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GRIN Reviews & Product Details

GRIN Overview

What is GRIN?

Build and scale a world-class creator program with GRIN. From discovering the perfect partners and managing content to simplifying payments and measuring success, GRIN helps marketers to leverage the power creators, affiliates, and influential people of all types to drive awareness and accelerate growth.

GRIN Details
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Product Description

Build and scale a world-class creator program with GRIN. From discovering the perfect partners and managing content to simplifying payments and measuring success, GRIN helps marketers leverage the power of creators, affiliates, and influential people of all types to drive brand awareness and accelerate growth.

How do you position yourself against your competitors?

GRIN's Creator Management platform allows your brand to connect directly with content creators and manage relationships at scale. There is no middleman, and we never take a commission. From identifying brand-aligned creators to proving the success of your entire program down to the cent, GRIN's end-to-end Creator Management platform has the tools you need to build and manage a first-class influencer marketing program.


Seller Details
Seller
Grin
Company Website
Year Founded
2014
HQ Location
Sacramento, California
Twitter
@GrowWithGrin
6,361 Twitter followers
LinkedIn® Page
www.linkedin.com
170 employees on LinkedIn®
Description

GRIN is the pioneer behind the world’s first Creator Management platform, designed for the next generation of brands who recognize that, in the creator economy, authenticity is everything. Our platform supports every brand’s journey to connecting with consumers through authentic creator relationships and is listed #1 across all top review sites including Capterra, G2 Crowd and Influencer Marketing Hub. Thousands of the world’s fastest-growing brands – including SKIMS, Warby Parker, Allbirds, Mejuri, and MVMT – use GRIN to make creators feel like trusted, empowered partners and work with them to build their brands into household names. Together, we are revolutionizing the Creator Economy.


Becca S.
BS
Overview Provided by:

Recent GRIN Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Great Platform for Influencer Management"
GRIN has allowed our small business to easily execute influencer campaigns from discovering new creators, tracking their deliverables, and processi...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"GRIN is a helpful tool for scaling influencer marketing programs"
GRIN is a great tool for researching influencers, with detailed and quick-to-load audience reports. Its Activations tool helps us and our creators ...
Rosellen Q.
RQ
Rosellen Q.Small-Business (50 or fewer emp.)
5.0 out of 5
"Absolute gamechanger for influencer marketing!"
GRIN is probably one of the best tools on the market for influencer marketing. It's super easy to use and very user-friendly. I'm able to organize ...
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Video Reviews

434 GRIN Reviews

4.5 out of 5
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434 GRIN Reviews
4.5 out of 5
434 GRIN Reviews
4.5 out of 5

GRIN Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for GRINQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
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10 (Easy)
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Rosellen Q.
RQ
Campaign Lead
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about GRIN?

GRIN is probably one of the best tools on the market for influencer marketing. It's super easy to use and very user-friendly. I'm able to organize numerous campaigns across many clients with just a few clicks. I really enjoy their reporting features when presenting data to my clients. Also, whenever I have an issue, I'm able to contact customer service and they always respond in a timely and friendly manner. I use GRIN every day for work and I seriously can't imagine my life without it! Review collected by and hosted on G2.com.

What do you dislike about GRIN?

There are a few issues with the GRIN that can be annoying or clunky at times. Thankfully the GRIN custom service team is always working to elevate user experiences, and super responsive to messages whenever a bug is hindering the GRIN experience. Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

GRIN helps me be organized with all of my influencer marketing campaigns. It helps me with everything from soourcing creators, setting up campaigns, sending out products, tracking progress, and more! It's truly an all-in-one tool! Review collected by and hosted on G2.com.

Response from Becca Simpson of GRIN

We're so happy to hear that GRIN has been a game-changer for your influencer marketing efforts! Our team is dedicated to providing a user-friendly experience and top-notch customer service, so it's great to know that you've found value with our team. Thank you for your feedback!

Amy P.
AP
Director of Digital Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about GRIN?

It makes the management of influencer partnerships, contracts, content and analytics so easy. I have everything all in one place and I can stay on top of outstanding projects and see how delivered content is performing. GRIN helps me track and report on the ROI of influencer partnerships, giving our leadership team validation for our influencer marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

There is very little to say about what I dislike about GRIN since it makes my life so much easier. The one issue I have had in the past, though, is the Creators' inability to deliver content through the platform so it's usually done via WeTransfer or Google Drive. Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

GRIN has helped me justify to leadership all the work and investment that goes into managing influencers. From tracking performance and ROI of content to the discounts and affiliate codes offered to top-tier influencers, it helps me easily manage and report on how everything is performing to justify costs. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

We're happy to hear that GRIN has been a game-changer for your influencer marketing efforts! Thanks for sharing your experience with GRIN.

Hannah A.
HA
Social Media Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about GRIN?

GRIN has been a total game-changer for managing our affiliate program. The platform makes it so easy to stay on top of everything—from onboarding new affiliates to tracking their performance and campaigns. The reports are detailed and intuitive, giving us all the insights we need to measure ROI and make informed decisions.

