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Syndigo Reviews & Product Details

Syndigo Overview

What is Syndigo?

Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrated network for content distribution, Syndigo is the end-to-end solution on the journey to data confidence and success. Whether an enterprise needs to achieve a “single source of data truth” inside the organization or distribute it to an external network in pursuit of faster, more efficient commerce, Syndigo makes it happen. Syndigo serves more than 14,000 leading enterprises worldwide across key industries including grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare.

Syndigo Details
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Product Description

Your end-to-end solution to collect, create, enrich, manage, syndicate, and analyze all your digital assets, Core Marketing, and Enhanced product content.


Seller Details
Seller
Syndigo
Company Website
Year Founded
2017
HQ Location
Chicago, Illinois
Twitter
@syndigoLLC
275 Twitter followers
LinkedIn® Page
www.linkedin.com
1,312 employees on LinkedIn®
Description

Syndigo is a leading provider of product content and digital asset management solutions. The company specializes in helping brands and retailers enhance their product information and improve consumer engagement across various channels. Syndigo's platform enables businesses to manage, distribute, and optimize their product content, ensuring accuracy and compliance with retail standards. With a focus on data quality and efficiency, Syndigo supports organizations in delivering comprehensive and compelling product experiences to drive sales and customer satisfaction. For more information, visit their website at https://www.syndigo.com.


Jill P.
JP
Overview Provided by:
Customer Advocacy Specialist

Recent Syndigo Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Very good product but sometimes buggy"
I like the customer service support. It is really good and the team always responds promptly to my questions. I like that the platform is easy to u...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Syndigo is a modern, capable and flexible solution for your PIM/MDM needs."
The application uses state of the art technology and performs well. Also they listen to your requests as users of the system and make sure to embed...
Chris T.
CT
Chris T.Enterprise (> 1000 emp.)
5.0 out of 5
"Syndigo at Stanley"
Powerful Industrial leading PIM capabilities on multi-tenant SaaS platform. Great user interface, easy-to-use.
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Syndigo Media

Syndigo Demo - Analytics Dashboard
Understand key content metrics for consistency and accuracy
Syndigo Demo - Asset Library
Easily view all product content assets in the system
Syndigo Demo - Enhanced Content Widget (Feature Sets)
Update Enhanced Content in an easy-to-use module to add Feature Sets and other interactive pieces of content
Syndigo Demo - Recurring Distribution Setup
Set up recurring content distribution to select recipients
Syndigo Demo - Data Quality Notifications
Receive alerts for item requirements and content quality
Syndigo Demo - Content Health Summary
Comprehensive view of your products. See where there are errors and what needs improving.

Official Downloads

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170 Syndigo Reviews

4.4 out of 5
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170 Syndigo Reviews
4.4 out of 5
170 Syndigo Reviews
4.4 out of 5

Syndigo Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SyndigoQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Retail
AR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Syndigo?

System functions well, overall good experience for the end user. Flexibility. Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

Lack of support as no one at Syndigo is an expert in our customized implementation, Lack of resources when there are questions or to self-serve Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

Prior to implementing our PIM, we were managing data for around 500K SKUs on separate Excel files, with images housed separately in a shared folder. We were working with around 30 clients, some of whom had huge SKU count assortments. For each brand, we managed one spreadsheet with all product data, one spreadsheet with pricing, and a complex and inconsistent system of folders where images were housed. That alone is enough to make my head spin, but if you think about how that impacts efficiency, reduces turn time, and reduces human error, it was truly a game changer for us. We were simply in way over our heads with the amount of data and content we were managing. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Syndigo?

Syndigo PIM has a comprehensive set of functions designed for effective management of product information across the organization, facilitating workflows and providing tools for collaborative work in real time with validation. It enables the unification of data standards across different systems, and ensure that high quality data is consistently delivered across digital selling channels. The platform has image and video SEO attributes as well as compliance reviews among other content enhancement features, which fill in product detail thus bettering the visibility and engagement with the prospective customers. Further, the integration features make linking with other business systems straightforward hence able to provide an efficient and flexible PIM solution to any organisation. The first integration was the most challenging since this system represented a paradigm shift. However, we’ve now developed a broad ecosystem of integrations quickly and easily, allowing us to synchronize attribute information, images, technical sheets, and multimedia across digital channels. Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

What I like least is the user interface UI, as it can be somewhat confusing for first-time users. The interface contains many buttons and features that aren’t used today in our company, which causes confusion and creates a navigation experience that isn’t ideal for those seeking ease and speed. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

Syndigo deals with issues of product data consistency , workflows and syndication accross different channels. It consolidates and integrates the data making it easier to keep up with unified information across all platforms while minimizing manual corrections and preventing associated errors. Timely completion of tasks is improved by offering real time updates as changes and additions to products are launched. This helps us in content management by simplifying it and increasing the quality of data leading to improved experience of our customers across digital platforms. Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Syndigo?

