Sprout Social Influencer Marketing Features

Provides tools to help identify and house media oppurtunties and potential influencers.

Allows users to manage campaigns, as well and media opportunities and influencer information.

Provides a centralized hub for all media opportunities and current news regarding relevant influencers.

Gives visability into multiple media channels, allowing for optimal media exposure.

Provides tools that help engage influencers and increase media contacts.

Provides analysis on media and influencer contacts, as well as the effectiveness of each action.

Helps respond to media inquires through automation features.

Measures the full impact of campaigns, as well as each individual influencer and media opportunity.

Helps establish a permissions workflow, allowing and restricting access to different company materials.

Gives visability and allows team members to communicate effectively and collaboratively.

Software has a database of content creators who can be reached through the system. Those that use a database typically do not use a search engine.

Software uses a search engine to locate and identify content creators. Those that use a search engine typically do not have a database.

A set of rules and selections to narrow down the candidates.

A way to add new content creators or export their information to another system.

Reminders or scheduling for continued dialogue.

Enables communication through at least two channels (text, email, social, phone, etc.)

Manages the delivery of review samples to bloggers and any returns that are required.

A calendar to plan an influencer campaign with multiple blogs and events.

Using blog content beyond the blogger's site.

Basic feedback on the results of a blog influencer campaign.

Detailed feedback on bloggers' effect on campaign performance.

Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.

Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.

Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.

Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.

Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.

Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.

Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.

Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.

Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.

Import and export lists of influencers and brand advocates with detailed profiles and contact information.

Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.

Provides features for compensating influencers for their work.

Supports social commerce capabilites such as shoppable content.

Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives