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Upfluence Reviews & Product Details

Upfluence Overview

What is Upfluence?

The #1 Influencer Marketing Platform for E-commerce brands on Amazon, Shopify, Magento, BigCommerce, and WooCommerce to run creator programs that sell. Fully integrated with all leading e-commerce solutions and the only influencer platform to natively integrate with Amazon, Upfluence empowers today’s marketers and e-commerce brands to increase sales through creators and affiliate partnerships, with ZERO fees taken from sales generated to maximize your ROI. Recruit creators and affiliates in multiple ways, scale your campaigns through automation and workflows, and simplify your payments - all in one end-to-end platform.

Upfluence Details
Languages Supported
English
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Product Description

Upfluence is an all-in-one influencer marketing platform that allows brands to identify their influencers and launch campaigns in minutes.


Seller Details
Seller
Upfluence
Year Founded
2013
HQ Location
New York
Twitter
@Upfluence
1,837 Twitter followers
LinkedIn® Page
www.linkedin.com
127 employees on LinkedIn®
Description

Influencer marketing platform for eCommerce & social commerce, helping brands & agencies generate online sales through creators, affiliates & ambassadors. We're hiring! Check out our open positions here: https://upfluence.com/careersUpfluence is the only influencer marketing software with a dedicated offering for eCommerce brands. We help brands drive online sales through organic influencer partnerships. Upfluence leverages social data, brand affinity and authenticity to turn your customers into your best performing influencers. Our data-driven approach to influencer marketing delivers a high ROI for each of our 1300+ clients.


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Recent Upfluence Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Great product and smooth onboarding!"
Product has been great so far and Sarah was super helpful with onboarding!
An L.
AL
An L.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great insights into the Influencer world and Great Customer Service"
The platform provides great insights of what's behind the Influencers. Easy to manage multiple influencers and payout process is intuitive. On top ...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
1.0 out of 5
"Way to difficult for both user and creators."
Spent 6 months using Upfluence and found it to be so time-consuming and unintuitive to use that I had to force myself to go on every day and find c...
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Upfluence Media

Upfluence Demo - The #1 Influencer Platform for  E-commerce for brands
Upfluence empowers today’s marketers and e-commerce brands on Amazon, Shopify, Magento, BigCommerce, and WooCommerce to increase sales and revenue through creators and affiliate partnerships.
Upfluence Demo - Recruit creators and affiliates in multiple ways
No more manual searches. Simplify your discovery process and get access to over 9 million verified creators or let influencers and influential customers come to you through landing pages and your own CMS matching.
Upfluence Demo - Find the best creators for your brand
Discover and connect with the right creators for your brand using content, audience, and performance insights.
Upfluence Demo - Automate the flow of communication at scale
Efficiently reach out to influencers at scale with Upfluence. Consolidate all your messages in one convenient location by seamlessly integrating with Gmail and Outlook. Enhance your communication with creators even further through the native integration of ChatGPT and drip emails, ensuring an opt...
Upfluence Demo - Influencer management made easy
Manage all your creators in one place. Filter your influencers by name, location, campaign, and more and keep track of their latest activity to know who is active and who needs a follow-up, who has been paid or need to be. Keep track of every stage. Stay up-to-date on your campaign’s progress, in...
Upfluence Demo - Run creator programs that sell
No more vanity metrics. Track real sales and performance with our CMS integrations, automated link tracking and bulk discount code generation.
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Video Reviews

139 Upfluence Reviews

4.5 out of 5
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139 Upfluence Reviews
4.5 out of 5
139 Upfluence Reviews
4.5 out of 5

Upfluence Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for UpfluenceQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
EX
Influencer Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Upfluence?

Saved my team a lot of time on daily campaign process.

Made tracking sales results clearer than ever.

Support team is top helpful, not just providing robotic answers but truly offering assistance. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Since it offers all features from finding influencers to tracking campaign performance, it took me 2-3 meetings with their team before I felt mastering the tool, there are many useful tricks that you'll need to attend a few meetings to learn. Review collected by and hosted on G2.com.

What problems is Upfluence solving and how is that benefiting you?

Initial outreach to influencers is always a challenge while their scheduled follow-up feature has saved our team a lot of time.

Manually checking creators' gifting lists and shipping addresses was a hassle, but Upfluence helps me collecting this information automatically from creators in the first step. I also no longer have to manually share sales results with each creator at the end of the month—they can easily check it in their creator space. All I need to do is toggle a button in Upfluence to share the sales info. Review collected by and hosted on G2.com.

RB
Social Media Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Upfluence?

Had an Individual Onboarding in my package which made set up and adaption super easy as they walked me through each step and gave me customized training.

Was able to find 150 infleuncers to reach out to within a few hours and then make a campaign to bulk outreach. I liked the automated follow up emails if an infleuncer didn't answer. They have live customer support calls every week that I joined last week where they answer any questions I had an we were able to get my Shopify and Outlook email integrated easily. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

The initial invite email went to my supervisor instead of me so it took an extra day to get the link to my email. Review collected by and hosted on G2.com.

What problems is Upfluence solving and how is that benefiting you?

Finding influencers in bulk and being able to manage the outreach process. They have a draft submission link so we can review the influencers posts prior to them posting. This is very helpful because previously we were using only Dropbox and we would miss influencers submissions. Review collected by and hosted on G2.com.

MA
Ecommerce executive
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Upfluence?

We’ve been using Upfluence for 7 monthsto manage our influencer marketing campaigns, and it has made the process much smoother and more efficient. The platform offers a vast database of influencers, making it easy to find the right fit for our brand. We especially appreciate the filtering options, which allow us to target specific niches and demographics quickly.

