Sprout Social Influencer Marketing
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Sprout Social Influencer Marketing
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4.3 out of 5 stars
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Sprout Social Influencer Marketing Reviews & Product Details - Page 8

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Sprout Social Influencer Marketing Overview

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What is Sprout Social Influencer Marketing?

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analytics, allowing users to track key metrics such as engagement, reach, ROI, and more, all within a unified dashboard. Sprout Social’s end-to-end influencer marketing solution is built for collaboration, offering tools to streamline workflows, manage contracts, and track performance in real time. Whether you’re launching a global campaign or scaling your influencer strategy, Sprout Social Influencer Marketing helps brands connect with creators to drive measurable business outcomes. To learn more, visit sproutsocial.com/influencer-marketing/

Sprout Social Influencer Marketing Details
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German, English, French, Italian, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified)
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Product Description

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analytics, allowing users to track key metrics such as engagement, reach, ROI, and more, all within a unified dashboard. Sprout Social’s end-to-end influencer marketing solution is built for collaboration, offering tools to streamline workflows, manage contracts, and track performance in real time. Whether you’re launching a global campaign or scaling your influencer strategy, Sprout Social Influencer Marketing helps brands connect with creators to drive measurable business outcomes.

How do you position yourself against your competitors?

Sprout Social Influencer Marketing goes beyond the basics of influencer discovery and campaign management. Unlike our competitors, we leverage advanced AI, including our Affinity Engine, to help brands identify creators whose audiences truly align with their target market, ensuring more authentic connections and measurable outcomes.

Our platform offers an end-to-end solution that integrates seamlessly with the broader Sprout Social suite, giving teams a unified approach to social media and influencer marketing. We emphasize usability, scalability, and actionable insights, empowering brands to streamline workflows, optimize campaigns, and deliver real ROI.

By prioritizing data-driven strategies and authentic partnerships, we set ourselves apart as the ideal solution for brands looking to build meaningful, long-term connections with their audiences.

Seller Details
Seller
Sprout Social
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.

Bess C.
BC
Overview Provided by:
Bess Childs

Recent Sprout Social Influencer Marketing Reviews

Aidan T.
AT
Aidan T.Small-Business (50 or fewer emp.)
4.0 out of 5
"seamless experience!"
the user interface is extremely digestible
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Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Tagger Makes Understanding Marketing Data Easy!"
Tagger by Sprout Social transformed the ways that brands are able utilize data to better cater to their target audiences! They offer outstanding cu...
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Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"I'd recommend Tagger"
It's user-friendly. I'm not always the quickest to adopt new tech, but Tagger was easy to adopt.
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Sprout Social Influencer Marketing Media

Sprout Social Influencer Marketing Demo - Discovery
Sprout Social Influencer Marketing's Discovery tool empowers brands to find the perfect creators for their campaigns. Leveraging robust search filters, including audience demographics, content performance, and creator interests, it helps teams identify influencers who align with their target audi...
Sprout Social Influencer Marketing Demo - Keywords
Users are able to search Profiles within Discovery by usage of keywords, hashtags, mentions, phrases, and even emojis both within the context of posts and bios for any linked social platforms.
Sprout Social Influencer Marketing Demo - Affinity Engine
Affinity data is a proprietary metric that Sprout Social Influencer Marketing uses to quickly and easily find and display to quickly and easily find similar "lookalike" Profiles. In order to determine Affinity, the algorithm identifies correlations in keywords, mentions, phrases and hashtags used...
Sprout Social Influencer Marketing Demo - Content Health
Content Health summarizes a Profile’s “health” by displaying different metrics derived from a profile’s engagement. Benchmarks are calculated for each specific profile by taking factors into consideration such as the selected Profile’s tier based on follower size, as well as the selected profile...
Sprout Social Influencer Marketing Demo - Reporting
Sprout Social Influencer Marketing offers users the ability to customize campaign and creator reports within Report Builder, giving them full control on how they would like to display any metrics of their choosing. They can also apply branded colors, custom fonts, logos, and much more! Report...
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203 Sprout Social Influencer Marketing Reviews

