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Tackle Cloud GTM Platform Reviews & Product Details

Tackle Cloud GTM Platform Overview

What is Tackle Cloud GTM Platform?

Tackle is the leading solution built to help software companies generate revenue through a data-driven Cloud go-to-market (Cloud GTM). Our Platform and our team come together to help our customers identify the right buyers, grow cloud co-sell relationships, and transact efficiently at scale through the AWS, Google Cloud, and Microsoft. Tackle works with more than 500 software companies including Auth0, CrowdStrike, HashiCorp, Lacework, New Relic, Snyk, and many more at every stage—from companies scaling their go-to-market to the largest software companies in the world. We are venture backed by three of the world's top SaaS investors—a16z, Bessemer Venture Partners, and Coatue—to execute on our mission to positively transform the way that software is sold.

Tackle Cloud GTM Platform Details
Product Website
Languages Supported
English
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Product Description

Tackle can help you create a strategy for listing, selling, and deploying your software in the cloud.


Seller Details
Seller
Tackle.io
Company Website
Year Founded
2016
HQ Location
Remote, US
Twitter
@tackleio
619 Twitter followers
LinkedIn® Page
www.linkedin.com
186 employees on LinkedIn®
Description

Tackle.io is a cloud-based platform that simplifies the process of selling software in cloud marketplaces. It provides tools for managing listings, optimizing visibility, and streamlining the purchasing experience for customers. Tackle.io aims to empower software vendors by enhancing their go-to-market strategies and maximizing their revenue potential through various cloud platforms such as AWS, Azure, and Google Cloud.


Nicole W.
NW
Overview Provided by:

Recent Tackle Cloud GTM Platform Reviews

Kathryn P.
KP
Kathryn P.Mid-Market (51-1000 emp.)
4.0 out of 5
"Cloud GTM Platform Pioneer & Great Partner"
I used Tackle for the last four years, in several roles, across two companies. They were one of the first Cloud GTM platforms to come market and as...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Enterprise-grade software, best for multi-cloud GTM"
The Tackle downstream app is clean and relatively intuitive to use. The integration is pretty powerful, but definitely needs to be configured prope...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Industry leading Cloud GTM Product that is worth every penny."
The most helpful aspect of of the platform is the ease of use and implementation within our Salesforce system. We have fully integrated it into our...
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Tackle Cloud GTM Platform Security
Get security information from Tackle Cloud GTM Platform to help you buy the right software. View Security Information
Tackle Cloud GTM Platform security information includes:
SOC 2 (System and Organization Controls 2)

Tackle Cloud GTM Platform Media

Tackle Cloud GTM Platform Demo - Tackle Offers Dashboard
Tackle Offers makes it easy to create, send, and track private offers across multiple Cloud Marketplaces. Sellers and their stakeholders stay informed of deal status every step of the way while customers receive custom and easy-to-follow buying instructions.
Tackle Cloud GTM Platform Demo - Tackle Offers Buyer Instructions Notification
Tackle Offers streamlines the seller workflow with a clear view into an order’s movement through acceptance stages, and the kind of granular visibility that Sales, Finance, and Operations teams crave.
Tackle Cloud GTM Platform Demo - Tackle Insights Dashboard
Tackle Insights provides a one-stop-shop for comprehensive, aggregated, and real-time views into your Marketplace transactions and performance — across listings and Cloud Providers.
Get an overview of Tackle's Cloud GTM Platform.
Play Tackle Cloud GTM Platform Video
Get an overview of Tackle's Cloud GTM Platform.
Play Tackle Cloud GTM Platform Video

Official Interactive Demo

Tackle Cloud GTM Platform demo available

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55 Tackle Cloud GTM Platform Reviews

4.7 out of 5
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55 Tackle Cloud GTM Platform Reviews
4.7 out of 5
55 Tackle Cloud GTM Platform Reviews
4.7 out of 5

Tackle Cloud GTM Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Tackle Cloud GTM PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Kathryn P.
KP
Sr. Manager, Cloud Partnerships - Americas
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Tackle Cloud GTM Platform?

I used Tackle for the last four years, in several roles, across two companies. They were one of the first Cloud GTM platforms to come market and as such are deeply entrenched with the various cloud providers, their operations/processes/procedures, and are have a wealth of knowledge. I find the platform to be easy to use and their customer support is great. Review collected by and hosted on G2.com.

What do you dislike about Tackle Cloud GTM Platform?

As with any software product, there are little issues with UX/UI, but I have found the Tackle team to be receptive to feedback and often see previous suggestions incorporated into new software versions. Review collected by and hosted on G2.com.

What problems is Tackle Cloud GTM Platform solving and how is that benefiting you?

Build and manage co-sell and marketplace transactions, streamlining operations across the major cloud providers. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Tackle Cloud GTM Platform?

