Tealium Customer Data Hub Features
What are the features of Tealium Customer Data Hub?
Data Sourcing
- Data Enrichment
- Expandability
- Multiple Devices
Intelligence
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine
Top Rated Tealium Customer Data Hub Alternatives
Tealium Customer Data Hub Categories on G2
Filter for Features
Administration
Data Modelling | Tools to (re)structure data in a manner that allows extracting insights quickly and accurately | Not enough data | |
Recommendations | Analyzes data to find and recommend the highest value customer segmentations. | Not enough data | |
Workflow Management | Tools to create and adjust workflows to ensure consistency. | Not enough data | |
Dashboards and Visualizations | Presents information and analytics in a digestible, intuitive, and visually appealing way. | Not enough data |
Compliance
Sensitive Data Compliance | Supports compliance with PII, GDPR, HIPPA, PCI, and other regulatory standards. | Not enough data | |
Training and Guidelines | Provides guidelines or training related to sensitive data compliance requirements, | Not enough data | |
Policy Enforcement | Allows administrators to set policies for security and data governance | Not enough data | |
Compliance Monitoring | Monitors data quality and send alerts based on violations or misuse | Not enough data |
Data Quality
Data Preparation | Curates collected data for big data analytics solutions to analyze, manipulate, and model | Not enough data | |
Data Distribution | Facilitates the disseminating of collected big data throughout parallel computing clusters | Not enough data | |
Data Unification | Compile data from across all systems so that users can view relevant information easily. | Not enough data |
Data Sourcing
Data Enrichment | Based on 77 Tealium Customer Data Hub reviews and verified by the G2 Product R&D team. Uses external data sources to improve customer profiles. | 84% (Based on 77 reviews) | |
Expandability | Based on 75 Tealium Customer Data Hub reviews and verified by the G2 Product R&D team. Can be updated to accept new sources and types of data. | 88% (Based on 75 reviews) | |
Multiple Devices | Based on 73 Tealium Customer Data Hub reviews and verified by the G2 Product R&D team. Can engage with customers across any device with a consistent message. | 84% (Based on 73 reviews) |
Intelligence
Marketing Metrics | Based on 63 Tealium Customer Data Hub reviews and verified by the G2 Product R&D team. Provides analysis of marketing program ROI and efficiency. | 70% (Based on 63 reviews) | |
Predictive Modeling | Based on 45 Tealium Customer Data Hub reviews and verified by the G2 Product R&D team. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. | 65% (Based on 45 reviews) | |
Recommendation Engine | Based on 48 Tealium Customer Data Hub reviews and verified by the G2 Product R&D team. Uses artificial intelligence to provide suggestions based on desired outcomes. | 64% (Based on 48 reviews) |
Functionality
Dashboard | Offers a dashboard to capture, store, and manage granular user consents | Not enough data | |
Reporting | Provide reporting functions showing granular data to demonstrate compliance to regulators | Not enough data | |
Integrations | Integrates with marketing software and other analytical tools | Not enough data | |
End-user management | Allows end-users to manage their preferences online | Not enough data | |
Audit trails | Shows audit trails of how user consent preferences have changed | Not enough data | |
APIs | Offers APIs to link to your data | Not enough data | |
Mobile SDK | Offers a mobile SDK to use consent management tools on mobile apps | Not enough data | |
Customizable design | Offers customizeable designs to match corporate branding | Not enough data | |
Server-side storage | Offers server-side storage of consent, not client-side, for compliance reporting purposes | Not enough data |
Platform Basics
Dynamic Segmentation | Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). | Not enough data | |
Journey Optimization | Automates the testing and optimization of customer-facing messaging and campaigns. | Not enough data |
Platform Data
Journey Reporting | Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). | Not enough data | |
Trends Reporting | Ability to measure product usage by feature, campaign performance by source, and other trending metrics. | Not enough data | |
Dashboards | Provides dashboards to combine and visualize quantitative and qualitive customer journey data. | Not enough data | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. | Not enough data |
Platform Additional Functionality
Journey Mapping | Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. | Not enough data | |
Integrations | Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. | Not enough data | |
Automated Alerts | Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. | Not enough data |
Development
Pre-built Connectors | Facilitiates API development and integrations with prebuilt connectors, templates, and examples. | Not enough data | |
Custom Connectors | Provides the ability to create connectors from existing services and APIs in catalog. | Not enough data |
Management
Reporting and Analytics | Provides dashboards to gain real-time insights into API performance, usage, and errors. | Not enough data | |
Data Mapping | Facilitates to and fro data map according to the data model between applications/web services. | Not enough data |
Integration Options
ERP Systems | Provides integrations to ERP Systems. | Not enough data | |
Accounting Systems | Provides integrations to accounting Systems. | Not enough data | |
CRM and Marketing Automation Systems | Provides integrations to customer relationship management and marketing automation systems. | Not enough data | |
EDI | Provides integrations to EDI service providers. | Not enough data |
Management
Business Glossary | Lets users build a glossary of business terms, vocabulary and definitions across multiple tools. | Not enough data | |
Data Discovery | Provides a built-in integrated data catalog that allows users to easily locate data across multiple sources. | Not enough data | |
Data Profililng | Monitors and cleanses data with the help of business rules and analytical algorithms. | Not enough data | |
Reporting and Visualization | Visualize data flows and lineage that demonstrates compliance with reports and dashboards through a single console. | Not enough data | |
Data Lineage | Provides an automated data lineage functionality which provides visibility over the entire data movement journey from data origination to destination. | Not enough data | |
Hierarchy Management | Captures and manages data hierarchy and definitions. | Not enough data | |
Reference Data Management | Helps integrate external and internal reference data such as industry codes, entity identifiers, country codes etc used to categorize information across systems. | Not enough data | |
Data Lineage | Helps understand the origination and route of data along with the transformations happening across various domains. | Not enough data | |
Metadata Management | Provides context and information for data assets stored across domains and ensures adherence to established policies and processes. | Not enough data |
Security
Access Control | Authenticates and authorizes individuals to access the data they are allowed to see and use. | Not enough data | |
Roles Management | Helps identify and manage the roles of owners and stewards of data. | Not enough data | |
Compliance Management | Helps adhere to data privacy regulations and norms. | Not enough data | |
Data Governance | Encompasses of policies, principles and qualities to promote access to accurate and certified master data. | Not enough data | |
Data Masking | Helps mask or hide critical information to prevent unauthorized access. | Not enough data |
Maintainence
Data Quality Management | Defines, validates, and monitors business rules to safeguard master data readiness. | Not enough data | |
Policy Management | Allows users to create and review data policies to make them consistent across the organization. | Not enough data |
Functionality
Multi-Domain | Centralizes the management of multiple domains of master data which includes product, customer, vendor, asset, location and pricing. | Not enough data | |
Match & Merge | Matches master data records and merges them into a single accurate record across source systems. | Not enough data | |
Relationship Mapping | Shows relationships between records and entries, defined in a repository model. | Not enough data | |
User Interface | Provides a simple customizable design environment to develop custom UIs using simple drag and drop actions. | Not enough data |
