# GRIN Reviews **Vendor:** Grin **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 483 ## About GRIN Build and scale a world-class creator program with GRIN. From discovering the perfect partners and managing content to simplifying payments and measuring success, GRIN helps marketers to leverage the power creators, affiliates, and influential people of all types to drive awareness and accelerate growth. ## GRIN Pros & Cons **What users like:** - Users value GRIN for its **all-in-one influencer management** , making it easy to track, source, and collaborate effectively. (39 reviews) - Users highlight the **ease of use** of GRIN, finding navigation and support to be incredibly straightforward and helpful. (24 reviews) - Users appreciate the **helpful and responsive customer support** of GRIN, enhancing their overall experience with the platform. (22 reviews) - Users find GRIN to be **super helpful** for easy setup, creator management, and organizing influencer campaigns efficiently. (21 reviews) - Users find GRIN to be a **comprehensive all-in-one UGC management platform** , streamlining influencer and affiliate processes effectively. (21 reviews) - Users find GRIN invaluable for **efficient campaign management** , simplifying creator recruitment, payments, and content tracking. (18 reviews) - Organization (14 reviews) - Success Achievement (11 reviews) - Intuitive (10 reviews) - Metrics Tracking (10 reviews) **What users dislike:** - Users report **frequent technical issues** with GRIN, causing delays and impacting campaign efficiency despite quick fixes. (16 reviews) - Users are frustrated by the **poor customer support** , experiencing delays and unresolved issues impacting their use of GRIN. (13 reviews) - Users are frustrated by GRIN's **poor reporting** , citing a lack of accuracy, metrics, and manual data input options. (11 reviews) - Users find GRIN's **complexity** challenging due to its steep learning curve and difficulties in managing data effectively. (9 reviews) - Users report **slow loading times** and performance issues with GRIN, impacting efficiency and campaign management. (8 reviews) - Influencer Management (7 reviews) - Pricing Issues (6 reviews) - Creator Accessibility (5 reviews) - Payment Issues (4 reviews) - Brand Challenges (3 reviews) ## GRIN Reviews ### 1. Efficient Campaign Monitoring with Minor Performance Hiccups **Rating:** 3.5/5.0 stars **Reviewed by:** Temiloluwa E. | Content creator, Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about GRIN?** I really appreciate having a dashboard for each brand where I can see details about previous and present campaigns. It's helpful to see what the brand has sent me and what I've earned collaborating with them. The platform also keeps track of my name profile and social media accounts, which helps me manage the information I've shared with brands. Setting up GRIN was simple, which made the whole process smooth. **What do you dislike about GRIN?** Sometimes the website can be slow in performance **What problems is GRIN solving and how is that benefiting you?** I use GRIN to receive money for campaigns and to monitor brand campaigns. It gives me a dashboard to track campaign details and manage my information with the brand. ### 2. Great for Partner & Affiliate Revenue Tracking, but Pricing Adds Up **Rating:** 3.5/5.0 stars **Reviewed by:** Mark C. | Chief Snacking Officer - CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about GRIN?** It was good at managing paid partners and worked well for tracking revenue from affiliates and influencers. **What do you dislike about GRIN?** Price was really high and they billed you for everything **What problems is GRIN solving and how is that benefiting you?** We used it to manage influencers and affiliates and track their sucess trough their links/codes. We also used it to help scale and source people for those programs. ### 3. Great way to run multiple campaigns at once will tracking all the incoming content! **Rating:** 4.0/5.0 stars **Reviewed by:** Lia P. | Director of Affiliate Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2025 **What do you like best about GRIN?** I love that it has so many options for tracking content! Being able to track content and labelling it with tags and sorting it by certain filters is so helpful when selecting influencers to work with for upcoming campaigns and for when you just want to see what content is being posted and by who instead of having to look through their page every 5 minutes seeing if they have posted yet. **What do you dislike about GRIN?** The platform sometimes does take a while to load stuff but I think it's because there is so much data involved. **What problems is GRIN solving and how is that benefiting you?** It is helping my team track the content that is being posted but influencers we are working with along with the conversions coming from these influencers. Tracking content is something that people don't realize takes a siuper long time and if you have not tracking your data is lost floating around in the meta world. The helps us know who and what is making my brand the most money and helping me track which influencers I have to cover each niche. Planning upcoming campaigns and selecting influencers has never been easier! **Official Response from Mackenzie Mesford:** > Thanks for taking the time to leave a review! We're thrilled to hear that you are enjoying the tracking options and finding them helpful for your influencer campaigns. ### 4. The Influencer Management Tool I Was Missing **Rating:** 5.0/5.0 stars **Reviewed by:** Linda Q. | Content Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about GRIN?** As a one person social & influencer team, GRIN has been incredibly helpful. I love the affiliate capabilities, specifically being able to build a landing page that interested creators can apply to. Previously if we received a message from someone interested in working with us, I would have to manually respond with my personal work email address if we wanted to work together, but now I can just direct them to our affiliate page to apply. Additionally, when we would do outreach, we would just cold slide into someone’s DM and have to keep track of the conversation, ask for sizes, shipping, etc. But, now we can search and outreach directly in the platform. If someone is interested in working with us, they can just apply and enter all of their information without me having to chase them and have full conversations. I also love the curated lists where their team selects influencers based on your specifications, that has been incredibly helpful. Overall, I’m really happy with the platform and the team has been great with training and helping you. **What do you dislike about GRIN?** Not GRIN’s fault, but our site is not on shopify or another populat server which means I have to manually add products which is time consuming. Again, not their fault but that would be my only negative. **What problems is GRIN solving and how is that benefiting you?** Since I’m a team of one, we have a bandwidth issue obviously. A lot of the times, I would be stuck in this hamster wheel of having to manually outreach, track conversations in a messy Instagram inbox and chase people for needed info but with GRIN I can really streamline the process. I’ve tried a few different platforms that have promised to streamline the process and GRIN is the only one that I’ve found to really be helpful for my needs. **Official Response from Mackenzie Mesford:** > Thank you for sharing your experience with GRIN! We're glad to hear that the platform has helped you streamline your influencer management process and has been a valuable resource for you. ### 5. Great CRM for outreach **Rating:** 4.0/5.0 stars **Reviewed by:** Valerie P. | Campaign Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2024 **What do you like best about GRIN?** Love the ability to manage campaigns end to end, from identifying influencers to payment. The search feature, campaign setup, payment, and email is all very easy to use. Being able to sort lists of creators by tags, contact date, amount of conversions - all very useful to work with large groups of people. Influencer search feature has improved a lot in the last month. **What do you dislike about GRIN?** As with any platform, it experiences bugs or the site can get bogged down and work slowly, which can intefere with efficiency. The support team is responsive but it can take several hours. This can be a problem if campaigns or data needs to be reviewed immediately. **What problems is GRIN solving and how is that benefiting you?** Grin allow us to organize all campaigns and contacts in one central place. It also allows us to organize all payments in one place which has been so streamlines and easy! **Official Response from Becca Simpson:** > Thank you, Valerie! We're happy to hear that you find GRIN's features helpful for managing campaigns and influencers. We understand your concerns about bugs and slow site performance, and we're constantly working to improve our platform's stability and speed. We appreciate your feedback and will continue to strive for optimal support response times. ### 6. Easy Influencer Management with GRIN **Rating:** 4.0/5.0 stars **Reviewed by:** Tamara L. | Director of Integrated Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2025 **What do you like best about GRIN?** We’ve been using GRIN for almost a year now and have been able to scale our influencer program through the platform. The search tool is easy to use and it’s simple to manage the content creator relationships. We also appreciate the ability to create program landing pages without requiring any of our Dev resources to do complex coding. **What do you dislike about GRIN?** The platform is a bit complicated to navigate in terms of sorting influencers by the amount of interaction you’ve had with them. It’s a manually process to make sure you’re updating their status correctly or else you could end up sending the wrong notices to people. Also, many creators do not understand that they need to uploads their assets to GRIN, so managing their deliverables becomes a bit difficult. **What problems is GRIN solving and how is that benefiting you?