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Syndigo Reviews & Product Details - Page 2

Syndigo Overview

What is Syndigo?

Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrated network for content distribution, Syndigo is the end-to-end solution on the journey to data confidence and success. Whether an enterprise needs to achieve a “single source of data truth” inside the organization or distribute it to an external network in pursuit of faster, more efficient commerce, Syndigo makes it happen. Syndigo serves more than 14,000 leading enterprises worldwide across key industries including grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare.

Syndigo Details
Product Website
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Product Description

Your end-to-end solution to collect, create, enrich, manage, syndicate, and analyze all your digital assets, Core Marketing, and Enhanced product content.


Seller Details
Seller
Syndigo
Company Website
Year Founded
2017
HQ Location
Chicago, Illinois
Twitter
@syndigoLLC
275 Twitter followers
LinkedIn® Page
www.linkedin.com
1,312 employees on LinkedIn®
Description

Syndigo is a leading provider of product content and digital asset management solutions. The company specializes in helping brands and retailers enhance their product information and improve consumer engagement across various channels. Syndigo's platform enables businesses to manage, distribute, and optimize their product content, ensuring accuracy and compliance with retail standards. With a focus on data quality and efficiency, Syndigo supports organizations in delivering comprehensive and compelling product experiences to drive sales and customer satisfaction. For more information, visit their website at https://www.syndigo.com.


Jill P.
JP
Overview Provided by:
Customer Advocacy Specialist

Recent Syndigo Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Very good product but sometimes buggy"
I like the customer service support. It is really good and the team always responds promptly to my questions. I like that the platform is easy to u...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Syndigo is a modern, capable and flexible solution for your PIM/MDM needs."
The application uses state of the art technology and performs well. Also they listen to your requests as users of the system and make sure to embed...
Chris T.
CT
Chris T.Enterprise (> 1000 emp.)
5.0 out of 5
"Syndigo at Stanley"
Powerful Industrial leading PIM capabilities on multi-tenant SaaS platform. Great user interface, easy-to-use.
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Syndigo Media

Syndigo Demo - Analytics Dashboard
Understand key content metrics for consistency and accuracy
Syndigo Demo - Asset Library
Easily view all product content assets in the system
Syndigo Demo - Enhanced Content Widget (Feature Sets)
Update Enhanced Content in an easy-to-use module to add Feature Sets and other interactive pieces of content
Syndigo Demo - Recurring Distribution Setup
Set up recurring content distribution to select recipients
Syndigo Demo - Data Quality Notifications
Receive alerts for item requirements and content quality
Syndigo Demo - Content Health Summary
Comprehensive view of your products. See where there are errors and what needs improving.

Official Downloads

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170 Syndigo Reviews

4.4 out of 5
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170 Syndigo Reviews
4.4 out of 5
170 Syndigo Reviews
4.4 out of 5

Syndigo Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SyndigoQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Syndigo?

The ease with which various widgets can be combined to make up an EMC page as well as the responsiveness of their support team. In addition to that, how easy it is to syndicate the created page to WM and doing it more than once certainly makes it very easy and intuitive. Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

The initial start up process around adding a SKU for which an EMC page is needed, as well as the bulk import option of information that was difficult to understand. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

I needed to syndicate our client's SKUs EMC pages to WM and Syndigo certainly helped us in that regard! Review collected by and hosted on G2.com.

DN
Quality Control
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Syndigo?

I was handed off setting up/managing the many data management synchronization platforms, including Syndigo. A lot of the other platforms (excluding Syndigo) were incredibly tedious to learn and continue to be time consuming to manage. Many of these other platforms (not Syndigo) require me to manually enter product data repeatedly. Thankfully with Syndigo, setting up new items and managing the product list are incredibly easy, straightforward, and rewarding.

Within a little while of using the Syndigo platform (and with some help from my company’s Account Executive), I was publishing items, getting product set up, and interacting with the entire site with ease. Managing items and the entire data management process is such a relief when using Syndigo.

Not only is the Syndigo platform a breeze to use, but their support/account team is immensely helpful and knowledgeable. The company I work for has a dedicated Account Executive who not only has helped me get up-and-running in no time, but has been there to bounce weird, one-off questions that have come up. Being able to check in on a regular basis is rare for most companies and has helped me become a real Syndigo believer. Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

Honestly, I haven't found one downside with Syndigo. I wish other stores and distributors would begin using Syndigo rather than competitors. The setup and management with Syndigo is second-to-none.

