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Foundry ABM Reviews & Product Details - Page 2

Foundry ABM Overview

What is Foundry ABM?

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

Foundry ABM Details
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Product Description

The complete platform and expertise to scale your ABM Success

How do you position yourself against your competitors?

-Foundry ABM offers multichannel and multistage campaign orchestration on a single end-to-end platform.
-Targeting and orchestration are powered by proprietary AI and machine learning technology.


Seller Details
Seller
Foundry
Year Founded
1964
HQ Location
Needham Heights, Massachusetts, United States
Twitter
@foundryidg
14,026 Twitter followers
LinkedIn® Page
www.linkedin.com
963 employees on LinkedIn®
Description

Foundry is at the intersection of media and martech. Our industry is about people, not machines. Algorithms, optimization and automation play a role in what we do, but connections and trusted relationships are vital. We derive fully-consented data from our ecosystem of global editorial brands, awards, and events, and use it to power our media, demand generation and martech solutions making them among the most effective in the market. We’re passionate about the fact that tech can be a force for good. Leveraged wisely, it can have a hugely positive influence, and to this end we’re driving progress globally in a number of areas, including diversity and inclusion, tech accessibility and women in leadership, both at our company and through our channels.


Grace H.
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Recent Foundry ABM Reviews

Nadia D.
ND
Nadia D.Mid-Market (51-1000 emp.)
5.0 out of 5
"Most agile and powerful ABM tool available for integrated marketing campaigns"
I love how able this platform is. It is not just a tool to flash some banner ads to accounts of interest. It is also not the tool that linearly pro...
Verified User
I
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Very helpful"
I like Foundry ABM for its precision and ability to create highly targeted, personalized campaigns. It aligns marketing and sales, boosts engagemen...
Sanket B.
SB
Sanket B.Small-Business (50 or fewer emp.)
4.5 out of 5
"It was a good experience"
I can tell you that Foundry ABM offers a comprehensive suite of account-based marketing tools that can help businesses target and engage their key ...
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Foundry ABM Media

Foundry ABM Demo - Funnel Impact Report
See a campaign's impact on an account list in just a few clicks.
Foundry ABM Demo - Website personalization
Personalize your website with a simple WYSIWYG editor
Foundry ABM Demo - Orchestration Canvas
Create dynamic multi-step, multi-channel campaigns all from one easy to manage interface.
Foundry ABM Demo - Account Timeline
See historic data on your accounts' activity across channels - from intent, to advertising, to web visits, and more.
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Video Reviews

201 Foundry ABM Reviews

4.2 out of 5
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201 Foundry ABM Reviews
4.2 out of 5
201 Foundry ABM Reviews
4.2 out of 5

Foundry ABM Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Foundry ABMQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Steven T.
ST
Demand Generation Leader
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
WR
Director of Digital Marketing
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Foundry ABM?

I love how easy it was to set up the integrations to our other platforms. Many companies say the setup process is easy, but this truly was. We also like the many options of integrations available.

The power of the orchestrations and the level of intent data are what sold us on the platform; both have proved to be great tools. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

While you can integrate with many platforms, the customization of those integrations could be better, but this is actively changing since we became customers.

I would love to see a customer advisory board as they develop new features/capabilities. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We needed a platform to show us a full picture of our target accounts; by complete picture, we mean reading CRM and MAP data. We needed a system to help us take action on the accounts in both platforms. This would allow us to focus better on the accounts sales and marketing are working on and help us identify new accounts that weren't in our pipeline. We also needed a solution to help us look at the pipeline attribution to our ABM efforts. Review collected by and hosted on G2.com.

Nadia D.
ND
Sr. Director of Revenue Marketing and Marketing Operations
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Foundry ABM?

I love how able this platform is. It is not just a tool to flash some banner ads to accounts of interest. It is also not the tool that linearly progresses accounts from one marketing tactic silo (banner ads for 30 days) to another (add them to a MAP campaign). Instead, it allows reaching and engaging accounts through multiple channels and tactics at the same time in the best traditions of a true orchestration. It comes with website personalization (no need to buy another tool for that) and a powerful reporting module that integrates with Salesforce beautifully. Sales Enablement is easy to set up and makes sense to the sales team (talk about driving adoption and change management!). Thanks to a very competent and responsive CSM team, I have had nothing but success with Triblio implementation. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

While I love a very rapid and aggressive roadmap Ithat Triblio is on (kudos to the product people!) it would be super helpful to have updated documentation for some features that have outdated docs with older screenshots. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We are in a very niched space that requires a very well-defined ABM approach. Our solution is relevant to a smaller subset of the people in the industry we are targeting, so to reach these people effectively, we need to be able to find them across various web channels when they are in the market. Triblio has robust intent data to identify in-market accounts, so we can segment our target list well and only spend dollars on the accounts ready to talk to us. We can then personalize not just the ads served to them but our website pages to continue the conversation omnichannel style. We love the fact that Triblio integrates with most of our tech stack tools, so whether it is MAP or CRM or Sales email tools - we collect all of the engagement reporting in one place. Triblio helps us get the entire company on the same page in terms of who we should go after and whether or not we see them responding to our campaigns. Review collected by and hosted on G2.com.

Krisztián F.
KF
Senior ABM/Demand Generation Campaign Manager - EMEA & ANZ
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Foundry ABM?