** We do not have a large enough team to manage influence marketing in house but also do not have the budget to hire an external agency right now. GRIN has been very helpful for us in cutting down the research time it used to take to find the right influencers. Also, the connection to Shopify makes it so much easier for us to track and deliver our product to the content creators. **Official Response from Mackenzie Mesford:** > Thanks for taking the time to leave us a review! We appreciate your feedback and will strive to improve in these areas. ### 7. Very Happy with GRIN! **Rating:** 4.5/5.0 stars **Reviewed by:** Jackie M. | Manager, Influencer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2025 **What do you like best about GRIN?** The GRIN team is great to work with. They're super knowledgable and very helpful with learning how to use the platform, troubleshooting, etc. I also like that it's really easy for the influencers/creators to place orders, reference their codes/links, and submit content. This along eliminates a lot of logistical headaches! **What do you dislike about GRIN?** For me, the biggest negative is not being able to customize which metrics we're collecting and reporting on. There are some that are automatically collected that we don't use (taps back for stories), and others that I'd like to include in reporting (sticker taps for stories) that are not. **What problems is GRIN solving and how is that benefiting you?** I am a team of one, so the ability to automate some admin tasks/follow-ups has been a lifesaver. **Official Response from Mackenzie Mesford:** > Thank you for your positive feedback! We're glad to hear that our team has been helpful and that our platform has made your creator management easier. ### 8. Questionable Data, Poor Customer Service **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2025 **What do you like best about GRIN?** Nothing about the platform. Decent onboarding experience. **What do you dislike about GRIN?** Influencer data and reports are unreliable and seem completely out of step with results. You essentially pay to mine for influencers to add them to their database, and emails: users PAY THEM to add data to their influencer CRM. Their CRM is full of JUNK influencers - they should automatically weed out the "fakes," but offer that as an upsell so you can PAY THEM MORE FOR THEM TO FIND DECENT TALENT FOR YOU. Difficult to set up and use. Not user intuitive. Want you to fix their business model for them by meeting with senior leadership to get solutions, and then don't honor requests to terminate contracts early. **What problems is GRIN solving and how is that benefiting you?** Nothing. I wanted it to solve the issue of finding, vetting, and recruiting influencerst and UGC creators on a key accoun without busting budget. It's clear that you get what you pay for and they're okay forcing customers to stay locked in a contract despite a sub-standard product. ### 9. Grin Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2025 **What do you like best about GRIN?** It is easy to use and does come with some good features. The team will take into consideration functions that their users would like and they are also quick to respond during service hours with any questions. **What do you dislike about GRIN?** There have been a few issues that took time to solve. Also, depending on our strategy we may require to limit the functions that the creators see and they get full transparency with their link. The find a creator feature is a bit wonky as the search isn't always accurate. Also, some of the creators listed are no longer posting even when I add the filter about recency. Where some tools are great for companies that have limited SKUs it isn't as nimble with a company like ours that has thousands of SKUs and products coming and going in our inventory. **What problems is GRIN solving and how is that benefiting you?** We've had several issues and the team is good with keeping us informed of their progress. I think some of the questions/issues get lost in translation and are never 100% fixed, but I find workarounds. **Official Response from Mackenzie Mesford:** > Thank you for sharing your positive experience with GRIN's ease of use and the team's responsiveness! We apologize for the issues you've encountered, and are continuously working to improve our features. ### 10. Best for e-commerce. Still lacking for Tech program. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** June 19, 2025 **What do you like best about GRIN?** Within Grin, you can create a variety of what they call "activations" which are essentially just groups of creators who you give specific resources to and are under the same structure. Their customer support responds quickly. I use Grin daily. I do like that the creators don't have to login - they just get a unique link. Not really sure how secure that is but it makes it easy for the program administrators. I like the social stats it gives me and how it can pull conversion reports for creators before I reach out. The email sequences are easy to set up. **What do you dislike about GRIN?** The integration is not easy. There is no integration with SalesForce and the API is ok but definitely a manual life internally. The ease of use and implementation for a tech company is not their specialty and it shows. I have creators just email me their content since there have been several times they have issues with getting their content to load in GRIN. We have had issues with creators setting up their payment information, submit content and access their portal. The payment structures and reporting have much to be desired when you are paying out on a leads basis and overall just would work better for an e-commerce structure. I don't like that when I disqualify a commission, it will still show on the creators total amount needing to be paid. Its very confusing with the way they have commissions. I have used Refersion , LeadDyno , ShareASale, FlexOffers, and Commission Junction and I would say the payment aspect of GRIN is far lacking compared to what is available in this space. **What problems is GRIN solving and how is that benefiting you?** Paying out in one place - collecting tax information and handling all that for creators. **Official Response from Mackenzie Mesford:** > We appreciate your detailed feedback about your experience. It's great to hear that you find the social stats and email sequences valuable. We understand your frustrations and continue to work on enhancing our platform. ### 11. Grin has truly elevated our community marketing initiatives! **Rating:** 5.0/5.0 stars **Reviewed by:** Margi A. | Assistant Manager, Growth Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2025 **What do you like best about GRIN?** Before Grin, our brand did not have an affiliate program. We were able to build and scale the program easily and effectively. Our ROI is consistently positive after 5 months of using the platform. Very user friendly and easy to learn. The support team responds quickly and has been able to help with every question/ issue so far. Very easy to integrate. **What do you dislike about GRIN?** We found it difficult to use the activations tool for paid influencer campaign management because influencers (especially those with agents) are reluctant to submit activations and connect their accounts. I think there is room for improvement in the reporting as well. It gives you everything you need, but would level up with more KPIs. **What problems is GRIN solving and how is that benefiting you?** We run our entire influencer affiliate program on Grin. Those connections and communications are done through the platform. **Official Response from Mackenzie Mesford:** > We're thrilled to hear that GRIN has been able to elevate your community marketing initiatives and that you've found the platform user-friendly and effective in building and scaling your affiliate program. We're also glad to hear that our support team has been responsive and helpful. Thank you for your feedback! ### 12. GRIN for influencer management **Rating:** 4.0/5.0 stars **Reviewed by:** Soleil E. | Yoga Instructor, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2025 **What do you like best about GRIN?** GRIN is a game-changer for managing influencer campaigns from start to finish. I use it every day to streamline the entire process—allowing me to contract, brief, and pay influencers seamlessly in one place. One of my favorite features is the detailed date metrics for gifting campaigns, which provide valuable insights to optimize performance. Plus, their customer support team is incredibly helpful and quick to respond, making the experience even smoother. **What do you dislike about GRIN?** Coming from TRIBE DYNAMICS, I feel there are features that could improve GRIN’s ease of use. For example, Tribe automatically pulls in creators’ TikTok content, which significantly streamlines reporting. If the content isn’t auto-pulled, you can simply upload a link instead of an MP4 file, saving even more time. I also wish GRIN handled duplicate profiles more effectively when uploading CSV files. With Tribe, I never encountered duplicate profiles during this process, whereas GRIN doesn’t always recognize them properly. Additionally, there’s no way to filter for duplicates within the system, which would be a helpful feature for managing the community. Another feature I miss is the ability to pull in creator content even if they aren’t tied to a specific activation. In Tribe, if a creator was in our community, their content would still be included in our overall EMV score, providing a more comprehensive view of our overall influencer impact. **What problems is GRIN solving and how is that benefiting you?