--- title: Foundry ABM Reviews meta_title: 'Foundry ABM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 206 reviews by the users' company size, role or industry to find out how Foundry ABM works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 206 scale: '5' date_modified: '2026-07-12' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Foundry ABM Reviews **Vendor:** Foundry **Category:** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) **Average Rating:** 4.2/5.0 **Total Reviews:** 206 ## About Foundry ABM Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM. ## Foundry ABM Pros & Cons **What users like:** - Users find Foundry ABM to be **highly user-friendly** , making it simple and enjoyable to implement in campaigns. (6 reviews) - Users value the **seamless integrations** of Foundry ABM, enhancing alignment between sales and marketing for better outcomes. (5 reviews) - Users value the **sales efficiency** of Foundry ABM, effectively engaging high-value accounts with personalized and data-driven strategies. (5 reviews) - Users appreciate the **powerful analytics** of Foundry ABM, which streamline the ABM process and enhance targeting efforts. (4 reviews) - Users value the **easy integrations** of Foundry ABM, enhancing efficiency with seamless connectivity to various platforms. (4 reviews) - Effective (4 reviews) - Users value the **robust data analytics** and seamless integration of Foundry ABM for effective targeting and alignment. (4 reviews) - Targeting (4 reviews) - Users value the **powerful analytics insights** of Foundry ABM, enhancing targeting and strategy refinement for campaigns. (3 reviews) - Automation (3 reviews) **What users dislike:** - Users find the **complexity** of Foundry ABM daunting, especially due to its steep learning curve and navigation challenges. (4 reviews) - Users find the **steep learning curve** of Foundry ABM to be challenging, requiring time and training for effective use. (4 reviews) - Users find the **difficult learning** curve of Foundry ABM challenging, particularly for teams unfamiliar with account-based marketing. (3 reviews) - Users find the interface of Foundry ABM to be **not intuitive** , making onboarding and efficient use more challenging. (3 reviews) - Users find the **poor interface design** of Foundry ABM overwhelming, complicating the user experience and onboarding process. (3 reviews) - Users find the **steep learning curve** of Foundry ABM challenging, making initial navigation and setup difficult. (3 reviews) - Users find the **cluttered layout** of Foundry ABM overwhelming, affecting its intuitiveness and overall usability. (2 reviews) - Users find **complex features** in Foundry ABM challenging, especially during onboarding and navigation for new teams. (2 reviews) - Cost Issues (2 reviews) - Expensive (2 reviews) ## Foundry ABM Reviews ### 1. Solid platform, excited to see how it evolves. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2021 **What do you like best about Foundry ABM?** Triblio helps us with account based everything! Product is loved by sales and marketing teams, which is rare! **What do you dislike about Foundry ABM?** Haven't found anything yet. It's early, but everything is going fine. **What problems is Foundry ABM solving and how is that benefiting you?** Helping us transition our marketing and demand gen model from lead based to account based. Early, promising results already. ### 2. Flexible and Effective ABM Tool Ideal for SMBs **Rating:** 4.5/5.0 stars **Reviewed by:** Erik K. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2020 **What do you like best about Foundry ABM?** As a small business, we needed an ABM tool that would give us the best ROI. After comparing Triblio to other tools (Terminus, Demandbase, etc.), we chose them for the following reasons: • Cookie + IP tracking: while other tools track and target accounts at the IP level, the extra layer of cookie targeting ensures that our ads follow individuals at those accounts whether they’re in the office or at home – essential now because of COVID. • Precise Targeting: we can target campaigns by account domain and geography, and then we can select the departments and seniority levels we want to see the ads. To help ensure the right people are seeing our ads, we can upload a list of email addresses of the individuals we want to see the campaign. • Reach: our ads appear in Google’s Display Network, LinkedIn (but not as sponsored content), and elsewhere like Pandora. • Personalization: we can add code to our site to change images and messaging on our site to ensure a consistent experience from ads to site. • A/B Ad Testing: we can test numerous ad variants and/or ad groups. • Budget control: we can control the total budget of a campaign – as well as daily limits, CPM bids, and even what days and times the ads appear. • Account Scoring: we can assign points for various activities to help us easily identify which accounts are most interested in our campaigns and content. • Visitor Tracking: if someone self-identifies on any page we place Triblio’s code onto, that individual and their visited pages show up in the account view. • Integration with Dynamics CRM: our sales team can get up to 90 days of Triblio’s data on an account in the account view in our CRM. • Integration with Google Analytics: we can get more granular into how accounts are engaging with our site. • Reports: our sales team can receive detailed email updates on their accounts daily, weekly, etc. • Weekly support: I have a scheduled check-in every week with an account rep. In the first several months of using Triblio, our meetings often ran the full 30 minutes. Now, they’re usually 5-10 minutes long because I’m more comfortable with the platform. Plus, Triblio was the easiest to work with of the vendors I researched. Since this was our first dip into ABM, I wanted to make sure I chose a vendor that saw me more of a partner than a customer. From day one, Triblio has been very flexible to help me make the most of the tool. I also appreciated how they quickly connected me with a customer of theirs that I could talk to about the tool. Terminus never connected me with a customer, despite my requests, and that didn’t sit well with me. **What do you dislike about Foundry ABM?** The tool isn't as user-friendly as competing tools, but the main thing I dislike (and the reason for not giving it a full 10/10) is the lack of clear and actionable analytics. Other tools have cleaner analytics, and that'd be nice to have in Triblio. But I've made up for it with a homebrewed solution. **Recommendations to others considering Foundry ABM:** - Establish your ideal customer parameters so you know who you're targeting - Analyze competing tools - Request customer referrals - Opt for the Bombora Lite add-on **What problems is Foundry ABM solving and how is that benefiting you?** When we started using Triblio, we were trying to find a cost-effective way to build brand awareness and improve sales velocity at accounts that meet our Ideal Customer Parameters. Since using the tool, we have quickly grown our presence in a geography that we had been toiling at opening for years. By using hyper-targeted 1:1 campaigns (including a couple wake-the-dead campaigns), we have closed huge deals that were otherwise dead or languishing. ### 3. Great platform for B2B info tech services **Rating:** 4.5/5.0 stars **Reviewed by:** Dawn H. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Foundry ABM?** Fairly friendly and flexible, excellent metrics. Having two experienced service and support people at hand is invaluable, as they provide the heavy lifting in getting campaigns off the ground. The Triblio team participates in internal integration meetings to ensure web and CRM teams understand the benefits and tech. **What do you dislike about Foundry ABM?