G2.com.

Jackie S.
JS
Graphic Designer
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Twitter Analytics?

Twitter Analytics were built with the user in mind where they compile visually punching summaries of this month vs last month. I like how they automatically pull in your top tweets and provide helpful insights into how to perform better. Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

Right now they are under construction and have a link that should take you to try the new version of account analytics beta, but the link brings you back to the standard X home page. Review collected by and hosted on G2.com.

What problems is Twitter Analytics solving and how is that benefiting you?

We create monthly digital reports of how are content is performing across all platforms. Twitter is not our strongest channel since it is not hitting our target market, but it helps me as the strategist still make the argument that we are visible here. Review collected by and hosted on G2.com.

William G.
WG
Chief Executive Officer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Twitter Analytics?

As a podcaster and author keeping my interactions in a sweet spot is super important. One of the things that I find slightly annoying about some analytics pages and tools is they are crammed with extraneous details that I cannot use. Twitter analytics isn't that way. It is so easy to figure out and implement the data. It has just enough features to be a tool that you can use daily. I consult it frequently to help me reach. Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

I really am almost fed up with Twitter. The analytics tool is fine but the app in general is almost useless. My reach has dropped since Elon has taken over and my analytic info is almost useless. Review collected by and hosted on G2.com.

What problems is Twitter Analytics solving and how is that benefiting you?

It helps me see which posts are effective and which are not. Review collected by and hosted on G2.com.

April W.
AW
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Twitter Analytics?

The best part of Twitter Analytics is that businesses and consumers all have access to a variety of data points simply and easily. I appreciate how it is all available on web; without requiring additional platforms or tools to purchase.

I visit the Twitter Analytics dashboard mulitple times per week, each time checking out my monthly impressions and my various tweet highlights. Couple that with my followerers engagement and top followers and it provides all valuable data that my colleagues and senior management team would require.

But the best part about it? You can EASILY download reports and you don't need any third party data or integrations. Instead, you have all the data you might need and then some. What I really enjoy is seeing not only our top tweets but also our top mentions, but how I'm able to take custom starting and end points and be able to export all of that data to be easily be able to tie it into other monthly internal and external reports. Link clicks, likes,retweets, everything is being monitored and these data points become even more valable when businesses like ours incorporate a large amount of ads as you're then able to not only be able to acknowledge which ads aren't working, but measure which ones are and see how and why. Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

While there is a ton of positives to the native Twitter Analytic platform, the best part about it (that it's all encompassing and native) is also it's downfall, as to really be able to pull into the analytics you need to download all of the data a CSV and then manipulate the data yourself. Other platforms, tend to have APIs into the Twitter Analytics platform and can automatically extrapolate a lot of the content and data into a visual presentation that can be sent around both internally and externally; currently, that's not something I've been able to accomplish. Review collected by and hosted on G2.com.

What problems is Twitter Analytics solving and how is that benefiting you?

The biggest thing that Twitter Analytics enables our organization to accomplish is to being able to measure the success of our posts and our tweets and being able to see if we are finding success and growing each month. We can analyze our biggest followers and measure the most successsful posts in order to try to replicate week over week and month over month. Review collected by and hosted on G2.com.

Aman K.
AK
Founder
Hospital & Health Care
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Twitter Analytics?

I get proper ingihts into what my tweets are really doing. It is simple and easy to understand analytics. Helps me understand what works and what doesnt. It is good to use atleast once a week or once a day when sometihing critical is posted. Implimenting it is very easy. Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

I dont get the analytics of how my responses to other tweets are getting . Also off late some of the analytics seem to be missing , though they are upgrading it from the looks of it Review collected by and hosted on G2.com.

What problems is Twitter Analytics solving and how is that benefiting you?

It helps me get deep insight into the effectiveness of my content and clarity about its reach Review collected by and hosted on G2.com.

Joanna S.
JS
Director of Community + Content
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Twitter Analytics?

It gives a good layout/overview of the analytics of your Twitter profile. This is something that has no switched even with all of the changes that the platform has gone through recently, which is helpful because that was a bit of a worry. I know they have a new beta version they're testing out now, so we'll see what that entails. Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

It could be a bit more detailed. It gives you tweet highlights, but doesn't go too in-depth into anything behind it. It also stops showing tweet highlights but shows the other stats once you go back about 3 months which is odd Review collected by and hosted on G2.com.

What problems is Twitter Analytics solving and how is that benefiting you?

It helps you track how your tweets are doing and how many people they are reaching. Another good thing is being able to see if you have gained/lost any followers and if it's a more recent month, the profile visit. Review collected by and hosted on G2.com.

kabilwa S.
KS
Assistant Librarian
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Twitter Analytics?

It is accessible to both personal and business accounts. It can help you understand your growth in terms of followers every month which comes in handy, especially for influencers. Usually, you want to get to know what your followers respond to before you post. Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

There is nothing to dislike about this tool in terms of what it can do because it works very well. The only issue is on the end-users side in terms of the learning curve; you have to put in some effort to get to know how the functionalities work. However, there is always support from the Twitter end to help. Review collected by and hosted on G2.com.

What problems is Twitter Analytics solving and how is that benefiting you?

You can quickly solve the growth problem in terms of engagements on Twitter. You can see how you can earn impressions, and the graphs show you the trends in terms of your engagements. Review collected by and hosted on G2.com.

Mecha  S.
MS
Owner and CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about Twitter Analytics?

Because we use Twitter for our business, the analytics help us plan our business strategy. I love that there is an App for our organization to utilize. It's convenient to be able to access Twitter Analytics at anytime to search our numbers. We use the analytics tool often to measure success. It's also nice that the tool is user friendly. Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

I can't think of anything to dislike about Twitter Analytics. Review collected by and hosted on G2.com.

What problems is Twitter Analytics solving and how is that benefiting you?

Twitter Analytics help us understand demographics, the best time to post, and the content our audience enjoys. Review collected by and hosted on G2.com.

Jerry Michael V.
JV
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Twitter Analytics?

Twitter Analytics provides a wealth of data on your Twitter performance, giving you a holistic view of how your account is doing. It has a dashboard that is well-designed and easy to navigate, even for users with no prior experience with data analysis. The dashboard can be customized to focus on the metrics that are most important to you. The data provided by Twitter Analytics can be used to make informed decisions about your Twitter strategy as well. For example, if you see a particular type of content is performing well, you can create more of that type of content in the future. Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

Twitter Analytics only stores data for the past 28 days. This can be limiting for users who want to track their performance over a longer period of time. It offers a good set of basic features, but it lacks some of the more advanced features that are available in paid social media analytics tools. Review collected by and hosted on G2.com.

What problems is Twitter Analytics solving and how is that benefiting you?

Twitter Analytics has helped me in a number of ways as a social media manager. It has helped me understand my audience by tracking the demographics and interests of my followers. I can tailor my content to their needs and preferences. It has helped me make informed decisions about my strategy by analyzing my Twitter data as I can identify areas where my account is excelling and areas where I need to improve. This helps me allocate my time and resources. Review collected by and hosted on G2.com.

Eric F.
EF
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Twitter Analytics?

Twitter Analytics is very powerful and offers some of the best real-time analytics you could want. It's a megaphone for the world's voice, right in your pocket. Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

I can't think of anything I dislike. It could get an updated User Interface since it feels pretty outdated but it works nonetheless. Review collected by and hosted on G2.com.

What problems is Twitter Analytics solving and how is that benefiting you?

Twitter Analytics is solving metric inconsistencies that other software lack, namely the real-time nature of what people are saying, how many people reasonate and how frequently it's reciprocated. Review collected by and hosted on G2.com.