** GRIN solves the challenge of managing influencer campaigns efficiently by providing an all-in-one platform to contract, brief, and pay influencers seamlessly. This streamlines workflow, saves time, and ensures smooth collaboration. The platform also offers detailed date metrics for gifting campaigns, which help track performance and optimize strategy. Additionally, GRIN’s responsive customer support team enhances the user experience by quickly addressing any issues. While there are areas for improvement—such as better duplicate profile recognition and enhanced content tracking—GRIN still significantly reduces manual work and simplifies campaign management compared to other platforms. **Official Response from Mackenzie Mesford:** > Thanks for taking the time to leave a thorough review! We're pleased to hear that our platform has helped you streamline the influencer campaign process and provided valuable insights for optimizing performance. We appreciate your feedback on features that could enhance ease of use, and will take your suggestions into account as we continue to improve our platform. ### 13. Game-Changer for Influencer Marketing Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about GRIN?** I've been using GRIN for the past four months on behalf of a client at our digital marketing agency, and it has completely transformed the way we manage influencer partnerships. Before GRIN, I handled everything manually, from prospecting to outreach to tracking and reporting. It was incredibly tedious and time-consuming. With GRIN, the entire process is streamlined and much more efficient. Researching potential partners is easy, and I love having access to detailed reports on engagement metrics and posting history. Setting up and managing activations now takes a fraction of the time it used to. It is also much easier to collaborate with coworkers thanks to the platform’s intuitive design. One of my favorite features is how seamlessly GRIN handles product gifting and payments, all within the same platform. It eliminates the need for clunky spreadsheets and disconnected tools. The onboarding process was smooth and thorough, and the customer support team has been fantastic. They are always quick to respond and incredibly helpful whenever questions come up. Overall, GRIN has revolutionized the way we manage influencer campaigns. We are excited to roll it out for more clients and would highly recommend it to any team looking to level up their influencer marketing efforts. **What do you dislike about GRIN?** I still feel like I'm learning the platform and I go in loops sometimes trying to find what I need, so the UX could improve a bit. That being said, when I can't find something, the help articles and chatting with live support always resolves things quickly! **What problems is GRIN solving and how is that benefiting you?** GRIN streamlines what has historically been a complex, tedious type of marketing. It allows us to make things scalable for our agency and clients! **Official Response from Mackenzie Mesford:** > We're thrilled to hear that GRIN has transformed the way you manage influencer partnerships and has made the process more efficient for you. We appreciate your feedback and are constantly working to improve the user experience to make navigating the platform even easier. ### 14. Absolute gamechanger for influencer marketing! **Rating:** 5.0/5.0 stars **Reviewed by:** Rosellen Q. | Campaign Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2024 **What do you like best about GRIN?** GRIN is probably one of the best tools on the market for influencer marketing. It's super easy to use and very user-friendly. I'm able to organize numerous campaigns across many clients with just a few clicks. I really enjoy their reporting features when presenting data to my clients. Also, whenever I have an issue, I'm able to contact customer service and they always respond in a timely and friendly manner. I use GRIN every day for work and I seriously can't imagine my life without it! **What do you dislike about GRIN?** There are a few issues with the GRIN that can be annoying or clunky at times. Thankfully the GRIN custom service team is always working to elevate user experiences, and super responsive to messages whenever a bug is hindering the GRIN experience. **What problems is GRIN solving and how is that benefiting you?** GRIN helps me be organized with all of my influencer marketing campaigns. It helps me with everything from soourcing creators, setting up campaigns, sending out products, tracking progress, and more! It's truly an all-in-one tool! **Official Response from Becca Simpson:** > We're so happy to hear that GRIN has been a game-changer for your influencer marketing efforts! Our team is dedicated to providing a user-friendly experience and top-notch customer service, so it's great to know that you've found value with our team. Thank you for your feedback! ### 15. Fast, easy and customizable. **Rating:** 4.0/5.0 stars **Reviewed by:** Josh B. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2025 **What do you like best about GRIN?** Setting it up was fast and easy. Their support was super helpful in getting us custom domains to customize our experience for our customers. It integrated easily with our platforms we use and simplified our experience with how we reach out to influencers, and now allows us to do affiliate marketing. **What do you dislike about GRIN?** The only issue we've had so far is with some emails not being able to be read properly inside of GRIN. **What problems is GRIN solving and how is that benefiting you?** GRIN helped us with keeping everything in one place. Affiliate marketing, influencer marketing, etc. It has simplified working with influencers which has been great. **Official Response from Mackenzie Mesford:** > We're thrilled to hear that you found GRIN fast, easy, and customizable! Our team is dedicated to providing top-notch support and we're glad to hear that you had a positive experience with setting up custom domains. ### 16. Influencer Marketing Game-changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Amy P. | Director of Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2025 **What do you like best about GRIN?** It makes the management of influencer partnerships, contracts, content and analytics so easy. I have everything all in one place and I can stay on top of outstanding projects and see how delivered content is performing. GRIN helps me track and report on the ROI of influencer partnerships, giving our leadership team validation for our influencer marketing efforts. **What do you dislike about GRIN?** There is very little to say about what I dislike about GRIN since it makes my life so much easier. The one issue I have had in the past, though, is the Creators' inability to deliver content through the platform so it's usually done via WeTransfer or Google Drive. **What problems is GRIN solving and how is that benefiting you?** GRIN has helped me justify to leadership all the work and investment that goes into managing influencers. From tracking performance and ROI of content to the discounts and affiliate codes offered to top-tier influencers, it helps me easily manage and report on how everything is performing to justify costs. **Official Response from Mackenzie Mesford:** > We're happy to hear that GRIN has been a game-changer for your influencer marketing efforts! Thanks for sharing your experience with GRIN. ### 17. We love Grin! **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah A. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2025 **What do you like best about GRIN?** GRIN has been a total game-changer for managing our affiliate program. The platform makes it so easy to stay on top of everything—from onboarding new affiliates to tracking their performance and campaigns. The reports are detailed and intuitive, giving us all the insights we need to measure ROI and make informed decisions. We also love how seamless it is to track affiliate links and payouts, which saves us tons of time and effort. GRIN keeps everything organized in one place, so we can focus on building relationships with influencers and growing our brand. Highly recommend it to anyone looking to streamline and supercharge their affiliate program! **What do you dislike about GRIN?** There are a few small things that could make the platform even better. For instance, certain influencer content stats don’t track quite the way we’d like, and there are a couple of features we wish were included to align better with our needs. However, these are minor inconveniences and definitely not deal-breakers. **What problems is GRIN solving and how is that benefiting you?** Before GRIN, managing our affiliate program was a complex and time-consuming process. From keeping track of influencer collaborations to monitoring performance metrics, it felt like a juggling act. GRIN has completely changed that. With its streamlined tools, we can now easily manage everything in one place—onboarding affiliates, tracking their campaigns, and generating detailed performance reports. The transparency and insights provided by GRIN allow us to identify top-performing partners and optimize our strategies, ultimately driving better results. The biggest benefit? Time savings. GRIN has automated so many tedious tasks, giving our team more time to focus on building meaningful relationships with our affiliates. It’s been a game-changer for growing our program efficiently and effectively. **Official Response from Mackenzie Mesford:** > Thank you for sharing your positive experience with GRIN! We're happy to hear that GRIN has been a game-changer for managing your affiliate program. ### 18. Great platform to streamline your influencer program **Rating:** 4.5/5.0 stars **Reviewed by:** Christine B. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2025 **What do you like best about GRIN?