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Foundry ABM Reviews & Product Details - Page 5

Foundry ABM Overview

What is Foundry ABM?

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

Foundry ABM Details
Languages Supported
English
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Product Description

The complete platform and expertise to scale your ABM Success

How do you position yourself against your competitors?

-Foundry ABM offers multichannel and multistage campaign orchestration on a single end-to-end platform.
-Targeting and orchestration are powered by proprietary AI and machine learning technology.


Seller Details
Seller
Foundry
Year Founded
1964
HQ Location
Needham Heights, Massachusetts, United States
Twitter
@foundryidg
14,021 Twitter followers
LinkedIn® Page
www.linkedin.com
963 employees on LinkedIn®
Description

Foundry is at the intersection of media and martech. Our industry is about people, not machines. Algorithms, optimization and automation play a role in what we do, but connections and trusted relationships are vital. We derive fully-consented data from our ecosystem of global editorial brands, awards, and events, and use it to power our media, demand generation and martech solutions making them among the most effective in the market. We’re passionate about the fact that tech can be a force for good. Leveraged wisely, it can have a hugely positive influence, and to this end we’re driving progress globally in a number of areas, including diversity and inclusion, tech accessibility and women in leadership, both at our company and through our channels.


Grace H.
GH
Overview Provided by:

Recent Foundry ABM Reviews

Nadia D.
ND
Nadia D.Mid-Market (51-1000 emp.)
5.0 out of 5
"Most agile and powerful ABM tool available for integrated marketing campaigns"
I love how able this platform is. It is not just a tool to flash some banner ads to accounts of interest. It is also not the tool that linearly pro...
Verified User
I
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Very helpful"
I like Foundry ABM for its precision and ability to create highly targeted, personalized campaigns. It aligns marketing and sales, boosts engagemen...
Sanket B.
SB
Sanket B.Small-Business (50 or fewer emp.)
4.5 out of 5
"It was a good experience"
I can tell you that Foundry ABM offers a comprehensive suite of account-based marketing tools that can help businesses target and engage their key ...
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Foundry ABM Media

Foundry ABM Demo - Funnel Impact Report
See a campaign's impact on an account list in just a few clicks.
Foundry ABM Demo - Website personalization
Personalize your website with a simple WYSIWYG editor
Foundry ABM Demo - Orchestration Canvas
Create dynamic multi-step, multi-channel campaigns all from one easy to manage interface.
Foundry ABM Demo - Account Timeline
See historic data on your accounts' activity across channels - from intent, to advertising, to web visits, and more.
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Have you used Foundry ABM before?
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Video Reviews

201 Foundry ABM Reviews

4.2 out of 5
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201 Foundry ABM Reviews
4.2 out of 5
201 Foundry ABM Reviews
4.2 out of 5

Foundry ABM Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Foundry ABMQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Tyler  W.
TW
Web Producer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Foundry ABM?

The reporting suite and ease of managing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The only downside is we didn't have the bandwidth to utilize everything at first. Thankfully, our rep was always helping us make the most of the platform Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

They are solving a huge problem: finding intent in prospects. We are able to better identify leads on a much better scale. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Foundry ABM?

We find the Triblio platform really intuitive and easy to use. The granularity of information provided has been really helpful to get our ABM projects up and running. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The pages can load quite slowly sometimes which can be a bit of a pain when trying to work quickly. The UI is good but could do with a bit of a refresh visually. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

reviews of the platform are really comprehensive and useful to get a really good feel for how the platform can be used! Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We've been able to take the intent data, share it with our BD team, and successfully progress deals based on this data. It has provided us with more accounts to consider in our marketing and sales strategy. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Foundry ABM?

The platform is very user-friendly and it doesn't take a lot of time to get a new campaign up and running. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

We have not had as great of results in the DACH region as we have for NAM. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Triblio is helping us get in front of our High-Value Opp companies. Prior to Triblio we have not been able to do that at this rate. We have been able to see engagement/interaction with our ads. Review collected by and hosted on G2.com.

Alex H.
AH
Field Marketing Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Foundry ABM?

The ease of use with Triblio is a standout feature of why we selected this ABM tool. We have multiple Marketing members utilizing this tool for both our existing customers and new prospect base. We are able to integrate the platform with our existing CRM and Marketo instance. This allows us to coordinate with demand gen managers, sales team, and social media personnel to have a unified strategy and message to our market. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Currently, Triblio is working on a new user interface that will have many more capabilities. The current instance only allows for 1 level of messaging per campaign. The new layout (rolling out early 2022) will allow for a multi-level approach to each contact/account where you will be able to tailor the message more and more with each interaction the prospect makes. Triblio has also allowed us to be a Beta test customer and provide feedback on the new proposed interface. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

The Triblio ABM platform allows us to reach out to a market of prospects that we did not have access to before. It integrates intent data through Bombora and pulls all of the data together automatically to help us identify the best target market. We have increased our webinar attendance and engagement drastically through this new marketing method. Not to mention the weekly support from Triblio to make sure we are getting the most out of the platform Review collected by and hosted on G2.com.

