Tealium Customer Data Hub Reviews & Product Details - Page 7

Delivering vendor scripts to pages. Quickly configurable for agile changes. Review collected by and hosted on G2.com.

We have quite a lot of data science model that is dependent on Audience Stream. These data science models predict scores every lead. Review collected by and hosted on G2.com.

Identity management, marketing activiation/suppression Review collected by and hosted on G2.com.

Choosing an enterprise level Tag Management solution it should be a priority for every one whodoes online business and TIQ it's the best solution in the market by a large margin. Review collected by and hosted on G2.com.

Managing big and complex data collection project and the evolution of those during the years it's a big task, but with TealiumIQ and following some best practice it's doable.

Migrating from othe tool to TealiumIQ without IT support it's a common task we achive thaks to the flexibility of the solution. Review collected by and hosted on G2.com.

Do not overcomplicate things. Start with a small use case and build from there. Review collected by and hosted on G2.com.

We use Tealium for a wide variety of tasks. We started using Tealium AdienceStream with just 1 case. During the years we've added multiple other cases that benefits us greatly, in terms of improved conversion, reduction of IT efforts and improving the reliability of our data. Review collected by and hosted on G2.com.

2020/21 has been an extraordinary time, with a global pandemic and three national lockdowns changing the way South Western Railway’s customers live, work, and travel.

The crisis has had a significant impact on our business and on our brand. Ticket sales have dropped by up to 80% year-on-year across the network, and footfall in Waterloo remains below pre-COVID levels.

SWR’s core challenge is travelers have fallen out of the habit of taking our trains, eroding their relationship with our business.

SWR believed that there was an opportunity to significantly improve our targeting and efficiency through the use of data to drive revenue.

Key challenges included –

We needed to increase digital sales; online sales are dominated by Trainline, and the return on investment from digital display advertising is not as strong as desired.

We can’t talk to enough of our customers; Only 8% of our CRM database has opted in for marketing. Data silos mean we cannot connect our activities.

We are losing the ability to target and measure digital activity; Functional and marketing cookies are being disabled. This will have a significant commercial impact on targeting and delivery, measurement, and attribution.

Strategy

South Western Railway chose Acxiom and Tealium to create a bespoke best-in-class customer data platform (CDP) to consolidate disparate and siloed data sources into a holistic 360-degree customer view. Customer Data Platforms (CDPs) are the current technology of choice when it comes to big data marketing and a way of bringing together all the data points and insights on customers that a business might capture across every interaction.

The combination chosen also had to work for SWR’s media agency, Seven Stars, to make sure communications on digital and social channels integrated closely with the new technology.

Unlike many typical implementations of CDPs, this was adopted wholesale within SWR. The project required a complete re-engineering of how data can aid the omnichannel activation of the business’ marketing strategy. It’s a significant challenge and requires major cultural changes within an organization to make the adoption a success across the whole business. But by working closely with the right suppliers and partners, Acxiom and Tealium, the project has been able to achieve this – and the results so far have been hugely transformational for how SWR interacts with its customers.

Results

SWR has delivered almost double the anticipated target in revenue and 400% return on investment. Activity has been split across three teams, always-on, campaigns, and partnerships. All three have seen massive uplifts in ROI while providing relevant communications to clients.

Results-focused on -

• New promotions and products - Driven by the insights around customer demand and preferences. For example, Friday theatre travel promotions, new leisure ticket types, and senior saver tickets have all been use cases that have been created and made live thanks to the project’s output.

• Programmatic advertising - thanks to actionable and accessible insights, we’ve experienced a return on investment of 3-1, exceeding even their own KPI set going into the project, which was 2-1.

• Personalisation - Everything the business now does in terms of external communications and marketing takes a lens on personalization. This makes sure we are relevant to our customers at an individual level.

• Omnichannel Expansion - SWR are continuing to expand their digital channels across TV, radio, and out-of-home advertising to raise the profile of SWR and what it can offer travelers. Review collected by and hosted on G2.com.

Tealium is setting themselves up as a market leader in this space. If you want to go with the best - choose them. Review collected by and hosted on G2.com.

We use multiple Single Page Application websites and tracking a user's behavior and interactions across multiple domains is extremely challenging when using tools like Google Tag manger. Tealium allows us to authenticate our users across all of our platforms in a simple way.

We use Marketo for our email marketing platform and because our websites are not connected in the normal sense it was impossible to get our Marketo Web Tracking script (Munchkin) setup properly without heavy development work. Tealium solved this for us instantly. Review collected by and hosted on G2.com.

Leveraging Tealium's AudienceStream project via custom integration with Google's Google Tag Manager server-container may better position Tealium assets loading on web assets. Review collected by and hosted on G2.com.

Merging authenticated and un-authenticated digital experiences into a single profile so we can leverage both defined/confirmed and/or probabilistic attributes in our service operations.

Building a robust user-ID keyring so various systems can more easily speak with each other.

Provide enhancements to higher education pre-enrollment and post-enrollment activities. Review collected by and hosted on G2.com.

I would first make sure you have a decent data structure & data Layer set up the Digital Asset (Ie. Web, App), as well as a robust data collection from client side (Browser, App), with Tealium IQ preferably since it’s the most powerful. Review collected by and hosted on G2.com.

Creating real live omnichannel interaction with end customer. Personalization 1:1. Easy setup of data streams to any other source. Full understanding of end customer context. Review collected by and hosted on G2.com.

This is only live stream data. You must use one of the connectors to view your data for analyzing Review collected by and hosted on G2.com.

Nothing for mobile analytics. I believe it is used for marketing purpose Review collected by and hosted on G2.com.