** Grin has been instrumental in scaling our influencer program and justifying increased spend. Through it's tracking and reporting capabilites we have been able to measure our growth and report sales increases like never before. By utilizing an "all in one" platform, multiple people can work with influencers and reference past campaigns, communications, sales, and more! We've been using grin now for over 3 years daily. **What do you dislike about GRIN?** It can be frustrating to use Grin for long term partnerships that renew at the end of term. Unless you remove them from the activation and restart them, it doesn't automatically trigger things like payments when content is posted. Making the work more manual than before. We have been in contact with Grin's support team about this and have feature requests in the works. **What problems is GRIN solving and how is that benefiting you?** Before we utilized Grin we are tracking influencer marketing in a spreadsheet and only able to do attribution by coupon code uses on our site. Now we're able to attribute so much more to our platform and justif our spend/revenue much more effectively. **Official Response from Mackenzie Mesford:** > We're thrilled to hear that GRIN has been instrumental in scaling your influencer program and justifying increased spend. Thanks for your review! ### 19. GRIN has helped us stay organized & focus on fostering long-term partnerships **Rating:** 4.5/5.0 stars **Reviewed by:** Heather S. | Marketing Specialist, Social Media & Partnerships, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2023 **What do you like best about GRIN?** GRIN has been a game-changer in keeping me organized. The ability to track conversations, manage product sizes, and store addresses in one place has streamlined my workflow. Building campaigns is incredibly seamless, and the payment process is straightforward. Having everything centralized in a single platform is exactly what I’ve been looking for. A special shoutout to Quinn and Becca for their fantastic support in providing valuable opportunities for Superfeet as a brand. **What do you dislike about GRIN?** While GRIN has many strengths, there are areas where it could improve: Social Listening Tools and Brand Awareness Reporting: Adding these features would elevate GRIN's capabilities and provide deeper insights into campaign impact. Product Feature for Influencers: I didn’t get to fully utilize this feature, often resorting to placing orders manually. I’m hopeful that switching to Shopify will make this process easier and better integrated. We moved to Shopify last year. Agency Collaboration Tools: As I work with agencies to help manage our influencers, it would be great to have a dedicated space within GRIN to track metrics and streamline collaboration. Reporting Tools: While the current reporting is functional, I’d love more visually appealing and comprehensive options to better showcase results to senior leadership. Overall, GRIN has been an invaluable tool for managing partnerships and campaigns, and I look forward to seeing how it evolves to address these areas of improvement. **What problems is GRIN solving and how is that benefiting you?** It's heped me with Increasing the amount of delivered content with ease, decreased time in spreadsheets, saved time not having to manually track content and create contracts through DocuSign, it's made it easier to recruit and reach out to prospects that align with our brand. **Official Response from Becca Simpson:** > Thank you for this review, Heather! Brittany is an absolute rockstar. We appreciate all of your feedback and have passed it along to our team! ### 20. Overall, GRIN is a solid platform that makes managing influencer campaigns so much easier **Rating:** 3.5/5.0 stars **Reviewed by:** Andrea L. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2025 **What do you like best about GRIN?** I love how streamlined the campaign management process is—it’s super convenient to organize everything in one place. The tools for tracking influencer collaborations and managing workflows are pretty comprehensive, which really helps save time and keep things running smoothly. **What do you dislike about GRIN?** The creator search definitely needs to be more robust; sometimes it feels like the options are too limited. The website could also use a refresh to make it more user-friendly—it’s not the easiest to navigate at times. Plus, I’ve noticed that the overall quality of creators available on the platform isn’t as high as it used to be, which is a bit disappointing. **What problems is GRIN solving and how is that benefiting you?** GRIN takes the chaos out of managing influencer campaigns. It helps streamline everything from outreach and communication to tracking performance metrics and payments. This has been a game-changer for me, as it saves so much time and keeps all the details organized in one place. Instead of juggling spreadsheets and multiple tools, I can focus more on building relationships with creators and optimizing campaigns. **Official Response from Mackenzie Mesford:** > Thank you for sharing your positive experience with GRIN! We understand your concerns about the creator search and website navigation, and we're continuously working on enhancing these aspects of the platform. We're delighted to hear that GRIN has simplified your influencer campaign management and allowed you to focus on building relationships with creators. ### 21. I have had nothing but a wonderful experience with GRIN. **Rating:** 5.0/5.0 stars **Reviewed by:** Lily J. | Influencer Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2025 **What do you like best about GRIN?** My favorite tool from GRIN is the creator search. It is so helpful to be able to search for creators and filter different items. I also love being able to create email templates and start sequences. I also enjoy how I can create different tags on my prospects and change the relationship status, this is so helpful and keeps my prospects and creators organized. **What do you dislike about GRIN?** One thing I wish GRIN would incorporate is a feature where you could send a Instagram DM through GRIN. I would love to see a feature where you can create DM sequences, as you can do for emailing. **What problems is GRIN solving and how is that benefiting you?** I use GRIN to recruit creators/influencers who may be a good fit for our partnership. The majority of our business opporates in Utah, Texas, California, and Arizona. It has been so helpful to use the creator search tool and target these specific areas for creators/influencers. Before using GRIN I was trying to recuit creators/influencers on my own by scrolling through creators/influencers followers and following, it would take me hours just to find a few creators/influencers who were fit for our partnership. Now after using GRIN, I am reaching out to hundreds of creators/influencers daily! **Official Response from Mackenzie Mesford:** > We're thrilled to hear that you are having a wonderful experience with GRIN! We're glad to hear that you find the creator search tool helpful and that it's making your recruitment process more efficient. ### 22. A Helpful Tool for Streamlining Influencer Marketing! **Rating:** 4.5/5.0 stars **Reviewed by:** Shaylee J. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2024 **What do you like best about GRIN?** As an ecommerce business, we have found GRIN to be really valuable asset over the last year. For setup, we were up and running within 2 months and it has streamlined email campaigns and has also made managing creator interest and intake much easier. It's been pretty easy to use once we were onboarded, and allows us to track performance of our campaigns based on actual data. We use this weekly as our primary method of communicating with current and potential creators! **What do you dislike about GRIN?** While GRIN has been a positive experience overall, we've reported a few minor issues such as occasional difficulties on the creator side in terms of filling out fields and submitting content. It seems to be minor technical issues like that, but doesn't prohibit our team or creators from still using the platform! Although the pricing can be a bit steep, we feel that the ongoing UX improvements will address these issues. Customer service has always been great! **What problems is GRIN solving and how is that benefiting you?** As we started with a very small creator base and have increased our capacity to over 100 creators, I can confidently say that the Gmail integration has been a huge improvement for our communication with influencers and ambassadors. Features on GRIN that make this possible include sending bulk targeted emails, creating templates, and having the ability to track open rates. With the amount of interest in our brand growing, creating landing pages to help manage creator interest also helps us to select the best partners for our campaigns! **Official Response from Mackenzie Mesford:** > Thank you for sharing your positive experience with GRIN! We're glad to hear that it has made managing creators easier for your business. We're grateful for your support and look forward to continuing to serve your influencer marketing needs! ### 23. A tride and true platform **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda B. | Influencer Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2025 **What do you like best about GRIN?** I've tested various platforms and love that GRIN is intuitive and easy to jump into. Using GRIN for community building, tracking and paying out creators is a must if you want to scale – it's been a time-saver. I'm excited to see further updates and optimizations. **What do you dislike about GRIN?** A few capabilities are still limited. I do wish there was an option to have unlimited tracking with our pricing tier. **What problems is GRIN solving and how is that benefiting you?** Bulk payments for creators **Official Response from Mackenzie Mesford:** > Thanks for leaving a review! We're happy to hear that you find GRIN intuitive and easy to use. ### 24. Streamlines affiliate programs with ease and efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Nabil L. | Influencer Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about GRIN?