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Sprout Social Influencer Marketing Reviews & Product Details - Page 7

Sprout Social Influencer Marketing Overview

What is Sprout Social Influencer Marketing?

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analytics, allowing users to track key metrics such as engagement, reach, ROI, and more, all within a unified dashboard. Sprout Social’s end-to-end influencer marketing solution is built for collaboration, offering tools to streamline workflows, manage contracts, and track performance in real time. Whether you’re launching a global campaign or scaling your influencer strategy, Sprout Social Influencer Marketing helps brands connect with creators to drive measurable business outcomes. To learn more, visit sproutsocial.com/influencer-marketing/

Sprout Social Influencer Marketing Details
Product Website
Languages Supported
German, English, French, Italian, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified)
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Product Description

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analytics, allowing users to track key metrics such as engagement, reach, ROI, and more, all within a unified dashboard. Sprout Social’s end-to-end influencer marketing solution is built for collaboration, offering tools to streamline workflows, manage contracts, and track performance in real time. Whether you’re launching a global campaign or scaling your influencer strategy, Sprout Social Influencer Marketing helps brands connect with creators to drive measurable business outcomes.

How do you position yourself against your competitors?

Sprout Social Influencer Marketing goes beyond the basics of influencer discovery and campaign management. Unlike our competitors, we leverage advanced AI, including our Affinity Engine, to help brands identify creators whose audiences truly align with their target market, ensuring more authentic connections and measurable outcomes.

Our platform offers an end-to-end solution that integrates seamlessly with the broader Sprout Social suite, giving teams a unified approach to social media and influencer marketing. We emphasize usability, scalability, and actionable insights, empowering brands to streamline workflows, optimize campaigns, and deliver real ROI.

By prioritizing data-driven strategies and authentic partnerships, we set ourselves apart as the ideal solution for brands looking to build meaningful, long-term connections with their audiences.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Bess C.
BC
Overview Provided by:

Recent Sprout Social Influencer Marketing Reviews

Aidan T.
AT
Aidan T.Small-Business (50 or fewer emp.)
4.0 out of 5
"seamless experience!"
the user interface is extremely digestible
Verified User
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Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Tagger Makes Understanding Marketing Data Easy!"
Tagger by Sprout Social transformed the ways that brands are able utilize data to better cater to their target audiences! They offer outstanding cu...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"I'd recommend Tagger"
It's user-friendly. I'm not always the quickest to adopt new tech, but Tagger was easy to adopt.
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Sprout Social Influencer Marketing Media

Sprout Social Influencer Marketing Demo - Discovery
Sprout Social Influencer Marketing's Discovery tool empowers brands to find the perfect creators for their campaigns. Leveraging robust search filters, including audience demographics, content performance, and creator interests, it helps teams identify influencers who align with their target audi...
Sprout Social Influencer Marketing Demo - Keywords
Users are able to search Profiles within Discovery by usage of keywords, hashtags, mentions, phrases, and even emojis both within the context of posts and bios for any linked social platforms.
Sprout Social Influencer Marketing Demo - Affinity Engine
Affinity data is a proprietary metric that Sprout Social Influencer Marketing uses to quickly and easily find and display to quickly and easily find similar "lookalike" Profiles. In order to determine Affinity, the algorithm identifies correlations in keywords, mentions, phrases and hashtags used...
Sprout Social Influencer Marketing Demo - Content Health
Content Health summarizes a Profile’s “health” by displaying different metrics derived from a profile’s engagement. Benchmarks are calculated for each specific profile by taking factors into consideration such as the selected Profile’s tier based on follower size, as well as the selected profile...
Sprout Social Influencer Marketing Demo - Reporting
Sprout Social Influencer Marketing offers users the ability to customize campaign and creator reports within Report Builder, giving them full control on how they would like to display any metrics of their choosing. They can also apply branded colors, custom fonts, logos, and much more! Report...