The most helpful aspect of of the platform is the ease of use and implementation within our Salesforce system. We have fully integrated it into our sales process and it has helped our sellers easily transfer information to our cloud providers. Review collected by and hosted on G2.com.

What do you dislike about Tackle Cloud GTM Platform?

Although we adapt to change, one of the downsides of using the product are the update changes that Tackle has done over the year. One change in particular affected a specific data source that we found valuable in our sales reporting. Review collected by and hosted on G2.com.

What problems is Tackle Cloud GTM Platform solving and how is that benefiting you?

The platform solved the goal of integrating our private offer creation process with the integration within our sales tools and our cloud marketplace providers. This is a tremendous benefit because we no longer need to different systems and our operations team has added this resource to their purchase creation process. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Tackle Cloud GTM Platform?

The Tackle downstream app is clean and relatively intuitive to use. The integration is pretty powerful, but definitely needs to be configured properly by your Salesforce integration team which is not trivial. If you are selling on multiple cloud marketplaces (e.g. both AWS and Azure) then picking Tackle is the no-brainer. Review collected by and hosted on G2.com.

What do you dislike about Tackle Cloud GTM Platform?

Tackle is pretty expensive, and if you are only selling on one cloud marketplace you might be better off with one of the competitors. Review collected by and hosted on G2.com.

What problems is Tackle Cloud GTM Platform solving and how is that benefiting you?

We use the Co-Sell integration for pushing opportunities into ACE, and updating them as they progress. We use the Data integration to prioritize our GTM efforts. We use Offers directly in their webapp (not via integration to Salesforce). Review collected by and hosted on G2.com.

Morvana G.
MG
Salesforce Administrator
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Tackle Cloud GTM Platform?

Without any need for spreadsheets, we're able to create a co-sell on Opportunties via the Oportunity list in Salesforce, hundreds of deals at a time. And that co-sell record shares the deal with AWS. AWS are amazed how on top of our co-sell deals we are. And best of all Tackle is the same platform we use to list on Amazon marketplace. We like the Propesity scores that indicate the propensity to buy via AWS which guides us to focus on the highest likelihood deals. It's easy to use and easy to implement. Tackle support are incredible, very responsive. Review collected by and hosted on G2.com.

What do you dislike about Tackle Cloud GTM Platform?

Nothing really, it's the AWS ACE platform and it's immarturity that cause minor headaches. But the intermediary Tackle connector protects us from much of ACE's idiosyncrasies. Review collected by and hosted on G2.com.

What problems is Tackle Cloud GTM Platform solving and how is that benefiting you?

Solves sharing of deals and synchrnising status and next steps of deals with AWS Review collected by and hosted on G2.com.

HG
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Tackle Cloud GTM Platform?

The Tackle platform makes it easy for us to transact with multiple cloud providers via one platform. And once an offer is made to a partner (via CPPO) or to a customer (via PO), we receive updates on each step taken. It makes it seamless for every member of our team to know where we are in the transaction process. The Customer Support is also incredibly responsive and helpful. Finally, integrating and implementing Tackle was a breeze and saved our engineering staff tons of time and cycles. Review collected by and hosted on G2.com.

What do you dislike about Tackle Cloud GTM Platform?

The Tackle Team is great about staying on top of the new features that get added by the hyperscalers and quickly enables their platform to offer that feature to its users. Review collected by and hosted on G2.com.

What problems is Tackle Cloud GTM Platform solving and how is that benefiting you?

Providing Marketplace offers to partners and customers, understanding propensity to buy for our customers, integrating with our salesforce for registering opportunities, showing propensity to buy and creating offers, creating pipeline, providing insights on our deals, making our lives easier when it comes to transacting deals via the marketplace. Review collected by and hosted on G2.com.

Jillian F.
JF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Tackle Cloud GTM Platform?

The Tackle team is helpful getting listings up and getting the motion in place for small ISVs looking to transact on a cloud marketplace. Lots of resources and guides to help get started with building these partnerships. The onboarding teams are SUPER helpful and very responsive. Review collected by and hosted on G2.com.

What do you dislike about Tackle Cloud GTM Platform?

No longer having CSMs makes it a bit of a challenge to get answers. Everything goes through the support channel which can be a bottle neck when trying to close deals or get orders out the door in a timely manner. Review collected by and hosted on G2.com.

What problems is Tackle Cloud GTM Platform solving and how is that benefiting you?

My internal team did not have bandwidth to build our marketplace listings directly, so having Tackle there to get us live quickly was a great benefit. Now we can leverage their reporting for multi-cloud transactions/GTM plans. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Tackle Cloud GTM Platform?