To this point, since some stores/distributors choose to use other (and more tedious) platforms, I don't use Syndigo as much as I wish I could. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

One HUGE problem is the time saved by using Syndigo. With other data management platforms, I literally have to manually enter field after field of data. If my company only had a few items, this might not be as tedious. But once a company's catalog gets to be over a few dozen, the time needed to dedicate to product setup/manage is quite extensive.

With Syndigo, actually being able to send in product to have imaged (and data retrieved) is such a timesaver (and lifesaver). Review collected by and hosted on G2.com.

Response from Jill Perry of Syndigo
(Original )

Thank you so much for taking the time to share your experience with Syndigo! We're thrilled to hear that you find our platform easy to use and that our Customer Success team has been helpful and knowledgeable. We strive to provide a seamless experience for our customers, so it's great to know that you have found value in using Syndigo.

We understand the frustration with other retailers and distributors not using Syndigo, which is why we're continuously working to expand our reach and onboard more partners. In the meantime, we appreciate your loyalty and are glad that Syndigo has been a time-saving and efficient solution for you. If there's anything else we can do to further assist you, please don't hesitate to reach out.

MW
Brand manager
Furniture
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Syndigo?

I like side-by-side review and accommodations for multi-language concerns for an item. Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

Contract management is unable to account for how live retail product lifecycle management really works. Lack of data consolidation and integration of existing data for all possible uses in the system creates more human interaction, data duplication, and overall unnecessary system bloat. IE: If i enter a model # for an item, it should be entered one time, and accessible / usable in any instance that requires a model # to be referenced. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

Syndigo is currently required for providing retailer e-commerce information for Costco. Syndigo provides a vehicle to deliver branded e-commerce communications through the use of Enhanced Content. Core integration (where available) prevents duplication of data entry and puts the data back into the control of the manufacturer, and removes the responsibility of the retailer to directly maintain data that they shouldn't have to manage on their own. Review collected by and hosted on G2.com.

Response from Jill Perry of Syndigo

Thank you for your feedback! We're glad to hear that you appreciate the side-by-side review and multi-language accommodations for items. We understand your concerns about contract management and data consolidation. We are constantly working to improve our system to better account for the complexities of live retail product lifecycle management and to streamline data consolidation and integration. We appreciate your feedback on the need for a centralized model number reference, and we will take this into consideration for future enhancements.

At Syndigo, we aim to solve the problem of providing accurate and up-to-date e-commerce information for retailers like Costco. Our platform allows manufacturers to deliver branded e-commerce communications through Enhanced Content, while also preventing duplication of data entry and giving manufacturers control over their own data. We appreciate your support and will continue to work towards improving our services. If you have any further concerns or suggestions, please don't hesitate to reach out to us.

ML
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Syndigo?

Hello Syndigo Team!

It is with great excitement that Sun-Maid® MDG would like to announce that we reached our goal of 100% on our Syndigo dashboard.

This is a team effort not just here at Sun-Maid® & Plum Organics®, but also at Syndigo. We want to thank all of Syndigo, from our account representative, Spencer Wilson, our project coordinator, Joshua Jenkins, to all of the I.T staff for their support throughout our journey. Without your guidance and training this goal could not have been achieved.

Sun-Maid MDG looks forward to working through our upcoming projects with the Syndigo team.

Sun-Master Data Governance Department

Michelle Landolt

Jesse Ritua

Amy Muhleck

Shikha Dhar

#Customer Support #Ease of Integration #Frequency of Use #Ease of Implementation #Ease of Use #Number of Features Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

Being able to have all attributes data sync into Syndigo from other portals without issues. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

Syndigo trained Sun-Maid on the whole CXH portal, including but not limited to spreadsheet download for Open Source Market Place, Linking Images and publishing to Verify My Product. The issues that Sun-Maid still has deals with when the items flow into Digital Complete then Market Place; the images do not automatically flow into Product Index. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Syndigo?

The customer support! You guys are AMAZING! Everyone I've worked with has been incredibly kind and willing to go the extra mile to get my questions answered. Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

It takes some time to learn and it's not always intuitive or easy to use in some moments. It would also be great if we could upload our own renders in a cruch or if we have label changes that need to be put in place ASAP. I know it's possible, but there are so many nitty gritty details or angles that we can't provide that make it impossible for us to actually do that. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

Knowing specific retailers can pull from our product listings helps ensure all renders and copy stays up to date. Auditing Syndigo covers an array of retailers instead of auditing each one individually. Review collected by and hosted on G2.com.