** As a non-technical user, navigation is a little complex for me, and startup is relatively complicated as far as setting up audiences and campaigns. **Recommendations to others considering Foundry ABM:** Dig into the promised deliverables and contract details with the upfront sales negotiations to ensure appropriate budget coverage - i.e., for anticipated programmatic spend, etc. **What problems is Foundry ABM solving and how is that benefiting you?** Reaching unknown and anonymous contacts in accounts with programmatic ads is important, and the platform does that. Our instance is new yet we have seen good reach and results in the first 2 months. ### 4. Great Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda C. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2020 **What do you like best about Foundry ABM?** Our CSM went above and beyond from the beginning of our pilot! He is timely in his response and thorough. Always willing to hop on a call and help anyway he can! **What do you dislike about Foundry ABM?** I wish the Smartpage templates were more user friendly when it comes to your average user. Everyone isnt html savvy and you really need to rely on your CSM. **What problems is Foundry ABM solving and how is that benefiting you?** Targeting 1:1 accounts with targeted messaging. Theres a definite need to serve customized content to these accounts to accelerate. ### 5. Good service **Rating:** 4.5/5.0 stars **Reviewed by:** Dakir S. | Business Development & Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 14, 2020 **What do you like best about Foundry ABM?** Triblio is an element of our stack of accounting based marketing technologies. It's used throughout our site to allow us to personalize our website based on marketing and advertising segmentation, identity and intentions to be able to show the visitors of ours the most relevant information. Additionally, it has the ability of multi channel account marketing. **What do you dislike about Foundry ABM?** They might use a far more complex control board to see common goals as well as progress. **Recommendations to others considering Foundry ABM:** It's ideal to make use of Triblio for businesses, adapting the website of yours to a certain business, sector or industry. This is effective by combination your paid advertising initiatives with the website of yours on one platform. **What problems is Foundry ABM solving and how is that benefiting you?** The restructuring of the site facilitated the energetic promotion of key pursuits & assets, that resulted in many conversions which led to the realization of contracts. ### 6. Strong platform for ABM! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2020 **What do you like best about Foundry ABM?** I really appreciate the diversity of featured offered -- overlay ads, display ads, audience and deployment priority settings -- it enables us to target and re-target audience lists very accurately based on market, funnel position, and their influence on purchasing decisions. **What do you dislike about Foundry ABM?** The platform has some kinks that can be worked out. Certain features and reporting information that isn't particularly intuitive to find. And I'm not a fan of the new tabs opening and closing when clicking "Back To Campaign". **Recommendations to others considering Foundry ABM:** Give it a whirl! **What problems is Foundry ABM solving and how is that benefiting you?** Triblio is helping us drive qualified leads to our sales team. We are told regularly by sales that they've gotten really strong leads from Triblio. ### 7. Well integrated, powerful ABM platform **Rating:** 5.0/5.0 stars **Reviewed by:** Nigel W. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Foundry ABM?** Tight, bi-directional integration with HubSpot and visualisation in ABM analytics module. **What do you dislike about Foundry ABM?** I haven't yet found any downsides in my ABM journey with Triblio to date **Recommendations to others considering Foundry ABM:** If you are using HubSpot, I would take a really close look! **What problems is Foundry ABM solving and how is that benefiting you?** We are able to build highly targeted awareness with Triblio for our key accounts, leverage intent data to tune our targeted ads, combine intent and engagement metrics in our scoring and visualise that combination in the ABM analytics module. Importantly, the ABM analytics module displays natively in our MAP/CRM platform, HubSpot. Together, this is a powerful combination. ### 8. Triblio Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Foundry ABM?** Our account manager is communicative and positive. He takes the time we need to answer our questions and explain in detail as needed. He has also worked with us to create custom reports which makes things much easier for us. **What do you dislike about Foundry ABM?** Not everything on the platform is intuitive. **What problems is Foundry ABM solving and how is that benefiting you?** More targeted ABM approach. We're still pretty new with using Triblio and our campaigns haven't been running long but seeing the intent data compared with our creative results and web traffic is great. I'm sure as our campaign continues we will continue to learn. ### 9. Great ABM Solution! **Rating:** 5.0/5.0 stars **Reviewed by:** Eric J. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2020 **What do you like best about Foundry ABM?** The ease of use navigating throughout the platform and syncing ability with Salesforce. **What do you dislike about Foundry ABM?** Although only a few, not all targeted account domains are syncing with the platform for campaign/website monitoring. **What problems is Foundry ABM solving and how is that benefiting you?** Increasing the awareness of our brand to our targeted accounts. Expansion of our net new accounts within our client list. ### 10. Best ABM solution **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2021 **What do you like best about Foundry ABM?** businesses can attract, engage,close, and nurture their leads. You no longer need a CRM tools to run your business. AI-based triggers Alert sales to new or at risk accounts SDR/MDR/BDR **What do you dislike about Foundry ABM?** Nothing as of now. Pipeline Acceleration can be improve Still enjoying it's features **What problems is Foundry ABM solving and how is that benefiting you?** Scale multi-channel account-based campaigns Instantly boosting campaign success Build and scale 1:1 assets for each account SDR/MDR/BDR ### 11. ViON ABM Program Review with Triblio **Rating:** 4.5/5.0 stars **Reviewed by:** Scott A. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2020 **What do you like best about Foundry ABM?** Our ability to connect with our target audience and the backend reporting tools to quantify the impact we are having. Also, our account manager Cory Rivera has been outstanding to work with. **What do you dislike about Foundry ABM?** Nothing that I particularly dislike - I would like to be able to convert more visitors to actual contacts. **What problems is Foundry ABM solving and how is that benefiting you?** We now have the ability to target key accounts and audiences that we wouldn't have before and get the right information into their hands. We are able to quantify the uptick in website visits and demonstrate value to our technology partners. ### 12. Lots of great tools, even better customer experience **Rating:** 4.5/5.0 stars **Reviewed by:** Kristy H. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2020 **What do you like best about Foundry ABM?** I really appreciate the extra support from our account manager. Molly goes above and beyond for us. **What do you dislike about Foundry ABM?