We also love how seamless it is to track affiliate links and payouts, which saves us tons of time and effort. GRIN keeps everything organized in one place, so we can focus on building relationships with influencers and growing our brand.

Highly recommend it to anyone looking to streamline and supercharge their affiliate program! Review collected by and hosted on G2.com.

What do you dislike about GRIN?

There are a few small things that could make the platform even better. For instance, certain influencer content stats don’t track quite the way we’d like, and there are a couple of features we wish were included to align better with our needs. However, these are minor inconveniences and definitely not deal-breakers. Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

Before GRIN, managing our affiliate program was a complex and time-consuming process. From keeping track of influencer collaborations to monitoring performance metrics, it felt like a juggling act. GRIN has completely changed that.

With its streamlined tools, we can now easily manage everything in one place—onboarding affiliates, tracking their campaigns, and generating detailed performance reports. The transparency and insights provided by GRIN allow us to identify top-performing partners and optimize our strategies, ultimately driving better results.

The biggest benefit? Time savings. GRIN has automated so many tedious tasks, giving our team more time to focus on building meaningful relationships with our affiliates. It’s been a game-changer for growing our program efficiently and effectively. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

Thank you for sharing your positive experience with GRIN! We're happy to hear that GRIN has been a game-changer for managing your affiliate program.

Christine B.
CB
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about GRIN?

Grin has been instrumental in scaling our influencer program and justifying increased spend. Through it's tracking and reporting capabilites we have been able to measure our growth and report sales increases like never before. By utilizing an "all in one" platform, multiple people can work with influencers and reference past campaigns, communications, sales, and more! We've been using grin now for over 3 years daily. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

It can be frustrating to use Grin for long term partnerships that renew at the end of term. Unless you remove them from the activation and restart them, it doesn't automatically trigger things like payments when content is posted. Making the work more manual than before. We have been in contact with Grin's support team about this and have feature requests in the works. Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

Before we utilized Grin we are tracking influencer marketing in a spreadsheet and only able to do attribution by coupon code uses on our site. Now we're able to attribute so much more to our platform and justif our spend/revenue much more effectively. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

We're thrilled to hear that GRIN has been instrumental in scaling your influencer program and justifying increased spend. Thanks for your review!

HS
Marketing Specialist, Social Media &amp; Partnerships
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about GRIN?

GRIN has been a game-changer in keeping me organized. The ability to track conversations, manage product sizes, and store addresses in one place has streamlined my workflow. Building campaigns is incredibly seamless, and the payment process is straightforward. Having everything centralized in a single platform is exactly what I’ve been looking for. A special shoutout to Quinn and Becca for their fantastic support in providing valuable opportunities for Superfeet as a brand. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

While GRIN has many strengths, there are areas where it could improve:

Social Listening Tools and Brand Awareness Reporting: Adding these features would elevate GRIN's capabilities and provide deeper insights into campaign impact.

Product Feature for Influencers: I didn’t get to fully utilize this feature, often resorting to placing orders manually. I’m hopeful that switching to Shopify will make this process easier and better integrated. We moved to Shopify last year.

Agency Collaboration Tools: As I work with agencies to help manage our influencers, it would be great to have a dedicated space within GRIN to track metrics and streamline collaboration.

Reporting Tools: While the current reporting is functional, I’d love more visually appealing and comprehensive options to better showcase results to senior leadership.

Overall, GRIN has been an invaluable tool for managing partnerships and campaigns, and I look forward to seeing how it evolves to address these areas of improvement. Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

It's heped me with Increasing the amount of delivered content with ease, decreased time in spreadsheets, saved time not having to manually track content and create contracts through DocuSign, it's made it easier to recruit and reach out to prospects that align with our brand. Review collected by and hosted on G2.com.

Response from Becca Simpson of GRIN

Thank you for this review, Heather! Brittany is an absolute rockstar. We appreciate all of your feedback and have passed it along to our team!

Andrea L.
AL
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about GRIN?

I love how streamlined the campaign management process is—it’s super convenient to organize everything in one place. The tools for tracking influencer collaborations and managing workflows are pretty comprehensive, which really helps save time and keep things running smoothly. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

The creator search definitely needs to be more robust; sometimes it feels like the options are too limited. The website could also use a refresh to make it more user-friendly—it’s not the easiest to navigate at times. Plus, I’ve noticed that the overall quality of creators available on the platform isn’t as high as it used to be, which is a bit disappointing. Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

GRIN takes the chaos out of managing influencer campaigns. It helps streamline everything from outreach and communication to tracking performance metrics and payments. This has been a game-changer for me, as it saves so much time and keeps all the details organized in one place. Instead of juggling spreadsheets and multiple tools, I can focus more on building relationships with creators and optimizing campaigns. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

Thank you for sharing your positive experience with GRIN! We understand your concerns about the creator search and website navigation, and we're continuously working on enhancing these aspects of the platform. We're delighted to hear that GRIN has simplified your influencer campaign management and allowed you to focus on building relationships with creators.

