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Sprout Social Influencer Marketing Reviews & Product Details - Page 6

Sprout Social Influencer Marketing Overview

What is Sprout Social Influencer Marketing?

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analytics, allowing users to track key metrics such as engagement, reach, ROI, and more, all within a unified dashboard. Sprout Social’s end-to-end influencer marketing solution is built for collaboration, offering tools to streamline workflows, manage contracts, and track performance in real time. Whether you’re launching a global campaign or scaling your influencer strategy, Sprout Social Influencer Marketing helps brands connect with creators to drive measurable business outcomes. To learn more, visit sproutsocial.com/influencer-marketing/

Sprout Social Influencer Marketing Details
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Languages Supported
German, English, French, Italian, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified)
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Product Description

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analytics, allowing users to track key metrics such as engagement, reach, ROI, and more, all within a unified dashboard. Sprout Social’s end-to-end influencer marketing solution is built for collaboration, offering tools to streamline workflows, manage contracts, and track performance in real time. Whether you’re launching a global campaign or scaling your influencer strategy, Sprout Social Influencer Marketing helps brands connect with creators to drive measurable business outcomes.

How do you position yourself against your competitors?

Sprout Social Influencer Marketing goes beyond the basics of influencer discovery and campaign management. Unlike our competitors, we leverage advanced AI, including our Affinity Engine, to help brands identify creators whose audiences truly align with their target market, ensuring more authentic connections and measurable outcomes.

Our platform offers an end-to-end solution that integrates seamlessly with the broader Sprout Social suite, giving teams a unified approach to social media and influencer marketing. We emphasize usability, scalability, and actionable insights, empowering brands to streamline workflows, optimize campaigns, and deliver real ROI.

By prioritizing data-driven strategies and authentic partnerships, we set ourselves apart as the ideal solution for brands looking to build meaningful, long-term connections with their audiences.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Bess C.
BC
Overview Provided by:

Recent Sprout Social Influencer Marketing Reviews

Aidan T.
AT
Aidan T.Small-Business (50 or fewer emp.)
4.0 out of 5
"seamless experience!"
the user interface is extremely digestible
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Tagger Makes Understanding Marketing Data Easy!"
Tagger by Sprout Social transformed the ways that brands are able utilize data to better cater to their target audiences! They offer outstanding cu...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"I'd recommend Tagger"
It's user-friendly. I'm not always the quickest to adopt new tech, but Tagger was easy to adopt.
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Sprout Social Influencer Marketing Media

Sprout Social Influencer Marketing Demo - Discovery
Sprout Social Influencer Marketing's Discovery tool empowers brands to find the perfect creators for their campaigns. Leveraging robust search filters, including audience demographics, content performance, and creator interests, it helps teams identify influencers who align with their target audi...
Sprout Social Influencer Marketing Demo - Keywords
Users are able to search Profiles within Discovery by usage of keywords, hashtags, mentions, phrases, and even emojis both within the context of posts and bios for any linked social platforms.
Sprout Social Influencer Marketing Demo - Affinity Engine
Affinity data is a proprietary metric that Sprout Social Influencer Marketing uses to quickly and easily find and display to quickly and easily find similar "lookalike" Profiles. In order to determine Affinity, the algorithm identifies correlations in keywords, mentions, phrases and hashtags used...
Sprout Social Influencer Marketing Demo - Content Health
Content Health summarizes a Profile’s “health” by displaying different metrics derived from a profile’s engagement. Benchmarks are calculated for each specific profile by taking factors into consideration such as the selected Profile’s tier based on follower size, as well as the selected profile...
Sprout Social Influencer Marketing Demo - Reporting
Sprout Social Influencer Marketing offers users the ability to customize campaign and creator reports within Report Builder, giving them full control on how they would like to display any metrics of their choosing. They can also apply branded colors, custom fonts, logos, and much more! Report...