** We've experienced some anomalies and glitches which has been frustrating but expected. I also wish Knowledge Base had more up-to-date content. **What problems is Foundry ABM solving and how is that benefiting you?** We are solving issues with our UX. We also don't know our personas or ideal clients very well and have two very different sides of the business. Being able to drive the right traffic to a more personalized web experience is definitely a needed improvement. ### 13. Not for international Accounts **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2020 **What do you like best about Foundry ABM?** It's easy to get started and up and running. Once you're connected to Salesforce, getting a new set of ads up and running is minutes. It's great! **What do you dislike about Foundry ABM?** So you can't set a campaign live if you're not an admin. That stinks. You can't set a campaign to run internationally without contacting Customer Success first. You can't do a true creative display ad A/B split test. You can't see what pages your ads are displayed on. **What problems is Foundry ABM solving and how is that benefiting you?** We have an easy to use display ad system that syncs with Salesforce ### 14. Great Targeting Functionality Backed by Amazing Customer Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2020 **What do you like best about Foundry ABM?** As a self-proclaimed ABM vet who has had less than stellar experiences with other vendors, I really appreciate the CX provided by the Triblio team, in particular my CSM, Jamal. He and the Triblio team have been outstanding helping us answer questions, turning up campaigns and integrations quickly, and providing optimization guidance so we could effectively leverage the deep targeting and automation capabilities offered by the Triblio platform. In addition, I like how Triblio goes a step further than other ABM platforms by incorporating sales automation tools that are helpful in notifying sales managers of when their accounts are engaged with our ads and content which has helped improve velocity on the front lines. Lastly, my fan favorite is the Bombora integration. Compared to other platforms the integration is very solid in that it allows you to serve ads to net new accounts seamlessly without having to lift and shift data. As a result, our average CTR has improved from from .3 to .7 in very little time at all. Our session lengths have improved due to better audience targeting, and we have had a much more demonstrable impact on the overall number of new meetings set. All-in-all, we are currently pretty happy and looking forward to more great things to come! **What do you dislike about Foundry ABM?** Triblio's UX when first starting out was a bit cumbersome, but Triblio has listened to customer feedback and has since made some awesome improvements, particularly with the addition new dashboards that welcome you when you open the platform. I hope to see additional UX improvements, namely better data visualization and more customizable report / dashboard views, also more ad options, a Linkedin Ads Integration, the ability to run campaigns to landing pages where the Triblio script is not deployed, and the ability to utilize frequency caps in campaign settings. **Recommendations to others considering Foundry ABM:** n/a **What problems is Foundry ABM solving and how is that benefiting you?** Account ad engagement visibility and targeting. ### 15. Triblio is terrific **Rating:** 5.0/5.0 stars **Reviewed by:** Alyssa R. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2020 **What do you like best about Foundry ABM?** The knowledge base Triblio has is incredible. They have tons of articles on each topic you can think of. Theres so many articles that show excellent ways to see what works and doesn’t work for other businesses. I **What do you dislike about Foundry ABM?** I'd have to say that if theres anything to dislike about Triblio it would be that you must be very tech smart to use it. It's not for brand new users. **Recommendations to others considering Foundry ABM:** Triblio is a great software but be sure that the users you have know there way around a computer otherwise they may be lost . **What problems is Foundry ABM solving and how is that benefiting you?** I love the way Triblio integrates with other software like GA. Just using Triblios knowledge base alone is time saving and significant. ### 16. Great product with fantastic on- boarding **Rating:** 4.0/5.0 stars **Reviewed by:** Tshaka C. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2020 **What do you like best about Foundry ABM?** There are many things but the ones that stick out are its ease of use and the ability to plot the impressions and activity on the accounts that have or have had opportunities opened (SFDC Integration) **What do you dislike about Foundry ABM?** Some of the newer feature need to be in beta longer as there are bugs when launched **What problems is Foundry ABM solving and how is that benefiting you?** It is helping with attribution, campaign ROI, ABM engagement,Brand awareness ### 17. Amazing partners - beyond just the tech **Rating:** 5.0/5.0 stars **Reviewed by:** Wendy G. | VP Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2019 **What do you like best about Foundry ABM?** The Triblio team supports me across all my business goals - not just their technology. Their platform works well, is easy to navigate and delivers on the promises made to me during the sales cycle. I expect that from any technology we purchase. What I didn't expect was the partnership and investment in my marketing plan that the Triblio team has shown. They have helped me further my full marketing plan, not just the ABM initiatives related to their platform. **What do you dislike about Foundry ABM?** The reporting could be better defined and aligned to my business goals. I've made this request to them and they are working on some of the recommended changes. In the meantime, they created a custom report for me with the data I needed. Again, great partner! **What problems is Foundry ABM solving and how is that benefiting you?** We're using Triblio to identify buyers who have interest in our services and then target them with customized, personal messaging. ### 18. Customer Marketing Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Foundry ABM?** The sync with HubSpot - makes it easy knowing the lists will auto update and I don't have to manually upload new audiences. **What do you dislike about Foundry ABM?** There isn't anything specific that I don't like. **Recommendations to others considering Foundry ABM:** Great tool and the Account Managers are very responsive - emails, weekly meetings, etc. **What problems is Foundry ABM solving and how is that benefiting you?** Easily managing display ads and web personalization. ### 19. One of the best ABM softwares I have seen in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph A. | CBO, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2020 **What do you like best about Foundry ABM?** Multichannel orchestration and sales integration. While most ABM software in the market are usually glorified ad management platforms with a pinch of personalization. You can create multichannel trigger based campaigns based on activity, intent or priority. You also account for sales, by activating outreach that aligns with marketing campaigns and buyer interest. **What do you dislike about Foundry ABM?** The whole UI could be better and the reporting dashboard can be much intelligent, presently it is limited and not comprehensive. **What problems is Foundry ABM solving and how is that benefiting you?