LJ
Influencer Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about GRIN?

My favorite tool from GRIN is the creator search. It is so helpful to be able to search for creators and filter different items. I also love being able to create email templates and start sequences. I also enjoy how I can create different tags on my prospects and change the relationship status, this is so helpful and keeps my prospects and creators organized. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

One thing I wish GRIN would incorporate is a feature where you could send a Instagram DM through GRIN. I would love to see a feature where you can create DM sequences, as you can do for emailing. Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

I use GRIN to recruit creators/influencers who may be a good fit for our partnership. The majority of our business opporates in Utah, Texas, California, and Arizona. It has been so helpful to use the creator search tool and target these specific areas for creators/influencers. Before using GRIN I was trying to recuit creators/influencers on my own by scrolling through creators/influencers followers and following, it would take me hours just to find a few creators/influencers who were fit for our partnership. Now after using GRIN, I am reaching out to hundreds of creators/influencers daily! Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

We're thrilled to hear that you are having a wonderful experience with GRIN! We're glad to hear that you find the creator search tool helpful and that it's making your recruitment process more efficient.

Shaylee J.
SJ
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about GRIN?

As an ecommerce business, we have found GRIN to be really valuable asset over the last year. For setup, we were up and running within 2 months and it has streamlined email campaigns and has also made managing creator interest and intake much easier. It's been pretty easy to use once we were onboarded, and allows us to track performance of our campaigns based on actual data. We use this weekly as our primary method of communicating with current and potential creators! Review collected by and hosted on G2.com.

What do you dislike about GRIN?

While GRIN has been a positive experience overall, we've reported a few minor issues such as occasional difficulties on the creator side in terms of filling out fields and submitting content. It seems to be minor technical issues like that, but doesn't prohibit our team or creators from still using the platform! Although the pricing can be a bit steep, we feel that the ongoing UX improvements will address these issues. Customer service has always been great! Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

As we started with a very small creator base and have increased our capacity to over 100 creators, I can confidently say that the Gmail integration has been a huge improvement for our communication with influencers and ambassadors. Features on GRIN that make this possible include sending bulk targeted emails, creating templates, and having the ability to track open rates. With the amount of interest in our brand growing, creating landing pages to help manage creator interest also helps us to select the best partners for our campaigns! Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

Thank you for sharing your positive experience with GRIN! We're glad to hear that it has made managing creators easier for your business. We're grateful for your support and look forward to continuing to serve your influencer marketing needs!

Verified User in Apparel & Fashion
UA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about GRIN?

GRIN makes it easier for us to manage our campaigns. I like that it has a curated list feature where we just let them know what type of influencers we are looking for in our campaigns and they source and select the best ones that fit the description. The activations are so easy to learn and use which makes it also easy to implement our partnership process. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

Sometimes it takes a while for their customer support to get back to us. We used to have someone from the platform who checks in with us monthly and asks if we needed any help and now we don't have that anymore. Sometimes emails also doesn't sync timely. Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

GRIN makes our influencer campaigns flow smoothly from onboarding to payment submissions. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

It's great to hear that GRIN is helping to streamline your influencer campaigns from onboarding to payment submissions! We appreciate your feedback.

EH
Marketing Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about GRIN?

We recently started using Grin, and it has been nothing short of amazing! From the initial buying process to onboarding to using the program, Grin has become integral to our influencer program and overall marketing strategy. It's extremely easy to use and highly intuitive. We had three onboarding strategy sessions with our account manager, and this was very helpful in generating new ideas to get our influencer program to the next level.

I love being able to discover, message, and track everything in one location. It will help us go from 35 creators to almost 100 in less than 4 months. It's an absolute game-changer! Plus, I'm able to save so much time on each step of the process, allowing me to better my relationships with our creators and find new ones as well. I cannot speak highly enough of this platform! Review collected by and hosted on G2.com.

What do you dislike about GRIN?

Sometimes, the recruitment/Creator Search tool is a little finicky. It occasionally glitches out if you put too many filters in.

Grin is also geared more towards product businesses rather than service-driven businesses. Since we are a service-driven business, some of the terminology doesn't always apply to us. You are able to adjust some of the verbiage, but it was a little confusing at first to get used to. Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

Grin is helping us scale our influencer program by freeing up more of my time. Before we had Grin, I was manually managing our influencer program. It took a ton of time to find new influencers, track everything in spreadsheets, and email our partners. Now, everything is all in one place. I can easily find new partners that fit our specific criteria, message them with templates and sequences that I create, track analytics, make payments, and get usage rights to their content. Since everything is more seamless, I can spend more time on my strategy, recruit new partners, and better my relationships with our current partners. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

We're thrilled to hear that GRIN has been such a game-changer for your influencer program and marketing strategy! It's great to know that the onboarding strategy sessions were helpful in generating new ideas and that the platform has made it easier to manage and scale your program. Thanks for the review!