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Foundry ABM Reviews & Product Details - Page 4

Foundry ABM Overview

What is Foundry ABM?

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

Foundry ABM Details
Languages Supported
English
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Product Description

The complete platform and expertise to scale your ABM Success

How do you position yourself against your competitors?

-Foundry ABM offers multichannel and multistage campaign orchestration on a single end-to-end platform.
-Targeting and orchestration are powered by proprietary AI and machine learning technology.


Seller Details
Seller
Foundry
Year Founded
1964
HQ Location
Needham Heights, Massachusetts, United States
Twitter
@foundryidg
14,021 Twitter followers
LinkedIn® Page
www.linkedin.com
963 employees on LinkedIn®
Description

Foundry is at the intersection of media and martech. Our industry is about people, not machines. Algorithms, optimization and automation play a role in what we do, but connections and trusted relationships are vital. We derive fully-consented data from our ecosystem of global editorial brands, awards, and events, and use it to power our media, demand generation and martech solutions making them among the most effective in the market. We’re passionate about the fact that tech can be a force for good. Leveraged wisely, it can have a hugely positive influence, and to this end we’re driving progress globally in a number of areas, including diversity and inclusion, tech accessibility and women in leadership, both at our company and through our channels.


Grace H.
GH
Overview Provided by:

Recent Foundry ABM Reviews

Nadia D.
ND
Nadia D.Mid-Market (51-1000 emp.)
5.0 out of 5
"Most agile and powerful ABM tool available for integrated marketing campaigns"
I love how able this platform is. It is not just a tool to flash some banner ads to accounts of interest. It is also not the tool that linearly pro...
Verified User
I
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Very helpful"
I like Foundry ABM for its precision and ability to create highly targeted, personalized campaigns. It aligns marketing and sales, boosts engagemen...
Sanket B.
SB
Sanket B.Small-Business (50 or fewer emp.)
4.5 out of 5
"It was a good experience"
I can tell you that Foundry ABM offers a comprehensive suite of account-based marketing tools that can help businesses target and engage their key ...
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Foundry ABM Media

Foundry ABM Demo - Funnel Impact Report
See a campaign's impact on an account list in just a few clicks.
Foundry ABM Demo - Website personalization
Personalize your website with a simple WYSIWYG editor
Foundry ABM Demo - Orchestration Canvas
Create dynamic multi-step, multi-channel campaigns all from one easy to manage interface.
Foundry ABM Demo - Account Timeline
See historic data on your accounts' activity across channels - from intent, to advertising, to web visits, and more.
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Have you used Foundry ABM before?
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Video Reviews

201 Foundry ABM Reviews

4.2 out of 5
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201 Foundry ABM Reviews
4.2 out of 5
201 Foundry ABM Reviews
4.2 out of 5

Foundry ABM Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Foundry ABMQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Foundry ABM?

New features are being added constantly. Triblio listens to the customers on what they need from the platform. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Revenue impact reporting will not always work if you do not have a specific setup. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We had no way to target specific accounts without Triblio. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Foundry ABM?

Triblio does all the things you'd want your ABM platform to do - account-based ads, web personalization, robust reporting, etc. But really what sets them apart has been their support and service. We have regular meetings with our Customer Success Manager and they have been so helpful in our usage of the product and encouraging new tactics to try. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

I really don't have much in the way of negatives - it does what we want it to do. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We are focused on a niche target market and so we want to ensure we are driving awareness in specific accounts. Triblio helps us show ads to these accounts while also curating personalized experiences on the site. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Foundry ABM?

The team is extremely helpful and will do what it takes to get questions answered or find a solution.

Able to do custom work so it's not a generic/out of the box ABM program, but one that is ours and fits our strategy and objectives.

Personalization capabilities Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Lack of sync (at the moment) between a few data sources that are on the roadmap. Creates multiple sources of information that are hard to reconcile and aggregate.

Would like more support on the BDR strategy and execution Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

1) Additional insight into account

2) Providing an incremental pipeline of accounts in our "blindspot" by surfacing up accounts showing intent, but not on our radar.

3) Orchestration of multiple activities to create an ecosystem of engagement for ABM accounts Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Foundry ABM?