** Running ABM at scale for my clients with integrated sales and pre-sales involved. ### 20. An ABM Platform + Expertise Guidance **Rating:** 5.0/5.0 stars **Reviewed by:** Holly Z. | VP Marketing Services, Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2019 **What do you like best about Foundry ABM?** Triblio has been a partner for us. We are both using their service to support our own internal ABM strategy and also working with the team to define an offering that makes sense for our clients. The team is responsive and consultative in their approach guiding us on the best use of the Triblio platform to meet our business needs. **What do you dislike about Foundry ABM?** There is very little that we are not happy with utilizing Triblio. The team is open to our to feedback and identifying optimization opportunities. Our Account manager is there to support us when we have any questions about platform capabilities. **Recommendations to others considering Foundry ABM:** The Triblio platform utilizes intent targeting making sure you are optimizing your media spend. The platform supports a global view and the team is well versed in GDPR regulations that can challenge your sales efforts. Website personalization can be implemented either via your website or on focused landing pages with account specific messaging. **What problems is Foundry ABM solving and how is that benefiting you?** We needed a tool that is simple to use, that would could streamline the tasks of our internal team and that could support our internal ABM strategy. We targeted accounts, with an optimized media spend that aligned to our sales goals and created a contextually relevant experience. We also wanted to evaluate a tool that we felt could support the ABM needs of our clients. ### 21. ABM Software with a Great Product Roadmap and Customer Success **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2020 **What do you like best about Foundry ABM?** Been a customer of Triblio for about 2 years and have seen their product roadmap in action as they are building new features and trying to evolve as an ABM powerhouse. They are doing a great job finding the needs of their users and deploying solutions to fit their needs. **What do you dislike about Foundry ABM?** Majority of the features can be utilized with WIZYWIG Editors however HTML is a useful skillset to customize to your needs. Wish WIZYWIG was more sophisticated. **What problems is Foundry ABM solving and how is that benefiting you?** Demand Generation, Purchase Intent Data, Personalized Account Landing Pages ### 22. A main component of our account-based advertising technology stack **Rating:** 4.5/5.0 stars **Reviewed by:** Mila B. | Marketing Staff, Market Research, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2019 **What do you like best about Foundry ABM?** Triblio has a rather intuitive UI with all options located right where they are needed. It's able to apply ABM advertising to the profiles and contacts and it offers some customized services that are amazing to current clients, targets and rivals. Triblio can be integrated with Salesforce in order to optimize the information when following an ABM strategy. It has a great feature called ABM Ads, which provides whereby main accounts and customers with our ads. **What do you dislike about Foundry ABM?** For beginners, Triblio is a tool where it can be hard to start by yourself, but it's great if you have account managers to assist you. While some features are straightforward, other are harder to navigate. I think it needs to be completely simplified. Triblio monitors the customers, but it would be awesome if it could be incorporated into our marketing automation process, so we can better address specific targets for our accounts. **Recommendations to others considering Foundry ABM:** I think Triblio is suitable for companies that want to initiate and develop ABM practices, with the goal to get visual advertisements target consumers and monitor purchases on the basis of consumed content. **What problems is Foundry ABM solving and how is that benefiting you?** Triblio has been used as a component for our account-based advertising technology stack. The marketing staff uses it to create strategies to show specific content based on our sector, location and make it highlight among our lead ABM campaigns. Triblio helps us to adopt a marketing strategy and deliver unique contents for main accounts. ### 23. Meh. There are better tools. **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2019 **What do you like best about Foundry ABM?** Good for retargeting but even that comes with limitations. The reporting is not good. And ultimately, you have to select who goes into your retargeting by the domain... there is no real ABM Intuition behind this. **What do you dislike about Foundry ABM?** Support is bad. Our campaigns were set up incorrectly for 6 months and no one told us. We dumped $35,000 in ad spend on top of the price of the tool and were provided no insight on conversions.When we asked why our campaigns were performing so poorly for the 3rd time, our rep realized that our tracking was not setup correctly. Also, every time we are on a call, we hear about a feature that we don't have access too.... it really is just a poor customer support model. **Recommendations to others considering Foundry ABM:** Look at other vendors that do ad retargeting and ask to see their reporting and insights. Call out the opportunity attribution of Triblio... **What problems is Foundry ABM solving and how is that benefiting you?** The only benefit would be the ad retargeting. The dynamic content isn't as good as tools that are built for content targeting and the custom pages for accounts only makes sense if you have someone building them for sales. **Official Response from Andrew Mahr:** > Hello, Thank you for sharing your feedback. I apologize that you have not experienced the type of customer support that we strive to give each customer. I’d appreciate the chance to talk and see if we can make things right for you. We aren’t perfect but I know from working with our customer base the last 4+ years that we can deliver ABM Success much more effectively than what you’re describing. Please reach out to me directly at andrew@triblio.com so we can continue the conversation. Andrew Mahr Chief Customer Officer ### 24. Triblio makes my job easier **Rating:** 4.5/5.0 stars **Reviewed by:** Devon O. | Business Development Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2019 **What do you like best about Foundry ABM?** I love how it tells me who has been on our website and what content they have looked it so it makes it easier to follow up with colder leads. It's great to make lists too. It really lets me know which accounts I need to focus on and send really detailed outreach too vs. accounts that haven't been active on the site in a while. It also helps the marketing team narrow down and tailor the content towards targeted accounts that we are seeing on Triblio. This way we have something to reach out to them with and it also sends more traffic to the site which in turn leads to more warm leads for sales and the business development team. it's been really great to use. **What do you dislike about Foundry ABM?** The dashboard could be sleeker and when I view the companies that have come to our site, I shouldn't have to click into them one by one to see what they viewed and how many unique views they have had. **Recommendations to others considering Foundry ABM:** This tool is great if you know what you are looking for beforehand. Even if you don't I would take 30 minutes to go through the tool, explore, and get familiar with the features. **What problems is Foundry ABM solving and how is that benefiting you?