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Foundry ABM Features
What are the features of Foundry ABM?
Lead Intelligence
- Market Insights
- Account-level Insights
- Lead Analysis
- Account-level Insights
- Lead Analysis
Lead Management
- Segmentation
- Account Identification
- Segmentation
- Account Identification
Marketing Campaigns
- Customization
Campaign Execution
- Website Personalization
- Prioritized Accounts
Platform Additional Functionality
- Integrations
Platform Data
- Campaign Measurement
- Attribution
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Foundry ABM Categories on G2
Filter for Features
Data Availability
Contact Data Availability | Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc. 17 reviewers of Foundry ABM have provided feedback on this feature. | 73% (Based on 17 reviews) | |
Company Data Availability | Based on 18 Foundry ABM reviews. Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc. | 75% (Based on 18 reviews) | |
Industry Research Availability | Based on 18 Foundry ABM reviews. Does this product offer industry research data that you require? | 69% (Based on 18 reviews) | |
Technographic Data Availability | Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used | Not enough data | |
Contact Data Availability | Based on 19 Foundry ABM reviews. Provides detailed contact-level buyer intent data | 68% (Based on 19 reviews) | |
Account Data Availability | Based on 20 Foundry ABM reviews. Provides aggregated intent data for individual contacts to supply an account-level view of intent | 77% (Based on 20 reviews) | |
Offline Data | Ability to connect offline databases to collect information that can be matched to online devices | Not enough data |
Data Accuracy
Contact Data Accuracy | Based on 16 Foundry ABM reviews. How accurate and up to date is the contact data? | 64% (Based on 16 reviews) | |
Company Data Accuracy | How accurate and up to date is the company data? This feature was mentioned in 16 Foundry ABM reviews. | 75% (Based on 16 reviews) | |
Technographic Data Accuracy | How accurate and up to date is the technographic data? | Not enough data |
Features
Lead Builder | Based on 12 Foundry ABM reviews. Ability to create targeted contact lists. | 68% (Based on 12 reviews) | |
Integration to CRM/Marketing Automation | Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software. 18 reviewers of Foundry ABM have provided feedback on this feature. | 80% (Based on 18 reviews) | |
Data Cleaning/Enrichment | Ability to clean/enrich existing data that is maintained in other systems | Not enough data | |
Data Segmentation/Filtering | As reported in 13 Foundry ABM reviews. Functionality to filter or segment data from within sales intelligence software | 69% (Based on 13 reviews) | |
Search | Offers search tools that allow users to find the data they need quickly 11 reviewers of Foundry ABM have provided feedback on this feature. | 68% (Based on 11 reviews) | |
News/People Alerts | Alerts you to changes happening to industries, companies and people you follow 11 reviewers of Foundry ABM have provided feedback on this feature. | 68% (Based on 11 reviews) | |
Connections | Find the people you know that can introduce you to contacts at prospects | Not enough data | |
Reporting | Provides ability to create the reports that meet your business requirements This feature was mentioned in 19 Foundry ABM reviews. | 69% (Based on 19 reviews) |
Platform
Internationalization | As reported in 10 Foundry ABM reviews. Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies | 80% (Based on 10 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 19 reviewers of Foundry ABM have provided feedback on this feature. | 77% (Based on 19 reviews) | |
Reporting/Dashboards | Based on 20 Foundry ABM reviews. Access pre-built and custom reports and dashboards. | 78% (Based on 20 reviews) | |
APIs | As reported in 14 Foundry ABM reviews. Enables integration to external systems | 77% (Based on 14 reviews) |
Lead Intelligence
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. 43 reviewers of Foundry ABM have provided feedback on this feature. | 80% (Based on 43 reviews) | |
Account-level Insights | Based on 52 Foundry ABM reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | 87% (Based on 52 reviews) | |
Lead Analysis | Based on 48 Foundry ABM reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 82% (Based on 48 reviews) | |
Market Insights | Based on 43 Foundry ABM reviews and verified by the G2 Product R&D team. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 83% (Based on 43 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 46 reviewers of Foundry ABM have provided feedback on this feature. | 86% (Based on 46 reviews) | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 43 Foundry ABM reviews. | 84% (Based on 43 reviews) |
Lead Management
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. 46 reviewers of Foundry ABM have provided feedback on this feature. | 82% (Based on 46 reviews) | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 43 Foundry ABM reviews. | 79% (Based on 43 reviews) | |
Account Identification | Based on 52 Foundry ABM reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 81% (Based on 52 reviews) | |
Segmentation | Based on 44 Foundry ABM reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | 86% (Based on 44 reviews) | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 38 Foundry ABM reviews. | 79% (Based on 38 reviews) | |
Account Identification | Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. This feature was mentioned in 47 Foundry ABM reviews. | 88% (Based on 47 reviews) |
Marketing Campaigns
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 36 Foundry ABM reviews. | 77% (Based on 36 reviews) | |
Revenue Planning | Helps allocate marketing budget based predicted amount of incoming revenue. 33 reviewers of Foundry ABM have provided feedback on this feature. | 79% (Based on 33 reviews) | |