I love how easy it is to use the product - from creating audiences using data from our CRM to uploading ads and creating campaigns. Triblio is easy to navigate and use. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

I am happy with how we are using Triblio. However, I wish the overlays were saved like the ads so you could select an existing one to build from. And it would be great if we could serve ads to fewer devices if we wanted to be super targeted with an account. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Triblio is allowing us to serve ads and website experiences to the customer we want to reach. The data they provide helps us have productive conversations with our sales team. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
AH
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Foundry ABM?

Triblio offers a great overall solution to tackle a specifically targeted audience offering many solutions in their platform like gathering intent data from multiple networks. Specific networks in which they work give you a lot of flexibility with their intent data parameters offering multiple streams and adaptability. The platform also allows for the input of key accounts and contacts to deliver very targeted ads, although I have not been able to fully see positive results on this angle. Additionally, there are other sales enablement tools like Web Personalization and Personalized landing pages but we are not using those modules in our version of Triblio. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The ad results are somewhat disappointing. I have been running multiple ads on a couple of thousands of dollars of spend and have not been able to see positive results until this day, we will continue to perfect our strategy but I feel that it was over hyped during the sales process. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We have a very specific niche within a niche and Triblio enables us to better target this audience of roughly (400 organizations) on a b2b basis. It is helping us understand the market better and craft our marketing strategy for the long-run Review collected by and hosted on G2.com.

Saila N.
SN
International Marketing Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Foundry ABM?

The Triblio platform is easy to use and the intent data allows us to display ads to the right people at the right time. We have seen a concrete impact on our pipeline after 6 months on the platform. We love watching the leads flow in and mapping the impact our ads have had on their journey. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Due to EU regulations, the platform works best in markets outside of the European Union (but this would be the case with any ABM ad platform). Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Triblio allows us to increase the efficiency of our ad budget where we can visibly map the impact on our pipeline. Review collected by and hosted on G2.com.

Verified User in Primary/Secondary Education
AP
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Foundry ABM?

Good insights into accounts that are interacting with both our landing pages and our ads. I love the tie to Salesforce and the ability to create users based on existing lead data and specific parameters Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The analytics and user interface could be better. I wish it was easier to look at campaign and ad group performance separately. Also, the smart pages and lists are great, but I run into weird limitations that I wish wasn't there. It limits the number of pages and lists I can set up and target Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Identifying companies and individuals in our target market and how they are interacting with our brand. then using those insights to inform sales and direct our marketing efforts Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Foundry ABM?

The administration and very easy to setup and the integration with HubSpot has been extremely helpful for evaluation. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The ad spend was hard to find, but their update looks to have fixed this. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

It is helping to spread the word for our brand and allowing us reach an audience that has been difficult to reach on our own. Review collected by and hosted on G2.com.

JT
Marketing Programs Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Foundry ABM?

We are new the to ABM mindset and looking for an easy-to-use application to help our growing team. Triblio met our needs and has exceeded our expectations. It's given us the data and confidence to get our ABM strategy off the ground. The Triblio support team and our CSM is a rock star - helping to make getting started a breeze and helping to support our changing business needs. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

For a small 3 person marketing team, resources (budget and time) are our biggest challenge. Although the Triblio application is easy to use, we struggle with how to manage and react to changing intent signals. If I had to add an item to a wishlist, I would say more robust reporting capabilities is an area of growth for the product. I know the Triblio product team is working on adding new functionality so I'm confident this needs with be addressed soon. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We were looking to Triblio to help get our ABM strategy off the ground. A big part of this was understanding first and third-party intent signals - understanding who is showing intent and providing that data to our sales team for follow-up. The google plugin with salesforce is very helpful. Allows our BDR and sales team real-time access to intent data so they can react to intent signals faster and with greater accuracy. We've also shifted some of our ad budgets in-house, which allows us to launch more personalized advertising more quickly. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Foundry ABM?

Without question, it's Triblio's seamless alignment and native integration with HubSpot. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The old UI/UX, but you can now use the new TUX version, which is in beta mode but works perfectly well. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

It's helping me, increase the amount fo touch points we're doing in marketing. Allowing me to be top of mind with my cotnacts. Review collected by and hosted on G2.com.