ThoughtMetric Features
What are the features of ThoughtMetric?
Marketing Operations
- ROI Tracking
- Data Collection
- Multi-User Access
Campaign Activity
- Campaign Insights
- Reports and Dashboards
- Multichannel Tracking
Attribution Modeling
- Single-Touch Attribution
- Multi-Touch Attribution
- Algorithmic Attribution
- Custom Attribution
Marketing
- B2C Attribution
- Marketing Channels
- Integrations
Reporting
- Dashboards
- Data Visualizations
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ThoughtMetric Categories on G2
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Marketing Operations
ROI Tracking | Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs 17 reviewers of ThoughtMetric have provided feedback on this feature. | 96% (Based on 17 reviews) | |
Data Collection | As reported in 17 ThoughtMetric reviews. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 94% (Based on 17 reviews) | |
Customer Insights | Based on 16 ThoughtMetric reviews. Collects and reports on data relating to customer journeys, preferences, and history | 86% (Based on 16 reviews) | |
Multi-User Access | Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results 17 reviewers of ThoughtMetric have provided feedback on this feature. | 95% (Based on 17 reviews) | |
Spend Management | Includes features for budgeting, forecasting, and managing marketing investments This feature was mentioned in 16 ThoughtMetric reviews. | 88% (Based on 16 reviews) | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding 13 reviewers of ThoughtMetric have provided feedback on this feature. | 77% (Based on 13 reviews) |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy 18 reviewers of ThoughtMetric have provided feedback on this feature. | 95% (Based on 18 reviews) | |
Reports and Dashboards | Creates reports and dashboards to analyze results of campaigns 18 reviewers of ThoughtMetric have provided feedback on this feature. | 93% (Based on 18 reviews) | |
Campaign Stickiness | As reported in 15 ThoughtMetric reviews. Identifies which marketing campaigns resolved in open or closed opportunities | 89% (Based on 15 reviews) | |
Multichannel Tracking | Collects marketing campaign performance data across multiple channels 17 reviewers of ThoughtMetric have provided feedback on this feature. | 97% (Based on 17 reviews) | |
Brand Optimization | Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback 15 reviewers of ThoughtMetric have provided feedback on this feature. | 87% (Based on 15 reviews) | |
Predictive Analytics | Based on 14 ThoughtMetric reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | 76% (Based on 14 reviews) |
Analytics
Reports | Data collected and analyzed by the platform delivered in an easily digestible format. | Not enough data | |
Dashboard | Reports and other relevant data housed in a single, easy-to-navigate location. | Not enough data | |
Web Analytics | Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful. | Not enough data | |
Campaign Tracking | Tools to track the success of various marketing campaigns in order to optimize marketing efforts. | Not enough data | |
Customer Demographics | The ability to collect and analyze customer data in order to determine which demographics make up a customer base. | Not enough data | |
Predictive Analytics | Predictions of future behavior based on past and present data. | Not enough data |
Administration
Data Storage | The ability to store large quantities of data for analysis within the platform itself. | Not enough data | |
A/B Testing | Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results. | Not enough data | |
Integrations | Integrations with other software tools in order to fascilitate the exchange of data collected by various software. | Not enough data |
Attribution Modeling
Single-Touch Attribution | Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. 20 reviewers of ThoughtMetric have provided feedback on this feature. | 91% (Based on 20 reviews) | |
Multi-Touch Attribution | Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. This feature was mentioned in 20 ThoughtMetric reviews. | 94% (Based on 20 reviews) | |
Algorithmic Attribution | As reported in 19 ThoughtMetric reviews. Uses machine learning to create an attribution model. | 91% (Based on 19 reviews) | |
Cross-Device Attribution | As reported in 16 ThoughtMetric reviews. Tracks customer interactions across mobile and desktop. | 92% (Based on 16 reviews) | |
Offline Attribution | As reported in 15 ThoughtMetric reviews. Allows users to track touchpoints through offline channels, such as events. | 74% (Based on 15 reviews) | |
Custom Attribution | Based on 18 ThoughtMetric reviews. Allows the user to create a custom attribution model. | 77% (Based on 18 reviews) |
Marketing
B2B Attribution | Based on 14 ThoughtMetric reviews. Provides features for B2B marketers. | 73% (Based on 14 reviews) | |
B2C Attribution | As reported in 19 ThoughtMetric reviews. Provides features for B2C marketers. | 90% (Based on 19 reviews) | |
Marketing Channels | Enables marketers to track multiple marketing channels. This feature was mentioned in 21 ThoughtMetric reviews. | 93% (Based on 21 reviews) | |
Integrations | Integrates with other sales, marketing, and advertising software. 20 reviewers of ThoughtMetric have provided feedback on this feature. | 93% (Based on 20 reviews) |
Reporting
Dashboards | Provides customizable dashboards that allow users to view and manage data. This feature was mentioned in 20 ThoughtMetric reviews. | 90% (Based on 20 reviews) | |
Data Visualizations | As reported in 19 ThoughtMetric reviews. Displays attribution data through easy-to-interpret charts and graphs. | 90% (Based on 19 reviews) | |
Custom Reporting | Allows users to build custom reports. 15 reviewers of ThoughtMetric have provided feedback on this feature. | 78% (Based on 15 reviews) |
Development
Pre-built Connectors | Facilitiates API development and integrations with prebuilt connectors, templates, and examples. | Not enough data | |
Custom Connectors | Provides the ability to create connectors from existing services and APIs in catalog. | Not enough data |
Management
Reporting and Analytics | Provides dashboards to gain real-time insights into API performance, usage, and errors. | Not enough data | |
Data Mapping | Facilitates to and fro data map according to the data model between applications/web services. | Not enough data |
Integration Options
ERP Systems | Provides integrations to ERP Systems. | Not enough data | |
Accounting Systems | Provides integrations to accounting Systems. | Not enough data | |
CRM and Marketing Automation Systems | Provides integrations to customer relationship management and marketing automation systems. | Not enough data | |
EDI | Provides integrations to EDI service providers. | Not enough data |
