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Touchpoint MX Reviews & Product Details

Touchpoint MX Overview

What is Touchpoint MX?

Touchpoint MX is an Omni-channel Marketing platform that helps businesses engage customers with unique marketing campaigns. Loyalty, Auctions, Promotions, Surveys, Mobile, Web and Email is what we excel at. If you are looking to reduce churn, retain existing customers and increase your ROI then talk to our friendly staff today. Having many disparate systems and no single source of truth for customers can be a hard task to manage. Touchpoint MX takes care of that issue with ease and efficiency. We are very passionate about what we can do and have helped many businesses grow and succeed by using powerful targeting based on customer behaviours at a fraction of the cost of most other companies.

Touchpoint MX Details
Languages Supported
English
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Product Description

TouchpointMX is a powerful and user friendly Marketing Automation platform for multi-channel marketing, 'always on' and adaptive digital engagement.


Seller Details
Year Founded
2000
HQ Location
Parnell, Auckland
Twitter
@Touchpointgroup
155 Twitter followers
LinkedIn® Page
www.linkedin.com
32 employees on LinkedIn®

AS
Overview Provided by:
Using AI to improve business performance through customer experience.

Recent Touchpoint MX Reviews

Vanessa K.
VK
Vanessa K.Small-Business (50 or fewer emp.)
3.5 out of 5
"Touchpoint mx"
I like how it keeps me informed on what my customers like and don't like.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
3.0 out of 5
"Great experience"
Ease of use. Ease of implementation. Ease of integration. Frequency of use.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Intuitive one stop shop for marketing needs"
Good reporting on dashboard, includes a lot of customization from lead emails to landing pages.
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Touchpoint MX Media

Touchpoint MX Demo - Outsource Your Marketing Support With Touchpoint Group's Managed Services
Deliver results in every aspect of your CX and digital marketing activities. From support designing your CX program to expanding it; consulting senior execs for ongoing execution and platform training, Touchpoint is here for you 24/7. Flexible resources available on call Affordable alternativ...
Touchpoint MX Demo - Incorporate mobile marketing into the fabric of your digital campaigns
Reach your customers wherever they are, and get your message directly into their hands through their mobile devices. With layered targeting options, make sure that your customers receive information that is relevant to them for maximum return. TXT2Win promotional campaigns TXT4Info campaigns ...
Touchpoint MX Demo - Web pages that perform better and smarter for your business
Support your campaigns with custom landing pages, drive interaction with user-friendly web forms, and make changes effortlessly with a powerful CMS Landing pages to support omni-channel campaigns Secure web forms for competitions, registrations, and surveys Stay on-brand with effortless cust...
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10 Touchpoint MX Reviews

4.2 out of 5
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10 Touchpoint MX Reviews
4.2 out of 5
10 Touchpoint MX Reviews
4.2 out of 5

Touchpoint MX Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Telecommunications
TT
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Touchpoint MX?

TouchpointMX's platform allows businesses to engage with customers across various channels, such as email, SMS, social media, and more.

Customer journey mapping and management tools can help businesses understand the end-to-end customer experience and identify areas for improvement.

Data analytics and reporting capabilities allow businesses to gain insights into customer behavior and preferences.

Furthermore, TouchpointMX's solutions can help businesses improve customer experiences, increase engagement, and drive revenue. Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

CX platforms can be complex and require a steep learning curve. You may find navigating the platform challenging or understanding how to use its features effectively.

CX platforms can be costly, particularly for small businesses or startups.

You may experience difficulties integrating the CX platform with existing software or systems within your organization. Review collected by and hosted on G2.com.

What problems is Touchpoint MX solving and how is that benefiting you?

TouchpointMX provides businesses with tools to collect and analyze customer feedback across multiple channels.

This helps businesses comprehensively understand customer needs and preferences, enabling them to create more personalized and effective marketing campaigns.ms related to customer experience and marketing, including the benefits of using their solutions.

It allows businesses to engage with customers across multiple channels and measure campaign performance. This helps businesses create more effective and targeted marketing campaigns, increasing customer engagement and revenue. Review collected by and hosted on G2.com.

Iqra M.
IM
Periodontist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Touchpoint MX?

Touchpoint MX has a real-time preview feature which allows me to see immediate visual feedback as I make the edits. It also provides wide range of features such as filters, effects that help achieve professional results. Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

Touchpoint MX has a slow response time which makes it frustating to use. Sometimes it crashes especially when i use large image files. It has a subscription-based pricing mode which is again a disadvantage. Review collected by and hosted on G2.com.

