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Foundry ABM Reviews & Product Details

Foundry ABM Overview

What is Foundry ABM?

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

Foundry ABM Details
Languages Supported
English
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Product Description

The complete platform and expertise to scale your ABM Success

How do you position yourself against your competitors?

-Foundry ABM offers multichannel and multistage campaign orchestration on a single end-to-end platform.
-Targeting and orchestration are powered by proprietary AI and machine learning technology.


Seller Details
Seller
Foundry
Year Founded
1964
HQ Location
Needham Heights, Massachusetts, United States
Twitter
@foundryidg
14,026 Twitter followers
LinkedIn® Page
www.linkedin.com
963 employees on LinkedIn®
Description

Foundry is at the intersection of media and martech. Our industry is about people, not machines. Algorithms, optimization and automation play a role in what we do, but connections and trusted relationships are vital. We derive fully-consented data from our ecosystem of global editorial brands, awards, and events, and use it to power our media, demand generation and martech solutions making them among the most effective in the market. We’re passionate about the fact that tech can be a force for good. Leveraged wisely, it can have a hugely positive influence, and to this end we’re driving progress globally in a number of areas, including diversity and inclusion, tech accessibility and women in leadership, both at our company and through our channels.


Grace H.
GH
Overview Provided by:

Recent Foundry ABM Reviews

Nadia D.
ND
Nadia D.Mid-Market (51-1000 emp.)
5.0 out of 5
"Most agile and powerful ABM tool available for integrated marketing campaigns"
I love how able this platform is. It is not just a tool to flash some banner ads to accounts of interest. It is also not the tool that linearly pro...
Verified User
I
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Very helpful"
I like Foundry ABM for its precision and ability to create highly targeted, personalized campaigns. It aligns marketing and sales, boosts engagemen...
Sanket B.
SB
Sanket B.Small-Business (50 or fewer emp.)
4.5 out of 5
"It was a good experience"
I can tell you that Foundry ABM offers a comprehensive suite of account-based marketing tools that can help businesses target and engage their key ...
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Foundry ABM Media

Foundry ABM Demo - Funnel Impact Report
See a campaign's impact on an account list in just a few clicks.
Foundry ABM Demo - Website personalization
Personalize your website with a simple WYSIWYG editor
Foundry ABM Demo - Orchestration Canvas
Create dynamic multi-step, multi-channel campaigns all from one easy to manage interface.
Foundry ABM Demo - Account Timeline
See historic data on your accounts' activity across channels - from intent, to advertising, to web visits, and more.
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Video Reviews

201 Foundry ABM Reviews

4.2 out of 5
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201 Foundry ABM Reviews
4.2 out of 5
201 Foundry ABM Reviews
4.2 out of 5

Foundry ABM Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Foundry ABMQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
GURSIMRAN SINGH A.
GA
Bench Sales Specialist
Consulting
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Foundry ABM?

The best thing about G2 is that the reviews come from actual users, so you're getting insights from people who have already used the software in real-world situations. This makes it really helpful for businesses that can't always do hands-on trials of the software before making a decision Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

One of the main issues people have with G2 is that some reviews feel incentivized, meaning users are given rewards or perks for leaving feedback. This makes it hard to trust whether the reviews are entirely genuine. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Foundry ABM solves the problem of targeting the right high-value accounts with personalized content. It helps businesses focus on key accounts rather than a broad audience, improving engagement and shortening sales cycles. The benefit is better alignment between marketing and sales, more efficient use of resources, and increased ROI by concentrating efforts on accounts that are most likely to convert. Review collected by and hosted on G2.com.

Pooja C.
PC
Resource Specialist & Bench sales Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Foundry ABM?

It's a solid choice for organizations looking to scale their ABM efforts, especially those needing seamless integration with major CRM platforms and AI-driven insights. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Foundry ABM's user interface is often considered complex and not very intuitive, making it challenging to navigate, particularly for new users who face a steep learning curve Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Foundry ABM enhance bench sales efforts by leveraging its account identification and intent data features, helping teams identify companies showing interest in hiring consultants. Its audience segmentation tools allow for precise targeting, ensuring outreach is directed toward companies that match the consultant profiles, while multi-channel orchestration enables personalized engagement across multiple platforms for better client acquisition. Review collected by and hosted on G2.com.

Sanket B.
SB
Information Technology Recruiter
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Foundry ABM?

I can tell you that Foundry ABM offers a comprehensive suite of account-based marketing tools that can help businesses target and engage their key accounts more effectively. It provides powerful analytics and automation features to help streamline the ABM process and drive better results. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

One common complaint about Foundry ABM is that the user interface can be a bit overwhelming and not very intuitive. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

It helps in targeting high-value accounts, personalizing marketing efforts, Review collected by and hosted on G2.com.

Verified User in Cosmetics
IC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Foundry ABM?

I like Foundry ABM for its precision and ability to create highly targeted, personalized campaigns. It aligns marketing and sales, boosts engagement, and provides powerful analytics to refine strategies in real time. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Foundry ABM can be complex and costly, especially for smaller businesses, and may have a steep learning curve for new users. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Foundry ABM solves inefficient marketing by targeting key accounts, aligning sales and marketing, and boosting engagement, leading to better ROI and stronger relationships. Review collected by and hosted on G2.com.

Jairo C.
JC
Consultor de Diseño Web, SEO y Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Foundry ABM?

The fact that it integrates seamlessly with multiple common tools in the market is definitely a win.

Aside from that, I love all in-house features, such as lead gen and cold email campaigns. The reporting is also great! Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

None that I can think of. Maybe, the product layout/dashboard could be improved a bit. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Buiding a successful sales funnel and campaigns.

This really helped me path my clients lifecycle. Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Foundry ABM?

The platform is easy to use, with only a few hours you can understand the tools. Userfriendly 10/10. The integrations with several platforms are a plus and safer for managing your pipeline and lead generation. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The report generation at the beginning was slow and difficult, but the service desk helped me. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

It is an all-in-one platform designed to optimize campaign management, handle generated leads, and manage the sales pipeline. It offers advanced tools for marketing automation, lead tracking, and data analysis, making it easier to effectively manage the entire sales process from lead generation to final conversion. Review collected by and hosted on G2.com.

Tania Janneth  D.
TD
International Account Executive
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Foundry ABM?

I think it is very user friendly and enjoy that it cna be merged with several other apps. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

the interface colors can be kind of tiring to my eyes. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Keeping everything in one place, I continue to discover everything that can be merged with it. Review collected by and hosted on G2.com.

Ryan T.
RT
Business Development Manager - Government Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Foundry ABM?

Very user friendly, it's such a simple and amazing program to use. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Nothing really, it has Tremendous impacted a lot of people in a positive way. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Solving analytics and doing analysis have been pivotal for me. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Foundry ABM?

Comprehensive overview of various software and it's easy to use. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Feels a little surface level at times and it would be nice if more info could be collected and updated. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Foundry is helping my customers to compare the value of my product vs competitors Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Foundry ABM?

Required to do sompany training and compared to others this was more engaging. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

It took a little while to get things going and figure out the platform. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Meeting a training requirement for my professon. Review collected by and hosted on G2.com.