I like the customer service support. It is really good and the team always responds promptly to my questions. I like that the platform is easy to use. It's pretty user friendly and easy to learn, even when they roll out new updates. There are also a lot of features that organizations can use for their product pages and like I said before, they're easy to learn and use. Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

I think it is quite buggy sometimes, with enhanced content previews not loading sometimes. I feel like I have to contact customer support at least twice a week. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

We use it to display enhanced content on retailer pages which helps boost customer's trust in our product, and it gives them more information on the product they are buying. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Syndigo?

Syndigo products are very user friendly. The user interface is easy on the eyes and not overly complicated! As someone who works with multiple data pools for various foodservice manufactures, we highly recommend Syndigo to our clients! If we ever have any issues, your process for opening a support ticket is very efficient and your team gets back to us right away, diligently working to resolve any issues! The Syndigo team is always so helpful and kind. We have worked with many account managers over the years and they are all great at answering questions and making sure we are taken care of properly! Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

Whenever we provide input about additional services, Syndigo is usually already working on that new feature, which is great. They are continually adding services and solutions to improve their platform. We have suggested that it would be nice for Syndigo to provide a data loading team that could assist struggling suppliers with limited resources the ability to load product GDSN data for their products when they do not have the ability or know how to do it themselves. Also, it would be nice to see a slightly quicker option for adding nutritional data into product pages by uploading a NFP or through another automated option. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

Syndigo presents the most user friendly avenue for suppliers to provide their product data and meet the GDSN requirments implemented by numerous retailers. Syndigo also provides for the easiest process to secure product images and turn around to then provide hundreds of retailers with images via Marketplace and the Grocery Panel Recipients. Syndigo also provides the best team of experts that quickly resolve any issues and keep you updated and informed regularly along the process. Review collected by and hosted on G2.com.

Response from Jill Perry of Syndigo

We sincerely appreciate your detailed and thoughtful review! We’re so happy to hear that you find our products user-friendly and our support team amazing. It's wonderful to know that our user interface meets your needs and that our support team consistently provides efficient and diligent assistance. We pride ourselves on offering excellent customer service, and your recommendation means a lot to us.

Your suggestion for a data loading team and quicker options for adding nutritional data are valuable insights that we will certainly consider as we continue to improve our platform.

It’s also great to hear that Syndigo helps you and your clients efficiently meet GDSN requirements and provides an easy process for securing and sharing product images. Our team of experts is dedicated to resolving issues quickly and keeping our users informed, and it’s gratifying to know that this has positively impacted your experience.

Thank you for your kind words and for helping us enhance our services!

EP
Digital Content Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about Syndigo?

We decided to partner with the Syndigo platform primarily for their marketplace network and grocery panel retail coverage, and the experience has been outstanding from the get-go.

The implementation process was smooth and painless. The Syndigo team provided excellent support and guidance, ensuring that our onboarding was seamless. They were responsive, knowledgeable, and always ready to address any concerns we had. This made the system set-up stress-free and efficient to get our content flowing into key grocery retailers immediately. The Grocery panel integration with their grocery retail network has been invaluable, streamlining our processes and enhancing our reach within the industry.

As it pertains to Syndigo’s platform, their system is robust and versatile, perfectly catering to our needs within the online grocery sector. The user interface is intuitive and user-friendly, making it easy for our team to navigate and utilize the various features effectively. The data accuracy and real-time updates are impressive, ensuring that we always have the most current information at our fingertips.

The support team at Syndigo deserves special mention. They are prompt, professional, and incredibly helpful. Whether it's troubleshooting an issue or providing additional training, they have consistently gone above and beyond to assist us.

Overall, Syndigo has significantly improved our operational efficiency and digital go to market strategy. It has empowered us with the tools and data necessary to stay ahead in the competitive grocery sector. We are extremely satisfied with our decision to partner with Syndigo and look forward to continued success with their platform. Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

It's difficult to call out any downsides with Syndigo because the setup and management with Syndigo has been second-to-none. I wish more retailers would begin to use Syndigo rather than competitors since it's been a real key tool for our digital go to market strategy. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

The main problem Syndigo is helping solve is the content syndication to grocery retailers and marketplace network. These channels are key players in our digital commerce. Review collected by and hosted on G2.com.

Response from Jill Perry of Syndigo

Hi Eric,

Thank you so much for such a detailed and positive review of Syndigo! It's fantastic to hear how our platform has been instrumental in enhancing your digital go-to-market strategy and operational efficiency within the online grocery sector.

From your feedback, it's clear that our marketplace network and grocery panel retail coverage have made a significant impact on your business. We're thrilled that our implementation process was smooth and painless, and that our support team provided excellent support throughout. We strive to ensure that our platform is robust, versatile, and user-friendly, so it's great to hear that it has met your needs effectively.

Your kind words about our support team mean a lot to us – we pride ourselves on being prompt, professional, and helpful, and we're glad this has reflected positively in your experience.

Regarding your suggestion about more retailers using Syndigo, we appreciate your advocacy and are continuously working to expand our network to benefit more businesses like yours.