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203 Sprout Social Influencer Marketing Reviews

4.3 out of 5
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203 Sprout Social Influencer Marketing Reviews
4.3 out of 5
203 Sprout Social Influencer Marketing Reviews
4.3 out of 5

Sprout Social Influencer Marketing Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout Social Influencer MarketingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

We evaluated many platforms in our search for an influencer management tool. Tagger stood out to us for a few reasons. The team is consistently innovating to ensure that they are providing the best features and services to clients.

Additionally, customer service is exceptional. My senior account manager, Raven Small, is an incredible partner. She is there for any challenge that we seek to use Tagger to solve. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

I don't dislike anything about Tagger! All features are solid for my needs. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

We primarily use Tagger Media for influencer discovery, which is a tedious process if done manually. It's not even possible to collect all data that Tagger provides without a tool or asking influencers for data. Review collected by and hosted on G2.com.

Zhanna K.
ZK
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sprout Social Influencer Marketing?

Super easy to use and an amazing influencer discovery tool. It's also great for showcasing how and why EMV is effective for influencer marketing. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Occasional times when you have to pull reports and then update headlines/names manually. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Sourcing influencers and reporting on active campaigns. Pulling competitor analysis. Review collected by and hosted on G2.com.

SJ
Influencer Lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

It's has helped me massively with providing more detailed information about influencers, and has given my clients further trust in me as their Influencer Lead. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

I love the affinity part of the platform, but it would be great to be able to filter that down further. If you're looking for influencers in a specific region, it proves to be much more difficult if they cant be categorised. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

It solves all of my pitching strategies and its great for time management. Being able to provide clients with insights around growth MoM and male/female skew is second to none, and I'm almost certain I would have lost pitches without it. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Tagger is great to find niche creators for our clients based on specific asks and deliverables. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

None! So far I haven't had an issue with using Tagger. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Helps us track analytics and vett our influencers using the keywording function. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Tagger is easy to navigate and helps me be a better employee. I am able to use insights I gather from the platform to inform my decisions. I appreciate that it loads quickly, provides accurate data, and I know when I use Tagger, I leave with trusted information to present to my teams. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

I think sometimes going right into a platform like TikTok and searching something niche like "private chef influencer" can be quicker than going in-platform with Tagger. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

When I bring my teams creators to potentially partner with, I need demographic information, audience insights, growth insights... Tagger gives me this in just a few clicks and it benefits me greatly. Review collected by and hosted on G2.com.

Micaela O.
MO
Strategy Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

The search and data you can get for different creators by platform Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Nothing in particular I think probably the reporting side Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Benchmarking talent and influencers and gathering their insights to validate them for clients Review collected by and hosted on G2.com.

Danielle W.
DW
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Strategy building section and quick search tool to find users aligned with our business. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Can't think of anything! It's a solid resource. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Identifying Influencers who align with our brand mission. Also, reporting is seamless. Review collected by and hosted on G2.com.

MQ
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

The filters and search options make influencer discovery really easy and streamlined. It saves our team time by helping us narrow in on the specific audience size, vertical, and location. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Not all the profiles are imported into Tagger. Sometimes we find influencers on social platforms and want to look at their audience demos, and this info isn't available because the profile isn't imported. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Saving my team time when sourcing influencer partners Review collected by and hosted on G2.com.

Verified User in Consulting
AC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Good stats related to the quality of the audiences Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

It is difficult to use it as a starting point to look for influencers, it is easier if we already have people in mind Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Evaluating the quality and fit of potential influencers Review collected by and hosted on G2.com.

Katherine O.
KO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

How specialized the platform is + how niche you can get with someone--finding their look-alike/ someone similar..how you can create a list of people and create a giant excel/list form there. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Not sure if this is allowed but the option to provide diversity with an influencer. Many of our clients are looking for diverse talent lists/options so it would be helpful to have a Race option or LGBTQ+? if that makes sense...when trying to find talent? Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Finding influencers for certain campaigns. Review collected by and hosted on G2.com.