# Foundry ABM Reviews **Vendor:** Foundry **Category:** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) **Average Rating:** 4.2/5.0 **Total Reviews:** 205 ## About Foundry ABM Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM. ## Foundry ABM Pros & Cons **What users like:** - Users find Foundry ABM to be **highly user-friendly** , allowing seamless integration and enhancing overall usability in campaigns. (6 reviews) - Users value the **seamless integration** of Foundry ABM with CRM and sales tools, enhancing marketing and sales alignment. (5 reviews) - Users appreciate the **sales efficiency** of Foundry ABM, allowing more focus on high-value accounts and personalized outreach. (5 reviews) - Users find the **robust data analytics** of Foundry ABM essential for refining strategies and enhancing account targeting. (4 reviews) - Users value the **easy integrations** of Foundry ABM, enhancing their workflow and improving lead management efficiency. (4 reviews) - Effective (4 reviews) - Users value the **robust data analytics** and seamless integration of Foundry ABM for effective targeting and alignment. (4 reviews) - Targeting (4 reviews) - Users value the **powerful analytics insights** of Foundry ABM, enhancing targeting and strategy refinement for campaigns. (3 reviews) - Automation (3 reviews) **What users dislike:** - Users find Foundry ABM has a **steep learning curve** and complex navigation that complicates onboarding and usage. (4 reviews) - Users often struggle with the **steep learning curve** of Foundry ABM, making onboarding and navigation challenging for new teams. (4 reviews) - Users report a **difficult learning** curve with Foundry ABM, making it challenging for newcomers to adopt effectively. (3 reviews) - Users find Foundry ABM to have a **not intuitive interface** , making the learning process and onboarding more challenging. (3 reviews) - Users find the **poor interface design** of Foundry ABM overwhelming and not intuitive, complicating the user experience. (3 reviews) - Users find the **steep learning curve** of Foundry ABM challenging, making initial navigation and setup difficult. (3 reviews) - Users find the **cluttered layout** of Foundry ABM overwhelming, affecting its intuitiveness and overall usability. (2 reviews) - Complex Features (2 reviews) - Cost Issues (2 reviews) - Expensive (2 reviews) ## Foundry ABM Reviews ### 1. Amazing tool - needs some ironing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Foundry ABM?** The amount that you can personalize site and/or overlays depending on your verticals or audience **What do you dislike about Foundry ABM?** It's a little buggie and the UX needs to be improved. **Recommendations to others considering Foundry ABM:** If you use segmentations/verticals or an ABM model, you should use Trilblio! **What problems is Foundry ABM solving and how is that benefiting you?** Triblio makes account-based marketing fun. Also seeing benefits of personalizing copy with conversions. ### 2. Fantastic experience with Tribilio **Rating:** 5.0/5.0 stars **Reviewed by:** Marybeth F. | Sr. Director, Global Digital Marketing Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2016 **What do you like best about Foundry ABM?** Ease of use -- we've been able to define and target our key audiences very quickly, getting campaigns up and running in a day instead of weeks. The content boards are beautifully showcasing all of our content and tools that were buried in the blog and product pages. **What do you dislike about Foundry ABM?** Nothing, it's been a great experience so far. **What problems is Foundry ABM solving and how is that benefiting you?** To drive business results, we need to vary our offers based on the market and sales stage of various accounts engaged on our website. Triblio allows us to do that, so that the right accounts are seeing best possible offer. ### 3. Gets the Job Done **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2017 **What do you like best about Foundry ABM?** Triblio is great for customizing our website for targeted segments **What do you dislike about Foundry ABM?** I have not found anything that stands out as a disadvantage **Recommendations to others considering Foundry ABM:** For us it has worked well for website customization **What problems is Foundry ABM solving and how is that benefiting you?** Solving customization for specific segments ### 4. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Julie U. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2016 **What do you like best about Foundry ABM?** I love Triblio, it has helped increase conversions by 30%. I used it at my last company as well as my current company and the team was super impressive and knowledgable. I would recommend to anyone looking! **What do you dislike about Foundry ABM?** Nothing I can complain about! I have had a great experience with Triblio so far. **What problems is Foundry ABM solving and how is that benefiting you?** We are trying to better track data and increase conversions. ### 5. Off to a great start! **Rating:** 4.5/5.0 stars **Reviewed by:** Virgil W. | Marketing Operations Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2016 **What do you like best about Foundry ABM?** Ease of use. WYSIWYG editor means I don't need to have knowledge of HTML or CSS to make personalizations. **What do you dislike about Foundry ABM?** Nothing so far! We are still in implementation phase, but the Customer Success team has been very helpful. **What problems is Foundry ABM solving and how is that benefiting you?** We are looking to target messaging to Tier 1 prospects and want to have a custom message/offer for them on our website. ## Foundry ABM Discussions - [How often do you release new features?](https://www.g2.com/discussions/how-often-do-you-release-new-features) - 1 comment, 1 upvote - [View Foundry ABM pricing details and edition comparison](https://www.g2.com/products/foundry-abm/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-05-20+09%3A00%3A12+-0500&secure%5Bsession_id%5D=becc6942-bbe7-4d42-9895-536f80480b99&secure%5Btoken%5D=684d286ade905cc026f83ebc8df80c94d25141c5620f808e6d26c25d013afcd5&format=llm_user) ## Foundry ABM Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Content Creation** - Content Management **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Content Experience Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Optimization** - ROI Reporting **Logistics** - Customizable Templated Workflows - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Platform** - Internationalization - Performance and Reliability - Reporting/Dashboards - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting ## Top Foundry ABM Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,893 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,408 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 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