** We are saving time by focusing on accounts that actually come to our site and are showing interested in our product/content. This makes the conversation move along smoothly when chatting with/reaching out to colder leads. ### 25. Powerful Tool If you know how to use it **Rating:** 3.5/5.0 stars **Reviewed by:** Jennie F. | Senior Marketing Manager, Transportation/Trucking/Railroad, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2019 **What do you like best about Foundry ABM?** I like being able to get my ads in front of my target audience and furthermore display my promotions on my website to target audiences. Analytics are helpful. **What do you dislike about Foundry ABM?** When using this to support a campaign, it's not enough to set it and forget it, you have to continually review performance and make adjustments but when aligned with a shorter campaign there is not enough time to see the desired results. My campaign was for three months. Maybe this is possible but it would be nice to have dedicated Triblio staff as an opportunity for ad management and optimization. There are just so many things that can go wrong and really break things. **What problems is Foundry ABM solving and how is that benefiting you?** The problem being solved is reaching an audience that I couldn't originally using existing database contacts- it expands my reach. Benefits have not been realized yet after one campaign. We used it a learning initiative and are realigning and getting ready to launch another campaign. ### 26. Easy to use for graphic designers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Graphic Design | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Foundry ABM?** Triblio is extremely helpful when working together. We were having some issues with running HTML5 ads, and they were very accommodating and supportive while we troubleshot our files. **What do you dislike about Foundry ABM?** A bit of a learning curve to get ramped up to optimizing the tool, as there are a lot of different options and tools to leverage. **Recommendations to others considering Foundry ABM:** Works great as a compliment to other ad solutions like Google Ads and Bing **What problems is Foundry ABM solving and how is that benefiting you?** Triblio is a great addition to a digital communications and targeting stack, and is a great compliment to other digital ad channels such as Google and Bing. It is also allowing us to react to physical event cancellations from COVID-19. ### 27. Promising platform **Rating:** 3.5/5.0 stars **Reviewed by:** Gareth W. | Digital Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Foundry ABM?** Customer service has been great from day 1 and the team are continually on hand to help assist. The platform is constantly being enhanced helping us to deliver targeted adverts in an efficient way. **What do you dislike about Foundry ABM?** Like most software platforms it can take a time to understand the layout and nuances of the system. **Recommendations to others considering Foundry ABM:** If you're looking for a display advert platform which will help drive ABM campaigns with great customer service then talk to Tribilio. **What problems is Foundry ABM solving and how is that benefiting you?** The platform helps us to deliver targeted adverts in an efficient way. ### 28. Best ABM tool in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2020 **What do you like best about Foundry ABM?** In a single platform, Triblio combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. **What do you dislike about Foundry ABM?** Nothing so far, although many new features can be added **What problems is Foundry ABM solving and how is that benefiting you?** 1:1 account targeting to grow awareness, engagement, and pipeline within their target accounts. ### 29. More than just ads... **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew S. | Strategic Engagement Manager, Account-Based, Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2019 **What do you like best about Foundry ABM?** More than just serving up ads for engagement, the biggest selling point for us is being able to create a more customized journey for the identified accounts. Additionally, there is a strong team to help support and guide on getting our account-based operation efficient and effective. **What do you dislike about Foundry ABM?** Still early in the implementation process for us and more for us to internally improve upon, but need to improve the analytics and measurement to ensure ads and custom web experience is optimized. **What problems is Foundry ABM solving and how is that benefiting you?** Identifying and providing highly engaged accounts showing intent signals. Starting to develop plays around intent topic surges. Making the job of our SDR team easier by providing accounts to prospect. ### 30. Cool concept, needs to work out some bugs **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Foundry ABM?** When you are on your site creating personalizations, it's fairly easy to select and modify those elements if the scripts are implemented correctly. Easy set up of the tool to get started, just have to add scripts to site code. **What do you dislike about Foundry ABM?** It was very buggy, found that things weren't working or weren't working properly only after hearing from internal members or customers. When new features were released, they would be very buggy. Eventually we learned to just wait it out until bugs were fixed or the feature was pulled altogether to be released at a later date. Didn't receive the input/ support that would have been useful given the restrictions and setbacks caused by bugs. **Recommendations to others considering Foundry ABM:** Be cautious when new product features are released and stay on top of testing elements to make sure things are displaying properly. **What problems is Foundry ABM solving and how is that benefiting you?** B2B marketing, not great insights on campaign performance in general. It was difficult to tell what was working and why, or what actual account insights were; "sales activation" emails were most often code or webpage links that didn't help or give any real information. **Official Response from Andrew Mahr:** > Hello, Thank you for taking time to post your feedback. Supporting your strategic initiatives and making a difference in your business is of utmost importance to us. We are working diligently to make adjustments to enhance the user interface and better align with customer needs. We value your feedback during this process and hope to have a more detailed conversation with you regarding how we can streamline Triblio's user experience for you and your team. I would love to get in touch to talk about this in more detail and help resolve your current concerns, as well as provide more specific training for the sales team on how to use sales activation tools. Please email me directly at andrew@triblio.com so we can find a mutually convenient time to discuss. Andrew Mahr Chief Customer Officer ### 31. Triblio is an excellent Account Based Marketing vehicle **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle A. | Digital Strategy , Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2019 **What do you like best about Foundry ABM?** High-level overview of ad spend:ad performance. We were able to leverage this data against other analytical probes used to track our digital campaigns to add more of a real-world narrative to how our campaign was resonating with each target. **What do you dislike about Foundry ABM?** The metrics provided via the dashboard can be a bit limited, or feel more like averages. However, I believe you can take a deeper dive for a slightly higher fee, or at the very least, integrate Triblio with your CRM or MAP for a more comprehensive performance view. **Recommendations to others considering Foundry ABM:** If you plan to integrate other database platforms to import/export to Triblio, work through this API prior to the start of the campaign! **What problems is Foundry ABM solving and how is that benefiting you?