Upfluence Features
What are the features of Upfluence?
Identify
- Blogger Database
- Blogger Search Engine
- Selection Criteria
Influencer Marketing
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Whitelisting
- Influencer Compensation
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Upfluence Categories on G2
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Identify
Blogger Database | Based on 33 Upfluence reviews. Software has a database of content creators who can be reached through the system. Those that use a database typically do not use a search engine. | 91% (Based on 33 reviews) | |
Blogger Search Engine | Software uses a search engine to locate and identify content creators. Those that use a search engine typically do not have a database. This feature was mentioned in 34 Upfluence reviews. | 93% (Based on 34 reviews) | |
Selection Criteria | Based on 33 Upfluence reviews. A set of rules and selections to narrow down the candidates. | 92% (Based on 33 reviews) |
Manage
Import/Export | Based on 30 Upfluence reviews. A way to add new content creators or export their information to another system. | 92% (Based on 30 reviews) | |
Automatic Follow-up | Reminders or scheduling for continued dialogue. This feature was mentioned in 12 Upfluence reviews. | 94% (Based on 12 reviews) | |
Multichannel Outreach | Enables communication through at least two channels (text, email, social, phone, etc.) 28 reviewers of Upfluence have provided feedback on this feature. | 90% (Based on 28 reviews) | |
Product Tracking | Based on 25 Upfluence reviews. Manages the delivery of review samples to bloggers and any returns that are required. | 93% (Based on 25 reviews) | |
Content Scheduling | A calendar to plan an influencer campaign with multiple blogs and events. 13 reviewers of Upfluence have provided feedback on this feature. | 97% (Based on 13 reviews) |
Results
Curation | Based on 13 Upfluence reviews. Using blog content beyond the blogger's site. | 95% (Based on 13 reviews) | |
Reports and Visualization | Basic feedback on the results of a blog influencer campaign. This feature was mentioned in 29 Upfluence reviews. | 94% (Based on 29 reviews) | |
Campaign Analytics | Detailed feedback on bloggers' effect on campaign performance. 27 reviewers of Upfluence have provided feedback on this feature. | 94% (Based on 27 reviews) |
Influencer Marketing
Influencer Recruitment | Based on 80 Upfluence reviews and verified by the G2 Product R&D team. Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience. | 89% (Based on 80 reviews) | |
Influencer Scoring | Based on 82 Upfluence reviews and verified by the G2 Product R&D team. Utilize a proprietary algorithm to score influencers and asssess their authority within your target market. | 89% (Based on 82 reviews) | |
Audience Analysis | See feature definition | Based on 84 Upfluence reviews and verified by the G2 Product R&D team. Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests. | 89% (Based on 84 reviews) |
Influencer Segmentation | Based on 83 Upfluence reviews and verified by the G2 Product R&D team. Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership. | 88% (Based on 83 reviews) | |
Influencer Collaboration | Based on 77 Upfluence reviews and verified by the G2 Product R&D team. Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications. | 90% (Based on 77 reviews) | |
User-Generated Content (UGC) Management | Based on 52 Upfluence reviews. Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system. | 94% (Based on 52 reviews) | |
Content Approval | Based on 69 Upfluence reviews and verified by the G2 Product R&D team. Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work. | 92% (Based on 69 reviews) | |
Campaign Analytics | Based on 73 Upfluence reviews and verified by the G2 Product R&D team. Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. | 91% (Based on 73 reviews) | |
Reporting and Dashboards | Based on 73 Upfluence reviews and verified by the G2 Product R&D team. Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders. | 91% (Based on 73 reviews) | |
Data Importing and Exporting Tools | Based on 69 Upfluence reviews and verified by the G2 Product R&D team. Import and export lists of influencers and brand advocates with detailed profiles and contact information. | 91% (Based on 69 reviews) | |
Influencer Whitelisting | Based on 40 Upfluence reviews and verified by the G2 Product R&D team. Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission. | 92% (Based on 40 reviews) | |
Influencer Compensation | Provides features for compensating influencers for their work. 41 reviewers of Upfluence have provided feedback on this feature. | 91% (Based on 41 reviews) | |
Social Commerce | As reported in 18 Upfluence reviews. Supports social commerce capabilites such as shoppable content. | 89% (Based on 18 reviews) | |
E-Commerce Integration | Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking. 24 reviewers of Upfluence have provided feedback on this feature. | 90% (Based on 24 reviews) |