** GRIN has made it much easier to manage large-scale ambassador campaigns from outreach to tracking performance. I especially like the ability to do mass outreach, organize creators into lists and monitor affiliate performance. **What do you dislike about GRIN?** Doesn't offer enough data analysis as other platforms. **What problems is GRIN solving and how is that benefiting you?** Grin is solving the issue of scaling a program. Without the mass outreach and recruitment feature it would be impossible to reach as many creators as possible. **Official Response from Mackenzie Mesford:** > Thank you for sharing your positive experience with GRIN. We understand the importance of data analysis and are continuously working to enhance our platform's capabilities. We're grateful for your support and look forward to providing even more value in the future. ### 25. A Game-Changer for Influencer Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2025 **What do you like best about GRIN?** Our team has been using GRIN for a while now, and it has completely transformed the way we manage our influencer marketing campaigns. The platform streamlines everything—from discovering and onboarding creators to tracking performance and processing payments—all in one place. One of the biggest advantages of GRIN is its seamless integrations with our e-commerce and CRM tools, making it easy to track conversions and measure ROI accurately. The automated workflows save us countless hours, allowing us to focus on building genuine relationships with our brand partners rather than getting lost in spreadsheets and manual tracking. Customer support has also been fantastic. Anytime we've had questions or needed assistance, the GRIN team has been quick to respond and incredibly helpful. If you're looking to scale your influencer marketing efforts efficiently while maintaining authentic partnerships, GRIN is definitely worth considering. It's an invaluable tool for any brand serious about maximizing its influencer marketing strategy. **What do you dislike about GRIN?** Grin ideas and suggestions -Creators can see their top-selling products each week/month through their live URL. -Display all active codes and links to creators through their live URLs. -Somewhere where all the discount codes are held in one place. -A report that shows which platform the sale came from. -A report that shows creators their top-selling products. -Creator's profiles are designed for two creators who share one account. That way we’re able to send products to two different shipping addresses. -Creators being able to create their own direct product links that will apply their discount code at checkout. -A way to report new customers. **What problems is GRIN solving and how is that benefiting you?** Grin streamlines everything—from discovering and onboarding creators to tracking performance and processing payments—all in one place. **Official Response from Mackenzie Mesford:** > Thanks for leaving a review! We're happy to hear that GRIN has transformed the way your team manages influencer marketing campaigns. We also value your input on additional features and will take them into account for future enhancements. ### 26. Blown Away By Grin : A RevAir Approved REView **Rating:** 5.0/5.0 stars **Reviewed by:** Kari B. | Influencer Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2025 **What do you like best about GRIN?** Grin is like having a personal assistant to help me run the influencer campaign at RevAir. From the ease of creating new activations, to the email templates for quick communication, I am grateful to have this software to manage my one person department. **What do you dislike about GRIN?** The only downside is the lack of robust reporting on activations to be able to share with leadership. **What problems is GRIN solving and how is that benefiting you?** Grin helps improve efficiency with their streamline communication process with Influencers. It also helps keep all incoming requests in one place so that I am able to review the analytics at a quick glance when looking for specific talent to partner with. **Official Response from Mackenzie Mesford:** > We're thrilled to hear that GRIN has been such a valuable tool for managing your influencer campaign at RevAir. We appreciate your feedback on the reporting feature and will definitely take it into consideration for future improvements. ### 27. Effortless Campaign Management with GRIN **Rating:** 3.5/5.0 stars **Reviewed by:** Diana M. | Influencer Marketing Agent, Apparel & Fashion, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2025 **What do you like best about GRIN?** GRIN makes it easier for us to manage our campaigns. I like that it has a curated list feature where we just let them know what type of influencers we are looking for in our campaigns and they source and select the best ones that fit the description. The activations are so easy to learn and use which makes it also easy to implement our partnership process. **What do you dislike about GRIN?** Sometimes it takes a while for their customer support to get back to us. We used to have someone from the platform who checks in with us monthly and asks if we needed any help and now we don't have that anymore. Sometimes emails also doesn't sync timely. **What problems is GRIN solving and how is that benefiting you?** GRIN makes our influencer campaigns flow smoothly from onboarding to payment submissions. **Official Response from Mackenzie Mesford:** > It's great to hear that GRIN is helping to streamline your influencer campaigns from onboarding to payment submissions! We appreciate your feedback. ### 28. The Perfect Tool for Scaling your Program **Rating:** 4.5/5.0 stars **Reviewed by:** Emily H. | Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about GRIN?** We recently started using Grin, and it has been nothing short of amazing! From the initial buying process to onboarding to using the program, Grin has become integral to our influencer program and overall marketing strategy. It's extremely easy to use and highly intuitive. We had three onboarding strategy sessions with our account manager, and this was very helpful in generating new ideas to get our influencer program to the next level. I love being able to discover, message, and track everything in one location. It will help us go from 35 creators to almost 100 in less than 4 months. It's an absolute game-changer! Plus, I'm able to save so much time on each step of the process, allowing me to better my relationships with our creators and find new ones as well. I cannot speak highly enough of this platform! **What do you dislike about GRIN?** Sometimes, the recruitment/Creator Search tool is a little finicky. It occasionally glitches out if you put too many filters in. Grin is also geared more towards product businesses rather than service-driven businesses. Since we are a service-driven business, some of the terminology doesn't always apply to us. You are able to adjust some of the verbiage, but it was a little confusing at first to get used to. **What problems is GRIN solving and how is that benefiting you?** Grin is helping us scale our influencer program by freeing up more of my time. Before we had Grin, I was manually managing our influencer program. It took a ton of time to find new influencers, track everything in spreadsheets, and email our partners. Now, everything is all in one place. I can easily find new partners that fit our specific criteria, message them with templates and sequences that I create, track analytics, make payments, and get usage rights to their content. Since everything is more seamless, I can spend more time on my strategy, recruit new partners, and better my relationships with our current partners. **Official Response from Mackenzie Mesford:** > We're thrilled to hear that GRIN has been such a game-changer for your influencer program and marketing strategy! It's great to know that the onboarding strategy sessions were helpful in generating new ideas and that the platform has made it easier to manage and scale your program. Thanks for the review! ### 29. Grin has helped track our influencer campaigns in an easy and seamless way. **Rating:** 4.0/5.0 stars **Reviewed by:** Katherine B. | Influencer Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2025 **What do you like best about GRIN?** Grin provides a straight forward way to track influencer campaigns and ensure it is efficient. **What do you dislike about GRIN?** I would say the thing I dislike most is having to have influencers link their tiktok. That said Grin is not at fault for this as this is a restriction on tiktoks end. **What problems is GRIN solving and how is that benefiting you?** Grin is solving the problem of lack of influencer tracking. With Grin we are able to clearly see which influencers are working for us and which are not. This allows us to be efficient on spend and grow our program. **Official Response from Mackenzie Mesford:** > We're glad to hear that GRIN has been helpful in tracking your influencer campaigns! Thank you for your feedback. ### 30. GRIN is a helpful tool for scaling influencer marketing programs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about GRIN?** GRIN is a great tool for researching influencers, with detailed and quick-to-load audience reports. Its Activations tool helps us and our creators keep track of their partnerships - in particular, I love that we're able to customize it per each creator's individual deliverables. It also helps us communicate with influencers efficiently through email templates. Its integration with Shopify makes it quick and simple to set up and run affiliate programs, while its content library helps manage assets efficiently. The UX is clean and straightforward, onboarding was fairly simple, and it's competitively priced within the industry. **What do you dislike about GRIN?