The platform's intuitive interface guided us effortlessly through the integration process, streamlining what could have been a complex ordeal into a smooth and efficient experience. Whether it was configuring settings or managing deployments, Tackle.io provided all the tools necessary with clarity and precision

However, what truly sets Tackle.io apart is its exceptional support team. At every stage of our integration journey, they were there to lend a helping hand, providing invaluable guidance and assistance whenever needed. Their dedication to ensuring our success was palpable, and it instilled a sense of confidence in the platform that is hard to come by.

Moreover, Tackle.io has consistently added value to our operations. With each update and feature enhancement, they have demonstrated a commitment to staying ahead of the curve and meeting the evolving needs of their customers. It's reassuring to know that we're not just using a platform but partnering with a company that is invested in our growth and success. Review collected by and hosted on G2.com.

What do you dislike about Tackle Cloud GTM Platform?

Not much to complain about, really. Just a suggestion: a few tweaks to the UI in the listing builder could make it even more intuitive. Review collected by and hosted on G2.com.

What problems is Tackle Cloud GTM Platform solving and how is that benefiting you?

Enabling our internal teams on working with the cloud providers as well as alleviating internal overhead Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Tackle Cloud GTM Platform?

When we were running our own Cloud Marketplace strategy we ran into issues working across departments because we did things differently from Azure to AWS. With Tackle.io, regardless of hypercaler, we transact in a similar manner with the same set of triggers that go to the appropriate teams, creating a smooth operational experience. We are in the final stages of launching the Tackle.io Co-Sell Application into production and this will save people from various departments hours a week previously spent sharing deals, adding contacts, updating pipleine, etc. Our next step will be to integrate Tackle.io Prospect to show PtoB data at the account level across our organization. This will help our sellers more confidently plan regional prospects by hyperscaler and drive procurement through the Marketplace. Review collected by and hosted on G2.com.

What do you dislike about Tackle Cloud GTM Platform?

Although they provide support as we connect, test and launch different pieces of the Cloud GTM platform, it would be nice if they could put hands on keyboard for some of it without an additional cost to us. Review collected by and hosted on G2.com.

What problems is Tackle Cloud GTM Platform solving and how is that benefiting you?

Tackle.io provided us a platform that allows us to do Marketplace/Co-Sell business with both Microsoft and AWS in the same pane of glass. We went from Marketplace novice to pro in just a mater of weeks and we are confident in our ability to handle the anticipated volume of MPPO's (Marketplace Private Offers) as we scale. The abilitiy to share/update deals directly from Salesforce and have the subseqent data show up in ACE/Salesforce is a huge time saver for everyone across alliances. No one in Alliances enjoys the manual admin work but it's important for our partnership and now with Tackle it will no longer be a burden. Also, the Analytics for both hyperscalers in one place makes life a lot easier at the end of each quarter. Review collected by and hosted on G2.com.

MM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Tackle Cloud GTM Platform?

The Tackle platform takes the complexity of working with multiple CSP marketplaces and simplifies that into a single platform with a single view of a very challenging process. The reporting functions are getting better and are becoming more valuable to our team. Review collected by and hosted on G2.com.

What do you dislike about Tackle Cloud GTM Platform?

Tackle is subject to the same pain points as any marketplace partner, things change so much and at times the platform does not have all the features/functionality changes made by the cloud providers on day-one. This is not necessairly a Tackle issue but one where more coordination may be needed between Tackle and the cloud providers to make sure they are aware of roadmap/feature changes.

In the past, the pricing model was a challenge but recent changes have more aligned with how the CSP marketplaces operate and are more acceptable to a software vendor. Review collected by and hosted on G2.com.

What problems is Tackle Cloud GTM Platform solving and how is that benefiting you?

We are just starting to use some of the non-listing-creation functions within Tackle (co-sell and Salesforce integration) and those have tremendous potential to help our business. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Tackle Cloud GTM Platform?

Tackle provides a CSP independent platform that enables organizations to take the guesswork and learning out of AWS/Google/ and MSFT MP listing processes which are complex and different for each company. Tackle delivers an impactful, easy to use implementation plan which helps everyday users become familiar with the platform quickly. Tackle's console is easy to integrate and provides intuitive MP deal lifecycle management in an audit friendly format that is easy to "plug in" across ops, sales, finance and alliance teams for immediate use.

Their Customer Support is world class ! Review collected by and hosted on G2.com.

What do you dislike about Tackle Cloud GTM Platform?

Absolutely nothing at all, customers could benefit from more right sized service pack offerings to provide speicif support for tackle initiatives. Review collected by and hosted on G2.com.

What problems is Tackle Cloud GTM Platform solving and how is that benefiting you?

Onboarding to AWS and Google Marketplaces, ensuring the MP offers are set up properly for customers, partners and for the organizations finance and operations teams to process volume orders. Tackle is also helping the organization automate CRM processes which reduce daily admin by the teams up to 30%. Review collected by and hosted on G2.com.