What problems is Touchpoint MX solving and how is that benefiting you?

I don't have to switch between different software tools for image editing tasks, guiding to a more harmonious workflow. It assist me in preparing images that are appropriately edited and preserved. Review collected by and hosted on G2.com.

Vanessa K.
VK
Authorization & Appointments setter
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Touchpoint MX?

I like how it keeps me informed on what my customers like and don't like. Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

I don't like how it keeps everyones personal information. Review collected by and hosted on G2.com.

What problems is Touchpoint MX solving and how is that benefiting you?

It's helping me find out what my customers like and don't like and that helps me with my business. Review collected by and hosted on G2.com.

Guillermo  C.
GC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Touchpoint MX?

The charts that areself expainatory and the easy access to every tool around Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

Sometimes the menu can be a little ocnfusing and cant refresh the page Review collected by and hosted on G2.com.

What problems is Touchpoint MX solving and how is that benefiting you?

cashflow tracking Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Touchpoint MX?

A powerful marketing automation tool that could take us to the next level in terms of marketing promotions and it's metrics. Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

Customer experience platform is very slow. The performance needs to be improved. Review collected by and hosted on G2.com.

What problems is Touchpoint MX solving and how is that benefiting you?

Touchpoint MX is very effective in marketing automation, also mobile marketing is been a great addition, the metrics and performance of the promotions are easy to access. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Touchpoint MX?

Good reporting on dashboard, includes a lot of customization from lead emails to landing pages. Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

It's what you make of it, can be powerful but takes a lot of cusotmization to start. The ready to go funcitons are fairly green and basic. Review collected by and hosted on G2.com.

What problems is Touchpoint MX solving and how is that benefiting you?

Consolidated a lot of our marketing data in a single platform. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Touchpoint MX?

Ease of use. Ease of implementation. Ease of integration. Frequency of use. Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

Customer support to slow to respond. Number of features. Review collected by and hosted on G2.com.

What problems is Touchpoint MX solving and how is that benefiting you?

Marketing Automation. Review collected by and hosted on G2.com.

Kali c.
KC
Email Marketing Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Touchpoint MX?

I enjoy the majority of the services, such as email integration, marketing automation, content analysis, retargeting to increase engagement, etc, for which we receive accurate data and which are extremely beneficial to me. Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

For the best results, we need to get more specific in terms of automation, such as pinpointing data to locate the customer range, and I believe Touchpoint should cut some prices as well. Review collected by and hosted on G2.com.

What problems is Touchpoint MX solving and how is that benefiting you?

I use the Touchpoint tool in my office because it is an omnichannel marketing automation tool that provides accurate data with content analysis and values our time and money in exchange for good and excellent services. Mainly to use in email marketing. Review collected by and hosted on G2.com.

JS
Google Adwords Expert
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Touchpoint MX?

Lead acquisition ability with multiple touchpoints like survey, email, mobile push messages are a key element and keep doing engagement and loyalty retention program too. Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

Product demo, as well as inbuilt connecter, are with only know brand services Review collected by and hosted on G2.com.

What problems is Touchpoint MX solving and how is that benefiting you?

Improving loyalty and advocacy is the main pain point covered when using the Touchpoint MX services. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
CI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Touchpoint MX?

As it is SaaS, the software is always ready for action. Simple and easy to use. Always in the forefront of collaborative customer engagement and team is always ready to help which is extremely important to us. Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

Nothing at this stage - Much of the feedback that has been provided have been implemented into the platform or included within the road map. Review collected by and hosted on G2.com.

What problems is Touchpoint MX solving and how is that benefiting you?

The Touchpoint Group have been an absolute pleasure to work with. They have been open and honest and always think with a collaborative customer-centric focus in mind. It has been a pleasure working with Touchpoint Group to solve any issues with no runaround or hidden agenda's. For a full suite of digital marketing options and a responsive team, look no further than the Touchpoint Group. They are a true omnichannel platform that takes valuable customers on a segmented and personalised journey through email, SMS to mobile. They are also experts in Digital Survey's, Gamification, Employee promotions and Loyalty programs. It is fantastic to have a single view of the customer and their behaviours so we can market off the back of that so the message has true meaning. Review collected by and hosted on G2.com.