Response from Jill Perry of Syndigo

Thank you for taking the time to share your experience with our customer support team; we're thrilled to hear that they've exceeded your expectations! Your kind words truly inspire us to continue going above and beyond for our valued customers.

We appreciate your feedback regarding the learning curve and usability of our platform. We understand that navigating certain features may pose challenges, and we're continuously working to enhance our user interface to ensure a smoother experience for all users.

Regarding your suggestion to upload custom renders and implement label changes swiftly, we understand the importance of agility in responding to such needs. While we currently offer these features, we acknowledge that there may be limitations in providing all necessary details for customization. We're committed to exploring ways to streamline this process and provide more flexibility to accommodate your requirements effectively.

Furthermore, we understand the significance of ensuring that your product listings remain up to date across various retailers. Our platform is designed to facilitate this process efficiently, and we'll continue to enhance our capabilities to provide comprehensive coverage and seamless integration with retailer systems.

Your feedback is invaluable to us as we strive to deliver an exceptional experience tailored to your needs. If you have any further suggestions or questions, please feel free to reach out. Thank you for choosing us as your partner, and we look forward to serving you better in the future.

Verified User in Consumer Goods
IC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Syndigo?

Organization of product aspects top to bottom in one central place.

Share with customers, easy to use once implemented and integrates well with our system of records. Use as often as you like! Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

It takes time to learn the program and inputs, but that is with any new program. Worth the effort once completed. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

A one place shop all for our many customers. A perfect window to display our product and easy to answer all those increasingly complet product questions. Review collected by and hosted on G2.com.

Verified User in Warehousing
UW
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Syndigo?

It is very easy to use. I took over doing our Syndigo content for our products on Costco.com, and was able to easily pick up most aspects and what to do with ease. Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

The only thing I do not like is navigating assets/pictures. Seems clunky, not well organized and slow. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

Very easy to make our ecommerce pages for Costco.com. Responses from support on any questions is very fast as well. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Syndigo?

Multiple customers use Syndigo for syndication so we went with them; their tech support is so helpful - and the user interface is very intuitive. Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

Some of the content requested is not explained and simply references back to other "unexplained" fields. If you don't know, you don't know. This makes you HAVE to call support to get things done. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

N/A - we selected syndigo because our customers required it Review collected by and hosted on G2.com.

Response from Jill Perry of Syndigo

Thank you for sharing your feedback! We're thrilled to hear that you find our tech support helpful and our user interface intuitive. Your positive experience with our syndication services is important to us.

We also appreciate your constructive feedback regarding the clarity of content requests. We understand how frustrating it can be when fields are not adequately explained and we're continuously working on improving our documentation and user guidance to make the process smoother and more intuitive for you. Your insights will help us enhance our platform and reduce the need for support calls.

Thank you for helping us improve!

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Syndigo?

It was fairly easy to learn the basics to get started. Customer support is very responsive and has been helpful at resolving issues. I've recently learned how to import data which is an enormous time saver when you have to make updates to multiple items. Similarly, the bulk update feature is helpful for updating multiple records at one time and viewing data for multiple items side by side. Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

I don't like how it takes 24 hours upon publishing items to discover errors. For esample, something as basic as a period within a bullet, or an improperly formatted customer facing size will get an item rejected. I would think these types of "errors" would be caught in the verification step (which doesn't seem to have much funtion in my opinion). There is also no notification from publishing failures, so you have to remember to go back in and check every day. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

We primarily use Syndigo to publish to Kroger as it is the primary data tool for that retailer. We also use the enhanced content feature for another client. For Kroger, it is an efficient data warehouse and publishing tool. Review collected by and hosted on G2.com.

Response from Jill Perry of Syndigo

Thank you for your feedback on Syndigo! We're glad to hear that you found it fairly easy to learn and that our customer support has been responsive and helpful in resolving any issues you've encountered. We understand that the 24-hour delay in discovering errors upon publishing can be frustrating, especially for basic formatting issues and appreciate your suggestion about catching these errors during the verification step and will pass it along to our development team for consideration. Should you have any further suggestions or concerns, please don't hesitate to reach our amazing customer support team!

Verified User in Dairy
UD
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Syndigo?

The ability to enables us to centralize and manage all of our products content in one central platform across so many touchpoints. Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

At times the approval process can be inconsistent. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

Having all of our content in one centralized platform. Review collected by and hosted on G2.com.