Media Attribution | As reported in 38 Foundry ABM reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | 81% (Based on 38 reviews) | |
Opportunity Timeline | Based on 38 Foundry ABM reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | 81% (Based on 38 reviews) | |
Customization | As reported in 43 Foundry ABM reviews. Allows for custom report types to match the goals of a company. | 79% (Based on 43 reviews) | |
Journey Analytics | Provides tools to analyze every stage of the customer journey to customize an account-based funnel. 30 reviewers of Foundry ABM have provided feedback on this feature. | 78% (Based on 30 reviews) | |
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 14 Foundry ABM reviews. | 83% (Based on 14 reviews) | |
Revenue Planning | As reported in 14 Foundry ABM reviews. Helps allocate marketing budget based predicted amount of incoming revenue. | 80% (Based on 14 reviews) | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 14 Foundry ABM reviews. | 82% (Based on 14 reviews) | |
Opportunity Timeline | Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. 13 reviewers of Foundry ABM have provided feedback on this feature. | 79% (Based on 13 reviews) | |
Customization | Based on 45 Foundry ABM reviews. Allows for custom report types to match the goals of a company. | 86% (Based on 45 reviews) |
Campaign Execution
Website Personalization | Based on 45 Foundry ABM reviews. Provides tools that dynamically serve content, messaging, and calls-to-action. | 90% (Based on 45 reviews) | |
Prioritized Accounts | Helps determine which accounts have the highest/lowest opportunity to convert. 47 reviewers of Foundry ABM have provided feedback on this feature. | 86% (Based on 47 reviews) | |
Trending Accounts | Based on 42 Foundry ABM reviews. Helps determine the direction of each individual account and how to engage through specific content. | 86% (Based on 42 reviews) | |
Email Campaigns | Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. This feature was mentioned in 16 Foundry ABM reviews. | 86% (Based on 16 reviews) |
Platform Additional Functionality
Integrations | Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) 20 reviewers of Foundry ABM have provided feedback on this feature. | 74% (Based on 20 reviews) | |
Topic Customization | Provides the ability to customize the relevant topics that are tracked 17 reviewers of Foundry ABM have provided feedback on this feature. | 72% (Based on 17 reviews) | |
Natural Language Processing (NLP) | Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business) | Not enough data | |
Alerts | Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.) This feature was mentioned in 17 Foundry ABM reviews. | 72% (Based on 17 reviews) | |
Real-time Intent | Based on 21 Foundry ABM reviews. Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries) | 79% (Based on 21 reviews) | |
Multivariate Testing | Based on 32 Foundry ABM reviews. Ability to test and optimize ad creative and content. | 76% (Based on 32 reviews) | |
Integrations | As reported in 48 Foundry ABM reviews. Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data. | 80% (Based on 48 reviews) |
Platform Basics
Centralization | As reported in 24 Foundry ABM reviews. Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. | 84% (Based on 24 reviews) | |
Account Identification and Segmentation | Builds, defines, and segments targeted account audiences. 27 reviewers of Foundry ABM have provided feedback on this feature. | 86% (Based on 27 reviews) | |
Lead-to-Account Matching | As reported in 19 Foundry ABM reviews. Matches leads to accounts for account-based marketing efforts. | 88% (Based on 19 reviews) | |
Website Personalization | As reported in 22 Foundry ABM reviews. Ability to deliver unique content for each account that visits a company's website. | 92% (Based on 22 reviews) | |
Content Creation and Distribution | Allows companies to create and distribute personalized content within an account-based marketing strategy. 18 reviewers of Foundry ABM have provided feedback on this feature. | 91% (Based on 18 reviews) | |
Retargeting | See feature definition | Based on 33 Foundry ABM reviews. Ability to retarget the correct buyer personas within targeted accounts from your website. | 83% (Based on 33 reviews) |
Platform Data
Measurement | Measure the influence and performance of ABM programs for each targeted audience. 25 reviewers of Foundry ABM have provided feedback on this feature. | 83% (Based on 25 reviews) | |
Revenue Analytics | Provides a complete view of how all ABM programs drive revenue. 22 reviewers of Foundry ABM have provided feedback on this feature. | 82% (Based on 22 reviews) | |
Campaign Measurement | Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics. 48 reviewers of Foundry ABM have provided feedback on this feature. | 78% (Based on 48 reviews) | |
Attribution | Based on 47 Foundry ABM reviews. Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website. | 73% (Based on 47 reviews) |
Platform Additional Functionality
Integrations | Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc. This feature was mentioned in 27 Foundry ABM reviews. | 86% (Based on 27 reviews) |
Platform Reporting
Measurement | Based on 21 Foundry ABM reviews. Ability to monitor page views and conversions per account as they engage with a personalized website and content. | 85% (Based on 21 reviews) | |
Dashboards | Provides pre-built or customizable performance dashboards and reports for how the personalized content is performing. 23 reviewers of Foundry ABM have provided feedback on this feature. | 82% (Based on 23 reviews) |
Content Creation
Content Management | Ability to centralize, organize, and store content in a holistic way for easy and timely retrieval throughout the consumer's journey. | Not enough data |
Optimization
ROI Reporting | Based on 10 Foundry ABM reviews and verified by the G2 Product R&D team. Ability to measure the revenue influence and ROI of every piece of content. | 88% (Based on 10 reviews) |
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