Thank you once again for choosing Syndigo and for sharing your experience. We're excited to continue supporting you and your team as you navigate the competitive landscape of digital commerce in the grocery sector.

Chris T.
CT
Director of eCommerce & Marketing Technologies, Stanley Industrial
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Syndigo?

Powerful Industrial leading PIM capabilities on multi-tenant SaaS platform. Great user interface, easy-to-use. Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

Analytics and dashboards are not that useful out-of-the-box. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

Enterprise PIM used to drive web and eCommerce Review collected by and hosted on G2.com.

SW
Digital Marketing Director
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Syndigo?

Keeco started using Syndigo in a robust capacity ~2 years ago, and it has been a game changer in our approach to content and our syndication capabilities. Syndigo's ability to store our 5K+ SKUs in an efficient way, as well as the robust reporting that is available allows us to continuously audit and track our internal content, and content that is being published to retail partners. With these capabilities we have been able to upgrade our content across retailers so we have cohesive best in class content published for all of our SKUs. Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

Syndigo is continuously offering upgrades to its syndication capabilities, but we look forward to them adding more retailers to their direct syndication list to make new content uploads even more efficient. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

Syndigo acts as our content PIM and source of truth for all digital content Review collected by and hosted on G2.com.

Response from Jill Perry of Syndigo

Thank you so much for your detailed and positive review! We're thrilled to hear that Syndigo has been a game changer for your content and syndication capabilities over the past couple years. We're also so happy to know that our efficient SKU storage and robust reporting features have helped you audit and track your content seamlessly, ensuring best-in-class content across all your retailers.

We also appreciate your feedback regarding the addition of more retailers to our direct syndication list. Continuous improvement is important to us, and we are actively working on expanding our network to make content uploads even more efficient for our valued customers like you.

Thank you for choosing Syndigo. If you have any further feedback or suggestions, we'd love to hear from you!

Verified User in Chemicals
AC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Syndigo?

The application uses state of the art technology and performs well. Also they listen to your requests as users of the system and make sure to embed this then into their solution. For us the MACH approach of Syndigo was the best fit in our landscape. Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

The biggest problem so far for us is the partner network of Syndigo in EMEA. If they keep improving this the application will undoubtedly increase in adoption. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

Providing us a fully governed 360 degrees view on our product information. Review collected by and hosted on G2.com.

Staci O.
SO
Agent
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Syndigo?

The system was very user friendly and easy to implement. I had no trouble getting up and running. When a concern came about the customer service team was ready and able to jump in to assist. Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

I do not have any concerns with Syndigo. I feel I have the knowledge bas eot achieve and meet my needs. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

Syndigo is an easy to use digital assment management program. Review collected by and hosted on G2.com.

KM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Syndigo?

After years in this industry and utilizing multiple imaging and syndication platforms (Gladson before Syndigo aquired it) IX-One, One World Sync, and more, Syndigo has made imagery and content syndication way less painful and frustrating than in the past. The support team feels like an extension of the marketing team, titles and bullets are easy to update and the enhanced content has helped our product pages at key retailers to help educate consumers about our product differentiation. The intake process is easier than other platforms and they do a way better job of photographing and correcting photos vs competition. We've also been able to add branded content to the platform, syndicating branded content to multiple retailers and creating a more cohesive omni-channel experience, no matter where consumers interact with the brand. Review collected by and hosted on G2.com.

What do you dislike about Syndigo?

There's not a lot of downsides to Syndigo that I can think of other than I wish ALL retailers used syndigo. Occasionally when retailers have updates, we may have to relink an API, but that's not a huge deal. Some times we do have syncing issues, particularly at Walmart, but the Syndigo customer service team is always helpful in helping us get to the bottom of the issue. Review collected by and hosted on G2.com.

What problems is Syndigo solving and how is that benefiting you?

Syndigo makes the syndication of these images more seamless than other platforms. The automation of resizing images for our needs is very helpful. Review collected by and hosted on G2.com.

Response from Jill Perry of Syndigo

Hi Kendall!

Thank you immensely for taking the time to share your detailed feedback on your experience with Syndigo. We are thrilled to hear about the positive impact our platform has had on your workflow and your ability to effectively manage your imagery and content syndication needs.

It's incredibly rewarding to hear that Syndigo has succeeded in alleviating the pain points you've encountered with other platforms in the past. We take immense pride in providing a seamless and user-friendly experience, and it's truly heartening to know that our efforts have made a tangible difference for you.

Building strong relationships with our clients and offering exceptional support is a top priority for us, so it's wonderful to hear that this has been reflected in your experience.

Your comments regarding the ease of updating titles and bullets, as well as the positive impact of enhanced content on your product pages, are incredibly valuable to us. We are continuously striving to provide innovative solutions that empower our clients to showcase their products effectively and engage consumers across various channels.

We are truly grateful for your partnership and the opportunity to serve you. If you ever have any further feedback or questions, please don't hesitate to reach out. We are here to support you every step of the way!