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Tailwind Reviews & Product Details - Page 14

Tailwind Overview

What is Tailwind?

The Tool That Feels Like a Marketing Team Tailwind automates the most difficult parts of your social media marketing so you can grow smarter and faster. Save time with content creation, scheduling, and publishing for Instagram, Pinterest and Facebook. Official Facebook, Instagram, and Pinterest partner. 1 million + users.

Tailwind Details
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Product Description

Pinterest Analytics, Management and Marketing Tools at your fingertips.


Seller Details
Seller
Tailwind
Year Founded
2012
HQ Location
Oklahoma City, OK
Twitter
@TailwindApp
10,709 Twitter followers
LinkedIn® Page
www.linkedin.com
65 employees on LinkedIn®

SM
Overview Provided by:

Recent Tailwind Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"A Powerful Tool for Social Media Scheduling and Engagement"
Tailwind excels in streamlining content scheduling across platforms like Pinterest and Instagram. The SmartSchedule feature is particularly impress...
KG
Kate G.Small-Business (50 or fewer emp.)
0.0 out of 5
"Deceptive subscription model - steals your money"
I hate absolutely everything about Tailwind.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"It is a great software"
It works well, saves time. It helps me get more views on Pinterest.
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Video Reviews

139 Tailwind Reviews

4.3 out of 5
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139 Tailwind Reviews
4.3 out of 5
139 Tailwind Reviews
4.3 out of 5

Tailwind Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for TailwindQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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AF
Freelance Writer
Newspapers
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Tailwind?

I have been using Tailwindapp for less than 8 months and I love it. My favorite feature is the ability to monitor how my domain is being pinned by others. I can easily see recent pins from my site, what I'd normally do then is interacting with that pin (liking and commenting) as well as connecting to that Pinterest user. That has been working miracles in terms of growing meaningful connections and even improving my Pinterest referral traffic. I love it that I can schedule pins too: I have no idea why Pinterest wouldn't allow that! Tailwindapp offers very useful browser extensions (Firefox, Google Chrome and Safari) which allow you to schedule pins on mouse-over. Tailwind will also show your scheduled calendar for you to see how you are scheduling. Pinning from Instagram is another recent feature I really like: Makes it possible to reuse those Instagram photos of mine! Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

By nature, Pinterest is good for only some industries. If you are into less, non-visual niche, I wouldn't probably invest into Tailwindapp. Review collected by and hosted on G2.com.

Recommendations to others considering Tailwind:

Free trial makes it easy to test the platform and see if this is something you need! Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

Scheduling pins, pinning from Instagram and domain monitoring: All three features have allowed me to do much more with visual marketing! Review collected by and hosted on G2.com.

Verified User in Writing and Editing
UW
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Tailwind?

I honestly have not been using Tailwind for very long, but it offers something that other social media schedulers do not - the ability to schedule pins to Pinterest. I have used other social media schedulers, like Hootsuite, Buffer, Meet Edgar, and Post Planner and as far as I am aware, none of them offer the opportunity to integrate with Pinterest. I like that you can create a schedule for pinning things and then actually schedule content to fill up the schedule. I also like that you can see the analytics concerning how well your pins are performing. You can see when you posted each pin, how many times people have liked, commented, or repinned each one, and can also reschedule them. In addition to pin insights, they also provide you with board analytics, which is pretty cool. You get to see how may people follow each of your boards. That is helpful because although a lot of people will follow your entire profile, some people will only follow specific boards. For example, my most popular board is the one that highlights the best posts fro my blog. The one with the least amount of followers is my "Work With Me" board. I also like that you can view them in order of likes, so it is easy to see which ones are the most/least popular at a glance. It also shows how many pins you have on each board, which can help you decide which boards you need to focus on a bit more. I also really like that you can organize pins by things like hashtags, pinner, domains, ad time periods. Finally, it does a great job of tracking your follower growth daily, weekly, and over time. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

I think my only problem is that I can't afford to add it on to my monthly budget, but that is not a real issue. I can't think of any thing that I dislike about it. Review collected by and hosted on G2.com.

Recommendations to others considering Tailwind:

Overall, I would highly recommend this scheduling tool if you are interested in automating your Pinterest activity. They offer a free trial (100 pins), so I'd recommend trying that out first if you are unsure of whether you want to pay for it. Honestly, if I had a bigger budget, I would pay for it. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

I am really trying to use PInterest more as a way to earn money, so this helps to position me as an expert in my niche while also sharing tips, tools, and resources that my audience is interested in, but that I don't cover. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
AC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Tailwind?