Verified User in Legal Services
EL
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Foundry ABM?

The managed service program makes things turnkey! Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

It can be a little overwhelming if you dont have a dedicated resource Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Getting ahead of buyer intent. Review collected by and hosted on G2.com.

Nadia D.
ND
ABM & Digital Strategy Consultant
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Foundry ABM?

We moved to Triblio from Terminus because of the platform's high functionality. The intent targeting within Triblio is excellent. Their DSP is powerful to find the right targets and serve ads with a much higher CTR than what we have seen before. I love the multiple features of the platform (we are not using everything just yet but moving towards a broader adoption). The product team is very agile and is willing to work with customers on rolling out custom functionality. Triblio is very forward-thinking and continuously evolves its product offering to be better, stronger, and more functional. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

I wish there was an option to add a credit card for the media buy. Right now, it is not an option (the media spend has to be prepaid or, if using a credit card, there is a fee. I hear that the credit card option will be rolled out soon, though. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Gaining an ability to run truly integrated holistic campaigns and avoid marketing silos Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Foundry ABM?

I have used Triblio now at 2 companies and both times they have beaten out the competition. This has been to many factors such as the different ways to create audiences, the sales notifications, the two-way integration with hubspot, the orchestrator tool and the website personalization and overlays. Triblio is making some really big updates and I know it's only going to continue to get better and better. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Currently, the platform does everything we want it to. If i ever have issues with going something I reach out to my CSM and she helps to fix the issue. I know Triblio are making lots of updates to refresh the UX and improve on the already awesome platform. I know other ABM platforms have more features but I found that them impacted on some of the other areas and they weren't as good all round. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

I've used Triblio at two companies now and have no regrets. They do everything we want from an ABM platform, the setup is super easy and the platform is easy to use. Their support team are second to none and no problem or issue is too big for them to help with. If i don't understand something or how to do something our CSM will show me and walk me through it all. They have recently acquired a few companies which is only going to further and enchance the features and capabilities from the platform. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We can show a very targeted audience, very specific ads. We can then layer on intent to this to give sales a lot of information before they then reach out. ~We can also further enhance the experience for our target audience by adding web personalization and overlays when they are on our site. This keeps the messaging the same from ad to website. We've seen an increased level of engagement and website visitors from our target audiences with many being added to our pipeline. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Foundry ABM?

The data and insights provided by Triblio are beyond anything we could get without an ABM solution. Our Marketing, Sales and Customer Success teams have all found the data to be invaluable and extremely useful in helping us reach our goals. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Without buy in from our sales team we couldn't justify the cost. Without out going into the long story, I definitely felt like it was heavily downplayed when we needed to notify them we wouldn't be renewing. I replied back to a reminder email that our contract would renew on a certain date letting them know we wouldn't be renewing. The response I got was that it was too late, even though nothing in the notification email communicated that detail at all Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We were looking for more insights into the actions our prospects and customers were taking online. We were looking for buying signals that would help us know when the best time is to reach out to a prospect.

We have found additional benefits in their overlay features, we are able to add various pop up windows on our websites as we try to funnel our visitors to a form fill more quickly than without. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Foundry ABM?

The features they offer as an all-in-one ABM platform are appealing. Being able to orchestrate targeted campaigns and personalize web pages all from one platform is ideal. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The platform has a lot of room to improve. They have the right understanding of WHAT is needed to offer a robust ABM platform, but they miss the mark on HOW to do so. Many of the features, including orchestration, display ads, custom web tagging, and international reach sound promising in the demos, but when it comes time to actually make it happen, they didn't meet our needs and requirements. In an A/B test with one of their competitors, we learned that the ad network is somewhat small in comparison based on accounts reached, ad impressions, and clicks. Ultimately, the platform is best suited for small and mid-size companies, with a straightforward (non-complex) website structure. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

If you're in a large company, there are better options out there. Smaller companies can definitely benefit from Triblio. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

None. We didn't continue with Triblio as many of our needs and pain points we had hoped to solve were not solved through Triblio. However, reiterating a point from my previous answer, we are a large company with an extremely complex web structure. I do believe that Triblio could be of great benefit to smaller companies. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Foundry ABM?

I've found Triblio to be incredibly user-friendly and effective. We're able to easily target and get great intel about our top accounts to be better at messaging and conversions. Our CSM is also the best I've worked with as a client. Incredibly responsive and helpful, really knows her stuff. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

There have been some product updates that have been a bit confusing - such as campaigns vs orchestrations. But our CSM has done a fantastic job of supporting us and giving us clear, actionable information about how to navigate all of it. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We use Triblio for both demand generation and expansion marketing. We've never been able to get ads in front of existing customers to support our marketing efforts before - a great benefit. The way that Triblio aggregates data to make it useful and actionable is valuable. Review collected by and hosted on G2.com.