It is pretty comrehensive with its ABM capabilities, including audience building, display ad campaign management and last but not least, orchestration. Orchestrations may be the coolest of the capabilities as it really allows you to build cross-platform journeys that span across different tactics, channels and tools (if you have the integrations set up right of course). We start using it last year and is still so much more to offer than what we leverage today. Highly recommended for any ABM/demand gen team. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

We had some bumps with customer success support in the very beginning but since then that has been smoothed out and our current CSM is simply awesome to work with. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

It helps us build more meaningful audiences through intent data and through display ads and orchestrations it allows us to directly engage and activate those audiences, let it be a known or anonymous. We are a revenue marketing team so we're constantly looking to expand our known audience and Triblio helps a ton with our reach into anonymous audiences and converting them into known. That is the foundation for us to properly activate accounts and generate opportunities for our Sales organization. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Foundry ABM?

The interface is pretty good - I like the simplicity of Triblio. The site is not too difficult to figure out if you are a first time user. Setting up campaigns is a breeze. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

I dislike the fact that if you are idle for too long the site will log you out but when you log back in it starts you back at the homepage instead of whatever you were working on. I also dislike the load time that it takes for something you need to search for or when pulling stats from the analytics - sometimes you have to wait several minutes for info to load. As an update for the new TUX user interface: the platform is good, it could use some better metric options similar to the classic options. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

It's helping us gain more insight into what our prospects are actually interesting in because we test different messaging often. Review collected by and hosted on G2.com.

NB
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Foundry ABM?

Personalize the website content and messaging based on the account and user visiting the site. This helps to create a more personalized experience and increase engagement. Triblio provides detailed reporting and analytics on the performance of account-based marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Triblio ABM Platform has reported some potential drawbacks. These include

Complexity - a platform to be complex and difficult to navigate, requiring significant time and effort to fully understand and utilize all of its features.

Limited Integrations -While the platform does offer integrations with several popular CRM and marketing automation systems

Pricing - The cost of the Triblio ABM Platform can be relatively high

Learning Curve -Because the platform is highly customizable and offers many features Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Triblio's ABM platform is benefiting customers by enabling them to create more personalized, targeted marketing campaigns that are more likely to resonate with their target accounts and drive revenue growth. By providing a comprehensive set of tools that address the key challenges of ABM, Triblio is helping B2B marketers to achieve better results and maximize ROI.

Triblio's ABM platform is designed to solve several common challenges that B2B marketers face when it comes to engaging with their target accounts and driving revenue growth. Review collected by and hosted on G2.com.

Maria S.
MS
International Campaign Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Foundry ABM?

Great tool that has helped us tons with the implementation of our ABM campaings, delivering quantifiable results in our pipeline impact and lead gen. Aside from this, the team is always available for whatever question you might have. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

It sometimes has bugs that make it difficult to oversee the reports or setting parts of a campaign but the team is very responsive and quickly fix the issue so we can move forward with our activities Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

It helps us setting up campaigns so we can reach a larger portion of our audience, increase our awareness and ultimately increase impact. It has helped us by influencing several accounts that have ultimately become deals. Review collected by and hosted on G2.com.

Nicholas C.
NC
Digital Marketing Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Foundry ABM?

Recent changes to their UX and the added capabilities of building out orchestrations are absolute game changers. These features and Triblio's price point make it a very competitive platform. We have an outstanding CSM; they do a great job communicating platform changes and relaying any tech issues we encounter. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Previously, their UI was relatively cumbersome and transitioning to the new UX has been tedious as it relates to some of their other features -- display ads notwithstanding. Transitioning custom overlay CTAs could be made a little more accessible. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Initially, we predominantly used the website personalization feature and display ad campaigns. Having Salesforce and Pardot integrations for our display campaigns has been incredibly beneficial. We've recently deployed their sales activation module and are excited about communicating those capabilities with our sales team. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
(Original )Information
What do you like best about Foundry ABM?

We use Triblio in a variety of ways to meet business goals.

The Orchestration platform is very easy to set up and I love that in one place I can set up ads, pop ups and web personalization for a specfied audience.

We use also the Triblio metrics and reports to see companies that are hitting our website but who have yet to complete a form. By knowing what pages they have visited we can then be more specific with our marketing and outreach efforts. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The only downside which isn't really a fault of Triblio is that the intent piece isn't really relevant to us as we operate in a niche industry. I love all the intent features and possibilities with Triblio and just wish we could utilize these more. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

Triblio is my ABM platform of choice. I reviewed 4 other platforms and Triblio was the clear winner Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Serving specific accounts with relevant ads, pop ups and web personalization.

Providing sales with actionable insights on their target accounts hitting our website and interacting with our ads, pop ups and personalization.

Providing sales with a hitlist of new accounts who have been on our website so they can target key personas with relevant outreach.

Being able to report on our target accounts and the impact Triblio has on our ROI

The two way integration with HubSpot is the best out there. It is easy to set up and send information between the two platforms - this means sales can view metrics on their key accounts in HubSpot without having to use another platform and slow down their productivity.

HubSpot support is second to none - everyone I have worked with is super knowledgable, helpful, friendly and always willing to go the extra mile.

Triblio is constantly evoling and bringing new products to the market - all of which only help us to meet and exceed our targets. Review collected by and hosted on G2.com.

DB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Foundry ABM?

Best platform in the market for generating leads and tracking all the follow-ups. Being able to manage and control multiple marketing channels simultaneously. IT targeting the customer's features is excellent and easy to use. The integration process is easy and makes your workflow so easier. With this, you can easily import data and collaborate with third-party applications in just a few clicks. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Analyzing the issue is more accessible, but generating reports is quite clumsy sometimes.

The tools arrangement in this platform is not so good; nothing is arranged correctly. Which sometimes confuses me a lot while selecting an appropriate tool for the workflow. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

With this software, we can reach our customers, engaging them in the most appropriate way. Planning has become so intuitive with this software for increasing our business and even increasing revenue. Being able to manage and track multiple campaign channels easily. Posting appropriate content to attract more and more customers. Review collected by and hosted on G2.com.