Love the ability to schedule out pins and see analytics that just aren't available natively. A great tool for seeing pin virality and analytics not available naitvely. The free trial option was excellent and I convinced my organization to buy this for a year. An excellent tool for seeing most popular boards, too.

What I liked about this took is that it allowed you to see exactly what URL people found a pin from, as well. The ability to save a pin in draft mode is especially beneficial, allowing you to schedule pins later. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

I really have no dislikes about this product. It had everything I needed. Review collected by and hosted on G2.com.

Recommendations to others considering Tailwind:

Consider the different pricing options: enterprise, etc. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

We solved the lack of analytics Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Tailwind?

Pinning used to be a chore for me, and after discussing the possibility of hiring a VA, I happened upon Tailwind. It's better than any VA I could have hired. It tells me the best times to pin, let's me schedule pins months in advance, and even recommends content based on my pinning patterns. Well worth every penny. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

They've continued to improve this product. While I wish I could more easily schedule seasonal pins for the future, the reality is this becomes more tedious. I still go and pin these seasonal items by hand as a result. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

This tool has saved me time and money...what is better than that when you are a small business owner? Review collected by and hosted on G2.com.

MS
Founder
Public Policy
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Tailwind?

I'll admit the interface confused me the first time I used it because there should be a simple tutorial built into the app. So you kinda have to just figure out things a little bit and then its great. I added Tailwind because of Hootsuite and its perfect. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

No user tutorial at first sign on so then you are stuck playing with it to get a hang of the controls Review collected by and hosted on G2.com.

Recommendations to others considering Tailwind:

n/a Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

n/a Review collected by and hosted on G2.com.

Verified User in Computer Games
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Tailwind?

Good way to gauge initial Pinterest analytics. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

Still growing and tougher to balance as Pinterest has their own version Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

Pinterest analytics Review collected by and hosted on G2.com.

Verified User in Design
UD
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Tailwind?

The chrome plugin for Tailwind makes it super easy to pin at volume from any site. The analytics are also top-notch and much more robust than native Pinterest analytics. It's an intuitive platform that easily shows you what's working and what's not in your Pinterest strategy. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

It's hard to find anything I don't like with Tailwind. Their support and user experience team is super responsive and transparent, so they've taken all of my feedback into consideration. Considering they work with huge brands, it's nice to know they're willing to iterate for smaller companies. Review collected by and hosted on G2.com.

Recommendations to others considering Tailwind:

It's an investment but if you're looking to power out Pinterest as a strong marketing channel, this is a no brainer and the return will come in time. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

I've increased referrals from Pinterest a ton and created a nice cycle of funneling people to our site who are then pinning our images. I can see easily what days and times work best for engagement and referrals and exploit those. Review collected by and hosted on G2.com.

Verified User in Media Production
CM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Tailwind?

The newer option to schedule pins is a great feature.

Seeing what specific pins were liked, commented on or repinned is nice and being able to sort that.

Being able to look at the records beyond a week are important as well. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

When I first used this product, it was to provide reporting to clients when Pinterest didn't have an ideal analytic reporting system. Now that Pinterest does, a lot of the features are unnecessary on the Tailwind dashboard. Since they have increased their payment plan, it is far too expensive for independent consultants to access to do monthly reports. The low tier plan only pays for scheduling and weekly reports only. That's not good enough to justify the price. Review collected by and hosted on G2.com.

Recommendations to others considering Tailwind:

This platform is great for scheduling pins, but the cost is bloated for that feature. The analytics would need to be far more robust compared with Pinterest's analytics to justify the price. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

I was able to share important stats to clients related to what content had the most visibility, engagement, and repins, but I was paying $30 a month for only one account at a time. I did have to create different logins per account to even fully utilize the Tailwind application and couldn't have the ease of use to include multiple accounts without exorbitant pricing. As such, I realized the cost in time and/or money outweighed the benefits of this application and cancelled the company account without realizing that the plan didn't change and lost money for being charged for a bigger plan even though only my personal Pinterest account was connected. Review collected by and hosted on G2.com.

CJ
Writing Editor
Online Media
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Tailwind?

The intuitive functionality and good data points Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

I wish the publishing tool were easier to use Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

With Tailwind, I can get comprehensive and affordable analytics for Pinterest, which helps our team make better choices about our pins Review collected by and hosted on G2.com.