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203 Sprout Social Influencer Marketing Reviews

4.3 out of 5
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203 Sprout Social Influencer Marketing Reviews
4.3 out of 5
203 Sprout Social Influencer Marketing Reviews
4.3 out of 5

Sprout Social Influencer Marketing Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout Social Influencer MarketingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Meredith W.
MW
Account Supervisor, Social Strategy
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Quickly pulling audience info, audience location details, understanding how authentic an audience is, and if a creator is on the up and up or losing fans. I get much more data and it's easy to find it than competitor tools. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

The finding creators function is not a great as I would like it to be and always recommends top celebrities, specifically Selena Gomez. TBH i use the tool more after I've found someone than to actually find someone. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Finding creators that have audiences that nicely align with our client's target audience to make sure impressions and valuable and we're getting the most out of fees spent to secure a partner. Review collected by and hosted on G2.com.

LB
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

It is a super easy platform to navigate while accessing precious information that helps our brands stay relevant with influencer insights and communication! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

It would be nice to have more employees have access to Tagger. For such a helpful platform, it would be nice to share that with our coworkers easier. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Tagger Media is allowing us to find the perfect influencer match for our brands. Even tho I am not directly on the influencer team, Tagger Media helps me find where my brands are being talked about and who is talking about them. This helps me create social media ideas for clients. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Tagger has an excellent support team. They've been able to help us with some really tailored reports for clients such as high volume influencer audits across engagement rate, growth metrics, brand safety, etc). Some of their tools are really helpful in discovering new influencers such as Affinity. Overall Tagger is a useful tool in general for our processes across influencer discovery, vetting, and then reporting on campaigns. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

EMV is a bit of a black box in Tagger, and doesn't take into account paid media. Not being able to discover diverse influencers in a straightforward has been a challenge as well, needing to use workarounds to get to desired result. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Tagger helps streamline sourcing influencers and vetting them. It cuts down on the time needed to search manually through the platforms themselves, and shows clients/prospective clients we're data-backed in our decision making. Review collected by and hosted on G2.com.

Caroline B.
CB
Founder & Content Creator
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

I love the analytics that it provides creators! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

I don't have too many complaints at all! Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Finding brands and showing brands my analytics. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

The filtering options are good compared to other influencer discovery tools Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Sometimes keeps showing the same influencers. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

It helps me discover influencers and have access to their audience analytics. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

My favorite part about Tagger is how gamechanging it has been for our business. They are able to provide the robust metrics that every brand wants when considering influencer marketing. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Because it's an enormous system, some information is bound to become outdated at some point (i.e. an influencer's location, email, etc). There are so many influencers being added to the system every day so I understand why it'd be hard to stay on top of making sure they're all up-to-date. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Figuring out the best way to report on the success of influencer marketing is a question that's always on everyone's mind—Tagger helps solve that! The metrics are really amazing to have. Engagement rate and views but even in addition to that, things like earned media value and more. Review collected by and hosted on G2.com.

AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

The platform is all encompassing, organized and easy to use. Each feature is great! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Influencer sourcing capabilities are on the weaker side. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Sourcing influencers, streamlining campaigns, contacting influencers, tracking, reporting. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Finding contact info that may not be public facing Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

The discover tool could use some work, not correct sometimes Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Finding new creators Review collected by and hosted on G2.com.

CV
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

- Easy access to creator look-up

- Easy setup for campaigns

- Easy to navigate platform

- Great metric exporting

- Great support from reps Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

- Influencer locations are not always up to date

- Reauthenication through Facebook can be difficult for creators Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Finding new creators and deliverable tracking Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

The usefelness of the influencer discovery tool, making it easy to form partnerships and collaqborations.

The social listening tool to track conversions and trends, aswell as their audience insights. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Not too budget friendly for small businesses.

The customisation options are a little limited Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

It is helpful with influencer discovery, which can usually be very time-consuming. Review collected by and hosted on G2.com.