** We want Triblio to be our vehicle for account based marketing. We have the ability to import Smart Lists from Marketo into Triblio with very limited API in order to make sure our impressions are going as far as possible. ### 32. Easy setup and maintenance, responsive customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2019 **What do you like best about Foundry ABM?** The setup and ease of creating and deploying campaigns was the biggest surprise. In less than one week, our field marketing team was trained and we were able to sync with operations to track campaign success metrics, our IS web team for template creation, and get a campaign up and running. Our service rep is knowledgeable and responsive, so we're rarely waiting for an answer for very long. **What do you dislike about Foundry ABM?** Requires a statistically significant amount of data in order to see metrics. We had to adjust our expectations and make sure our audience was large enough or running for long enough to get accurate metrics. The preview function can be wonky at times, but our rep is usually able to provide a work around or ensure the campaign is running the way we expect. **Recommendations to others considering Foundry ABM:** Get buy-in from your Sales Organization to get the most from it. Maximize integrations. **What problems is Foundry ABM solving and how is that benefiting you?** We're able to track the account domains and the pages they are visiting on our website. Then, prioritize and target those accounts with personalized messaging and offers. We are able to provide our current user base with relevant offers and information and target new visitors learn more about products and services that we think will help them. ### 33. The Most Comprehensive ABM Platform & The Best Customer Success Team Around **Rating:** 5.0/5.0 stars **Reviewed by:** Michael E. | CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Foundry ABM?** Sales Activation, Account Scoring, Web personalization and micro targeting of ads. **What do you dislike about Foundry ABM?** There are some opportunities to improve the platform for advertising to be more self-service. However, the account managers at Triblio take on the few things that an end user cannot do at this time. e.g. day parting. **Recommendations to others considering Foundry ABM:** This ABM platform has many advantages over their competitors. Price, micro targeting for Ads, No minimum spend requirement, sales activation, account scoring, increased pipeline sales cycle, and white glove account managers to ensure success. **What problems is Foundry ABM solving and how is that benefiting you?** Targeting large accounts for our advertising agency. Visibility into which of the target accounts and contacts in terms of how many IP addresses, which accounts are visiting the website, as well as what content they are consuming. Suggested contacts, web personalization, display advertising and CRM integration. It's been a game changer for us and is a lot less expensive to advertise monthly on this platform than Google Ads. The new intent targeting is a great enhancement to the audience targeting. This platform is highly effective at accelerating the sales pipeline and the customer service is top notch. We had one client over 6 months grow their online revenue x3 from the previous year after implementing Triblio and engaging our company to help them navigate and provide insights that they didn't have the resources to dive into. As an agency, we work collaboratively with teams and with Triblio to identify KPIs, create dashboards in SalesForce and integrate with their MarTech. ### 34. Great platform for ABM marketing! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2019 **What do you like best about Foundry ABM?** Triblio really helps us drill down into the target we are trying to hit. Combined with Bombora surge data, we get a lot of value compared to using a more general ads platform. The platform is easy to use and the CSM team offers great support. **What do you dislike about Foundry ABM?** There are some little UI/UX issues here and there. Getting historical data has been a bit of a struggle, but the team is working closely with us to see that these issues are resolved. They do take the time to listen to user feedback to make sure you have the best experience possible. **Recommendations to others considering Foundry ABM:** Be sure to double check any data you may have in the beginning stages. It may be helpful to go back and review your target audience. We often found ours was too big for our budget using surge data through Bombora and needed to narrow it down. The CSMs are great and are available whenever you have a question, make sure to reach out to them! **What problems is Foundry ABM solving and how is that benefiting you?** The ability to target specific companies and titles/roles is extremely beneficial. I love the ability to customize landing pages for each ad group. This really helps us focus our messaging to a select group of users. ### 35. Triblio is our primary tool for account based marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Relations | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Foundry ABM?** Triblio has allowed us to provide custom messaging and imagery to the public sector. As I onboarded the tool for our team 4 years ago it has still been utilized as our primary tool for account based marketing. It helps accentuate our website, microsites and LinkedIn campaigns in a wide array of different aspects. I would highly recommend it for all **What do you dislike about Foundry ABM?** There is not anything that I dislike about Triblio, I just need to find even more ways to integrate it into our campaign **What problems is Foundry ABM solving and how is that benefiting you?** It has allowed us to make our messaging tailored to the different sectors of the government. ### 36. Incredible account-based marketing solution **Rating:** 5.0/5.0 stars **Reviewed by:** Steve R. | Chief Evangelist & Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Foundry ABM?** I love how you can target advertising to individual companies and also how you can dynamically change your website based on what company the visitor is from. **What do you dislike about Foundry ABM?** You really need to have someone on hand that understands account-based marketing in order to take advantage of all of the power of the platform. **Recommendations to others considering Foundry ABM:** Triblio is a fantastic way to do account based marketing. You will need to have a savvy demand gen person or marketing ops person to get full value. After implementing Triblio we're seeing far more web forms being filled out by buyers from our target accounts. The personalization and targeting engines in Triblio are very unique. You'll love it. **What problems is Foundry ABM solving and how is that benefiting you?** We sell to Big Enterprise companies and want to make sure that everything about their experience with our brand is customized. ### 37. Great Triblio Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Samir G. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Foundry ABM?** We have been using Tribio for about a year, and have had great luck finding companies who are swarming on our website. Our Business Development team has been able to generate a lot of discovery calls in our target accounts. **What do you dislike about Foundry ABM?