** GRIN has some limitations around the number of audience reports you're able to pull, which can be challenging when you're conducting a big influencer search .It's currently not able to pull audience reports for TikTok, although I understand that feature is being added shortly. It also requires affiliate payments to be pushed through manually vs. automatically. **What problems is GRIN solving and how is that benefiting you?** GRIN allows us to research influencers, pulling their audience data to ensure it aligns with our target demographic. It also helps us maintain the large scale of our influencer program by automizing some processes. **Official Response from Mackenzie Mesford:** > We're glad to hear that GRIN has been a helpful tool for scaling your influencer marketing programs. We appreciate your feedback and understand your concerns about the limitations on audience reports. We're continuously working to improve our platform to better meet your needs. ### 31. Great program to streamline your affiliate and influencer marketing program! **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2025 **What do you like best about GRIN?** Pros - - Streamlined reporting, ability to easily track conversions and link clicks - Program management - no longer need to track outreach, status, giftings, etc. in spreadsheets. Everything is in one place. - I love the Google Chrome widget that allows you to automatically import creators to Grin - saves me a ton of time! - I like that Grin has a profile for each creator, allowing you to see the "history" of the realtionship **What do you dislike about GRIN?** Cons - - The lack of customer service is extremtly frustrating. When I run into issues, it can be days before I hear a response, sometimes weeks. - The platform can be VERY slow sometimes, especially when doing large data pulls. It can take HOURS to load. **What problems is GRIN solving and how is that benefiting you?** If you are coming from managing your Influnecer/Affiliate Marketing programs via spreadsheets, I think Grin would be a blessing. However, they do have some competition with newer softwares that are hitting the market. **Official Response from Mackenzie Mesford:** > We're glad to hear that GRIN has been beneficial in streamlining your influencer and affiliate marketing programs. We appreciate your feedback and are constantly working to improve our customer service response times and platform speed. Thank you for sharing your experience! ### 32. Streamlined Influencer Management & Payments—A Game Changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2025 **What do you like best about GRIN?** We've been using GRIN across our portfolio of brands, and it has completely transformed the way we manage influencer relationships. From contracts to payments, the platform makes everything seamless and efficient, saving us hours of manual work. One of the biggest advantages is the ability to centralize all our partnerships in one place. We can easily track influencer performance, automate payments, and ensure contracts are managed properly—eliminating the headaches of chasing invoices or lost paperwork. The transparency and organization GRIN provides have allowed us to scale our influencer programs effortlessly across multiple brands. The platform’s user-friendly interface and automation features have also been a huge plus. Whether onboarding new creators, tracking campaign performance, or ensuring timely payouts, GRIN keeps everything running smoothly. Their customer support team is also incredibly responsive and helpful whenever we need assistance. If you're looking for a robust influencer marketing solution that simplifies operations while maximizing efficiency, GRIN is hands down the best choice. Highly recommend! **What do you dislike about GRIN?** However, one challenge we’ve encountered is that the creator database isn’t pre-vetted. Instead of a curated list of vetted influencers, it’s essentially an extensive directory of social users, which means we have to do a lot of our own filtering and research to find the right partners. While this isn’t a dealbreaker, it does add an extra step to our workflow. **What problems is GRIN solving and how is that benefiting you?** Our conglomerate of brands has been using GRIN to manage influencer relationships, and it has been a game-changer in streamlining contracts, payments, and overall campaign organization. The platform saves us countless hours by centralizing everything in one place, allowing us to easily track influencer performance and automate payouts—eliminating the usual back-and-forth of manual processes. **Official Response from Mackenzie Mesford:** > Thank you for sharing your positive experience with GRIN! We're happy to hear that our platform has transformed the way you manage influencer relationships and has allowed you to effortlessly scale your influencer programs. ### 33. Grin has been able to help me reach 100's of creators quickly and efficiently for each project. **Rating:** 5.0/5.0 stars **Reviewed by:** Maria B. | Assistant Marketing Manager - Social Media & Influence, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2025 **What do you like best about GRIN?** What i love about grin is that it is easy to navigate and communicate with each creator on this platform. Super organized and quickest way to work with talent. The custome support team is always great and there to help you if you ever do get stuck. **What do you dislike about GRIN?** I wish that you are able to find creators based on location, however i know this is something that grin is working on creating for their users. **What problems is GRIN solving and how is that benefiting you?** Grin is helping me communicate better and more effiently with each creator. It notifies me when creators are accepting campaigns, it allows me to ship out products easier, it allows me to generate codes. It does a lot and it's definetly helping me as a one person show get things done. **Official Response from Mackenzie Mesford:** > We're happy to hear that GRIN is helping you communicate more efficiently with creators and streamline your campaign processes! Our goal is to provide a platform that simplifies collaboration and enhances productivity. We appreciate your feedback and are committed to continuously improving GRIN to meet the needs of our users. ### 34. Streamlined our influencer program **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2025 **What do you like best about GRIN?** Grin is an end-to-end influencer management platform that has made our program scalable and measurable. Before Grin, everything from sourcing, emailing, noting deliverables and following up to see if deliverables had been shared was manual and time-consuming. Grin has streamlined this; the saved email templates, activations where you can easily adjust the deliverables (tasks) and products, quickly see who has shared what and follow up on outstanding deliverables is SO easy. Also, being able to see and download shared content to reuse on our channels is great. One of the best parts is seeing the insights from the shared content and being able to report on the best content and metrics in our monthly social report. **What do you dislike about GRIN?** It's quite expensive. Not having an onboarding session (due to our budget restraints) caused a few errors when setting up our activations as we didn't fully understand how they worked. **What problems is GRIN solving and how is that benefiting you?** Scaling our influencer program - makes working with influencers faster and easier Reporting on how successful our program is - we can easily see metrics from shared content **Official Response from Mackenzie Mesford:** > It's fantastic to hear that GRIN is helping you scale your program and give valuable insights for reporting. We're committed to providing a valuable and efficient platform for our customers, and we appreciate your feedback. ### 35. Efficient All-in-One Influencer Partnership Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Kelly O. | Partnerships Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2025 **What do you like best about GRIN?** After using the platform for over two years, the most helpful aspect of GRIN continues to be its ability to meet all of our essential partnership needs on one platform. We've yet to find an equivalent that can manage creator info, campaign management, monthly product shipments, payouts, deliverable tracking, etc. under one roof. **What do you dislike about GRIN?** Our influencer marketing program is multi-faceted and we typically run campaigns for multiple months. GRIN doesn't support long-term partnerships as much as short-term campaigns. **What problems is GRIN solving and how is that benefiting you?** GRIN is allowing us to manage our long-term partners with ease and consistency that our creators can easily navigate on their custom dashboard. **Official Response from Mackenzie Mesford:** > It's fantastic to hear that GRIN is allowing you to manage long-term partnerships with ease and consistency. We're glad to provide a platform that benefits both you and your creators. ### 36. My experience using GRIN **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha C. | Associate Marketing Manager, Influencer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about GRIN?** I really appreciate how easy and straightforward the platform is to navigate. The support from our reps has also been incredible; they respond quickly and always have a solution ready for me. **What do you dislike about GRIN?** No complaints at all! I’m still fairly new to GRIN, having started using it in March, but everything has been running smoothly so far." **What problems is GRIN solving and how is that benefiting you?** It helping with our organic seeding. Which a major priority for us. **Official Response from Mackenzie Mesford:** > Thank you for your feedback! We're glad to hear that you're finding GRIN easy to navigate and that our support team has been responsive and helpful for you. ### 37. Makes our influencer management much more efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Jamie C. | Education and Brand Activation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2025 **What do you like best about GRIN?