4.3 out of 5
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203 Sprout Social Influencer Marketing Reviews
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Sprout Social Influencer Marketing Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons

Overall Review Sentiment for Sprout Social Influencer MarketingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Ryan C.
RC
Talent and Influencer Partnerships
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

I've used Tagger numerous times over my career, mainly for analytics. However, it does more than that. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

This is not a formal dislike, but like all platforms, the product has a learning curve. Once you can complete training, you will be able to navigate and activate with easy. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

It is helping us compile all analytics for influencer campaigns in one place without us having to request screenshots. It then aggregates the data into numerous report templates. Review collected by and hosted on G2.com.

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Marissa S.
MS
Mid-Market(51-1000 emp.)
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What do you like best about Sprout Social Influencer Marketing?

Tagger has an extremely comprehensive library of creators, and on the off-chance, your influencer of choice is not featured, it is easy to use them and review their analytics. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

It would be nice if Tagger had some additional features, including searching for influencers who run blogs, as well as seeing what influencers have *actually* charged for past campaigns as opposed to just a price estimate. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

It makes searching for specific types of influencers much, much easier, as well as pulling analytics to present to clients so that they can make an informed decision about who to hire. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
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What do you like best about Sprout Social Influencer Marketing?

The data is quite precise and very complete. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

You have to add manually profiles of influencers that weren't search before. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Search for new influencers and get media insights from influencers and brands. Review collected by and hosted on G2.com.

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BK
Enterprise(> 1000 emp.)
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(Original )Information
What do you like best about Sprout Social Influencer Marketing?

% authentic Instagram following and influencer discovery Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

90-day data lag and lack of viable creator one-sheets Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

influencer discovery, audience affinity data, earned media value Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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What do you like best about Sprout Social Influencer Marketing?

It's easy to use and convient wiht lots of data to collect Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

I think the affinity button could be more accurate Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

It helps find niche influencers for our agency based on specific asks. Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
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What do you like best about Sprout Social Influencer Marketing?

Our rep, Abby Hugdahl is always available and ready to help our team with a project, carefully walking us through the different tools that may be helpful. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

I really need to be able to add "filter by name" to the different levers you can pull! Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Having one place that aggregates all the users on different social media platforms is undeniably useful. Review collected by and hosted on G2.com.

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Cristina F.
CF
Marketing & New Business Director
Mid-Market(51-1000 emp.)
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What do you like best about Sprout Social Influencer Marketing?

Signal insights to track trends and conversations Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Driving adoption in a large business can be challenging Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Keep discovering new influencers for our clients to work with in order to reach their target audience Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Review source: G2 invite on behalf of seller
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What do you like best about Sprout Social Influencer Marketing?

I love that tagger shows me all I need to know about any influencer that could be used for a campaign and other creators that are affiliated with creators you find. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

There is nothing I dislike about tagger however, It would be great if we could have more detailed information regarding ER's or perhaps live ER's for certain creators. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

It helps me find creators for campaigns, and put forward all the necessary information that gives the best picture of a creator. It also aids me in finding new creators for campaigns that I had never thought of! Review collected by and hosted on G2.com.

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Chris D.
CD
SVP, Marketing Science Lead
Mid-Market(51-1000 emp.)
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What do you like best about Sprout Social Influencer Marketing?

It helps us discover influencers pretty easily Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

We can't get a view on true engagement with influencers Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

The ability to discover infuencers that make sense for brands to align to Review collected by and hosted on G2.com.

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Verified User in Semiconductors
IS
Enterprise(> 1000 emp.)
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What do you like best about Sprout Social Influencer Marketing?

I like the ease of use of this tool. It makes my job of vetting influencers and providing reports with ease. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

I wish it was more automated to pic up specific keywords on actual images rather than just post descriptions and hashtags Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Tagger allows to view various influencers and run brand safety reports. Review collected by and hosted on G2.com.

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