Sprout Social Influencer Marketing Features
What are the features of Sprout Social Influencer Marketing?
Database
- Contact/Campaign Management
Reporting
- Monitoring
User Rights/Roles
- Team Collaboration
Influencer Marketing
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Whitelisting
- Influencer Compensation
Top Rated Sprout Social Influencer Marketing Alternatives
Sprout Social Influencer Marketing Categories on G2
Filter for Features
Database
Media Database | As reported in 63 Sprout Social Influencer Marketing reviews. Provides tools to help identify and house media oppurtunties and potential influencers. | 81% (Based on 63 reviews) | |
Contact/Campaign Management | As reported in 70 Sprout Social Influencer Marketing reviews. Allows users to manage campaigns, as well and media opportunities and influencer information. | 80% (Based on 70 reviews) | |
Newsroom | As reported in 48 Sprout Social Influencer Marketing reviews. Provides a centralized hub for all media opportunities and current news regarding relevant influencers. | 70% (Based on 48 reviews) |
Outreach
Media Distribution | Based on 52 Sprout Social Influencer Marketing reviews. Gives visability into multiple media channels, allowing for optimal media exposure. | 77% (Based on 52 reviews) | |
Social Media Services | Provides tools that help engage influencers and increase media contacts. 58 reviewers of Sprout Social Influencer Marketing have provided feedback on this feature. | 81% (Based on 58 reviews) |
Reporting
Monitoring | Provides analysis on media and influencer contacts, as well as the effectiveness of each action. 68 reviewers of Sprout Social Influencer Marketing have provided feedback on this feature. | 83% (Based on 68 reviews) | |
Response Desk | Helps respond to media inquires through automation features. 54 reviewers of Sprout Social Influencer Marketing have provided feedback on this feature. | 79% (Based on 54 reviews) | |
Impact Measurement | As reported in 64 Sprout Social Influencer Marketing reviews. Measures the full impact of campaigns, as well as each individual influencer and media opportunity. | 82% (Based on 64 reviews) |
User Rights/Roles
Version Control | Helps establish a permissions workflow, allowing and restricting access to different company materials. This feature was mentioned in 55 Sprout Social Influencer Marketing reviews. | 82% (Based on 55 reviews) | |
Team Collaboration | Gives visability and allows team members to communicate effectively and collaboratively. 67 reviewers of Sprout Social Influencer Marketing have provided feedback on this feature. | 83% (Based on 67 reviews) |
Identify
Blogger Database | Software has a database of content creators who can be reached through the system. Those that use a database typically do not use a search engine. This feature was mentioned in 16 Sprout Social Influencer Marketing reviews. | 73% (Based on 16 reviews) | |
Blogger Search Engine | As reported in 16 Sprout Social Influencer Marketing reviews. Software uses a search engine to locate and identify content creators. Those that use a search engine typically do not have a database. | 78% (Based on 16 reviews) | |
Selection Criteria | As reported in 16 Sprout Social Influencer Marketing reviews. A set of rules and selections to narrow down the candidates. | 79% (Based on 16 reviews) |
Manage
Import/Export | Based on 18 Sprout Social Influencer Marketing reviews. A way to add new content creators or export their information to another system. | 81% (Based on 18 reviews) | |
Automatic Follow-up | As reported in 14 Sprout Social Influencer Marketing reviews. Reminders or scheduling for continued dialogue. | 71% (Based on 14 reviews) | |
Multichannel Outreach | As reported in 15 Sprout Social Influencer Marketing reviews. Enables communication through at least two channels (text, email, social, phone, etc.) | 76% (Based on 15 reviews) | |
Product Tracking | Manages the delivery of review samples to bloggers and any returns that are required. This feature was mentioned in 14 Sprout Social Influencer Marketing reviews. | 67% (Based on 14 reviews) | |
Content Scheduling | A calendar to plan an influencer campaign with multiple blogs and events. 12 reviewers of Sprout Social Influencer Marketing have provided feedback on this feature. | 61% (Based on 12 reviews) |
Results
Curation | Based on 13 Sprout Social Influencer Marketing reviews. Using blog content beyond the blogger's site. | 68% (Based on 13 reviews) | |
Reports and Visualization | As reported in 13 Sprout Social Influencer Marketing reviews. Basic feedback on the results of a blog influencer campaign. | 68% (Based on 13 reviews) | |
Campaign Analytics | Based on 14 Sprout Social Influencer Marketing reviews. Detailed feedback on bloggers' effect on campaign performance. | 69% (Based on 14 reviews) |
Influencer Marketing
Influencer Recruitment | Based on 102 Sprout Social Influencer Marketing reviews and verified by the G2 Product R&D team. Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience. | 87% (Based on 102 reviews) | |
Influencer Scoring | Based on 97 Sprout Social Influencer Marketing reviews and verified by the G2 Product R&D team. Utilize a proprietary algorithm to score influencers and asssess their authority within your target market. | 84% (Based on 97 reviews) | |
Audience Analysis | See feature definition | Based on 105 Sprout Social Influencer Marketing reviews and verified by the G2 Product R&D team. Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests. | 89% (Based on 105 reviews) |
Influencer Segmentation | Based on 99 Sprout Social Influencer Marketing reviews and verified by the G2 Product R&D team. Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership. | 86% (Based on 99 reviews) | |
Influencer Collaboration | Based on 91 Sprout Social Influencer Marketing reviews and verified by the G2 Product R&D team. Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications. | 82% (Based on 91 reviews) | |
User-Generated Content (UGC) Management | Based on 77 Sprout Social Influencer Marketing reviews and verified by the G2 Product R&D team. Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system. | 77% (Based on 77 reviews) | |
Content Approval | Based on 75 Sprout Social Influencer Marketing reviews and verified by the G2 Product R&D team. Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work. | 75% (Based on 75 reviews) | |
Campaign Analytics | Based on 98 Sprout Social Influencer Marketing reviews and verified by the G2 Product R&D team. Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. | 80% (Based on 98 reviews) | |
Reporting and Dashboards | Based on 98 Sprout Social Influencer Marketing reviews and verified by the G2 Product R&D team. Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders. | 81% (Based on 98 reviews) | |
Data Importing and Exporting Tools | Based on 87 Sprout Social Influencer Marketing reviews and verified by the G2 Product R&D team. Import and export lists of influencers and brand advocates with detailed profiles and contact information. | 79% (Based on 87 reviews) | |
Influencer Whitelisting | Based on 70 Sprout Social Influencer Marketing reviews and verified by the G2 Product R&D team. Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission. | 76% (Based on 70 reviews) | |
Influencer Compensation | Based on 74 Sprout Social Influencer Marketing reviews and verified by the G2 Product R&D team. Provides features for compensating influencers for their work. | 70% (Based on 74 reviews) | |
Social Commerce | Supports social commerce capabilites such as shoppable content. This feature was mentioned in 65 Sprout Social Influencer Marketing reviews. | 72% (Based on 65 reviews) |