** I love how streamline GRIN makes all areas of influencer management. From recruiting to shipping product to making payments. It makes it so we can manage a lot of influencers without putting a strain on company resources. **What do you dislike about GRIN?** This isn’t really GRIN’s fault but I wish some of the influencer data was more abundant and accurate. **What problems is GRIN solving and how is that benefiting you?** Managing a large number of influencers efficiently so that one team member can handle the process without having to involve our accounting or web teams **Official Response from Mackenzie Mesford:** > Thank you for your feedback! We're glad to hear that GRIN has made your influencer management more efficient. ### 38. Useful influencer marketing tool with room for improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Nooria M. | Senior IM Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2025 **What do you like best about GRIN?** - Decent sourcing feature with various filters to help narrow down results - Curated lists feature is helpful for extra support with sourcing from the Grin team - Platform is intuitive and easy to learn for both brand and creators - Activations and individual collaborations are easily customizable - Straightforward contracting process with creators - Allows us to easily deposit funds and issue payments to creators **What do you dislike about GRIN?** - Some discrepancies with creator metrics - Bugs that need to be flagged to support team - Support team is helpful but resolutions can be delayed at times **What problems is GRIN solving and how is that benefiting you?** Grin is helpful in streamlining the collaboration process with creators. Many of their features have helped us execute our work more efficiently especially with contracting, tracking content and issuing payments. **Official Response from Mackenzie Mesford:** > We're glad to hear that you find GRIN's discovery features and Curated Lists helpful for your influencer marketing efforts. We appreciate your feedback on the discrepancies with metrics and bugs, and will work to address these issues. ### 39. GRIN Q2 Review for Eyewear Brand **Rating:** 3.5/5.0 stars **Reviewed by:** Clara J. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2025 **What do you like best about GRIN?** What's most helpful about GRIN is that its a one stop shop for all of my influencer and affiliate needs. Before, it was difficult to have all creator and ambassador documents and verbiage in one place. Now, I can hop into view and view it all while building the brand. **What do you dislike about GRIN?** The downside is getting your response rate up from creators and finding the right fits for your brand **What problems is GRIN solving and how is that benefiting you?** Organzation, creator search, program management and creation, content reporting **Official Response from Mackenzie Mesford:** > We appreciate your review! It's great to hear that GRIN is helping you with organization, creator search, program management, and content reporting. ### 40. Great influencer management platform! **Rating:** 4.0/5.0 stars **Reviewed by:** Sara K. | Brand Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2025 **What do you like best about GRIN?** Grin has been great for growing our ambassador program. From recruiting to managing creators, GRIN has been such a great help. The platform allows me to create campaigns with ease, manage creators, download their content, and report back to internal teams in a very user friendly fashion. **What do you dislike about GRIN?** I love the content approval feature in GRIN but would love to be notified when content is submitted so I can go in and. approve in a timely manner. Right now, I have been having to go in manually and sometimes dont approve content as fast as I would like. **What problems is GRIN solving and how is that benefiting you?** It is helping me track and report on content with ease. I dont need to track performance of content manually. **Official Response from Mackenzie Mesford:** > We're glad to hear that GRIN has been a great help in managing your ambassador program and providing user-friendly campaign management. We appreciate your input about the content approval notification, and we'll take that into account for future enhancements. We're here to support you every step of the way! ### 41. Organized, User-Friendly, and Data-Rich Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Taylor M. | Influencer Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2025 **What do you like best about GRIN?** Grin is a well-organized tool that allows the team to manage influencers seamlessly. From recruitment to payments, the process is streamlined for efficiency. We use this platform every day for continued communications and the management of our increasing influencer base. **What do you dislike about GRIN?** The platform is very reliable but we did have a technical issue with an individual email reported as sending multiple times but only sent once. The customer support team was able to create a ticket and look into the issue right away. **What problems is GRIN solving and how is that benefiting you?** Grin is solving the manual tracking and scouting that was causing a headache behavior. **Official Response from Mackenzie Mesford:** > We're thrilled to hear that you find GRIN to be well-organized and user-friendly for managing influencers seamlessly. We appreciate your feedback and are glad to be a part of your daily operations. ### 42. Optimizing Influencer Management **Rating:** 5.0/5.0 stars **Reviewed by:** Sabine C. | Social Media and Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2025 **What do you like best about GRIN?** After managing everything in Excel, switching to GRIN has been a game-changer for our influencer management workflow. It’s made scaling and working with more creators seamless, saving us time and effort. The interface is smooth, and the team behind it is incredibly helpful. Highly recommend! **What do you dislike about GRIN?** The only downside is that sometimes things take a little bit to sync, but overall, it’s a minor issue compared to the efficiency and scalability the platform provides. **What problems is GRIN solving and how is that benefiting you?** Allows to organize everything from communication to product selection—all in one place. It makes it easy to track collaborations, collect content, and manage relationships efficiently **Official Response from Mackenzie Mesford:** > We're glad to hear that GRIN has helped you organize everything end-to-end and manage your relationships efficiently. Thank you for recommending us! ### 43. Great program to centralize influencer marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2025 **What do you like best about GRIN?** The most helpful part of GRIN is being able to centralize all emails from influencers, utilizing templates and automated follow-up emails to increase turnout rates. I also enjoy how creating activations for campaigns is seamless, whether campaigns are big and small. Email and social media channel integration is far from complicated. I am able to see influencer content on the app easily without having to track them manually. **What do you dislike about GRIN?** I do not like how sometimes analytics can take long to load or bug out on GRIN. **What problems is GRIN solving and how is that benefiting you?** GRIN helps me find influencers and do outreach without having to do it by myself. I am able to organize types of influencers by niche, size, and relationship with the brand. I have had to make Google Sheets on my own and lots of information does not stay accurate since it needs to be managed and updated manually, whereas GRIN is already connected to analytics on social media channels. **Official Response from Mackenzie Mesford:** > We're glad to hear that you find GRIN helpful in centralizing influencer marketing and creating seamless campaign activations. We appreciate your feedback on the analytics loading time and bugs, and we're continuously working to improve the platform's performance. ### 44. Revisioning a small business's affiliate program **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2025 **What do you like best about GRIN?** The closer connection to our influencers that I've been able to gain using the platform is truly my favorite. Being able to see all of their performance metrics in one place has made it so much easier to highlight and uplift members of our program. This is a program we were easily able to integrate into our every day work flow. **What do you dislike about GRIN?** I wish I could've seen more updates happen to the workflow and reporting on individual creators. There's a lot of manual work that would happen here as we brought new creators into our program, and while GRIN brought out many new updates this year, I didn't see much change there. Integrating AI into this platform is nice, but it's really not a priority or much of a help to us. **What problems is GRIN solving and how is that benefiting you?** GRIN was able to give us a deeper, more meaningful KPI tracking within our influencer affiliate program. This is something we we're missing and was a great step forward for us to show the value of this program to the larger, overall business. This platform has also given us much more meaningful relationships with our creators. **Official Response from Mackenzie Mesford:** > We're glad to hear that GRIN has helped you gain a closer connection to your influencers and made it easier to highlight and uplift members of your program. We appreciate your feedback! ### 45. I Love Curated Lists **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2020 **What do you like best about GRIN?