The integration with Shopify has been seamless, and the ability to track performance metrics in real-time has helped us optimize our campaigns on the go. The reporting tools are user-friendly and provide clear insights into influencer engagement, ROI, and campaign reach.

The customer support team has also been incredibly responsive and helpful whenever we've had questions or needed assistance.

Many thanks to Mai, who helped and saved me many, many times xx Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Pricing might be on the higher side for smaller businesses Review collected by and hosted on G2.com.

What problems is Upfluence solving and how is that benefiting you?

Real-time performance tracking Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Upfluence?

Spent 6 months using Upfluence and found it to be so time-consuming and unintuitive to use that I had to force myself to go on every day and find creators. Even the creators who signed up for my campaign had difficulty using the deep link and getting paid- which is pretty bad when you're trying to establish a trusting relationship with influencers. It's complicated, expensive, time-consuming and difficult. If you have a staff person whose sole responsibility is influencer marketing, perhaps you'll have better luck. I signed up for Levanta at the same time as I signed up for Upfluence. In six months, Levanata generated 3x as many sales and took just minutes to use. Plus on Levanta creators can sign up on their own- you don't have to pitch them.

I predict Upfluence will be sold or out of business in a year- way too much money, way too much work, small results. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Way too complicated for an average business to use unless yoy have a full-time dedicated person who spends all day doing nothing else. Don't believe he reviews that it's easy to use. I did. It's anything but easy. Review collected by and hosted on G2.com.

What problems is Upfluence solving and how is that benefiting you?

Upfluence didn't solve problems, but created them. I had to involve support every step. Review collected by and hosted on G2.com.

An L.
AL
Partner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Upfluence?

The platform provides great insights of what's behind the Influencers. Easy to manage multiple influencers and payout process is intuitive. On top of that, customer service is helpful. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

So far we like what we've seen and used. Review collected by and hosted on G2.com.

What problems is Upfluence solving and how is that benefiting you?

We had limited knowledge on who are the big influencers names in our industry. Having Upfluence made the process of finding them easier. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Upfluence?

We have a Shopify store, and I love how well it integrates with Upfluence. We didn’t use any software before to manage our campaigns, and it’s really helping us scale, especially with outreach. I like that we can automatically import our product catalog and ship what influencers select. We also share discount codes with them and can track sales and pay commissions based on that. We just started using their payment app too. The onboarding team was super helpful—there are a ton of options when setting up a campaign, so it was great having someone guide us through it. I’m also really happy with their chat support. They host live Q&A sessions, and even though it’s a bit personal, I love the format—jump in with my questions for 10 minutes and then I’m done. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Pinned posts, isn’t available because it's private and they explained it's illegal to collect. Even though I’d love to have access to it, I really appreciate how careful and transparent they are about the data we can use. That means a lot to us. Review collected by and hosted on G2.com.

What problems is Upfluence solving and how is that benefiting you?

Before, I was using spreadsheets and manually tracking which influencers to ship products to, and managing emails was a mess. I really like how this platform centralizes every step of the collaboration. I can also pay influencers directly, without needing to get every commission approved by the finance department. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Upfluence?

Product has been great so far and Sarah was super helpful with onboarding! Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Nothing I have come across so far but have only been using for 2 weeks. Review collected by and hosted on G2.com.

What problems is Upfluence solving and how is that benefiting you?

Upfluence has been great for Influencer outreach and organizing campaigns. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Upfluence?

The Upfluence platform is a must! Their Live Capture feature is incredible and allows you to efficiently identify influencers in your customer database. As a Shopify and Klaviyo user, I was able to easily build an influencer network in just a few days. Their incredible campaign management tool makes the collaboration process very simple. The email feature has been really helpful to create personalized templates. Their customer support is extremely efficient and will answer all your questions. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

So far I haven't disliked anything on the platform! Review collected by and hosted on G2.com.

What problems is Upfluence solving and how is that benefiting you?

Our use case is quite particular and Upfluence allowed us to solve all the problems we were facing with other platforms.

First, Upfluence integrates with Shopify, which allows you to (1) identify influencers in your customer database (2) generate discount codes to send to influencers. You can manage everything without leaving the software. Then, the campaign management tool makes you save a lot of time because everything is automated, you can easily manage campaigns at scale. Finally, their CRM gives you an overview of your collaboration history with influencers. Review collected by and hosted on G2.com.

Charles R.
CR
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Upfluence?

The onboarding people are nice and onboarding went smoothly. Their in-house management is awesome. Best customer service you could ask for. The platform seems to have an endless amount of features. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

The Upfluence platform didn't immediately work with our internal platform, but that has been addressed by their team and they've surprisingly found a way to make it work. Very impressed. Review collected by and hosted on G2.com.

What problems is Upfluence solving and how is that benefiting you?

Upfluence helps us manage a large volume of influencers and content creators. Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Upfluence?

The platform is great, to have everything you need regaring influencer management in one place is priceless, specially if you have a small team.

Also, the 1:1 onboarding experience with Sarah was impecable! She was very helpful through all process, explained everything step by step, helped me creating campaigns, and gave me insightful tips and insights that were truly essential! :) Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

The only thing I would improve would be to have automatic invoices when topping up the Upfluence Pay account and also more options to automate the email flows (for now, the condition is limited only to replied to the email or not). Review collected by and hosted on G2.com.

What problems is Upfluence solving and how is that benefiting you?

Helping me keeping things organized and also saving me tons of time with influencer search, payments and more! Review collected by and hosted on G2.com.