Influencer Recruitment		Based on 301 GRIN reviews and verified by the G2 Product R&D team. Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.	81% (Based on 301 reviews)
Influencer Scoring		Based on 262 GRIN reviews and verified by the G2 Product R&D team. Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.	77% (Based on 262 reviews)
Audience Analysis	See feature definition	Based on 279 GRIN reviews and verified by the G2 Product R&D team. Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.	79% (Based on 279 reviews)
Influencer Segmentation		Based on 285 GRIN reviews and verified by the G2 Product R&D team. Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.	82% (Based on 285 reviews)
Influencer Collaboration		Based on 299 GRIN reviews and verified by the G2 Product R&D team. Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.	87% (Based on 299 reviews)
User-Generated Content (UGC) Management		Based on 272 GRIN reviews and verified by the G2 Product R&D team. Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.	81% (Based on 272 reviews)
Content Approval		Based on 267 GRIN reviews and verified by the G2 Product R&D team. Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.	81% (Based on 267 reviews)
Campaign Analytics		Based on 289 GRIN reviews and verified by the G2 Product R&D team. Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.	83% (Based on 289 reviews)
Reporting and Dashboards		Based on 293 GRIN reviews and verified by the G2 Product R&D team. Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.	82% (Based on 293 reviews)
Data Importing and Exporting Tools		Based on 284 GRIN reviews and verified by the G2 Product R&D team. Import and export lists of influencers and brand advocates with detailed profiles and contact information.	84% (Based on 284 reviews)
Influencer Compensation		Based on 208 GRIN reviews and verified by the G2 Product R&D team. Provides features for compensating influencers for their work.	83% (Based on 208 reviews)
E-Commerce Integration		Based on 207 GRIN reviews and verified by the G2 Product R&D team. Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.	83% (Based on 207 reviews)