** The ability to find prospects internationally, but this is constrained by GDPR rules. **Recommendations to others considering Foundry ABM:** You should definitely try the platform! **What problems is Foundry ABM solving and how is that benefiting you?** Creating awareness for our solutions in our roughly 200 Target Accounts globally. We have been able to generate about 20 new pipeline opportunities over the last year using Triblio. ### 38. Easy To Use Platform, Great Support **Rating:** 4.0/5.0 stars **Reviewed by:** Kaitlyn H. | Digital Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2019 **What do you like best about Foundry ABM?** the overall set up and website personalization functions are very easy to use **What do you dislike about Foundry ABM?** there was some initial confusion/lack of clarity around the exact best way to set up SFDC and Google Analytics tracking but the support team was very responsive and eventually got us where we needed to be. **What problems is Foundry ABM solving and how is that benefiting you?** Triblio didn't so much solve a problem as it enhanced our existing marketing efforts. The website personalization has lead to increased conversion rates for our website visitors and the website tracking was able to replace an existing tool which condensed our total number of tools and help justify overall costs. ### 39. Very powerful tool for personalization and ABM **Rating:** 5.0/5.0 stars **Reviewed by:** Hailey M. | Director of Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2019 **What do you like best about Foundry ABM?** Triblio's capabilities speak for themselves. It's a very powerful tool. We've improved our user experience throughout our website and landing pages. We have been able to get more value out of our content and build out a better content journey for prospects. **What do you dislike about Foundry ABM?** I haven't been able to use every Triblio feature. It's not so much a dislike as much as its an indicator that I can't keep up! I haven't run into any really limiting issues or bad features. If there is ever a roadblock or something we can't figure out - the support team is on it immediately with resolution. **What problems is Foundry ABM solving and how is that benefiting you?** We've realized that we can capture a lot of information to personalize our content without compromising our user experience on the front end. ### 40. I HEART TRIBLIO **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2019 **What do you like best about Foundry ABM?** Triblio is extremely intuitive. Before actually undergoing any official training, I was able to sign in and navigate the software surprisingly well. The page layout is simple, and easy to use. Creating my target audience was straightforward and their template options meant I could deploy my chosen ad in just minutes and with a sleek and professional looking design. **What do you dislike about Foundry ABM?** Because I'm based within the EU along with my majority target audience this means I must abide by GDPR regulations so it's a little more complicated to reach my audience. However, I had spoken to the Triblio team (who are really helpful) I know this is something they are actively addressing. **What problems is Foundry ABM solving and how is that benefiting you?** I mainly use Triblio to improve conversion rates. If I am running a campaign I can add banners to my company website that redirect to gated assets which is a great feature. I also use Triblio to advertise company events by placing banners that link to registration pages. ### 41. Full-featured product with outstanding support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2019 **What do you like best about Foundry ABM?** Triblio comes with a wide range of features including content personalization, paid advertising and reporting, account retargeting and segmentation—to name a few. It allows me to create custom messaging for specific individuals, while also focusing on the account as a whole. **What do you dislike about Foundry ABM?** While there isn't much to dislike, there's a bit of a learning curve, which the support team is happy to help with. **Recommendations to others considering Foundry ABM:** Review all the available features and consolidate your martech stack to get the most value out of this tool. **What problems is Foundry ABM solving and how is that benefiting you?** Triblio expands my reach and lets me personalize content to various business units within the same account. It also helps me see how effective my campaigns are by reporting on lift. ### 42. A great tool with room to improve **Rating:** 4.0/5.0 stars **Reviewed by:** Roland S. | Marketing Operations Director, Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2019 **What do you like best about Foundry ABM?** Global reach for account-based retargeting campaigns. While there are many great features that set Triblio apart from other options, their ability to provide us a global reach on our Retargeting campaigns is perhaps their biggest value-add in our eyes. **What do you dislike about Foundry ABM?** Reporting capabilities are limited and not always available. However, a quick email to our Account manager and they are fast at delivering the data and analysis we are looking for via email. We understand that they are actively trying to improve this area of the product. **Recommendations to others considering Foundry ABM:** Triblio's tech is probably the furthest along when you factor in the reach of their ad network and other features like web personalization. Reporting, unfortunately, is not a strong suit at the moment - though your account manager should be able to ensure your satisfaction in that area until they work out a better self-service UI for reports. **What problems is Foundry ABM solving and how is that benefiting you?** We are using Triblio to extend our reach and air cover to all of our target accounts across the globe. Coming from another tool that could only deliver retargeting ads to the North Am region, Triblio has enabled our Marketing group to better support our Sales efforts in the EMEA and APAC regions with a variety of account-specific ad campaigns. ### 43. Awesome ABM multi-tool **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica G. | VP Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2019 **What do you like best about Foundry ABM?** (1) that they have multiple aspects to the tool - website personalization, retargeting advertising, and content hubs/personalization - and for a way more affordable price than if you bought individual tools that do each of these things (2) the incredible responsiveness of their account and tech teams. They are amazing in fixing anything that goes wrong, answering your questions, helping you create campaigns and more. One of the best support experiences I've ever had (3) the integration with SFDC is great and allows our sales team to see what happening in the accounts they are focused on **What do you dislike about Foundry ABM?** Not much. There are some minor areas that could use improvement but most of those that we brought up are on the roadmap already. There is some repetitiveness in uploading new ad campaigns which comes into play when you're using lists powered by intent data that's updated every couple of weeks **Recommendations to others considering Foundry ABM:** Evaluate your toolset and see if you have overlap where you can eliminate another tool or leverage all the facets of this one **What problems is Foundry ABM solving and how is that benefiting you?