** Our Grin representative, Cameron, made sure that when we continued our subscription nothing would change. He made sure that we would keep our curated lists which is the best aspect of this platform. Curated lists save me so much time in prospecting and finding influencers who fit our brand. I use this platform everyday to both manage, and find creators. **What do you dislike about GRIN?** Every now and then I have trouble reaching customer service but when I do get a hold of them they are able to solve my issues.. **Recommendations to others considering GRIN:** I recommend fully utilizing the support staff and the webinars they host on a regular basis. Grin is a very robust platform and there are constantly new features to learn about and apply to your personal account. **What problems is GRIN solving and how is that benefiting you?** We have been working hard to build our Ambassador program but struggled to find influencers who fit our brand and our collaborations tyle. Grin allows me to filter out influencers who are not in a certain location, follower range, audience, and those who do not have an email available. ### 46. This has been the perfect influencer platform for beginners and allows for growth! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2025 **What do you like best about GRIN?** The best part about using GRIN is the ease of use! It can be relatively tricky to find things, but is easy to find after digging around and getting comfortable with the program. I also really enjoy that it has so many capabilities for growth. While we may not utilize all of them as we only have a handful of ambassadors in each campaign. It's great to know that they are there! **What do you dislike about GRIN?** Ive noticed throughout our time using GRIN the creator list we recieve the information does not show up for each creator. I've put in a ticket and nothing has changed the entire time we've been using GRIN. I also wish we had a designated support member as we thought we would. **What problems is GRIN solving and how is that benefiting you?** GRIN has been a one stop shop for us in terms of our social media ambassador program. Everything from vetting ambassadors in using the web extension to add creators, manage campaigns, payments and reporting. It is possible and doable to do each of those manually, but would require an entirely new role to manage the program. This allows me to manage our ambassador programs on top of everything esle I do as a Social Media Manager. **Official Response from Mackenzie Mesford:** > We're thrilled to hear that GRIN has been the perfect influencer platform for beginners and has allowed for growth! We're glad to hear that you find it easy to use and that it has many capabilities for growth. ### 47. A product with so much potential, but lacking in execution **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2025 **What do you like best about GRIN?** Where GRIN really hits the mark is the fact that I can handle negotiations, contract management, and content all in one place. It is really nice to be able to do all of this in one place. Setting up the different activations is super easy and very customizable, which is very helpful in organization of influencers. It can be a lot to get an activation set up which isn't an inherent issue that GRIN is responsible for, but once it's set up, use is a breeze. **What do you dislike about GRIN?** Where GRIN struggles is in its creator recruitement and the overall cost of the software. Curated lists and creator search are costly and haven't yielded any results for us as a brand. I am still spending a lot of time sourcing creators outside of the platform. Additionally, the cost for a platform that markets itself as an all-in-one creator platform is a bit tough when the recruitment functions don't really work. Also, if you're a brand that works with a large amount of creators, it's a lot of work to activate/deactivate creators to stay within your limit, which also can affect reporting (a warning that pops up when you go to deactivate a creator). **What problems is GRIN solving and how is that benefiting you?** GRIN is solving the problem of having many moving parts to Influencer Marketing. It is absolutely winning when it comes to communication, contract negotiation and signing, and activation management, all in one place. It is nice to not go between several platforms to be able to manage influencers. **Official Response from Mackenzie Mesford:** > We're glad to hear that you find GRIN helpful for handling negotiations, contract management, and content all in one place. We understand your concerns about creator recruitment and the overall cost of the software. We are constantly working to improve our platform and appreciate your feedback. ### 48. Positive and easy GRIN experience. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2025 **What do you like best about GRIN?** GRIN is so user friendly and the ease of having someone available to talk to at all times is so helpful. Often times I have quick questions on behalf of my creators and I always get a response so fast. I love how organized I can stay with GRIN. Being someone who runs multiple campaigns at a time, I know everything for each specific campaign will be held in its specific activation. I use GRIN daily and would genuinely be lost without it. **What do you dislike about GRIN?** I wish GRIN had better inventory options. Being someone who utilizes this feature for all of our product, I wish there were more ways to sort through product other than by name. For example, adding products to a specific colleciton is super helpful except for the fact that I can't search by collection. **What problems is GRIN solving and how is that benefiting you?** I LOVE that they added a creator search feature. This has definitely helped finding new creators so much easier. **Official Response from Mackenzie Mesford:** > Thank you for your kind words! We're glad to hear that you find GRIN user-friendly and appreciate the availability of our support team. ### 49. Make scaling your influencer programs easy! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2025 **What do you like best about GRIN?** GRIN has been a game-changer for streamlining workflow for all of our influencer and affiliate partnerships! We have been able to more than double our continuous affiliate program because of this platform! From finding creators and coordinating shipments for gifting to handling tax forms, GRIN is so easy! The ability to generate customized reports is also incredibly helpful to see real results from our collaborations, which we have been very happy with. **What do you dislike about GRIN?** The biggest issue we have run into is that content isn't always published on the platform. This has made reporting results from content somewhat difficult, and we have had to do this manually for various creators. We have especially seen this with our TikTok creators! **What problems is GRIN solving and how is that benefiting you?** GRIN has solved all of our problems with scaling our affiliate program! Our biggest issues was sending PR, emails, and payouts manually. With a small team, GRIN has cut back our time spent on organizing our affiliate program, gifting, payouts, and more. We've been able to organize more influencer gifting and paid campaigns than ever! **Official Response from Mackenzie Mesford:** > Thank you for sharing your experience with GRIN! We're glad to hear that the platform has helped you streamline your workflow and scale your influencer program. ### 50. A Single Worker Bee **Rating:** 4.0/5.0 stars **Reviewed by:** Amy D. | Volunteer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2025 **What do you like best about GRIN?** The ability to send and create multiple things in one place, making it easy to use and apply to new and old partnerships. **What do you dislike about GRIN?** No mobile app or version for phones, makes it hard to work with influencers while on the road. I would be logging in more frequently and more interactive (and probably faster) if it was to-go **What problems is GRIN solving and how is that benefiting you?** It is allowing me to connect my people to our shopify for ease of sending product to influencers, helping me process payments and taxes at EOY **Official Response from Mackenzie Mesford:** > Thank you for taking the time to share your experience with GRIN! We're glad to hear that you find GRIN easy to use and apply to your partnerships. We will also take your feedback into consideration for future improvements. ## GRIN Discussions - [What is influencer marketing software?](https://www.g2.com/discussions/grin-what-is-influencer-marketing-software) - 2 comments - [What is grin influencer marketing?](https://www.g2.com/discussions/grin-what-is-grin-influencer-marketing) - 3 comments - [What is grin app?](https://www.g2.com/discussions/what-is-grin-app) - 3 comments - [I've only used the program for 3 months now. What piece of advice would you have for new users? Anything you wish you knew from the start of using the software?](https://www.g2.com/discussions/30057-i-ve-only-used-the-program-for-3-months-now-what-piece-of-advice-would-you-have-for-new-users-anything-you-wish-you-knew-from-the-start-of-using-the-software) - 2 comments - [View GRIN pricing details and edition comparison](https://www.g2.com/products/grin/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-06+06%3A22%3A00+-0500&secure%5Bsession_id%5D=59609c2b-8544-4b5b-b015-bc86621cc6b6&secure%5Btoken%5D=755ce7616bbcbf4e360e8973a14a77486d0a5f70ce2f58ed16796ceb4ce2b86f&format=llm_user) ## GRIN Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Box](https://www.g2.com/products/box/reviews) - [Dropbox](https://www.g2.com/products/dropbox/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Slack](https://www.g2.com/products/slack/reviews) ## GRIN Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Compensation - E-Commerce Integration **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top GRIN Alternatives - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,170 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (550 reviews) - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (503 reviews)