332 Tealium Customer Data Hub Reviews
Overall Review Sentiment for Tealium Customer Data Hub
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The tool cuts out lengthy and costly code deployment cycle - now, business users can make changes and publish them in minutes. This flexibility is the key. We have used the tools for over 7 years, and had a chance to switch to multiple other tag managers, some at lower cost or even free. However, the total cost of ownership with these free tools is much higher. Tealium has one of the best user interface that makes complicated things easy to understand and use. Once you pass the initial learning curve, you realize just how much power and agility you gain. If you get stuck with some complex issue, Tealium support engineers are best in class. They will help you, troubleshoot, and even write the code/solution for you. Tealium has one of the best customer support I have ever seen in the industry. Review collected by and hosted on G2.com.
Some might think that the cost is steep, especially with multiple free alternatives. However, you should consider the total cost of ownership, including your own time. Review collected by and hosted on G2.com.
Tealium Audiencestream has allowed our department to collect data from our website and other tools that we would otherwise need to create custom solutions for. We're also able to create a unified profile to share data between disparate systems, create distinct audiences, and then activate those audiences in our marketing and ad platforms. Tealium has very responsive and knowledgeable support teams that can dive into the tool and assist in creating the solutions we need. Review collected by and hosted on G2.com.
The software is very extensive and can be intimidating to get started with. It's best to pick some small wins and projects to get oriented to all of the possibilities. I recommend going through the documentation and video courses to get familiar with the terminology before diving in. The account team is also great at making sure you get to value. Review collected by and hosted on G2.com.
The real-time data synchronization functionality offered by Tealium AudienceStream CDP is truly remarkable. It ensures that the marketing decisions of my company are always supported by the latest customer interactions, thereby optimizing the level of relevance and engagement. Review collected by and hosted on G2.com.
At first, I found it difficult to navigate the Tealium AudienceStream CDP platform. Providing step-by-step guides would greatly improve the user experience for new users. Review collected by and hosted on G2.com.
The ability to stitch multiple data sources and layer on functionality to help create audiences and activate on data upstream and downstream. It gives an ability to stitch data after POCing the server side connect as we get ready for the eventual "death of the cookie" Review collected by and hosted on G2.com.
The initial integration take some time to get to a ready state and how much the client side to server side comparison differs Review collected by and hosted on G2.com.
We have migrated from GTM to TIQ in our project.TIQ is a very marketing-friendly tag management solution. Configuring tags such as Adobe Analytics, Google Analytics, MediaMath, Bluekai, Bing UET or Google Remarketing and Google AdWord Conversion tags are all three-step easy processes. Review collected by and hosted on G2.com.
TIQ is not a free Tag management solution, whereas GTM and Adobe Launch are free TMS, creating more challenges for TIQ if the IT Management wants cost cutting.TIQ may plan to have a free basic version which will eventually help the company to compete with other free TMS Review collected by and hosted on G2.com.
There are tons of helpful training options. The customer support is their number 1 asset as they are quick to respond and are always helpful. Overall, their wide array of tools have allowed us to come up with a solution on nearly every issue or interest that comes up. Review collected by and hosted on G2.com.
It can be hard to troubleshoot issues your product is having but the team is always willing to help. At times it feels a bit like a black box in that you know things are happening but not always easy to see exactly. Review collected by and hosted on G2.com.
Tealium AudienceStream CDP is really good at dealing with data right away. It helps me quickly adjust to what customers are doing, and being able to change fast is key to making my marketing work better. Review collected by and hosted on G2.com.
If you're not a tech whiz, Tealium AudienceStream CDP can be too much because it has so many features. Making some parts easier to use without taking away what it can do would make it way better. Review collected by and hosted on G2.com.
It is a very versatile tool where you can always find a way to achieve your goals. It allows you to send audiences to multiple platforms in a simple way. The support team is easy to contact and offers service in multiple languages. Review collected by and hosted on G2.com.
The learning time can be a bit long for new team members, but getting to know the platform is easy due to the large number of training resources that Tealium offers. Review collected by and hosted on G2.com.
Tealium CDP has enabled us to blend diverse customer data sources, subsequently establishing standardized audiences that can be leveraged across our marketing channels. Review collected by and hosted on G2.com.
Enhancing the user experience would be helpful. Adding more options to audience connectors. Reporting is limited. Review collected by and hosted on G2.com.
TiQ + AS are an easy solution to manage vendor tags, enhance analytics and optimize marketing campaigns. A technical marketing professional can manage it without the need to work through IT or Web teams to implement and test which saves everyone time. Review collected by and hosted on G2.com.
It is a technical tool that layers on itself. If there is a bug or if a step is not followed exactly right it can be frustrating to resolve without Customer Support. From a marketing perspective, the platform needs the ability to pause components associated with a campaign. Since the tool does have so many layers some campaign components may conflict with each other so a build can get complex. Review collected by and hosted on G2.com.
