Tealium Customer Data Hub Reviews & Product Details - Page 3

What I like most about Tealium IQ is the large number of tags in the marketplace and the ease of implementation. And in case there isn't a specific tag, you can request it through support (which is also awesome) and they develop new tags on a regular basis.

Also, the ease of connecting Tealium IQ and Event Stream allows anyone to do it and the results are fantastic when it comes to data collection and enrichment. Review collected by and hosted on G2.com.

Tealium IQ is a tool that can be difficult to learn to use at first. Also, I think it would be good if, before publishing, you could warn if there is incorrect code that could "break" the application. It doesn't happen a lot, but if in any implementation with JS code there is an error, it can cause problems. GTM, for example, doesn't let you publish if there is an error in the code. Review collected by and hosted on G2.com.

It's intuitive and the interface is modern, clean, and attractive. It requires technical skill and understanding yet the way it's laid out, it makes it easier. Review collected by and hosted on G2.com.

When making changes in dev and another colleague is making changes, there's a pop-up that there's a newer version. I wish it wouldn't do that each time. I wish it would do that when I'm trying to save my own version. Review collected by and hosted on G2.com.

I like that both server-side tracking and a customer data platform are integrated with its own TMS system, which makes is easy to integrate with the current implementation.

Support answers quickly and our requests are heard by the team. Review collected by and hosted on G2.com.

I use the tool almost daily and I've had a hard time getting used to the logic in AudienceStream. There are still a lot of features that would need to be added to make the tool seamless. Review collected by and hosted on G2.com.

What I like most about Tealium AudienceStream is that it is platform agnostic. We can grow our MarTech stack as necessary without the need to invest in a single platform. This saves money and makes our investments more effective.

AudienceStream also has hundreds of native connectors so we can capture and organize multiple sources of data. This helps us build more accurate profiles of our customers, and communicate with them in meaningful ways. Review collected by and hosted on G2.com.

The only downside to Tealium AudienceStream is that it can be more technically challenging to manage. But, they provide great documentation and knowledge and training. However, I advise you work with Tealium experts to properly manage the platform. Review collected by and hosted on G2.com.

Tealium enables us to combine customer data from numerous touchpoints and sources, such as websites, mobile apps, offline interactions, and third-party systems. This consolidated data might offer a complete picture of our customer.

It provides real-time data collecting and processing, giving businesses access to the most recent customer insights and enabling them to act quickly on that information.

The platform can extend as a firm expands and is built to manage massive volumes of data. Review collected by and hosted on G2.com.

We can only get the most recent error logs from connectors Review collected by and hosted on G2.com.

Slick real-time event driven processing and product delveopment roadmap. Review collected by and hosted on G2.com.

Sometimes new features take longer than expected to activate on our private cloud instance. Review collected by and hosted on G2.com.

The ease of use is the key. The way they make it so easy to create attributes and audiences and setup connectors is amazing. It requires really less of the time to get someone onboarded and changes are very easy to make. Implementation is extremely easy as well and the amount of connectors through with we can send the data to our partners, tools and even our own internal services is amazing. Review collected by and hosted on G2.com.

Often it's hard to test the changes as there is no staging environment on the server side. Review collected by and hosted on G2.com.

I like the visitor stitching technology that is available within Tealium AudienceStream. We leverage this to create reliable customer profiles of our site visitors. Review collected by and hosted on G2.com.

I think the UI is a bit difficult to fully learn & comprehend. This may be a result of AudienceStream still being fairly new to us, but TealiumIQ feels slightly easier to navigate. Review collected by and hosted on G2.com.

The differenciation between TES and TAS are the best. They cover most of the use cases for companies and have a good real-time actions. Review collected by and hosted on G2.com.

The worst thing is the dashboarding/reporting which is quite poor. Review collected by and hosted on G2.com.

Overall, AudienceStream unlocks a robust and flexible environment to fine-tune the user journey to be specific to each user's journey and known properties. Pretty damn close to the mythical personalization at scale. The ability to create rules based on a user's past behavior on owned platforms is really only limited by your imagination.

Tealium also supports connections to most major CRM and Marketing platforms, as well as the ability to bring in custom data from an owned data warehouse. AudienceStream offers a robust ability to integrate this first and third-party data with user behavior history, adding more granularity and context to the journeys and rules you want to create.

My default recommendation for any client looking for a CDP is AudienceStream. Review collected by and hosted on G2.com.

One of the big downsides is that their CDP data model only has the user as the primary object (which, admittedly, is the point of CDPs). However, there are times when I would have liked to use a session-based primary object for logic; it's possible, but it requires a lot of creating engineering.

For companies who have a super clean (and I mean really, really clean) data warehouse, a reverse-ETL platform does offer more flexibility in data modeling to structuring around user, session or hit-based primary data objects. With that said, the use cases that these platforms allow (and AudienceStream struggles with) are pretty nuanced and specific. In general, the increased effort of setting up a reverse-ETL CDP (which is much higher) doesn't justify the newly available data models (which, at most, increases maybe 5-10% increased functionality over AudienceStream.

There is a definite learning curve to AudienceStream; I would put AudienceStream as a median effort learning curve. With that said, the CDPs, which are easier to pick up and implement, tend to have reduced functionality and flexibility. If your company doesn't have the technical expertise and has a limited set of use cases, then an easier-to-use CDP may be the right option. Review collected by and hosted on G2.com.