Twitter Analytics Features
What are the features of Twitter Analytics?
Reports & Dashboards
- Report Customizability
- Report Exporting
- Scalability
- White Label
Social Analytics
- Competitor Analysis
- Follower Analysis
- Post Performance
- Paid Campaign Tracking
- Attribution
- Hashtag Analytics
- Sentiment Analysis
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Twitter Analytics Categories on G2
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Reports & Dashboards
Report Customizability | Based on 120 Twitter Analytics reviews. Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. | 65% (Based on 120 reviews) | |
Report Exporting | As reported in 122 Twitter Analytics reviews. Allows users to export reports from the product into an .xsl, .csv, or .pdf file. | 73% (Based on 122 reviews) | |
Scalability | Allows marketer to add, track, and measure a multitude of social media accounts. This feature was mentioned in 108 Twitter Analytics reviews. | 75% (Based on 108 reviews) | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding. This feature was mentioned in 25 Twitter Analytics reviews. | 76% (Based on 25 reviews) |
Social Analytics
Competitor Analysis | Based on 110 Twitter Analytics reviews. Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. | 70% (Based on 110 reviews) | |
Follower Analysis | Analyzes and illustrates follower information such as demographics, location, interests, etc. 137 reviewers of Twitter Analytics have provided feedback on this feature. | 80% (Based on 137 reviews) | |
Post Performance | Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. 141 reviewers of Twitter Analytics have provided feedback on this feature. | 84% (Based on 141 reviews) | |
Paid Campaign Tracking | Tracks and measures the success of paid advertising initiatives run on social media sites. 100 reviewers of Twitter Analytics have provided feedback on this feature. | 77% (Based on 100 reviews) | |
Attribution | Ties social activity to business results such as leads, conversions, and sales. This feature was mentioned in 114 Twitter Analytics reviews. | 72% (Based on 114 reviews) | |
Hashtag Analytics | Based on 31 Twitter Analytics reviews. Analyzes the performance of hashtags and identifies popular or trending hashtags. | 78% (Based on 31 reviews) | |
Sentiment Analysis | Based on 28 Twitter Analytics reviews. Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. | 65% (Based on 28 reviews) |