** (1) We've deployed the website personalization to great results where we've seen lifts in our site CTR, length of visit, etc and a reduction in bounce rates. We've anecdotally had customers tell our executives that they felt like we really understood them and whoever is doing our website should be complimented. (2) the results we've seen with retargeting have rivaled, and sometimes exceeded, results that some of my colleagues are getting with more expensive competitor products. (3) we also use the tool to power our resource library via a general hub, eliminating the need for a specialized content experience tool. ### 44. Triblio has been helpful **Rating:** 4.5/5.0 stars **Reviewed by:** Brian B. | Business Development Representative, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2019 **What do you like best about Foundry ABM?** Triblio has been great helping my team target known contacts that have previously expressed an interest in marketing content or campaigns, but have not recently been active. **What do you dislike about Foundry ABM?** Some of the UI/UX was difficult to navigate originally but after a week or two I have figured out where everything I need is. **What problems is Foundry ABM solving and how is that benefiting you?** Marketing also provides insight for known and unknown visitors to help me with outbounding and nurturing campaigns. Engagement reporting identifies the frequency, and a specific content interest for target accounts. Knowing an account’s digital body language from known contacts and unknown visitors triggers sales prioritization and influences what sales plays I use ### 45. One of the biggest MarTech Dissappointments **Rating:** 0.0/5.0 stars **Reviewed by:** Chad L. | Director of Sales and Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2019 **What do you like best about Foundry ABM?** I struggle to identify a single thing that I emphatically like about the platform. **What do you dislike about Foundry ABM?** - lack of accuracy in reporting data - inability to view accurate ROI - inability to access data via an API or connect to our BI tool **Recommendations to others considering Foundry ABM:** You pay for what you get.... **What problems is Foundry ABM solving and how is that benefiting you?** I can't definitively say that Triblio makes any difference in our business. **Official Response from Andrew Mahr:** > Chad, Your feedback is valuable to us. Supporting your strategic initiatives and making a difference in your business is of utmost importance to us. So however uncomfortable it is to read here, I want to thank you for finding a way to share this critique with us. I am going to meet with your CSM to see where we can improve in addressing your business challenges. I'll reach out to you directly so we can discuss your experience in more detail and work to resolve the challenges you're facing. Andrew Mahr Chief Customer Officer ### 46. Great solution to help enable your ABM strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Foundry ABM?** The customer support team is top notch! They are really there every step of the way to ensure you are successful and help show value. We are at the beginning stages of use and looking forward to expanding our use cases and ROI! **What do you dislike about Foundry ABM?** Sometimes finding the right data in the platform can be a challenge, but that isn't too often. **What problems is Foundry ABM solving and how is that benefiting you?** Showing account enagement vs. just conversions. It has helped tell our true ABM story over looking who did a thing. It is a much better indicator for us and once our SDR team started leveraging the account level reporting, it helped open doors at accounts! ### 47. Easy to Use, Proven Results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2019 **What do you like best about Foundry ABM?** I love that Triblio is seamless - I can target an audience and track their engagement without having to be a digital marketing expert. **What do you dislike about Foundry ABM?** I'd like more reporting capabilities and a dashboard that I can easily show higher-ups **What problems is Foundry ABM solving and how is that benefiting you?** We are using Triblio to implement our first ever programmatic and ABM-at-scale campaigns. This has helped us gain visibility into how are Top 250 accounts are engaging and where there's a gap in coverage. ### 48. Triblio System review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2019 **What do you like best about Foundry ABM?** I love how easy the dashboard is to navigate. Setting up an ABM campaign is so easy and quick. I love that I can set up a campaign in between my busy schedule. **What do you dislike about Foundry ABM?** Recently, Triblio established new legal terms that make it slightly more complex to create a campaign. **Recommendations to others considering Foundry ABM:** N/A **What problems is Foundry ABM solving and how is that benefiting you?** I am solving exposure issues, and lead scoring issues. I realize how beneficial the program is in lead scoring. ### 49. Great tool that yields positive business results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2019 **What do you like best about Foundry ABM?** - Easy to use design platform that allows you to completely customize your messaging - Can build out specific target audiences to reach the right people **What do you dislike about Foundry ABM?** Some features are a little difficult to find within the platform (ie. scheduler, deploy); however, I am a new user and still getting used to where things are within the tool. **What problems is Foundry ABM solving and how is that benefiting you?** Benefits: we're able to reach our different target markets more effectively when they are on our homepage and other relevant pages on our site. To be able to show different website visitors different content based on their job title and industry has increased our conversion rates dramatically. ### 50. Decent execution, but Glitchy App **Rating:** 3.0/5.0 stars **Reviewed by:** Chris A. | Senior Marketing Operations Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Foundry ABM?** It allows us to target specific accounts with display ads and score our accounts on the interaction with our site and those ads **What do you dislike about Foundry ABM?** The app doesn't give amazing analytics and there are certain functions that need to be performed on the backend by a CSM that we'd rather have control of on the platform itself. **Recommendations to others considering Foundry ABM:** Get familiar with the UX if you can before deciding to purchase. **What problems is Foundry ABM solving and how is that benefiting you?** ABM Display Ads are the only use case we use it for right now. As with a lot of martech there is a lot of overlap, so we don't use all the features. ## Foundry ABM Discussions - [How often do you release new features?](https://www.g2.com/discussions/how-often-do-you-release-new-features) - 1 comment, 1 upvote - [View Foundry ABM pricing details and edition comparison](https://www.g2.com/products/foundry-abm/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-12+23%3A37%3A18+-0500&secure%5Bsession_id%5D=68c0e952-b291-4da5-b34c-813bd908c9c6&secure%5Btoken%5D=0cc5ab29673b6d59934a74d7d6e5d412229df9a4bb7334c256011b07ec3d1f53&format=llm_user) ## Foundry ABM Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Content Creation** - Content Management **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Content Experience Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Optimization** - ROI Reporting **Logistics** - Customizable Templated Workflows - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Platform** - Internationalization - Performance and Reliability - Reporting/Dashboards - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting ## Top Foundry ABM Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,942 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,427 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (646 reviews)